I just want players to save money, but I was made the richest man

"How do you praise me? Tell me." The boss of Shenlin Games was somewhat moved.

The boss himself doesn’t know much about the game industry, but because he has loved horror/thriller culture since he was a child, and his family is relatively wealthy, he has a little spare money in his pocket.

I can't afford to start a big-budget, big-production game company, but I can still make a small-scale horror game company with ease.

After five or six years of expansion and development, Shenlin has indeed become a niche product in the horror category.

Although the form of intimidation routines is somewhat simple, due to the fact that there are not many people willing to do this, Shenlin has successfully squeezed into the track, and the monthly revenue for each new game release can basically be maintained at around two to three million.

Don't look at it, the turnover of two to three million doesn't seem to be much.

But in the field of horror games, it is already one of the leaders in the country.

Unfortunately, the audience is too small, and the boss has been trying ways to expand outward in recent years, but there are no good solutions.

When he heard that his director said there was a chance to take advantage of the situation, he immediately sat up straight.

"Actually, it's very simple. I just need you to spend a little money, boss..." Lin Xiang saw that there was something going on and kept talking about his plan.

In fact, it’s not a very subtle idea.

It's nothing more than the company buying some trolls and spending some money to actively help the game "Black Bully" become more popular.

Of course, you can’t just lift others up.

When promoting the popularity of "Black Bully", let the navy mention appropriately the horror games produced by Shenlin.

Lin Xiang had already thought of the speech format for them.

‘Top Player One’s new horror game is indeed fun, but there are also many domestic horror game masterpieces. If you are interested, you can check it out. I recommend “XXX” and “XXXX”

Of course, this may not completely convince the boss.

After all, how can a small boss who has to be very careful about the promotion of his own games spend money to promote other games when he gets excited?

Isn’t this nonsense!

Therefore, in addition to learning with emotion, Lin Xiang is also well versed in the method of "moving with reason".

"Boss, I am not saying this out of nowhere. There has been precedent before. Boss, if you check the story-based games next door, you will find out."

"Their sales have increased exponentially in the past year, and the topic discussion has almost increased by more than ten times compared to last year!"

"The reason is precisely because Ready Player One's "Journey" has taken the plot genre to a whole new level, so that many players no longer become obsessed with the plot."

"On the contrary, these players have even begun to actively contact works of the same type intentionally or unintentionally in the past year. After all, there is only one "Journey", but players who like plot-based games will continue to appear."

"This has triggered a virtuous cycle in the drama genre. More small-capital bosses have begun to pay attention to this field, and many companies have begun to try to find some excellent online literature websites to cooperate with and purchase the copyrights of their high-quality novels to develop plot games. Adaptation, many established drama producers have taken advantage of this wave to make a lot of money.”

"So, why don't we do a re-enactment?"

"Get aboard Ready Player One's Noah's Ark! Make the horror genre even more popular!"

Although for major manufacturers, the title "Noah's Ark" is somewhat laughable.

After all, no matter how well-received the games that Ready Player One has produced in the past year, its revenue will hardly be comparable to that of an established S-level game company.

You work so hard and spend so much energy to make a good game, but in the end, you still don’t sell as many cards as I do. Who cares about you?

But for small companies, as long as the number one player makes games related to their own, it is enough to be considered a whale fall!

Seize the opportunity to enter the venue and you will be full of food!

"Hiss...it seems to be a bit of a trick." After hearing Lin Xiang's big plan, the boss couldn't help but his eyes lit up.

Instead of racking your brains to think of less effective ways to expand the circle.

It’s really better to take advantage of this wave of heat and ride into the wind!

"Okay, you can try it once! If you have an additional budget, as long as it can really generate a certain amount of popularity, what if you give it a thumbs up?"

Deep Forest Games is far more than just a horror game company that has the same idea.

When "Black Bully" was about to be released a few days ago, several horror gaming companies that had gathered together for online discussions and expressed their concerns began to act almost tacitly.

If possible, it would definitely be best to promote your own games.

But now it seems that my own game cannot be pushed forward. Instead of being angry with him and feeling sorry for himself, it is better to surround Wei and save Zhao!

As a result, all the major horror game manufacturers are vying to become the trolls and strive to get a sip of soup.

In less than a week.

At least in the horror game sector, "Black Bully" is already known to everyone, even some passers-by who don't play games but are interested in horror elements.

Everyone has heard that there seems to be a pretty good horror game recently.

On the other hand, in the traditional game circle, because of the outrageous QR code of "Black Bully", a trend of rectification has even been formed in the circle.

The popularity of "Black Bully" has also remained high for a long time.

The two completely different heats invisibly evolved into a two-sided force, launching a raging attack on Kejin!

…

"The clock that travels through time"

"Start moving in the opposite direction"

"Back to the original time and space of loving you"

"Freeze content, disloyal"

Ke Jin was sitting in the office, listening to the moving melody coming from the stereo, but his expression was numb.

I listened to the clock in the opposite direction a hundred times, but I still couldn't return to the time and space on the eve of the game's release.

The turnover of "Black Bully", thanks to the crazy firepower output of a group of people, has exceeded the 20 million turnover mark since the 12th day.

It has also become Blue Star's best-selling horror game in recent years.

The mission naturally failed.

Ke Jin, who was paralyzed by defeat, no longer had much stress reaction to the failure of the mission itself.

Isn’t it just a loss?

I’ve lost so many times, and I’m talking as if no one cares. Do you think I care? hahahahahahahahahahaha!

Of course, apart from secretly hiding in the office for a while and getting sick.

Kejin also conducted a wave of failures.

Analyze why this play failed, where it failed, and how to optimize it next.

After a series of data collection.

Discovered by Ke Jin.

Except for other trivial inducements.

There are two main reasons for this failure.

First, a colleague is secretly causing trouble!

There are some outrageous horror game manufacturers, so I won’t name you, but I hope you have some clues in your mind.

You actually took advantage of the situation, took advantage of the situation, and took advantage of my illness to kill me, right?

If it weren't for Ready Player One's recently established public relations department, which had a keen insight into the news, Ke Jin wouldn't even know how he lost.

Moreover, if you ask the navy to hire some high-quality ones, right?

Are you really bragging?

The blow was so loud that Jin could not wait to crawl along the network cable and give them a hammer!

I’ve seen people hire trolls to smear rival companies.

But it was really the first time that Ke Jin had seen a naval force praise a rival company.

Rub, rub, rub, rub everything!

Your mom looks hot!

Why are there such abstract counterparts?

What?

My recharge interface is also very abstract?

That's okay.

The second reason for the surge in sales.

It is precisely because the recharge QR code in "Black Bully" is too abstract that it keeps getting out of the circle.

In this era of "you can live without living, but you can't live without living", many passers-by who don't play games will curiously click on the relevant videos to find out more.

Ke Jin collapsed when he learned about this.

Neck Mom! Did I dig a hole for myself?

Blanch!

I wish I could depose myself!

"It seems that next time you want to take action on the recharge interface, you must not be too abstract."

Things that are too abstract will attract attention, which is a lesson Ke Jin has learned.

Just when Ke Jinqianqiu finished summarizing.

"Knock, knock." There was a knock on the door.

"Come in." After receiving Ke Jin's nod, Gou Chehua strode forward.

As usual, after reporting on the company's game data, financial situation, player daily activity and a series of other things related to the company's development last week.

Ke Jin thought he was ready to leave.

As a result, he saw Gou Chehua, with a look that was both happy and worried.

He slowly took out a letter from the folder he carried with him and pushed it to Ke Jin's desk.

"What is this?" Ke Jin picked up the envelope and looked at it doubtfully.

The outer decoration of the envelope is simple and elegant, with a bit of artistic flavor.

The opening was also sealed with gilded fire paint.

It looks quite formal.

However, does anyone still write letters these days?

If something happens, send it to Qiuqiu on WeChat or something, or just call the front desk and that’s it?

"Mr. Ke, this is an invitation letter from the nine art and cultural associations. We sincerely invite our company to participate in this year's annual cultural celebration."

"Nine art and cultural associations?" Ke Jin was startled.

What kind of shabby association is this?

I have been born and raised on earth for more than 20 years, and I have never heard of this thing.

I have heard of some cultural celebrations within the industry.

For example, there are annual music festivals, live broadcast annual celebrations, film festivals, and dance festivals all in a mess.

But after hearing Gou Chehua’s introduction.

Only then did Ke Jin understand.

It was not some unpopular folk association as he thought.

On Blue Star, these so-called nine art and cultural associations are quite famous and fall under the jurisdiction of the Cultural Affairs Bureau.

Like the Game Supervision Bureau, it is an official organization of its own in Blue Star. There was no such thing in the previous life.

It was only because of the increasing pressure in Blue Star's life and the increasing spiritual demand for culture and art that it was slowly born.

The purpose of establishing the nine art and cultural celebrations is similar to that of other art festivals.

Selecting the best works of the year in various art industries within a year, in addition to giving a small official bonus as encouragement, can also get a lot of exposure from outside the circle.

It has also been nicknamed the "Huasca Art Awards Ceremony" by many netizens.

Although it is a joking name, it also shows how valuable this celebration is in the eyes of Chinese people.

And every year when the best work is finally revealed, the popularity of the live broadcast platform across the entire network can even exceed 100 million!

It was by no means a small activity in the eyes of the alien Ke Jin.

He was reminded like this by Gou Chehua.

Ke Jin also remembered.

At the end of last year, he was busy participating in the Game Ice and Snow Festival, but occasionally he could see on major media platforms "How is XX Art's XX work" and "This year's art works are like gods fighting!" ’ and other hot search terms.

He didn't pay attention at first, thinking it was just a spontaneous private discussion and selection among netizens at the end of the year.

Annual summary is a common thing on earth.

As a result, it was co-authored. It was this art and culture celebration that netizens discussed last year.

It occupies 5 out of 10 hot searches. It’s hard for netizens not to pay attention to it. It’s really valuable.

"It seems that our company has quite a reputation? Such a big official awards organization even sent us an invitation letter in person." Ke Jin turned over the envelope in his hand and looked at it casually, and said happily.

Whether to participate or not is another matter, the main thing is that the feeling of being respected is quite good.

Think about it, if it is true as Gou Chehua said, nine major art industries will come together to select the best works of the year on such a big stage.

Needless to say, it has attracted much attention. If you go around it, you will get the attention of millions of netizens.

Many people wanted to participate, but it was difficult to get a ticket.

But the official took the initiative to send all the invitations to himself.

It’s indeed a good deal!

"I want to think about what games should be put up for selection." Kejin thought.

The so-called best works of the year naturally include works that came out this year.

We are now entering the end of August, and in three or four months it will be the end of the year.

Making a big and fun new game is obviously a bit tight.

Why not just choose from the games we made this year.

"Black Bully" is still a bit uninteresting, so I just passed it.

There are three remaining games made this year.

"PlayerUnknown's Battlegrounds", "Hollow Knight", "Stardew Valley"

You can choose one of the three.

"Jedi" is the most popular.

The artistry of the Zerg worldview behind "Hollow" is also acceptable.

"Stardew Valley" opens up a new era of farming genre.

Although the popularity of these three games has gradually faded a lot over time.

And if I have to say that the artistry is particularly high, it’s a bit over-the-top.

But there is no problem in getting an annual nomination from the gaming industry.

Just when Ke Jin was still thinking about which one to choose to throw in the competition.

Gou Chehua said slightly worriedly.

"Mr. Ke... Although the official invitation letter has been sent, I have to tell you, Mr. Yu, but as for me... I don't actually recommend that we participate in the annual selection of the nine major art festivals..."

Seeing Gou Chehua's expression of confusion, Ke Jin felt a little curious.

"Got a story?"

"Expand your story."