I just want to be self-reliant

Outlets are theoretically where major brands dump their inventory.

Use the reason that the rent of suburban houses is lower to sell at a lower price.

In fact, in the clothing price system, the rent price is a shit.

Generally speaking, the production cost of brand clothing is about 15% to 30% of the price tag, depending on the cost management capabilities of each company.

Then selling to franchisees and wholesalers is between 40% and 60%, depending on the strength of the brand.

The price difference between this and the cost is the profit earned by the manufacturer's brand.

And it doesn't mean that the franchisee can make about half of the net profit. It is very common to discount the selling price, and various expenses such as store rent, decoration, labor, etc. are included.

So it's not bad for franchisees to earn 20-30% in the end.

I am afraid of encountering unsalable products or market cooling.

The biggest problem in the clothing industry is inventory, and many brands are dying on it.

There are many reasons for too much inventory, but in any case, if the inventory can be sold at a price of 45% off, it will definitely not be a loss for the manufacturer.

This is how Outlets survive.

Tang Yuhua once said that part of Sister Xia's instigation was behind her establishment of this outlet, and this real estate was also invested by Sister Xia.

From the point of view of these two strong women.

This investment is really right.

But this kind has been popular in foreign countries for decades.

As domestic automobiles are about to enter thousands of households, consumption levels are also steadily increasing under the social environment.

It seems to be a money-making model that is going to bloom in the country.

But because of the rise of e-commerce, it will encounter Waterloo in China.

This is where the plan can't keep up with the changes.

And the most frightening thing is that a grassroots entrepreneur like Tang Yuhua is completely unaware of the approaching danger.

Maybe one day when you find out that your business is in a slump, it will be too late to change.

Zhao Dezhu came here just to talk to her.

Of course, he won't give away the benefits in vain, he also wants to see the benefits.

Raising your hand, of course, is still hooking your shoulders and putting your back together!

Speaking of Zhao Dezhu's arm, he has hooked up with quite a few members of the opposite sex, and now he has hooked up with quite a few bigwigs. This is his habit.

Tang Yuhua not only did not resist, but also laughed, but his squinting eyes were full of teasing: "Why, seeing your sister's opening here, do you have any idea?"

The reason why I am here today is because Christmas is approaching, and the outlet, which has been in trial operation for more than a week, has started to promote advertisements in major media in Jiangzhou City, and will officially open for business during the peak sales season from Christmas to New Year's Day.

After finding two modeling agencies in the city and gathering 70 or 80 models, Tang Yuhua asked Zhao Dezhu if he was interested in bringing girls from his golf class to join in the fun.

Now the entire park is crowded with people early in the morning, and the heads are moving. Advertisements, signboards, balloon streamers, and banners are hung everywhere, which is very ostentatious.

Tang Yuhua also dressed formally and waited for the opening ceremony.

Zhao Dezhu threw ice water: "Sister, no matter how much money you invested, if you don't follow my advice, you will lose money here in three to five years, and you will lose even your pants in ten years or more."

They have pooled almost all their money, and they have to cooperate with Tianhu Real Estate to create such a big situation.

On the big day of the opening, this guy was so crowed.

The clothing boss was so angry that he almost exploded on the spot: "Zhao! De! Zhu!"

Li Yuanyuan, who had been following closely behind, was almost taken aback.

So Zhao Dezhu wanted to put his arms around the other party: "Sister, you are a sensible person, good words don't cost money, but they will kill you, and I don't need money for what I say is bad. If I give it to you, do as it is, and you won't lose money."

Tang Yuhua hummed angrily: "Say! Huh!"

Zhao Dezhu really has a lot of experience: "Slowly reduce the sales of clothing stores, try to rent these stores for catering, entertainment, and parent-child play, and make this the most suitable place in the city for family dinners and parents to bring their children to play. There will never be less business, because fewer and fewer people will come to buy clothes like this, because they all go to online stores to buy clothes.”

This statement is well-founded, and the woman's face changed as quickly as the weather in February, April and August: "How much clothes did you sell this month?"

With the official support of a certain treasure.com, Oufanni's official flagship store sold more than 400,000 turnover in more than 20 days in December, which has exceeded the million-level annual sales standard of Oufanni's physical store. up.

Tang Yuhua was also convinced: "My...star store has a maximum annual sales of more than four million. He is a veteran who has been working for more than ten years. He invested nearly one million to open a large store in the best secondary market. He hired more than ten As a salesperson, you were easily surpassed in the end?"

Zhao Dezhu thought that Lao Tzu had the bonus of rebirth: "Sister, I told you a long time ago that you can buy it back from the online store for one million. If you don't buy it, then I will continue to sell it. Now there are about ten people in the store responsible Operation, I just came back from Citigroup a few days ago, and accompanied this company to get a billion-dollar investment. They want to build a thousand, ten thousand, and hundreds of thousands of online stores like this, just wait and see, more and more The more people will buy clothes online, they will come to your store to try on the model and see if it looks good and comfortable, and then go back to buy online, you have so many stores just waiting to cry.”

Outlets are the form of discount stores that gather a large number of brand stores and mainly focus on clothing, shoes and hats.

This kind of hypermarket that needs to move to the suburbs can be said to be the most violent position hit by e-commerce.

With such a large venue and so much staff cost, if we don’t transform and increase service projects as soon as possible, we will die miserably in the future.

Tang Yuhua has heard about it: "Huh? That contract signed at the Citi Country Golf Course? You went too?"

Zhao Dezhu is not bragging now: "The three people in the photo, except for the two bosses who signed the contract, are me. Don't you believe me?"

Tang Yuhua looked up at the scene of gongs, drums, and colorful flags fluttering in front of him, and suddenly shuddered: "Would it... be so miserable?"

Zhao Dezhu hugged him tighter: "Sister, it's like opening an online store. If I do this, I can definitely make some money, but is it harmful to you?"

The success of an online store is, after all, a clear example.

Those experiences and opinions that Tang Yuhua had always firmly believed in were finally shaken: "Tell me more specifically, what should I do?"

Zhao Dezhu gestured with one hand: "Secretly, the two merged into one, and the big store joins the small store. Taking advantage of the current popularity, recruit other stores, but don't buy and sell clothes, shoes and hats. It must be for service and fun. Online stores No matter how powerful you are, you always have to come to the scene to eat and play with your children, you just follow this line of thinking, some people are more professional than me."

Faced with such changes in the times, Tang Yuhua is still in a dilemma: "I finally talked about so many brands, and some even signed long-term contracts for five or ten years. I want to distribute so much!"

This is Zhao Dezhu's idea: "Hahaha, open an online store to sell, my store will sell it to you, save space, labor and other expenses, and make money if it is cheaper."

Tang Yuhua is still old-fashioned: "All brands have signed regional sales contracts, and they will be fined if they sell goods. Some big brands even have barcodes, so you can know whose goods are sold by scanning them."

Zhao Dezhu is a saboteur: "Cutting the label, customers don't care if the label is complete in order to save dozens of dollars. Big sister, the times are different. Some of these big names will also be defeated by this round of e-commerce. Earth-shaking, they still care about you? The winner is the one who can sell a large number of goods every year."

His hand waving in the air seemed to be writing the blueprint of e-commerce: "In the previous model, no matter how big it was, it was impossible to open stores in every city, county and town. Come and look for it, every street and every house in the country is a store, can you beat it?"

Tang Yuhua had already believed him: "My God, the more you talk about it, the more flustered I become!"

It must have washed away all the joy of opening new industries.

Zhao Dezhu patted her shoulder affectionately: "With me here, don't panic!"

Tang Yuhua actually leaned on his shoulders!

Immediately heard yo yo yo, a drawn-out sound of ridicule and contempt.

Li Yuanyuan also hurriedly pulled Zhao Dezhu's back skirt like a sentry.

Looking back, Boss Xia, Boss Song, Aunt Media, and Aunt Beauty are coming together to see the appearances of the secretary assistants around them.

Xi Lianying also followed them with a smile all over her face.

Boss Song's voice was the loudest: "Hua'er! Isn't it, you have already made this public?"

Sister Xia smiled and looked at Li Yuanyuan who was standing at attention and kept bowing and saluting. This girl seemed to feel that she was on guard and she shouldn't be playing with her mobile phone.

Shen Jianing was even more annoyed, she ran to help Zhao Dezhu carry the bag just now.

The beauty aunt teased: "No wonder Hua'er looks so good recently..."

The media is the most ruthless: "Whenever you treat us to a wedding candy, I will give you a front page like this time!"

Tang Yuhua couldn't be in the mood to joke with the sisters, and forced some expression with a wry smile: "It's such a beautiful day, I was so scared by him as soon as I came here that I wanted to give up this place."

Boss Song immediately imparted his experience: "Don't be afraid of him! This little devil likes to scare people the most, and he can only do it when you have no master!"

Zhao Dezhu hehehe: "It's as if I succeeded with you."

Boss Song threatened him: "Fengzuiya here has passed the trial and is ready to start construction. I will hurry up and rush to open the business. If the business is not good by then, you can figure out what to do!"

Xi Lianying quietly took two steps behind, frowning to judge the extent of the work coverage of professional players.

Only Sister Xia took it easy: "Did you succeed in going to Citigroup this time?"

Expeditions abroad are still powerful.

Several wealthy women who should be regarded as very powerful in Jiangzhou also immediately became quiet.

Zhao Dezhu immediately restrained himself, and answered politely: "I got it, he is indeed looking for a billion-level investment, and he will definitely be invincible all over the world, so he also agreed to come and invest in me."

Different from the amazed expressions around her, Sister Xia was still so calm and stable: "Who did you see?"

Zhao Dezhu said: "Li Zhengdao of Jiaopen Little Devil Software Bank, he may also come, the boss of PHS, this is a complete failure, the boss of YOHOO, he is a good person, and there are many banks that are said to be Wall Street and Silicon Valley. An investor, um, there's a guy I've been thinking about and hope to get a chance to find out who he is."

Sister Xia's point is: "So have you learned this trip?"

Zhao Dezhu nodded heavily: "I have learned a lot."

Sister Xia was satisfied: "Then I'll just wait and see."

Aunt Media's face was already smiling.