I just want to be self-reliant

Later, many planning experts analyzed Zhao Dezhu's two promotions about super girls in great detail.

Spending 20 million yuan to win the naming rights of the entire event, this is certainly rich and powerful, and it makes TM shopping network well-known to audiences all over the country.

But in contrast, spending 2 million to give each finalist a smartphone, let WB be promoted wildly by these 100 girls.

It can be called a stroke of genius.

On the Internet around 2004, there were indeed countless social networking sites emerging.

Usually 100,000 registered users is the threshold. After opening the site, if you can’t quickly reach this number, there is basically no hope for the future. If you reach a million, you can seek to realize profit and go public.

From the very beginning, WB.com relied on Yao Min’s topic operation to easily pass 100,000. Of course, there is also a lot of work in the early stage, and there are also operators who are muttering. The company sent two to three million mobile phones to the flight attendants. Is it worth it?

But I can't care about it now.

Once a super girl exerts her strength, one person drives thousands of fans, and the total number of fans can exceed one million in an instant!

After all, there are 20 contestants in each of the five major districts, and there are less than ten contestants in one province!

This is not the same as the masters of the e-sports network. They are e-sports worship masters who love games. E-sports enthusiasts are definitely a few dozen percent of the population base in this era.

As a singing talent show, Super Girl is the most basic instinct of human beings. Anyone can sing, and basically everyone likes to listen to good singing.

Driven by Feng Xiaoting, the contestants quickly began to compare the number of WB fans of each other, and some small-minded ones would never have any relationship with their opponents in their circle of attention.

But most of them take the initiative to add friends and follow each other, @interact with each other, hoping to compete for some fans of each other.

50,000 per capita, soaring rapidly to 100,000!

That also means that the number of registered users of WB.com has rapidly increased from one million to several million.

After the WB official operation was launched on the homepage of the website and a "Super Girls Page" was set up on the discovery page on the mobile phone, all 100 contestants could quickly find a place to follow.

There is also a comparison of the data of each player.

The registration volume of the entire WB was like a Bugatti Veyron catapult to the start. Under the envious eyes of the Internet peers in the entire network, at the beginning of the first group match of the entire finals, nineteen entered the three.

WB users have exceeded 10 million!

Even if everyone in the industry knows that this data may be watery, in 2005 when mobile phone cards did not have real names, it is likely that many fans or family members of players used many mobile phone cards to register and follow.

But the numbers are astounding.

It only cost two million...

Baowang spent hundreds of millions of dollars to acquire Yibai.com, but failed to attract one million registered users.

Now tens of millions of advertising and subsidy fees have been spent, but it has not attracted 100,000 new users to consume, because the unit price of thinking computers is relatively high, and the subsidies are also heavy!

But Zhao Dezhu only spent two million!

It was very lively!

Some people may say sourly, so what, 10 million users cannot realize money.

But such low-intelligence remarks will be instantly slapped in the face by the boss and the people around him.

Didn't you see that the main thing is to push TM?

WB is just a buy one get one free promotional content.

TM.com is the official start of the finals. The male host wearing glasses, Wang Han, appointed by Zhao Dezhu, said: "In the summer of 2005, watch super girls for leisure and entertainment, and go to TM for online shopping. Look at me. This outfit was all bought on TM..."

By this time, everyone in Shonan TV has confirmed that the second super girl is definitely more popular than expected in the TV station!

The ones who seized this opportunity 100% except Boss Zhao, who was the first to offer sponsorship to buy naming rights, were Wang Han who seized the opportunity to get on the big platform. He was born in a technical secondary school, and he had never had such an opportunity before.

At this time, it was too late for the other hosts on the stage to grab the seats, and besides, the main sponsor also liked Wang Han, so it would be very troublesome to change people on the spot.

So Wang Han, after ten years of hard work in the audience, finally got the opportunity to show for ten minutes on stage.

He did catch...

In the first session, the host stood in front of a hundred girls who were still young, and most of them were a little non-mainstream, a little shy, and unfamiliar. They were witty, elegant and steady, and cooperated with Sister Xiang, who had confirmed that she would leave the TV station at the end of the year. Really good at playing.

Faintly made Sister Xiang surrender the initiative.

He even ingeniously cared for the eliminated players in this super high elimination rate of 19 to 3, and won praise from countless audiences for a while.

He made an originally cruel talent show full of humanity, and the girls bid farewell in tears, which made him ridicule: "At this time, I suggest you go shopping on TM online! It doesn't matter what you buy, what matters It's the anticipation of unpacking the package... Sister Xiang, do you have a delivery today?"

Sister Xiang also cheered: "There are... six!"

"Okay, Liuliu Dashun, I also wish all our super girls smooth sailing in their future lives..."

Wang Han is so awesome.

In the background of TM.com, we can see that the number of logged-in users has increased by 60%!

The turnover increased by 37%!

Previously, the single-day trading volume was 300-400 million, and now it directly exceeds 500 million!

It means that there are billions more money in the TM online account!

It only cost 20 million!

To be precise, it was 14 million, and there was another 6 million to help Zhao Dezhu pay his push team.

According to Sofry's research agency affiliated with Zhuaner TV, the ratings of the first game of the Super Girls finals were as high as 11%!

Usually there are two to three TV dramas that give up the production of Fang Amitabha.

For a TV series as popular as "Latent", the first broadcast's ratings of 6% are considered super high ratings.

In the future, all TV stations will broadcast it in turn so that more people can see it.

Variety shows are so popular!

The first mention rate of Internet brands in the market survey has jumped from almost zero half a year ago to 18%!

Out of a bunch of Internet brands that have been famous for several years, such as Penguin, Xhu, Xlang, Xyi, YOHOO, etc., 18% of people's first reaction is to mention TM!

It can be seen how successful this domestic Internet brand marketing plan is!

All people in the industry, whether they are in the film and television industry, the Internet industry, or the advertising planning industry.

Almost all of them can only mention the boss of TM.com in a tone of envy, jealousy and hatred. He is only twenty years old and has already been hailed as the youngest self-made rich man in the world.

In countless entertainment programs every year, he directly bet three six...

This kind of luck, it's no wonder if you don't make money!

So WB.com took advantage of the trend and became more lively.

The eliminated players always have individual mentality imbalances, whether it is scolding by themselves, family members or fans.

Immediately set off a wave of blood on the WB network!

The preliminaries for the finals began in mid-July, and from the top 100 to the top 20, it was obvious that it was time for universities, middle schools and primary schools to go on summer vacation.

The contestants are basically college students in their twenties, and one-third of them have various competition experiences, and some of them are even familiar with other TV station singing competition champions.

But I have never experienced this kind of draft competition.

So in the first five days, the preliminaries with 15 contestants were decided, like a fragrant appetizer, which pulled the popularity of the finals to a very high level.

Then Feng Xiaoting and Mina came out on top in their respective groups!

Well, there is also a girl from Xijiang who looks exotic and entered the top 20 together with the two of them.

That is to say, among Xiaodao's eight participating disciples, three of them entered the top 20. When Wang Han mentioned this at the beginning of the top 20 finalists.

The entire audience and fan group became a sensation.

Who is the knife?

Zhu Lin, the album of love songs from the Western Regions that started last fall, has been sold all over the country and is a super popular singer who is frantically exporting.

There are dragons everywhere, but they have trained three girls to enter the top 20 in the country.

Isn't this a bit embarrassing for the constant emphasis on being authentic, professional music colleges, performance majors, etc.?

And these three girls have their own characteristics.

Aralguli means pomegranate flower in the language of Xijiang. This girl from Xijiang has the appearance of a beauty embryo in Central Asia and West Asia, but her singing voice is a bit thick and distant.

So she sang songs from Xiaodao's album all the way through the competition.

Mina is from the Ni tribe. She is fit and pretty like a black rubber. She is not as good-looking as Alargul and Feng Xiaoting, but her voice is high-pitched and penetrating. This kind of high-pitched characteristic can easily kill the audience in talent shows.

Several high-pitched folk songs and the like were not used in the song "Starry Sky" she performed at the opening ceremony of the e-sports competition.

The kind of good steel that is very sure should be used on the blade, and those who walk around in the courtyard will easily pass the test.

In the end, Feng Xiaoting was the most thrilling. When she broke through the top 20, she chose her best "Desert Camel".

This is a song that was as popular last year as Xiaodao's 2002 Snow. Many people have heard it but can't tell what it's called. Now they hear that she is the first singer...

The on-site judges all applauded and expressed their admiration, and gave a high score.

In this way, in the first week, there were five consecutive days of preliminaries, two days of rest, and the top 20 live broadcasts on the weekend entered the start of the finals.

The entire network has confirmed that the biggest winners are TM Network and WB Network.

One trades traffic for sales, and the other trades popularity for popularity.

It is simply grasping material civilization and spiritual civilization with both hands, and both hands are very hard!

It really interprets that adults need everything!

Yao Min was very happy.