I Make Games To Restore Chinese Civilization
208: Incomprehensible Retention Rate, Word-Of-Mouth Fermentation!
Two days passed quickly, and Guan Lei was still thinking about the bet with Yao Guang.
He didn't care about the blitz, he really wanted to know if Xinhuo would usher in the first overturn since its creation.
Logically speaking, it is quite normal for a game company to jump on one or two games. Large companies generally fail a dozen or dozens of games before they can make a hit game.
But the salary
Can't be logical!
Since its creation, all models have been hits, and there is no one that does not cause a sensation. This is completely unimaginable for other companies.
It is too difficult for other companies to produce a blockbuster, but when it comes to Xinhuo, it becomes too difficult to produce a blockbuster.
Now with great difficulty, Xinhuo has produced a work that tends to hit the street, not only Guan Lei, but also the industry has paid attention to it.
Now that two days have passed, the criteria for judging the life and death of a mobile game should come out.
Day One Retention Rate!
Whether a mobile game is fun or not, and whether it can attract people to keep playing, depends on the retention rate. If the retention rate is low, no matter how large the volume is, it will not be able to take risks.
Guan Lei called Yao Guang early in the morning.
As soon as the voice was thought, it was picked up instantly.
Guan Lei was taken aback for a moment: "Why are you picking up so quickly?"
Yao Guang's voice was a little sluggish and impatient: "If you have something to say, hurry up!"
"It's nothing, just to remind you, the first day's deposit is coming out soon, are you ready to lose those two bottles of wine to me?"
Yao Guang suddenly burst out laughing.
"Have you never played the game?"
"Downloaded, why!" Guan Lei was a little guilty, he watched the live broadcast, and it didn't look interesting, so he didn't download it.
"Don't brag, you definitely didn't download it, come on... I won't tell you first, it will delay my playing the game, hang up!"
Snapped!
Yao Guang hung up the phone decisively, leaving Guan Lei alone in a daze.
what's the situation?
He quickly contacted the company that specialized in statistics of first-day retention, and wanted to inquire about the situation.
After getting through, he heard the voice of the staff over there was a little excited, as if he had discovered some new continent.
"Can I ask about the retention rate on the first day of "Three Kingdoms: The Shore of the Land"?"
The staff didn't seem surprised at all, and directly revealed a number.
After listening, Guan Lei was stunned.
At that moment, he doubted his ears a little, or...he hasn't woken up yet?
The retention rate on the first day exceeded 60%!
How can this be?
It's unrealistic!
The industry has a standard for first-day retention. As long as it exceeds 35% in a single day, it has reached the standard of high-quality goods, and the performance is very impressive.
It is very Uncommon to reach forty.
In the past, someone said that if he saved more than fifty in a single day, Guan Lei might persuade him to go to bed early, and he would have everything in his dreams.
But now?
The single-day retention has reached more than 60%, which means that ten people downloaded "Three Kingdoms: The Shore of the Land", and six people chose to continue playing, and they were able to log in to the game again the next day!
If this retention rate is reached, as long as the downloads are sufficient, it will be a super hit, and this is a krypton gold game. It is not an exaggeration to say that it is a hen that lays golden eggs!
With this game, a medium-sized game company can make a lot of money.
Can this still be called a street rush?
Guan Lei found that he really couldn't understand the salary.
He called Yao Guang again, this time the voice rang several times before he was connected.
As soon as the connection was made, Yao Guang's joking voice came over: "I knew you had to find me again, I canceled the game ahead of time, and I'm waiting for you, haha...you're dumbfounded now!
Guan Lei smiled wryly: "I admit, it's really sloppy."
"It's more than sloppy. In the future, if you don't play the game of Xinhuo yourself for a while, you must not draw conclusions lightly.
Yao Guang also said with some emotion: "Yeah, I have been playing games for so many years, and I used to think that there was no secret in front of me in any game, but when it comes to Gu Qiu, I can't understand anything."
I feel like I have become a schoolboy.
"Who isn't? I used to think I could do it all my life, but now I just think it's time for me to retire. Hey..."
The two were silent with each other for a moment, Yao Guang suddenly said: "You don't mean to renege on your debt, I'm waiting for your two bottles of wine.
"Wine? What kind of wine?"
"You are meaningless!"
"Haha, just kidding, I'll see you with wine when I turn around.
"Don't talk about that first, hurry up and play the game, my alliance is still short of a few people, by the way, you call the old grandson and the others, let us together, dominate Yizhou!"
...0 for flowers...
Guan Lei is speechless, is this game really that fun?
Can a veteran gamer in his forties be addicted to this?
No, he has to criticize it quickly!
Survive over 60 on the first day!
The news instantly became popular in the industry.
Those gamers who predicted that "Three Kingdoms: The Coast of the Land" would hit the street have come out to speak out, admitting that they have indeed missed their eyes.
However, this is only a small episode, and a bigger wave is still brewing.
Survive over 60 on the first day!
A week passed, and the results were counted again. The retention rate in the first week exceeded 55%!
This proves that the game is not only attractive in the initial stage, but it can still make people continue to play in the follow-up!
And there's even greater fun...
Discussions about "Three Kingdoms: The Shore of the Land" on the Internet have also gradually increased, and many posts about convening alliance meetings have emerged frequently among major forums.
After a few days of research, everyone has become more and more aware of the mechanism of this game.
In the novice stage, the goal of all players is to occupy more land, obtain more resources, and at the same time accumulate military orders to extract generals, and use resources to upgrade generals by the way.
After the alliance was opened, players gradually realized that it was basically unrealistic to want to be a lone wolf.
Tigers can't hold back a pack of wolves, this game is to encourage players to socialize, and after joining the alliance, the gameplay has indeed become much richer.
The high-level plots that could not be defeated before can be attacked by players in the alliance, so that higher income can be obtained.
Moreover, it is indeed happier to communicate and chat together every day.
Not only that, the alliances and vendettas between the various alliances made the players so much fun that they couldn't stop.
The players never get tired of it, staged all kinds of strategy stories all day long, combined vertically and horizontally, and did it well.
For a while, the gangsters often came to the top.
In addition, the biggest attraction in the early stage is the selection of generals.
Every day, the small speakers will be played continuously. Which player has won the five-star general will be notified in the whole server immediately, and the mailbox of the player who has won the five-star general will be quickly crowded with various invitations.
This sense of accomplishment has made many players extremely keen on drawing knives!.
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