Chapter 90 Ratings
Zhongyuan TV backstage.
Yu Chu, station director Dou Zengwen, together with the leadership team and the management of participating companies, were here nervously watching the real-time ratings data.
The contract they signed with Tianji is a gambling agreement. If the ratings don't increase, it's all over!
As soon as the program started airing, the ratings data made them feel cold. The ratings of "Liyuan", which is usually broadcast during this time period, are around 0.21%.
For the sake of "The Voice", Zhongyuan TV specially moved the program "Liyuan" to Friday, allowing the main station and subordinate channels to promote and warm up for many days. However, when it started broadcasting today, the ratings were only 0.45%, which is only 0.45% compared to "Liyuan".
"Twice as many, even lower than the ratings of the Spring Festival Gala held a few days ago.
All the leaders remained silent.
When the gambling agreement was signed, they actually felt very guilty. As the leadership team of Zhongyuan Station, they only knew about their own affairs, and they never thought that the ratings of their own programs could exceed 1.
In fact, it is not that Zhongyuan TV did not have its glory days. The program "Liyuan" was once the national ratings champion in the early years, with the ratings even reaching as high as 35.7%.
What is this concept?
A local opera program has been watched by more than one-third of the households with TV in the country!
Even the welfare home where Yu Chu lives will lock the Zhongyuan channel on time just to watch "Liyuan".
As a result, Yu Chu can also sing a few lines of "Mulan" and "Mu Guiying Takes Command".
35.7, this is an amazing number, and it also sets a milestone for the program "Liyuan" in Chinese opera programs. Opera columns and opera channels on various TV stations have sprung up, which has contributed to a cultural situation where a hundred flowers bloom and a hundred schools of thought contend.
At the beginning of the century, when "Liyuan" was very popular, Liyuan Opera Week was held continuously in the capital, which caused a sensation in the capital and was highly praised by the leaders and warmly welcomed by the audience.
He was invited to Xiangjiang Treasure Island for a live broadcast, which also won the love of many people across the strait.
This is the most glorious time of Zhongyuan Taiwan.
I don’t know since when, maybe because TV programs have become more and more colorful, the ratings of Central Plains Station have been declining day by day.
Although the team of Zhongyuan TV has never been idle, they still innovate in programs, such as "Chinese Character Hero", "Idiom Hero", "Underwater Goddess", etc. They have always insisted on making entertainment programs while promoting the audience's interest in them.
Pay attention to cultural accomplishment and cultivate cultural consumption habits, and pay attention to and pursue various traditional cultures.
Even their program was once praised by the Ministry of Culture and Publicity.
However, the launch of these programs still cannot stop the decline of Zhongyuan TV.
People in the station have long recognized the reality, so even if they invite the most famous instructors and try their best to decorate the venue of "The Voice", they still have no confidence in their own ratings.
Under such circumstances, how could they risk signing a gambling agreement that they considered completely unreachable?
This agreement was entirely led by Yu Chu.
For her, losing money is no big deal; if she earns ratings, she can get a large commission on advertising fees.
But she is not a living Bodhisattva. She has already said that if it is not broken, then they will still get 80% of the 30 million advertising fee given by Tianji. After all, the production of the program is almost paid for by her alone.
.
Chung Yuan TV has also invested a lot of money in this aspect. Although the venue is ready-made, it also costs a lot of money to add publicity, casting, props and the like.
If that were the case, they would lose all their money.
At this time, the faces of several leaders had different expressions. Dou Zengwen had a dull look on her face, not knowing what she was thinking. Qin Ru could also see that her face was slightly pale through her exquisite makeup.
Several other deputy editors had already sat down, lit cigarettes, and started puffing away.
Fu Yi's face also looked a little ugly. He looked at Yu Chu who was still calm and said, "With such an opening, the chance of a comeback is very low."
"Why are you so anxious? This is just the beginning and the first issue."
The smell of tobacco filling the space aroused Yu Chu's desire to smoke. She took out a box of women's cigarettes from her bag, took out one, and lit it.
She has confidence in "The Voice", not to mention that the lineup and quality are already much better than the original version.
"The Voice" in the original world is getting worse and worse, and it can still have a rating of over 1. This is only the first season, not to mention a 3, it must be over 2 anyway, right?
"It's gone up, it's gone up! It's 0.59!" shouted the staff who had been watching the ratings.
Qin Ru's eyes lit up and she turned to look at the TV screen. At this time, the scene of Zhou Shen singing was playing on the TV.
It's just that everyone has no time to watch, and they are only thinking about the ratings.
"This is the first time for the audience to see this kind of 'cross-dressing singer'. They are all relatively novel, so naturally they want to see more." Yu Chu said calmly to Qin Ru while holding a cigarette.
When many people see a beautiful and young girl, they subconsciously think that the girl is not smart, poor in studies, and relies on her appearance to make a living, etc.
But when Qin Ru met Yu Chu for the first time, she did not look down upon Yu Chu.
Because she knew that no one in the entire Central Plains Channel could write the plan for "The Voice".
But she was still very curious, how did the young girl in front of her come up with the idea of using a "cross-dressing singer" to open the show and retain the audience?
From the beginning, Zhongyuan Station actually wanted to find a capable student from a music school, or simply find a suitable capable but unknown contestant from the Youth Singing Competition to be the first contestant.
But now that I think about it, no matter how good they sing, they are not as strong as the contrast that Zhou Shen brings to people. It is this contrast that can retain the audience!
By the time Zhou Shen finished singing one song, the ratings had reached 0.68%.
This is a height that Zhongyuan Taiwan has not reached in many years!
Everyone swept away their previous depression and looked at the instructors and Zhou Shen on TV with very fiery eyes.
"He has finished singing this song, and he has to keep up with the previously arranged announcements, except for Zhongyuan TV's own platform account, Brother Fu." Yu Chu turned to look at Fu Yi beside him, and continued: "The one we arranged
We need to take action to criticize public relations companies."
Fu Yi nodded and winked directly to the assistant beside him. The assistant opened the Weixin group on his mobile phone. After simply sending a few words, the Weixin group started to fill the screen with "received".
The leader in charge of publicity at Central China Station did not say much and directly made a phone call and started giving instructions.
Not long after, a large-scale promotion of Zhou Shen began on the Internet.
Weibo, Douyin, D Station, and related entries are also listed on hot searches.
【Zhongyuan Channel Good Voice Zhou Shen】
【Zhou Shen's natural sound】
[The smiling face of cross-dressing singer Zhou Shen]
Dou Zengwen's face obviously lost the initial tension. He sat across from Yu Chu and said, "Thank you, Mr. Gu, for arranging public relations to divert traffic for us."
Yu Chu shook his head and said with a smile: "How can we call it hard work? The ratings have gone up, which is also good for our broadcast click-through rate at station D. Moreover, Zhou Shen has signed a business contract with us. This is also to promote our own singers.
It’s a win-win situation.”
There will be another update later
Please subscribe woohoo~ The ratings in the book have been rising, but the ranking outside the book has been falling. The comparison is so tragic 嘤o(╥﹏╥)o
Please vote for recommendations and monthly votes. Thank you Shufen.
mwah
(′`)
(End of chapter)
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