I, The Founder Of League Of Legends!
99: League Of Legends & China Merchants Bank Cooperation Plan! 【6】
When Lu Li saw the "advertiser" Miss provided to him, he was all excited...
Pinduoduo, Mobike, Ofo, Modu Infertility Hospital...
What the hell is this?!
In addition to these unreliable advertisers, the most reliable ones are probably those computer manufacturers, such as Lenovo, HP, Alienware, etc., all of them have tried to contact Mis to place advertisements.
If Lu Li agrees to everyone, he can naturally create huge revenue for Riot Games through these advertisements, but now Lu Li does not want to make money by advertising for others.
After all, if Lu Li started advertising before he felt that League of Legends was ready for advertising, it would be tantamount to ruining the popularity of League of Legends and even causing summoners to celebrate League of Legends!
Now, what Lu Li has to do is to find someone else to advertise League of Legends!
In fact, after Lu Li thought about this matter, he had already thought about some of the next plans. After launching the League of Legends advertisement, the popularity of League of Legends will definitely continue to increase, and at that time, Lu Li will not only You can get more reputation points, and you can start preparing for the second expansion pack of League of Legends!
Therefore, Lu Li must find some products with good traffic to advertise League of Legends, and preferably somewhere that has nothing to do with League of Legends.
For example, a bank!
In his previous life, Lu Li clearly remembered that League of Legends often cooperated with some banks, and the one with the most cooperation was probably China Merchants Bank.
As for the content, Lu Li also roughly remembers that if bank depositors go to China Merchants Bank to apply for a League of Legends co-branded debit card or credit card, they can get some related rewards.
But in this parallel world, China Merchants Bank seems to have not realized how much user growth League of Legends can bring to them. Therefore, China Merchants Bank has not contacted Riot Games.
But Lu Li did not arrogantly refuse to contact others just because the other party did not contact her. After all, the League of Legends wanted to find others to advertise, so Lu Li had to do it himself.
So soon, Lu Li contacted the general manager of China Merchants Bank in Shanghai!
In the afternoon, Lu Li successfully met with the person in charge of Shanghai Merchants Bank, and Lu Li went straight to the point and explained his purpose to the person in charge.
"Our League of Legends would like to cooperate with China Merchants Bank to launch a joint debit or credit card between China Merchants Bank and League of Legends!" Lu Li said to the person in charge of China Merchants Bank.
Although China Merchants Bank is not one of the top five banks in China, it can still be regarded as the bank with the largest number of customers in the T2 echelon. If this matter can be negotiated, then even if 5% of Merchants Bank users become League of Legends players, this will For Lu Li, it is a very profitable thing.
Lu Li thought that the person in charge of China Merchants Bank would put forward some conditions to him, but what he never expected was that the person in charge of China Merchants Bank was actually quite excited after hearing Lu Li say this!
"Mr. Lu, actually I have wanted to cooperate with your League of Legends for a long time. You may not know that I am also a League of Legends player. I play two games every day after work!" the person in charge of China Merchants Bank was very excited. said.
This made Lu Li feel happy. Since the person in charge is also a fan of League of Legends, the next thing will be much easier!
One thing, if two companies want to reach a cooperation, they naturally need mutual benefits. For League of Legends and China Merchants Bank, the cooperation between the two can actually be a perfect fit.
After all, League of Legends needs depositors of China Merchants Bank to become their players, and China Merchants Bank also needs League of Legends players to become their depositors.
Therefore, when it comes to cooperation, there is no financial exchange between Lu Li and the person in charge of China Merchants Bank. To put it simply, they sign a contract, advertise each other, and then exchange their resources.
As a result, the cooperation between the League of Legends and China Merchants Bank's Magic City headquarters was quickly reached an agreement.
China Merchants Bank has promised to post advertisements about League of Legends at its branches across Shanghai. At the same time, it will also recommend the League of Legends game to depositors when they handle business.
The League of Legends promised to post an advertisement for the cooperation between the League of Legends and China Merchants Bank on the news scrolling page on the client.
As for users who use China Merchants Bank’s debit or credit card, they will get a 100-win gold coin card every month. At the same time, there are also some other preferential activities, such as reaching certain ranks in the League of Legends game. After that, you can get interest-free installment coupons and so on.
…Please give me flowers…
"If this event can be successful in Shanghai, I hope you can help apply to the China Merchants Bank headquarters to promote this event nationwide.
After signing the agreement, Lu Li said to the person in charge of investment with a smile.
"This is natural, and I hope Mr. Lu can establish a long-term cooperative relationship with us." The person in charge of China Merchants Bank also smiled at Lu Li and said.
Although in the agreement, every time someone successfully applies for a League of Legends co-branded bank card, China Merchants Bank has to pay a cooperation fee to League of Legends, but in fact, China Merchants Bank will actually make money in the end. After all, their performance in Magic City will definitely It can reach the highest value in the country in a short period of time!
............
As for Lu Li, after reaching a cooperation with China Merchants Bank in Shanghai, Lu Li’s advertising channels were suddenly opened!
In the next few days, Lu Li successively reached cooperation agreements with KFC, McDonald's and other places with huge traffic in Shanghai. At the same time, he also successfully cooperated with iQiyi Video, Youku Video, and Pain Training Video Dacheng Received advertising cooperation for the opening title!
And sure enough, after advertisements about League of Legends were posted on various channels, the number of new League of Legends user registrations suddenly took off!
"It seems that advertising still plays a considerable role." After Lu Li heard from Miss that just on the first day of the advertising broadcast, the number of new users of League of Legends increased by nearly two million. I felt quite relieved.
Although two million is not a lot, it is only the first day, and after that, more people will definitely see League of Legends ads and become new players of League of Legends!
This is definitely a pretty good thing for Lu Li!
"Then the next step is to prepare for the second expansion pack of League of Legends." Lu Li said to himself.
But just when Lu Li was about to enter a new stage of work, Miss suddenly told Lu Li that the person in charge of Baida Plaza in the Magic City had called them from the phone factory!
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