I, The Founder Of League Of Legends!
37: League Of Legends Brand Plan!
Lu Li was in a very good mood when he heard the news. As early as a few days ago, Lu Li said that whether a game can be popular or not, although game quality is necessary, it is not crucial. What's important is whether this game can allow players to make friends spontaneously.
After the League of Legends box was launched, black voice chat became popular. Lu Li understood that Lu Li definitely did not need to worry about the growth of new users. After all, even some people were not interested in the game League of Legends. Too cold, but when he sees everyone around him playing, he will give it a try no matter what.
The next thing is about the quality of the game. As long as the game is good enough and this person is retained, then the development of League of Legends will enter a virtuous cycle!
"Not bad... Just let the development department continue to slowly advance according to the plan I told them before." Lu Li nodded happily and said to Miss.
Next, as long as a closed loop is formed between the League of Legends, the League of Legends box, and the handheld League of Legends, then the League of Legends will be officially established in this parallel world.
And next, as tall buildings rise from the ground, after the summoners of the League of Legends find a circle of their own, whether it is e-sports, peripheral products, etc., they will be able to get considerable help!
So far, one thing Lu Li must do is not only to let the summoners of the League of Legends find their own circle, but more importantly, to let the summoners find a sense of belonging in the game!
In this parallel world, although the game World of Warcraft has gradually declined in 2019, if the words "for the tribe" are shouted out by someone, some middle-aged men will probably burst into tears. orbit.
Although Lu Li has never played World of Warcraft, when the World of Warcraft movie was released, the scene of a group of people gathering at the door of the movie still moved Lu Li, an outsider.
Not to mention those players who regard Azeroth as their hometown in World of Warcraft!
Next, what Lu Li has to do is to let the summoners of the League of Legends make Valoran their home. Whenever the League of Legends is mentioned, the summoners will shout out that Valoran continent. familiar……
Demacia!
In fact, Lu Li is already doing this. The actions taken before the League of Legends game conference were all done by Lu Li to let summoners understand League of Legends, and the effect was quite good.
After having three relatively "failed" heroes, Widow, Mouse and Death Song, Lu Li became more determined in his thoughts.
In the previous life, the world view of League of Legends was incomplete, so it was impossible to make big movies or anything like that. But in this life, as long as Lu Li perfects the world view of League of Legends, then Lu Li will have the confidence to create a real world view of League of Legends. brilliant!
Early the next morning, Lu Li announced a meeting, of course, only for the operations and design departments.
At this time, there were already fifteen painters in the design department, while there were only two people in the operations department.
But with only such a few people, in Lu Li's opinion, it is still far from enough.
"Next, I will announce a brand plan for League of Legends... Yes, you heard me right, I decided to build every hero in League of Legends into an independent brand!"
Lu Li’s idea is that if you want every hero to be deeply rooted in the hearts of summoners in League of Legends, then the interaction between heroes and summoners is essential.
Therefore, the first step in Lu Li's idea is to open a corresponding Weibo account for each hero.
However, due to manpower constraints, it is impossible for everyone to operate an account specifically.
"There are now a total of 23 heroes... Miss, please find two new media operation assistants. If there are three people in total, each of them will be responsible for the Weibo operations of eight heroes... Guan Bo Niang, you don't need to operate the heroes. As for Weibo, you can just manage the official blog, but the heroes’ Weibo operation needs you to manage it.”
Lu Li said to Guan Bo Niang, and at the same time, Guan Bo Niang Liang Ting was also officially promoted and became the Director of New Media Operations.
As for the future, if there are more and more heroes, there will obviously be more and more new media operation assistants, but those are things for later.
After arranging tasks for the official blogger Liang Ting, Lu Li looked at Pang Xinxin. Although he didn't say anything, he directly appointed Pang Xinxin as the director of the design department.
"In addition to you, there are fourteen designers. You divide them into groups in pairs according to their styles. There are seven groups in total. In the following time, the tasks of each group are, in addition to drawing the original paintings of the new heroes. In addition to the skins of old heroes, we also need to cooperate with new media operations to carry out daily hero promotion, such as drawing daily selfies of heroes, etc.”
"So, I need close cooperation between the design department and the operations department. There will definitely be enough manpower in the early stage. If we are really too busy in the later stage, we will recruit more people."
Lu Li said to everyone, making everyone's face full of expectant expressions.
Lu Li knows very well that the employees already have a sense of belonging to Riot Games... After all, when they become the adoptive parents of a certain hero, the amount of emotion they invest is tantamount to a lot. .
"By the way Miss, I need..." As he spoke, Lu Li realized that he still needed some people to create texts, such as the background stories of the heroes, the stories between heroes, etc.
Previously, Lu Li wanted to ask Phalaenopsis to be the official novel writer of League of Legends, but after thinking about it, he decided not to. After all, a great master like Phalaenopsis must have his own ideas, and once he participated If there are too many, Phalaenopsis will definitely get angry.
In this case, it would be better to find a writer with good writing skills and write the story of League of Legends directly according to Lu Li's ideas!
"I need a writer who must be absolutely obedient. He will write whatever I say... As for the recruitment notice, you have to convey this in a tactful way..." Lu Li smiled at Miss, who immediately accepted the order. .
"The operations department can start working. The design department will continue your skin design for the time being. But tonight, I will come up with a new hero plan. In the evening, we will talk about it together."
Lu Li said to everyone, and then turned back and walked into his office.
Because last night, Lu Li suddenly thought of an excellent way to announce new heroes and at the same time immerse the summoners in their emotions!
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