“With a 60hz high refresh rate, 500 nits high brightness and a 12-megapixel wide-angle camera, it can shoot 4K quality videos.
The storage capacity also reaches 64G storage and has networking function.
With an electric touch pen, you can easily draw and work on it. With it... you can throw away your computer.
At the same time, for some users who are used to working with keyboards, we also provide an option, that is, a new CNC keyboard, which can turn the tablet into a laptop in seconds
And such a powerful tablet is only 7.5 mm thick and weighs only 490 grams, which is more than 10 times lighter than a laptop..."
Wow!
The scene was boiling instantly.
This thoughtful design has won praise from countless reporters.
Many people are not used to using a touch screen to work, especially for those text workers who need to type more.
It’s different now, with this exquisite external keyboard.
Using Bluetooth connection for light office work is undoubtedly a very good experience.
Leibs in the audience.
Looking at the big screen, his eyes lit up.
He was surprised.
It's also iPad
Why are the things made by Kirin Company so exquisite?
The visual effect is directly maximized.
In the past, he thought that Apple iPad was awesome, but now after seeing Kirin's tablet computer, he instantly felt that it was incomparable.
The two sides are not on the same level at all.
In fact, this is also true. One is a 2nd generation product and the other is an 8th generation product. Can the things be the same?
And in order to fire the first shot, the tablet computer launched by Kirin this time has a lot of configurations, and the performance is directly maximized.
The iPad camera directly uses 12 million pixels.
And the standard version has 64G storage, and the flagship version has 128G. Who can do it?
Of course, with so many configurations, the cost price is also skyrocketing.
Fortunately, in terms of camera, thanks to the breakthrough of optical lens from Xinghai Technology, iPad no longer purchases cameras from foreign "500" companies, but uses cameras from Xinghai Technology, which reduces the cost a lot.
"...The above is some information about our Kirin company's tablet computer. For details, you can check the official website information."
"In addition, in terms of pricing, the tablet computer will be launched in two versions, standard version and flagship version."
"The standard version will be equipped with 64G storage, 8 million front and 12 million rear pixel ultra-clear cameras, and a dual-core processor chip... The price is 2299 Chinese yuan.
The flagship version is equipped with 128G large capacity and uses a quad-core processor... The price is 2799 Chinese yuan."
The reporters and audiences in the audience were able to accept a lot of the announced prices.
And compared with mobile phones, they are more likely to accept the price of tablets.
After all, the configuration is here.
A few days ago, Apple released the third-generation iPad with a starting price of $499 and a top configuration of $829.
In terms of hardware, such as the camera, it is not as good as the standard version.
Of course, the final performance of the machine depends on the actual experience.
In a word, many people can accept this price.
After talking about the iPad, Wei Mingzhi continued to explain the last product.
"Next, we will introduce our first digital set-top box, the OTT network box.
I believe many friends have heard of network set-top boxes.
Through the box, a TV can be turned into a smart TV.
There are already many similar products on the market, and what is the difference between our Kirin network set-top box and the gold? Please look at the big screen below.
First of all, in terms of hardware, the quad-core processor is 2.0 Hz, the running memory is 2G, the storage space is 16G, the audio dual decoding system, and the Bluetooth voice remote control..."
The set-top box is not too innovative, and there are many manufacturers with stacked configurations. In the final analysis, there are many component companies on the market, and you can just buy them for assembly and OEM.
The focus is still on the optimization of the software system.
If the optimization is not done well, no matter how high the configuration is, it will be useless.
This is just like many computers that advertise eight-core processors or even 16-core processors, which are selling dog meat under the guise of sheep.
The key point of the set-top box is the decoding ability.
Currently, most set-top boxes on the market have average decoding capabilities and all use MediaTek processors.
MediaTek is now synonymous with low-end.
Otherwise, why do so-called high-end set-top boxes become very stuck soon after installing video software?
Of course, this may also be due to the fact that cached data has not been cleared.
In short, in terms of system optimization, Longguo is now no match, and the only one that can compete with Kirin is Apple.
And the Kirin set-top box, like a mobile phone, adopts a closed-loop design.
That is, external installation is not allowed, and it can only be downloaded through the app store.
While charging tolls, it is also to prevent users from brushing the box.
Under the stage.
After hearing that it was an Internet set-top box, many people showed a look of surprise.
Apple is also making a set-top box, called Apple TV, and it was made relatively early, and has iterated several versions.
However, it is not sold in China.
Perhaps because he felt that the audience below was not interested in this device, Wei Mingzhi did not explain too much.
In fact, there is nothing to focus on.
After talking about the configuration and software optimization, the price was announced.
The standard version is 129 yuan, and the flagship version is 199 yuan.
This price is more expensive than ordinary cooperation. To be honest, no one knows how much it can sell.
If Xiao Yunhai had not insisted on launching this product, he would never consider launching a set-top box.
In his opinion, it is not profitable.
The market size is also small.
It is not as good as a TV.
At least a TV is a large item and can be sold at a higher price.
However, Xiao Yunhai insisted on launching it, which was mainly to pave the way for streaming websites and to attract traffic to Yidian Technology's streaming media through built-in methods.
The real money is in streaming, not in hardware.
Of course, hardware can still make some money, and a loss-making business is definitely not allowed.
After the press conference.
In less than two hours, large-scale reports about the Kirin new product press conference began to appear on the Internet.
Seeing that the appearance of the new product has not changed much.
Many people talked about it.
"There is no change in this second generation product. Is it necessary to release it?"
"There is indeed no big change. It feels like only the details have been changed."
"The appearance has indeed not changed much, but I just went to the official website and saw that the hardware configuration has been greatly improved. The new processor, camera, and display have been replaced. It is said that the colors are more realistic, and the power consumption has been reduced a lot, and the battery life is longer."
"Not only that, the thickness has also been reduced."
"In fact, it's good to change it or not. If you have money, you can change it. If you don't have money, you can continue to use it."
"The price is really expensive, not as good as Apple's iPhone."
"The above person is stupid, they can be of the same level. Which of Kirin's mobile phones is worse than the iPhone in terms of hardware configuration or actual experience? ?”
“Support! I like using Kirin mobile phones. My friend bought a Samsung mobile phone, but the screen exploded within 2 months.”
“Samsung is just bragging about how great it is. In reality, it is really not that great. It is too easy to break.”
“Kirin’s mobile phones are the best looking.”
“I heard that Kirin has also released a tablet computer.”
“Speaking of tablet computers, you can go to the official website to see it. It is so beautiful. It is the most beautiful tablet computer I have ever seen.”
“I have also seen it. I have to say that Kirin is really good at design and looks good.”
“I was planning to buy an Apple iPad before, but now I plan to buy a Kirin tablet computer. The price is not much higher.”
After the product launch conference, Kirin’s marketing offensive was launched around the world.
In the United States, Hollywood actresses were invited to endorse it.
Poster advertisements for ground promotion can be seen in some popular commercial streets such as Times Square in New York.
The same is true in newspapers.
Not to mention Longguo, the main battlefield.
First- and second-tier cities are advertising on a large scale.
Several major online portals are also doing the same, relying on this large-scale publicity.
In addition, those loyal fans who bought Kirin mobile phones are praising them.
In the offline stores of the three major operators in Longguo, there are long queues just to buy.
Online, Jingdong platform also cooperates with Kirin mobile phones.
What is sold is non-contract phones.
However, the quantity of goods that Jingdong can get is limited, only 200,000 units.
This was only obtained by relying on his personal relationship with Xiao Yunhai.
Otherwise, these 200,000 units would not be available.
Longguo, Yanjing.
Da Qiangzi attaches great importance to this event.
It is not about how much money can be made, but to obtain large traffic through this online exclusive method.
"How is the situation?"
He came to the e-commerce self-operated department and asked about the product situation.
"Chairman, the number of reservations has exceeded one million, and it is still growing rapidly."
Hiss!
Seeing the numbers jumping on the screen.
Da Qiangzi took a breath.
Sure enough, Qilin is still very appealing.
Looking at the time on the watch, it is almost 2 pm, which is the time when Jingdong Mall starts selling.
"The purchase link will be released at 2 o'clock on time."
"Okay!" (To read the exciting novels, go to Faloo Novel Network!)
The subordinate responded.
Da Qiangzi was not in a hurry to leave. He wanted to see how long it would take to sell these 200,000 units.
So that he could find Qilin to add more goods.
"By the way, how many reservations are there for Qilin's tablet computer?"
Da Qiangzi remembered another product of Qilin, the Qilin tablet computer.
Due to the radio and television control issues, the set-top box cannot be listed in the mainland of Longguo for the time being.
"To the chairman, there are 197,000 reservations."
"Hmm~~"
Da Qiangzi nodded.
Tablet computers are different from mobile phones.
The demand is not that strong.
Those who buy tablet computers are more interested, or electronic geeks.
Or they are loyal fans of Qilin Company.
Having nearly 200,000 reservations was already very good in his opinion.
2 o'clock, it was already here in the blink of an eye. []
"There are 193,000 left."
"More than 172,000 units."
"53,000."
"12,000."
"Chairman, they are all sold out."
Hearing this, Da Qiangzi looked at the time.
Less than 10 minutes.
200,000 units sold out.
Hiss!
Da Qiangzi took a breath of cold air...
The speed of the rush to buy was too fast.
This is not a 2,000 yuan mobile phone like Xiaomi.
It is close to 6,000 yuan.
Could it be that there are so many rich people now?
Shaked his head.
Da Qiangzi asked about the sales of tablet computers again.
"Chairman, 38,000 units have been sold."
"Okay."
"Keep an eye on this."
After that, Da Qiangzi left the e-commerce self-operated department and returned to his office.
Then he took out his cell phone and quickly called Wei Mingzhi: "Hello, President Wei, this is JingDaqiangzi, your mobile phone is so popular that 200,000 phones were sold out in 10 minutes.
Ah? What, out of stock? How can this be... No matter what, we have to squeeze out a batch, not many, 100,000 units.
If it doesn't work, 50,000 units will do.
Yes, thank you so much, OK, I won't bother you anymore..."
After hanging up the phone, Da Qiangzi was in a very good mood and asked for another 50,000 units from Qilin.
However, these 50,000 units cannot be put up at once. If they are all put up, they may be sold out in seconds like just now.
It has to be done slowly and steadily.
This is the only way to keep users and make them visit Jingdong every day.
After a while, Da Qiangzi came up with a good idea.
And this.
The three major offline operators are also very popular.
Although not as exaggerated as Jingdong's online sales.
But in first- and second-tier cities, the sales of Kirin mobile phones are very popular. Halls, without exception, all have long queues.
Even scalpers appeared at the back.
Even if a mobile phone is priced 400 to 500 yuan higher, some people are willing to pay for it.
Hong Kong.
As a bridgehead for Xinhan to enter the mainland.
It can be said that Qilin has taken half of the market.
It has already been sold out.
The United States.
These key operating areas in Europe have also seen short selling.
Massive orders are pouring in.
Xinhan.
Qilin Company.
"Mr. Wei, here are orders from several major retailers in the United States, a total of 3 million units, and we hope we can deliver them within a month."
"In addition, several major retailers in Europe have also sent new orders for an additional 2 million units."
"The branch in the Middle East market has also sent an order for 1 million units. ”
“According to statistics, the number of orders placed has reached 8.2 million units.”
Huh!
Wei Mingzhi took a deep breath.
He was much calmer.
This year is different from last year.
The global smartphone market has further expanded, and senior phones have basically been eliminated.
In this regard, the market in Longguo alone sold 100 million units in the first half of this year.
The global market has at least 700-900 million smartphones this year.
And he is also prepared.
With sufficient parts, the two factories can produce more than 6 million units per month.
Now the worry is the supply of parts.
It’s not Kirin’s own parts, but the supply chain companies.
“Right away, call several supply chain companies and ask them to increase production capacity, and deliver and expand production capacity as soon as possible while ensuring quality and quantity.”
“Okay, Mr. Wei. ”
With the launch of new mobile phones and tablets, the entire Qilin Group is busy.
Wei Mingzhi personally came to the palace and reported to Xiao Yunhai about the QilinMobile phone sales.
"Your Highness, the first batch of 7 million mobile phones has been sold out."
"Partners and operators around the world have placed orders, and the number has reached 8.2 million. It is expected that this number may increase to about 15 million in a few days."
Xiao Yunhai nodded slightly.
I didn't feel strange.
A month after the new product is launched, it is also the hottest selling and hype time.
After a month, it will slowly fade away.
"Very good, remember to keep up with the production capacity."
"How are the tablet sales?"
Wei Mingzhi: "The first batch of 2 million tablets were supplied to major partners around the world. The specific sales are not clear, but no new orders have been received so the sales are estimated to be not very good."
"Yeah!"
Xiao Yunhai reminded: "Tablets are also a big market, and we have to increase the publicity efforts."
"I understand!"
"Okay, go and do your thing."
"Yes!"
Watched Wei Mingzhi leave the office.
Xiao Yunhai sat in his seat and pondered for a moment, picked up the phone, and quickly dialed a number: "Hello, it's me, let Su Rui come."
Half an hour later.
There is one more person in Xiao Yunhai's office.
"Your Highness."
"Sit down!"
Xiao Yunhai raised his hand to signal for a seat.
"I called you here mainly to discuss with you about Xinghai also making smartphones."
"Isn't Kirin doing it?"
"Kirin is taking the high-end route, and the sales volume is always limited. It is already very good to be able to sell 50 million mobile phones a year."
"I want to expand the market scale of Xinhan in smartphones."
"You can let Xinghai Technology intervene and take the mid-range route, with a price range of 299-499 US dollars."
"You don't need to develop CPU chips yourself, just use Qualcomm's.".
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