I want to be a chaebol

Not long after Song Yi's birthday, Song Yi and Song Suying signed an equity transfer agreement. Song Yi transferred 10% of Shinhan Media shares for 6 billion won.

Shinhan Media officially signed a five-year advertising cooperation agreement with SK, LG, Hyundai and Asan. The total five-year contract value is as high as 260 billion won, which is approximately 1.43 billion yuan.

If the five-year contract is fully fulfilled, Shinhan Media will become the fifth largest advertising company in South Korea, second only to Cheil Planning, Inosun, Lotte Advertising and LG Advertising.

Chen Zaican knew that he could only think about it in his heart. After all, of the 260 billion won contract, only 52 billion won in the first year would be remitted to the company's account.

Of course, Chen Zaican can now choose not to continue to implement Song Yi's backdoor listing plan, but Chen Zaican, who has lost the protection of Samsung Group, cannot bear the joint revenge of these companies.

In the next few months, both Chen Zaican and Song Yi were busy. Xinhan wanted to produce a series of advertisements for these four companies. Song Yi resigned from his position as the executive director of Xinhan Media, but served as the creative director of Xinhan Media. Director.

Xinhan Media was originally relatively small and did not need to set up a creative director. This position was not newly created for Song Yi.

Xinhan also launched a large-scale recruitment plan at the end of the year. The company added more than 100 new employees, focusing on recruiting artists and copywriters.

On December 8, New Asia Real Estate Group Co., Ltd. was officially established in Yanjing with a registered capital of 100 million yuan. New Asia Real Estate rented an office building in the east building of the Triumph Building on Xizhimenwai Street in Xicheng as the office headquarters of New Asia Real Estate.

Triumph Building is a Western-style classical high-end intelligent office building invested and constructed by Yuanhao Real Estate, a subsidiary of Hong Kong Island Merchants Group. The building covers an area of ​​16,844 square meters and has a total construction area of ​​83,945 square meters. It is divided into three buildings: west, middle and east. The middle building is 10 stories high, and the east and west buildings are five stories each. The building on the ground presents a mountain shape.

The ground floor is occupied by banks and securities companies, and the remaining floors are office buildings. There are three underground floors. The third underground floor is a business club and staff restaurant. The second underground floor is a large garage. The first underground floor is a small commercial street and restaurant.

Song Yi inquired about the price of the Triumph Building. The unit price of office buildings in Yanjing is not expensive at the moment, only 14,000 per square meter. You can buy the Triumph Building for 1.2 billion.

Song Yi wanted to buy this building. After all, office buildings in this area were rare, but after thinking about it, he decided not to buy it. He bought land and a large number of properties in Seoul. If he spends another billion to buy the Triumph Building, New Asia Real Estate's project start-up funds will be problematic. Although New Asia Network is a cash cow, it currently has no way to inject blood into its parent company, New Asia Media.

New Asia Real Estate, New Asia Real Estate has three shareholders, Ashan Construction, New Asia Media Group and Shining Investment Partnership. Ashan Group holds 40% of the shares, while New Asia Media and Yiyi Shenghui hold 35% and 25% respectively. On the surface, Ashan Group is the largest shareholder.

The chairman of New Asia Real Estate Group is Zhou Xiuxian, and the general manager is Mao Xiaoqing. Zhou Xiuxian is the president of Asan Construction. He was previously the vice president of Asan Construction. When Li Yizhi resigned, Zhou Xiuxian succeeded Li Yizhi and became the president of Asan Construction. , has rich experience in real estate project construction and management.

Mao Xiaoqing was born in a Gaozhi family in Yanjing and graduated from the School of Architecture of Southeast University. He joined Singapore Guardian Real Estate in 1996 and served as a senior project manager. After 2000, he began to serve as the general manager of the Yanjing Ascott project.

The reason why Song Yi was willing to recruit Mao Xiaoqing with a high salary was because Song Yi had dealt with Mao Xiaoqing before his rebirth. Mao Xiaoqing was the executive vice president of Vanke at the time. He later left to start a business and founded Ucommune. Song Yi's VC invested in the Ucommune project.

Ucommune is known as the Chinese version of WeWork, but shared office spaces are indeed unsustainable. SoftBank Group lost 47.7 billion yuan by investing in WeWork. Ucommune founded by Mao Xiaoqing has also been losing money year after year. It can be said that it is a close friend of WeWork.

In Song Yi's view, Mao Xiaoqing is not enough to develop but is more than successful, so he is just right as the general manager of New Asia Real Estate. Song Yi also values ​​Mao Xiaoqing's overseas work experience, which can help him better cooperate with Zhou Xiuxian's work.

Mao Xiaoqing originally had no intention of joining the new company New Asia Real Estate, but after he learned about the background of the shareholders of New Asia Real Estate, he changed his mind.

Asan Construction, formerly known as Hyundai Construction, is a large-scale real estate company that ranks very high in South Korea. New Asia Real Estate's shareholders New Asia Media and Yiyi Shenghui are also shareholders of New Asia Network. The online game "Legend of Hot Blood" represented by New Asia Network is the most popular online game in the mainland this year.

New Asia Media is also a large media company involved in many industries such as music, movies, advertising, artist management, and venture capital. In Mao Xiaoqing's eyes, Song Yi has created a business empire with assets of over US$1 billion.

The richest people in mainland China in 2001 were the Liu brothers from Sichuan Province, with family assets of 8.3 billion yuan. Even if Song Yi's personal net worth is not as good as that of the Liu brothers, it should not be much different. However, Song Yi is rarely seen in mainland reports.

Mao Xiaoqing analyzed it. First, Song Yi's business territory is mainly in South Korea, so there is relatively little attention in the mainland. Second, Song Yi himself prefers to keep a low profile.

New Asia is a mainland enterprise. The legal person of New Asia Real Estate is Zhou Xiuxian, the legal person of New Asia Advertising is Zheng Yiping, the legal person of Shining Investment Limited Partnership is Liao Yu, and the legal person of New Asia Network is Li Yu.

The companies under the New Asia Department have begun to implement cross-shareholdings like the Korean conglomerates, giving people the illusion that Song Yi's shareholding ratio in the New Asia Department is getting lower and lower.

The New Asia Group currently does not have a listed company, and its financial data cannot be made public, so the outside world cannot accurately estimate how much money Song Yi has. Currently, the only company for which Song Yi is the legal person is South Korea's New Asia Media Group.

However, Mao Xiaoqing soon saw the generosity of New Asia Real Estate. In addition to the 600 acres of land in Changying area, New Asia Real Estate bought another piece of commercial land in Wangjing. The total area of ​​​​the land is 20 hectares, approximately 320 acres, with a total cost of 750 million yuan.

This rectangular piece of land is located in Wangjing North, bounded by Guangshun North Street in the east, Beibinhe Road in the south, Wangjing Outer Ring Road in the north, Chaoke Development No. 1 Road in the west, and is divided into North District and South District by Donghu Road in the middle. . The land is about 285 meters long from east to west and 700 meters long from north to south.

The Wangjing area is a fourth-level area in Yanjing. The average price of the commercial land purchased by New Asia Real Estate in Wangjing is 3,750 yuan per square meter.

In 2002, Yanjing City updated its benchmark land prices for the first time. Commercial land in fourth-level areas was 4,405 yuan/square meter, office land was 3,275 yuan/square meter, and residential land was 2,845 yuan/square meter. For reference, the price for Xinya to acquire this land is not expensive.

According to Song Yi's plan, a 700-meter-long and 70-meter-wide commercial pedestrian street will be built on the easternmost side of the project. This commercial center is temporarily named Wangjing East Lake Pedestrian Street.

In addition to Liubaiben Pedestrian Street, a landmark landmark building with twin towers across Donghu Street will be built on the remaining land. With a height of 200 meters, it is the tallest building in Wangjing. The planned skyscraper is temporarily named Wangjing Center Building.

The shape of the Petronas Towers building is H-shaped, which is somewhat similar to the Petronas Towers in Kuala Lumpur, Malaysia, but there are some differences. The Twin Towers have spires and the center of Wangjing has a flat top.

The design of Wangjing Tower is inspired by the Chinese tripod. A connecting passage will be built at a height of 118 meters between the two skyscrapers. The ground of this passage will be built in the form of a glass plank road.

After Wangjing Center opens to the public, this glass plank road will definitely become a popular check-in spot for tourists, and will also boost the popularity of East Lake Pedestrian Street.

In fact, New Asia Real Estate also encountered competitors in the commercial pedestrian street project. The Wang Yonghong brothers of Zhonghong Real Estate also took a fancy to the pedestrian street and wanted to build a Liubaiben commercial street. As a result, the leaders of Wangjing area were still attracted by New Asia Real Estate. I was impressed by the plan.

Compared with Zhonghong Real Estate, New Asia Real Estate’s plan has more advantages for several reasons:

First, New Asia Real Estate packages the land parcels as a whole, which is more worry-free and labor-saving. If the pedestrian street project is handed over to Zhonghong Real Estate, the remaining land parcels will have to be sold separately.

Second, the Wangjing area is not far from the airport and has limited height requirements for buildings. Being able to build a 200-meter-high twin tower in the area before the 2008 Olympic Games is certainly very attractive to leaders.

3. The technical background of New Asia Real Estate. The largest shareholder of New Asia Real Estate is Asan Construction, which was formerly Modern Construction. Large Korean real estate companies have built many landmark buildings around the world. The Petronas Twin Towers in Kuala Lumpur were built by Samsung Construction. Although New Asia Real Estate is a newly established company, Ashan Construction is indeed a technology-leading real estate company.

4. Advertising effect. Although Song Yi had planned the basic sketch of Wangjing Center, he still promised the leaders of Wangjing area that he would invite world-class architects to enrich and improve the design details. For this reason, New Asia Real Estate was willing to pay a sky-high price of 10 million yuan for the design. Fei, Song Yi's favorite Zaha Hadid Architects, the Wangjing SOHO building she designed personally is known as the "national gate" building.

Wangjing Center will obviously replace the future Wangjing SOHO, because from the airport to the city, Wangjing Center will be the first impression that foreign tourists see. If the architectural design plan of Zaha Hadid Architects can stand out, New Asia Real Estate will definitely reach a long-term cooperative relationship with her.

New Asia Real Estate is developing real estate in Yanjing. SOHO Huaguo is a commercial competitor that New Asia Real Estate will inevitably face. It would be good to intercept their future royal architects in advance. At least Song Yi won't go abroad.

Fifth, Xinya has strong investment attraction capabilities. New Asia Real Estate has close relations with major Korean consortiums. Song Yi also expressed his willingness to assist more large Korean companies to settle in Wangjing area and build Wangjing area into a high-tech park.

In this comparison, Zhonghong Real Estate and New Asia Real Estate can almost be said to be completely defeated. But what Wang Yonghong didn't know was that Song Yi had intercepted his real estate project for the second time. The 600 acres of agricultural land in Changying area is the first time, and the Liubaiben Commercial Street is the second time.

With these two cuts, it has become even more difficult for Zhonghong Real Estate to get good land in the Yanjing area. In addition, Yanjing will fully implement the land bidding and auction system in 2002. Commercial land must be publicly transferred to the public through bidding, auction or listing. Zhonghong Real Estate missed the last train. Wang Yonghong just missed the opportunity to become the richest man in Gan Province

Wangjing area was originally the place with the largest number of Koreans. Later, Samsung Building and LG Building were built in Wangjing area. Wangjing area has a permanent population of 300,000, of which 70,000 are Koreans, accounting for about a quarter. Song Yi and Xin Asia Real Estate just accelerated this process in advance.

Relations between China and South Korea have become colder in 2016, and Korean companies have withdrawn from the Wangjing area. Internet companies have quickly filled this gap. Internet companies such as Alibaba, Meituan, Bilibili, Momo, and Daily Youxian have quickly filled the vacancies of Korean companies. . It can be said that in the next twenty years, Wangjing Center Building will not have to worry about renting.

Even if Korean companies do not lease office space in Wangjing Center on a large scale, Song Yi is not in a hurry. The New Asia Department currently has four companies in Yanjing: New Asia Network, New Asia Real Estate, New Asia Investment and New Asia Advertising. In addition to New Asia Advertising, New Asia Network and New Asia Real Estate will need to recruit a large number of employees in the future.

Major Internet companies such as Byte, Alibaba and Penguin all have over 100,000 employees. Vanke Real Estate also has more than 100,000 employees. New Asia Network competes with Penguin and Alibaba. New Asia Real Estate competes with Vanke. Even if the two office buildings in Wangjing Center serve as the future headquarters of New Asia Group, it is a very cost-effective deal.

Before New Year's Day, Song Yi stayed in Yanjing. He led Zhou Xiuxian and Mao Xiaoqing to visit many leaders and construction experts. Yanjing Metro Line 14 will pass through the East Lake Pedestrian Street in the future, and Wangjing Center is a 200-meter ultra-tall building. Song Yi will definitely need experts to verify it to ensure the safety of the project.

Wangjing Center is expected to invest 3 billion to 3.5 billion. If East Lake Commercial Pedestrian Street is included, the overall investment in the project will be nearly 4 billion, and it will take about 4 years to complete. For such a large investment project, Song Yi must of course be cautious.

Although the project requires 4 billion, this money does not need to be spent by New Asia Real Estate in one go. Moreover, if New Asia Real Estate buys the land, it can borrow money from the bank through the land and use it for the entire real estate project.

New Asia Real Estate's development plan is divided into three steps. The first step is to build the East Lake Pedestrian Street. This project requires the least investment and can quickly withdraw funds. The Wang Yonghong brothers of Zhonghong Real Estate earned their first pot of gold from real estate projects through Liubaiben Commercial Street.

The second step is to start building the Wangjing Center. The third step is to start the residential community project in Changying area. However, New Asia Real Estate needs to first change the agricultural land in the permanent business area to residential land, and New Asia Real Estate needs to pay a land transfer fee to the Land and Resources Bureau first.

Song Yi plans to name the residential community project in the Changying area called Yanjing Impression. Construction will start around 2006, it will be completed in 2008, and then it will be sold to the outside world. It will be 2002 soon. With the support of the big project of Beijing Center, it will not be a big problem to hoard land plots in the Changying area for three or four years.

Li Chaoren is still acquiring land cheaply in the mainland and will not develop it for ten to twenty years. However, land hoarding can only be done before 2006. After 2007, if you buy land and it is not developed, the base land price will rise sharply. By then, your land may be taken back and put on the market again. Auctioned.

Yiyi Shenghui Limited Partnership is the major shareholder of New Asia Real Estate. Yiyi Shenghui Limited Partnership only has three partners, Song Yi, Zhou Shulan and Liao Yu. Naturally, Zhou Shulan and Liao Yu are also individual shareholders of New Asia Real Estate.

When Liao Yu learned that Song Yi had spent 800 million yuan to buy a piece of land in Wangjing, and would spend another 4 billion yuan to develop this land in the next 4 to 5 years, she couldn't sit still. She wanted to find an opportunity to talk to Song Mingzhe. Say it. Liao Yu is worried that Song Yi's current stall is too big. If Wangjing's real estate project suffers a loss, he will lose two to three billion at once, and Song Yi may not be able to turn it over for a long time.

On the last day of the year before, Song Mingzhe flew to Yanjing to visit his granddaughter. Song Yi drove his BMW 740 to pick up Song Mingzhe at the airport. Liao Yu and Song Miao were sitting in the back, while Zhou Shulan was preparing dinner at home.

As soon as Song Mingzhe saw his granddaughter, he first lifted Song Miao up and said, "Miaomiao, you haven't seen grandpa these days. Do you miss grandpa?"

Song Miao chuckled, "I have a little idea."

Song Yi took Song Mingzhe's luggage, and then teased Song Miao, "Miaomiao, grandpa bought you so many toys, do you only miss grandpa a little bit? You little heartless thing."

Song Mingzhe also rode a BMW 740 for the first time. He couldn't help but teach his son, "Even if you make money, there is no need to be so extravagant and wasteful, right? Your car looks very expensive at first glance."

"I saw many young people in the Internet cafe playing your company's game. There were many middle school students in there. Some of them didn't even attend classes and jumped over the wall from school to play games. The parents of those students hate your company. I hate you so much that if I knew where you lived, I would probably come to argue with you. As the boss of Xinya, do you feel any guilt in your heart?" Song Mingzhe asked proactively.

Liao Yu couldn't bear Song Yi being lectured alone, "Dad, Internet cafes require real-name registration to access the Internet. People under the age of 18 are not allowed to enter the Internet cafe for consumption. Students go to Internet cafes to play games. It is not just the responsibility of the online game company."

Song Mingzhe could not reprimand his daughter-in-law, so he decided to talk to Song Yi alone after returning to Everbright Garden.

Others praised Song Mingzhe for his good fortune. His son had a promising career at a young age. He opened a company in Yanjing, bought a car and a house, and brought his parents to Yanjing to enjoy the blessings.

He only learned in the second half of the year that New Asia Network was also a company under Song Yi's name. The online game "Legend of Hot Blood" earned Song Yi one million a day, which was like a money printing machine.

Song Mingzhe is a professor of history at Bienzhou University. His courses on the history of Northeast Asia on the "Hundred Schools Forum" are also very popular. In the second half of this year, the president of Bianzhou University talked to Song Mingzhe, and he must increase the burden on Song Mingzhe and let Song Mingzhe serve as the dean of the School of History and Culture.

Bianzhou University is a 211 university, and the College of History and Culture belongs to the second-level college of Bianzhou University. Song Mingzhe is now enjoying regular treatment.

After the principal and Song Mingzhe finished talking, they talked about Song Yi again and asked what Song Yi was busy with recently. Since Song Mingzhe was invited by CCTV to record "Hundred Schools of Lectures", the principal could naturally find out the details of Song Mingzhe.

Song Mingzhe was able to serve as a visiting scholar at Yonsei University in South Korea in the 1980s, and his academic achievements were of course very solid. If he hadn't had no intention of pursuing an official career, he would have already been the school leader after more than ten years.

Song Mingzhe now understood what the principal meant. The principal said that although Song Yi did not graduate from Bianzhou University, he grew up in Bianzhou University. Bianzhou University is like his natal family. Song Yi's career is developing so well now. , and also hope that Song Yi can go back to Ye Ji to visit her mother's family when she has time.

"When you are poor in the downtown area, no one cares about you, but when you are rich in the mountains, you have distant relatives." Song Mingzhe experienced this personally. He never expected that he would actually act as a lobbyist when he came to Yanjing this time.

After Song Mingzhe explained his intention, Song Yi thought about it. This was the first time his father Song Mingzhe spoke, so he naturally couldn't refuse. There is indeed a lot of room for cooperation between New Asia Media and Bianzhou University, but this is not what the president is looking forward to, and it is not appropriate to donate to the university in the past two years.

If you donate too much, you will be shot first. Some people will be jealous and will inevitably report you for tax evasion. If the donation is too small, the school may not be satisfied. After the 2008 Olympics, mainland wealthy people like to donate money to universities in exchange for good reputation, and it will not be too late for Song Yi to donate again.

"Dad, didn't you go to Yonsei University as a visiting scholar? Well, I'll ask Yonsei University to invite Byeonju University to South Korea for an inspection, and we, Xinya Media, will do the hosting work."

"Bianju University and Yonsei University will first form a sister school. If there is an opportunity, we can also discuss cooperation in running schools. Undergraduate students from the School of History and Culture of Bienju University and undergraduates from the Department of History of Yonsei University can exchange and study abroad. For example, the university The first and second years are for undergraduate studies at Byeonju University, and the third and fourth years are for studying abroad at Yonsei University, etc. If you pass the test, you will be awarded a diploma from the other school."

"For the inschool website business, I have recently had a lot of dealings with the Korean Ministry of Education, and I have a good relationship with their chief. I can help you fight for it," Song Yi replied.

Liao Yu listened to the chat between Song Yi and Song Mingzhe. Now she was beginning to hesitate. She didn't know whether to tell Song Mingzhe about Xinya Real Estate's large-scale development plan during dinner in the evening.

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