I want to be a chaebol

"After you finished showing off at school, you returned to Seoul. But I still have to go to Miaomiao's class to explain the role and production process of advertising to the children. Let me wipe your butt." Liao Yu rarely told Song Yi Be coquettish.

Song Yi held his mobile phone on his shoulder, with a smile on his face, "How was the effect of the explanation? Are the children very interested?"

"That is, for this press conference, I invited Liu Fei, the world champion of the 110-meter hurdles in last year's Universiade. The children admired Liu Fei." Liao Yu was very proud.

2001 was the year when Liu Fei's sports performance began to explode. He won multiple gold medals in the National Track and Field Championships, East Asian Games, Universiade and Ninth National Games.

"Oh, how come Liu Fei has time to go to the third primary school to participate in activities?" Song Yi was a little surprised.

"Isn't Liu Fei going to shoot an advertisement for Anta? I mentioned it to him, and he was still happy to participate in this campus promotion event. As a class representative, Miaomiao tied a red scarf for Liu Fei."

"By the way, didn't you ask New Asia Advertising to list Liu Fei as a key partner last time? So we, New Asia Advertising, signed a cooperation agreement with the Tianma Management Center, and New Asia Advertising will be responsible for Liu Fei's business promotion. In other words, In the next ten years, no matter which company wants to hire Liu Fei to shoot an advertisement, it must seek the consent of our New Asia Advertising, which is equivalent to Liu Fei's commercial agency." Liao Yu reported to Song Yi.

Liu Fei will be the brightest business card of Asian track and field in the next ten years. Song Yi was really overjoyed that Liao Yu was able to sign Liu Fei.

Song Yi asked about the details of the cooperation. In fact, this cooperation is a three-party cooperation, with New Asia Advertising, Tianma Management Center and Anta all participating. Anta will sponsor a batch of clothing, sports shoes and sports equipment for the field management center. Anta will also hire a foreign professional design team to create exclusive running shoes for Liu Fei to help Liu Fei improve his performance.

New Asia Advertising will sponsor Tian Guan Center with RMB 50 million in sponsorship fees in the next ten years, and New Asia Advertising will also become the designated advertising partner of Tian Guan Center and Liu Fei. New Asia Advertising, Hetian Management Center, and Liu Fei’s team will also share Liu Fei’s advertising revenue in the next ten years.

In Liao Yu's words, if Liu Fei is compared to Michael Jordan, then New Asia Advertising is Liu Fei's David Falk. Can Liu Fei help Anta surpass Nike and Adidas and become the number one sports goods brand in the mainland? It depends on Liu Fei's performance in the next few years!

"Zheng Yiping felt that the 50 million sponsorship fee was a bit expensive at first, but when I learned that some sports brands like Nike were also contacting Liu Fei, I studied Liu Fei's performance in the past two years. He has steadily improved, and he won the Athens Olympics. , Liu Fei has the ability to compete for medals. If Liu Fei can win the gold medal in the Yanjing Olympics, he will be able to bring hundreds of millions in revenue to New Asia Advertising in a year. After I convinced Zheng Yiping, I immediately signed a cooperation agreement with the Tian Management Center .Is this decision of mine a bit risky?" Liao Yu asked Song Yi.

"What if Liu Fei doesn't get results as you expected?" Song Yi asked with interest.

"There are no results, so there is no loss. In exchange for 5 million yuan a year as the designated advertising partner of the Tianguan Center, our New Asia Advertising will not make any money at most, but we will definitely not lose money, and we can also bear the expenditure of 5 million yuan. But If the bet is successful, New Asia Advertising and Anta Sports will usher in a take-off." Liao Yu analyzed.

Liao Yu's growth rate exceeded Song Yi's expectations. Based on his memory, he mentioned several sports stars who became popular after the Athens Olympics and Yanjing Olympics. New Asia Advertising can use Liu Fei as a model to carry out more cooperation with athletes.

On January 7, 2002, the 2001 Korea Advertising Awards were held as scheduled at the Shilla Hotel in Seoul. Jun Ji-hyun, who was in the limelight last year, served as the host of this advertising awards.

Song Yi, Kim Tae Hee, Song Hye Kyo and Jun Ji Hyun all received invitations to the Korea Advertising Awards. There are two suspenses left for Song Yi now: first, who between Kim Tae Hee and Jun Ji Hyun will win the best spokesperson award selected by the Korean Advertising Association; second, whether Chen Fuzhen, who is pregnant, will attend this advertising award.

That night, Song Yi and Kim Tae Hee went to the Shilla Hotel together, and Song Hye Kyo and Jun Ji Hyun would go to the event in New Asia Media's nanny car.

As soon as he entered the event, Song Yi saw many acquaintances. He first said hello to Chen Zaican and his wife. Cui Shanji was wearing a sleeveless silk blue dress today. Song Yi hugged Cui Shanji and joked with her, "If I had known that Sister Shanji looked so good today, I should have suggested that the Advertising Association let you host tonight's Advertising Awards. "

Cui Shanji felt happy, "Really? It took me half an hour to pick out this skirt." Kim Tae Hee stepped forward and praised Cui Shanji for wearing a loose-fitting and age-reducing outfit today. The two of them also Share your thoughts on skin care and dressing.

Chen Zaican also brought good news to Song Yi. Shinhan Media has officially signed a contract with Hyundai Securities and PricewaterhouseCoopers accounting firm. PricewaterhouseCoopers has entered Shinhan Media and begun to conduct research on Shinhan Media’s financial situation. audit.

Once the audit work is completed, Shinhan Media can submit a preliminary review application to the Korea Stock Exchange and pay the listing review fee.

The exchange will review Shinhan Media's listing qualifications based on the preliminary listing application and attached documents submitted.

The Listing Committee needs to review Shinhan Media’s pre-listing application within 3 months, and the Listing Committee will review and notify the pre-review results.

After passing the pre-listing review, it will enter the public offering stage. Shinhan Media needs to submit a securities filing (prospectus) to the Financial Commission within one month.

After submitting the securities registration form, the stock inquiry and pricing process will begin, and the proportion of stocks to be subscribed and placed will begin to be determined.

After the public offering is completed, Shinhan Media can formally apply for initial listing, and the Financial Commission will approve the listing and stock trading.

Under normal circumstances, it takes about 4 months to complete all these processes, which means that Shinhan Media can complete all listing work before May at the earliest.

"The listing coaching session is very important. I would rather do the work more carefully and slow down the listing process than give others an excuse." Song Yi told Chen Zaican.

Chen Zaican has regarded himself as Song Yi's subordinate. The listing of Shinhan Media was originally to take advantage of policy loopholes. Although there are five major consortiums such as New Asia, SK, LG, Hyundai and Asan to smoothen the relationship behind the scenes, the rules on the surface are still To comply.

If Shinhan Media is exposed for financial fraud, the five major financial groups can distance themselves from each other. As the major shareholder of Shinhan Media, Chen Zaican cannot escape responsibility. In order to meet the listing conditions, Shinhan Media has further diversified the company's equity and added 1,000 new individual minority shareholders.

Jun Ji-hyun has already changed her clothes. She is destined to be the focus of the night. She is wearing a white fishtail wrap-around dress. This skirt shape can highlight the beauty of Jun Ji-hyun's body curves and make her look even more sexy and elegant.

She was now surrounded by major advertisers, and she greeted them politely. She also saw Song Yi at this time, with a surprised smile on her face, holding up her long skirt, apologized to the advertiser, and then trotted towards Song Yi while holding up her long skirt.

"President, President Chen, good evening!" Quan Zhixian bent down to say hello. Chen Zaican replied knowingly and sat down next to Cui Shanji.

Song Yi reminded her, "When you bend down to say hello, cover your chest. Be careful not to get exposed."

Quan Zhixian rolled her eyes at Song Yi and said, "I know, he is really a stingy man." Quan Zhixian was an advertising sponsor when she was socializing just now, and she was also her food and clothing parent. She had to give some benefits to others, but fortunately Song Yi was protecting her. , and no advertiser dared to lurk with her.

Even if she attends some business banquets and drinks, she doesn't have to stay drunk. Xinya's management team will send her home safely. This is where you can enjoy the shade under the big tree, Quan Zhixian thought.

After Quan Zhixian and Song Yi said hello, they sat next to Jin Tai. As soon as Jun Ji-hyun left, Song Hye-kyo appeared on the back. She was still wearing her favorite black outfit, a ladies' black suit, elegant and decent.

"President, Ji-hyun has won a total of 21 advertising endorsements for "My Naughty Girlfriend". We are also soldiers under your command, so you can't favor one over the other."

"The influence of the drama "Winter Sonata" will not be weaker than that of "My Naughty Girlfriend". After this drama is broadcast, you will be able to receive endorsements from many Japanese companies. Next year, the center of your activities will be the Japanese market. So you can learn some Japanese in advance to please Japanese advertisers." Song Yi still couldn't bear to reject Song Hye Kyo, who was always obedient.

Seeing that no one was eavesdropping on her conversation with Song Yi, Song Hye Kyo said, "President, I heard that you have a lot of Japanese movies on your computer. Can I go to your office to learn Japanese next time?" Song Hye Kyo was very bold.

Song Yi coughed and looked around, waiting until he goes to the company tomorrow before accepting the little devil Song Hye Kyo.

"Hello, Director Song," Song Hye Kyo greeted Song Suying who came over. Song Suying's attitude was indifferent, "Song Yi and I have something to discuss, and I'll talk to you later."

Song Yi walked towards Song Suying, "Sister Suying, what's the matter?"

"Someone wants to see you, right? I'll take you upstairs." Song Suying said.

Song Yi knew that Chen Fuzhen wanted to ask her to meet, but he didn't expect that Song Suying would be willing to act as a cover for her. "The awards ceremony is about to start, and I may not have much time."

Song Suying glanced at Song Yi and whispered, "People just want to chat with you. They will be dealt with in a few minutes and will be back soon. What else do you want to do?"

Song Yi felt relieved and followed Song Suying out of the event and took the hotel elevator to the top floor. The elevator door opened, and two bodyguards in black suits stood at the stairs. They bowed their heads to say hello to Song Suying. The two walked into an office, and sure enough, Chen Fuzhen was waiting for him in the room.

Chen Fuzhen wore a dark green dress with a white silk jacket on top. Although she was pregnant for half a year, she still couldn't hide her slim figure.

Song Suying said to Chen Fuzhen: "I have brought him here for you. If you need anything, please deal with it quickly. Don't take too long, otherwise it will arouse others' suspicion."

Chen Fuzhen called Song Yi into the bathroom. Some words were not convenient for Song Suying to hear, "To make a long story short, first pull out a hair and give it to me."

Song Yi pulled out a hair without hesitation, and Chen Fuzhen carefully put the hair into a test tube. "That guy is already a little suspicious. He insists on dragging me to do a paternity test. I don't have a chance to meet you alone. I don't feel comfortable asking someone else to take a sample."

"In order to avoid the advertising award today, my special car has already left the hotel. I entered the hotel through the fire escape and avoided the surveillance. After we finished talking, I quietly left the hotel. I was alone outside. They are very strict with their mouths and will not say anything nonsense. And with Sister Suying accompanying you, you are not afraid of telling the truth." Chen Fuzhen said.

Song Yi held Chen Fuzhen's hand and gently touched her belly, "Thank you for your hard work. I can't do anything for you now."

Chen Fuzhen became a mother for the first time, with a happy smile on her face, a little more maternal and less aloof, "Yuan Zhong is very good and obedient. Maybe he knows that I am working hard."

"You don't have to do anything now, you just need to make yourself stronger. If you can achieve Zhou Zhengyong's achievements, when New Asia becomes a super consortium comparable to Samsung, even if outsiders know that I, Chen Fuzhen, am your lover, they will I just dare to shut up and don’t dare to say anything.”

Chen Fuzhen gently stroked Song Yi's shoulder, "So, my little man, grow up quickly and protect Yuan Zhong and I from the wind and rain."

Song Yi was not convinced. If it wasn't for the fact that she was still pregnant, he would have beaten her until she surrendered. "I'm not that young, don't you know?"

Chen Fuzhen chuckled and listened to the commotion outside, "I heard that proper exercise during pregnancy is helpful for the growth and development of the baby. How about you help me do some exercise? Don't worry, I don't have much time. Let's make a quick decision." Before she finished speaking, she immediately blocked Song Yi's lips to prevent him from speaking.

Song Yi was concerned about Song Suying outside and did not dare to stretch too much. Within a few minutes, both of them were exhausted and sweating.

Chen Fuzhen urged Song Yi to leave first, "You go to the bathroom downstairs later to wash your face and wipe the sweat off your face, otherwise you won't look good when you receive the award later."

Song Yi kissed Chen Fuzhen and said, "Okay, I'll leave first. If anything happens, ask Sister Suying to contact me."

Chen Fuzhen looked gentle, which was very different from her usual arrogant image, "Okay, Song Yi."

Song Suying saw Song Yi coming out and glared at him. She obviously heard the movements of Song Yi and Chen Fuzhen. Chen Fuzhen's voice was like a cat's meow. She couldn't help but get closer to the bathroom door to hear it more clearly, and she almost lost her balance.

Song Yi also felt that he was fooling around, but Chen Fuzhen was particularly proactive and enthusiastic today, and the two hadn't seen each other for several months, so they couldn't restrain themselves in the end.

Song Yi went to the bathroom to wash his face, then tidied up his appearance, and returned to the Advertising Awards site again. Kim Tae Hee saw that her boyfriend had left for more than ten minutes, "Brother Tae Hyun was preparing to say hello to you just now. I didn't see you. What were you doing with Sister So Young?"

Song Yi and Song Suying were neatly dressed, and Song Suying was more than ten years older than Song Yi, and she was a married woman. It was impossible for Kim Tae Hee to guess that Song Suying and Song Yi had gone to have a private meeting.

Song Yi approached Jin Taixi's ear and whispered, "Sister Suying and I went upstairs to meet a big shot. He also wanted to profit from Xinya's backdoor listing, and he could also speak out on the issue of Xinhan's listing. So I just had a friendly communication with him and reached cooperation."

Kim Tae Hee had no doubts. She thought Song Yi was meeting a big boss of the Financial Commission and took advantage of the advertising award to meet in private. These people will hold Xinhan's shares through agents, and when Xinya completes its backdoor listing, they will sell Xinya's shares to make profits.

Cui Shanji, who was sitting on the left side of Song Yi, saw Song Yi whispering, "There are so many reporters here today. You are so disgusted. Be careful of being photographed and becoming the headline of tomorrow's newspaper."

Song Yi's seating arrangements have changed this year. Song Yi, Kim Tae Hee, and Chen Zai Chan and his wife all sat in the first row. Kim Hak Jung from Jeju Development Commune could only sit in the second row. Also sitting in the second row were Lee Byung Hun and Cha Tae Hyun. , Song Hye Kyo, Lee Young Ae and last year’s host Ha Ji Won.

Sitting in the first row are Yu Zhenggen, the first vice president of planning, Zhou Xingli, vice president of Inosun Advertising, Xu Guoxun, president of Pacific Amore Group, and president of the Korea Advertising Association.

Yu Zhenggen also served as the general manager of First Planning (China) last year. Samsung has decided to increase advertising efforts in the Chinese market.

Yu Zhenggen also had a lot of dealings with New Asia Advertising in China. He and Song Yi also talked about the "Keep Moving" advertisement produced by New Asia Advertising for Anta.

Chen Jaechan can sit in the front row this year because Shinhan Media signed a huge contract of 260 billion won for five years.

Zhou Xingli is Zhou Mengjiu's eldest daughter. According to seniority, Song Yi will call her cousin. Song Yi and Zhou Xingli said hello, but Zhou Xingli responded lightly and his attitude was not enthusiastic.

Compared to Zhou Xingli, Xu Guoxun's attitude was much more enthusiastic. Hera is a high-end brand launched by Pacific Amore Group. The Hera lipstick series endorsed by Kim Tae-hee is in short supply. Sales have increased by 650% in one year, which shows the success of Kim Tae-hee's Hera advertising.

In addition to Hera, Song Hye Kyo also endorses Sulwhasoo, another brand under Amore. Sulwhasoo's predecessor was the world's first ginseng cosmetic, ABC Ginseng Cream. The upgraded product was renamed Sulwhasoo. This flagship product helped Pacific Co., Ltd. achieve listing in 1973.

Xu Guoxun was born in 1963. He graduated from the Business Department of Yonsei University and was also Song Yi's senior. Xu Guoxun is the third generation successor of Pacific Co., Ltd. After Xu Guoxun's father passed away, Xu Guoxun, as the youngest son, inherited the cosmetics branch of Pacific Group and changed its name to Amorepacific Group.

During the 1997 financial crisis, Xu Guoxun took over his eldest brother's loss-making industry, took over the group's parent company, and became the head of Pacific Group. Under his management, AmorePacific ushered in a period of rapid development, with sales increasing more than 10 times in the next 20 years.

Amorepacific Group also includes Etude House, Sulwhasoo, Laneige, Innisfree, Hera and other brands. Amore's brands account for half of Korean cosmetics, becoming the third largest cosmetics brand in Asia, second only to Japan's Shiseido and Kao.

Moreover, Xu Guoxun also attaches great importance to the Chinese market. In 1992, he established a joint venture factory in Shengjing City, Liaodong Province. Song Yi introduced "Blue Life and Death" to the mainland in 2000, and Amore immediately signed Song Hye Kyo as the spokesperson of Sulwhasoo. This shows Xu Guoxun's keenness in grasping business opportunities. It is not surprising that Xu Guoxun is enthusiastic about Song Yi.

"President Song, according to the awarding process, tonight I will present the Gold Award for Best Brand Content, and you will present the Best Advertising Spokesperson of the Year Award for 2019," Xu Guoxun said.

Song Yi's heart moved. Xu Guoxun's words were hinting to him that he would win the gold medal for best brand content this year.

New Asia's artists will receive the best spokesperson of the year. As New Asia's boss, Song Yi awards awards to its artists, which is quite a story.

No, Seo Kook Hoon meant that Kim Tae Hee would win the Best Spokesperson of the Year. Jun Ji-hyun's advertisements have more ads and win by quantity, while Kim Tae-hee's ads are more effective and win by quality.

In 2001, Kim Tae Hee only accepted three advertisements: Samdosu, Hera and Inschool. All three advertisements were impressive.

If Song Yi presents the award to Kim Tae Hee, and the couple Song Yi and Kim Tae Hee both win the grand prize, then the Korea Advertising Awards will surely make headlines again.

Last year, Chen Fuzhen made headlines when he presented an award to Song Yi, and when Chen Fuzhen and Song Yi hugged and took a photo together. If Song Yi awards Kim Tae Hee, the Korea Advertising Awards will occupy media headlines again.

"Thank you, President Xu. I also hope that Xinya will have more cooperation opportunities with Amore this year." Song Yi's attitude was very modest.

Xu Guoxun was very satisfied. Some people outside said that Song Yi was very arrogant, but he and Song Yi got along quite happily.

"I have seen the inschool advertisement starring Kim Tae Hee. Inschool should have more than 2 million registered users now, right?" Xu Guoxun asked.

"President Xu's guess was very accurate. The number of people just exceeded 2 million a year ago." Song Yi did not hide anything.

In addition to Double 11, inschool launched a new wave of promotions in major universities in South Korea during the Christmas period. The number of registered users of inschool officially exceeded 2 million, covering almost two-thirds of South Korean college students.

As of now, there are only two universities in Seoul with user registration rates below 50%, one is Ewha Womans University and the other is Korea University.

The registration rate at Ewha Womans University is low because Song Yi imposed restrictions, stipulating that senior students cannot register in school for the time being. In addition, Ewha Womans University is a favorite school for girls from wealthy families in Korea. Many of the daughters of these chaebols want to marry into wealthy families. It is normal for them to be unwilling to share their private lives online. After all, wealthy ladies like Chen Xinyu are an outlier.

The registration rate of Korea University is less than 50%, which may be due to interference from human factors. During Double 11 and Christmas, inschool hoped to carry out promotional activities at Korea University, but was rejected by the school.

Korea University has two well-known alumni, Chen Zaiyong and Lee Guangwang. Chen Zaiyong graduated from Korea University Business School. Li Guangwang served as the president of the student union of Korea University while he was in school.

Kim Nam-yong and Lee Guangwang have a close relationship, so it is only natural that Korea University is unwilling to cooperate with inschool’s publicity work.

In 1964, Korea and Japan normalized diplomatic relations. The current mayor of Seoul, Ko Shek, was the student president of Seoul University at the time, and Lee Guangwang was the student president of Korea University. As outstanding representatives of college students in Seoul, the two had differences of opinion.

As president of the Korea University Student Union, Lee Guangwang led 12,000 Seoul college students to take the lead in opposing the normalization of diplomatic relations between Japan and South Korea. The students' demands gradually evolved from "opposing humiliating diplomacy towards Japan" to "overthrowing the military regime." Gao She accused Li Guangxu of being a political opportunist for fame and disregarding the personal safety of students.

This experience of Li Guangxing laid a solid foundation for him to enter modern construction and politics, but it offended Gao She, who was also a conservative. Therefore, the real estate company supported by Li Guangguang has been unable to win the renovation project of Cheonggyecheon.

Korea University is a conservative stronghold. If inshcool wants to attract more students to register, Song Yi must think of other ways.

"President Song is still not considering placing advertisements on the inschool website?" Xu Guoxun was a little unwilling to give up. When inschool registered users exceeded one million, Xu Guoxun already wanted to place Kim Tae Hee's Hera advertisement on inschool, but Song Yi rejected it.

"President Xu, I will not consider advertising until the number of inschool users does not exceed 10 million. If you have a good meal, you are not afraid of being late. You can wait a little longer." Song Yi said.

The Advertising Awards have officially begun. As an advertising producer, Song Yi won three gold awards this time, namely the Gold Award for Best TV, the Gold Award for Best Brand Content and the Gold Award for Online Video.

Kim Tae-hee's Samdosu commercial "Water Nobles: Samdosu" won the Gold Award for Best TV, Hera's commercial starring Kim Tae-hee won the Gold Award for Best Brand Content, and the inschool commercial "Secret Love" starring Kim Tae-hee won the Gold Award for Online Video.

After winning the Gold Award for Best TV and the Silver Award for Best Brand Content last year, Song Yi actually won three awards in a row this year.

Yu Zhenggen congratulated Zhou Xingli beside him, "Song Yi is indeed worthy of being a genius advertising producer. The modern family is really talented."

Zhou Xingli's face was not very good. Inosheng's annual advertising revenue reached hundreds of billions of won, but it was not as good as Shinhan Media, a small workshop.

No matter how talented Song Yi was, he refused to produce an advertisement for Hyundai Motors for Inosheng. In Zhou Xingli's eyes, Song Yi was too arrogant for his talent, which made her unhappy.

Moreover, Song Yi had a close personal relationship with Zhou Mengxian and his family, and Zhou Mengxian and Zhou Mengjiu had been fighting for control of the Hyundai Group for many years.

Now that Song Yi is helping Zheng Enxuan secure the position of president of Ashan Group step by step, and Asan Group is gaining momentum, how can her impression of Song Yi improve?

Song Yi was also very surprised. He could think of the Best TV and Brand Content Award, and the Gold Award in the Online Video Department was an unexpected surprise.

In fact, the audience can also see that inshcool's advertisement "Secret Love" is actually a suspense advertisement.

In the advertisement, Xiaozhi and Xiaomei finally got in touch through the inschool website. The two met on the street and said, "Hi, can you be friends?"

The advertisement stopped abruptly after playing here. The audience is also looking forward to the sequel of this suspenseful advertisement. Will Xiaomei and Xiaozhi develop into lovers? They have not yet finished?

The inschool commercial starring Kim Tae Hee and Cha Tae Hyun has been played repeatedly on Yahoo Korea, Naver and Daum websites, and its popularity has remained high.

If you search for "inshcool, Kim Tae Hee" on the Naver search engine, the first content that comes up is this commercial called "Secret Love". Perhaps because of the popularity of this advertisement on the Internet, Song Yi won the gold medal in the online video department.

Song Hye Kyo and Lee Young Ae sitting in the audience were also very shocked. Song Yi was definitely the biggest winner at the 2001 Advertising Awards. Three advertisements of different brands won three gold awards. This record is unprecedented and unprecedented. It is difficult to be broken by future generations.

Lee Young-ae looked at Jun Ji-hyun who was stealing the show on stage, then at Kim Tae-hee next to Song Yi, and Song Hye-kyo next to her. Jun Ji-hyun, Song Hye-kyo and Kim Tae-hee all became famous and worth a lot of money after appearing in Song Yi's commercial.

Then could she also consider cooperating with Song Yi for advertising? People in the industry have always said that Song Yi likes to work with beautiful women. Li Yingai is quite confident in her beauty.

Lee Young-ae faced a career trough last year, and her current boyfriend Zheng Haoyong is Shen Yinhe's ex-boyfriend. Zheng Haoyong and Shen Yinhe were planning to get married last year. He announced in front of the media that he would marry Shen Yinhe, but Shen Yinhe said he would cancel the wedding.

Shim Yinhe was the most popular actress in South Korea in the 1990s. Lee Young-ae was called "Little Shim Yinhe" after her debut. After Shen Yinhe announced the cancellation of the wedding, the gossip media had already dug up Li Yingai, saying that she had interfered with Shen Yinhe and Zheng Haoyong.

For a time, everyone in the Korean entertainment industry was yelling at Lee Young-ae, who was unable to receive good film and television drama resources, so she was forced to go to the island to film a TV series "Hanabi". Without "Dae Jang Geum" which became popular all over the world, it would indeed be difficult for Lee Young Ae to turn around. Because of the reputation of being a mistress, Li Yingai and Zheng Haoyong fell in love for ten years before announcing their marriage in 2009.

Li Young-ae feels that Song Yi has the magic power to turn stone into gold. Female stars in the Korean entertainment industry have achieved new breakthroughs in their careers through Song Yi's guidance. With the precedents of Song Hye Kyo and Jun Ji Hyun, of course she wanted to ask Song Yi for guidance, but Jun Ji Hyun and the others were both young and beautiful. I wonder if Song Yi understood the charm of a thirty-year-old woman?

After Song Yi received the award, tonight's Korean Advertising Awards also welcomed heavyweight awards. Jun Ji-hyun stood on the stage and said, "The upcoming 2001 annual awards jointly selected by major business owners and the Korean Advertising Association will be announced. Now I would like to invite Chairman Song of New Asia Media Group and Mr. Song Yi, Creative Director of New Korea Media to announce the Best Spokesperson Award. I would like to invite Mr. Song Yi."

Song Yi stood on the podium for the fourth time. He glanced at the audience and swept his eyes across Kim Tae Hee, Song Hye Kyo, Song So Young, Chen Jae Chan and his wife, Kim Hak Jung and others. He felt particularly calm.

Song Yi took the label handed over by Jun Ji-hyun and took a deep breath, "The actor who won the Best Spokesperson of the Year in the 2001 Korean Advertising Awards this time is——"

"Miss Kim Tae Hee, congratulations!" Song Yi looked at Kim Tae Hee in the audience with a particularly gentle expression.

Kim Tae Hee stood up and covered her face with her hands, in disbelief. Seo Kook Hoon in the audience congratulated her and motioned for her to come on stage to receive the award.

Kim Tae Hee wore a black off-the-shoulder evening dress with long hair and Bvlgari ruby ​​earrings on her ears. Compared to other actresses competing for glamor, her dress tonight was particularly low-key, but she won the Best Spokesperson of the Year. She is destined to be the best heroine tonight.

She walked forward slowly while holding up her skirt. Song Yi handed the trophy to Kim Tae Hee. Song Yi extended his hand and said, "Congratulations, Miss Kim Tae Hee."

Kim Tae Hee looked at Song Yi in front of her, couldn't help showing her emotions, and hugged Song Yi with her backhand. The people in the audience laughed, and they all understood Kim Tae Hee's excitement.

After Kim Tae Hee and Song Yi hugged each other, she felt that today's move was a bit bold. This was the first time that she disclosed her relationship with Song Yi in public.

Jun Ji-hyun stood next to Song Yi and Kim Tae-hee, feeling very consciously playing a supporting role. Kim Tae Hee let go of Song Yi, and Jun Ji Hyun looked at Kim Tae Hee and hugged each other, "Congratulations, Tae Hee, you are well-deserved for tonight's award."

Jun Ji-hyun is Kim Tae-hee's most favorable competitor for the annual spokesperson. Her generosity and goodwill also received warm applause from the audience.

Kim Tae Hee took the microphone and delivered her acceptance speech.

"Thank you to the Korea Advertising Association, President Chen Jae-chan of Shinhan Media, President Kim Hak-jung of Jeju Development Corporation, President Seo Guk-hun of Amorepacific, and Mr. Song Yi of New Asia Media."

"Before I met Song Yi, I was just an ordinary student at Seoul National University." Kim Tae Hee's words made everyone laugh again. Everyone knows that you are not ordinary.

"The year before last, by chance, I shot a commercial for Samduoshui." People in the audience recalled that Kim Tae-hee quickly became popular with "Mineral Water Sister" and then took over the commercial for Sanduoshui.

"I am also very grateful to my agency. This year I received three commercials: Sanduoshui, Hera and Inschool. Of course, it is a coincidence that these three commercials all won awards tonight." Kim Tae Hee's words made everyone Laughing again.

"Mr. Song Yi is a very strict advertising producer. Without him, I would not have won the award for Best Spokesperson of the Year."

"This year I will also make a new attempt and star in TV series. In addition to being an advertising actor, I will also work hard to become a qualified TV series actor. I hope everyone can see a different version of me on TV. Tonight is really the best moment. Wonderful night, thank you all!" Kim Tae Hee bowed.

Kim Tae Hee's words got everyone talking. In 2000, Kim Tae Hee made her debut as an advertising actor. In 2001, Kim Tae Hee starred in the musical "Queen Myeongseong" as Lee Sang Gong and officially became a musical actor.

Now that Kim Tae Hee has announced that she will star in a TV series, this TV series is obviously a major production project of New Asia Media in 2002. The reporters on site have already started recording and are preparing to interview Kim Tae Hee about her upcoming role after the awards ceremony. 's new TV series.

After Kim Tae Hee finished her acceptance speech, Kim Tae Hee, Song Yi and Jun Ji Hyun stood together for a group photo. Kim Tae Hee stood on the left, Jun Ji Hyun stood at the back, and Song Yi stood in the middle. Kim Tae Hee and Jun Ji Hyun were in black and white, and they were equally matched.

Choi Sun Hee expressed her emotion, "Jun Ji Hyun served as the host of the Advertising Awards, Tae Hee won the Best Spokesperson of the Year Award, and Song Yi won three very important gold awards with three advertisements. In my opinion, tonight The biggest winner should be New Asia Media, as one of their companies stole the limelight."

Chen Zaican said to Cui Shanji: "You are wrong. Apart from Xinya, our Xinhan is also the biggest winner. Song Yi's three advertisements were all produced by Xinhan Media."

"Song Yi is now the creative director of our Xinhan Media. Xinhan won three awards at the Korean Advertising Awards, which is also very helpful for our Xinhan's listing. After two days, we will invite Song Yi and Tai Come to Xi’s house for a drink and help them celebrate!” Chen Zaican suggested.

Cui Shanji thought of Song Yi and her charming appearance at the entrance of her home, and secretly spat in her heart, Chen Zaican, aren't you inviting a wolf into the house?

Thank you for your monthly votes. This is still a big chapter of 9,000 words. See you tomorrow.