I want to be a chaebol

Kim Tae Hee glanced at Song Yi doubtfully. Now that the two families were leaving the Shilla Hotel, it would be a bit strange for Song Yi to stay in the hotel and talk to Chen Fuzhen alone.

Chen Fuzhen glanced at Kim Tae Hee and said, "President Song, Tae Hee is waiting for you. You should take care of your parents first."

Song Yi knew that something might have happened to Chen Fuzhen that he didn't know about. He planned to find Chen Xinyu or Song Suying to find out the news and see if they knew any clues.

"Okay, I'll go back today. If you need anything, call me. I'll be on your side at any time." Song Yi promised.

Song Yi returned to Kim Tae Hee and took the initiative to explain: "I didn't just suggest that you endorse the Shilla Hotel just casually. If you endorse the Shilla Hotel, you will also appear in the advertising spokesperson of the Shilla Hotel. Search the ads on Korea.com.”

After such a long period of preparation, Sohan.com, an online shopping website owned by New Asia Network, will be officially launched during the Spring Festival.

For Sohan.com, it is actually not difficult to develop an e-commerce website. What is difficult is the selection of products. The product categories of Sohan.com cover maternal and infant products, cosmetics, 3C electronics, food and beverages, toys, daily necessities and clothing.

Liu Yongjun, the head of Sohan.com, took Sohan.com’s purchasing department to various cities in South Korea to select representative products and add them to Sohan.com’s product categories.

Sohan warehouses in eight cities including Seoul, Incheon, Chuncheon, Daejeon, Gwangju, Daegu, Busan and Jeju have been prepared in advance. As soon as Sohan.com is online, Sohan.com's products will be shipped from these warehouses, then go through Sohan.com's logistics system, and then delivered to the customers who placed the order as soon as possible. Thousands of courier boys from Sohan Logistics are waiting in full swing.

In addition to Sohan's self-operated stores, Sohan.com also has its first batch of merchants, including several sub-brands of Pacific Amore, including Sulwhasoo, Hera, Laneige, Mamonde, Innisfree, etc. LG Electronics, SK Telecom, Asan Elevator, Orion Foods, Nongshim Foods, Elephant Condiments, Sanduoshui and other brands have opened official flagship stores on Sohan.com.

The reason why Elephant Seasoning became the first batch of merchants to settle on Sohan.com is thanks to Chen Zairong’s wife Lin Zhiling. Lin Zhiling is the eldest daughter of Lin Yuchang, the president of Elephant Co., Ltd. She often hears Song Yi's name from Chen Zairong.

When Lin Yuchang of Elephant Condiments was hesitating whether to open an official flagship store on Sohan.com, Lin Zhiling came forward to convince her father Lin Yuchang.

"Father, don't look at it. To open the official flagship store of Souhan.com, you need to pay a platform service fee, deposit and operating expenses."

"However, the service fee of this platform is gradually decreasing. For sales below 2 million won, the platform service fee is 5%. For sales between 2 million won and 20 million won, the service fee is 4%. For sales between 20 million won and 20 million won, the service fee is 4%." 200 million won, the rate is 3%. Above 200 million won, the rate is uniformly 2%.”

"If we sell Elephant Seasoning in supermarkets or shopping malls, we will also need to pay an entry fee and a deposit. Moreover, the sales scope of Sohan.com is for consumers across the country. When Elephant Seasoning is sold on Sohan.com, After the sales scale is established, the operating cost is actually far lower than that of supermarket and shopping mall channels." Lin Zhiling said.

"Souhan.com also has its own self-operated channels. Their online Sohan supermarket can also sell our elephant condiments. Since their company has purchased elephant condiments from us. By then, if elephant condiments If we compete with Sohan Supermarket, they will definitely recommend their own company's products first." Lin Yuchang has his own considerations.

"Father, since Sohan.com has invited so many offline merchants to join their shopping website, he naturally has to find a way to keep these stores alive so that everyone can make money and increase the company's diversified revenue channels."

"If Sohan Self-Operation uses unfair competition to compete with our Elephant Condiments, let us open a store in Sohan. I would like to ask those brands who are waiting to see if they are still willing to cooperate with Sohan. You might as well regard Sohan.com as a super large For a large-scale super store, as a store owner, their main profit comes from the platform service fees and advertising fees of the merchants who settle in the store. Why should they fish in the lake and sacrifice the good for the bottom?" Lin Zhiling said.

In fact, in addition to some well-known big brands in the country, Sohan.com mainly selected some small and beautiful brands this time. Those big brands have sufficient offline sales channels. The reason why they agreed to join Sohan.com is simply to see if they can add a new profit point outside of offline channels. In addition to the brands that have cooperated with Song Yi before, more of major brands choose to wait and see.

Lin Yuchang knew that his daughter Lin Zhiling was having a cold war with his son-in-law Chen Zairong. He advised Lin Zhiling, "Zairong is a man after all. Don't keep fighting with him. You still have to give him steps. If he finds other women outside, he will be punished." You regret it. Isn’t his cousin Zhou Rongzhen planning to remarry? "

"Then didn't Gao Xianzhen also give birth to a son and a daughter for Zhou Rongzhen? They ended up getting divorced before they even got divorced. Less than a year after their divorce, Zhou Rongzhen was about to get married again, and Gao Xianzhen didn't lose anything. Picture What?" Lin Changyu said earnestly.

"But I think Gao Xianzhen is happier after the divorce than she was before the divorce. She has the ability and can make money on her own. Why should she rely on a man to live and look at the looks of Chen Mingxi and her son?" Lin Zhiling was a little unconvinced.

"How are you talking? Who is Chen Mingxi? Is she Zai Rong's biological aunt, whom you can call by her first name? Have you forgotten all the etiquette your mother taught you? Your sister is not married yet. If your father's friends see you like this, they will say that our Lin family has no tutors!" Lin Changyu looked serious.

"Father, I know I was wrong and I won't do it next time. I just feel aggrieved. The Chen family feels that everyone is superior to others. I feel like I am taking advantage by marrying into their family. If my marriage is like Gao Xianzhen's stagnant water, then I would rather get divorced." Lin Zhiling obviously had a lot of dissatisfaction with Chen Mingxi, so she called him by his first name.

"What nonsense are you talking about? Gao Xianzhen is an actor, and she married Zhou Rongzhen from a small family. Naturally, she will be looked down upon by her mother-in-law and husband. Although our family is not as good as the famous Samsung family, we are still in business for three generations. You come from a famous family. Naturally, it is not comparable to Gao Xianzhen and others. Whether it is your mother-in-law Luo Hongxi or your two sisters-in-law Fuzhen and Xinyu, they still respect you very much. "

"After Gao Xianzhen left Zhou Rongzhen, she had no choice but to go back and continue acting. The daughter-in-law of the Samsung family has become a low-class actress again. I don't know how many people in the outside world are waiting to see the joke." Lin Changyu shook his head.

"By the way, your main task now is to educate Yuan Hao well and reconcile with Zai Rong as soon as possible. Try to open up the branches of the Chen family and give birth to a son and a half. Jae Rong is the only heir of Samsung. If Zhihao If you don't live up to expectations, you will have other children to inherit Samsung." Lin Changyu taught sincerely.

"By the way, regarding the cooperation between Elephant Seasoning and Sohan.com, I will arrange for someone to contact Sohan.com, so you don't have to worry about it. Song Yi's reputation is not very good. Stay away from him and don't let others misunderstand him." Lin Changyu hesitated for a long time and finally said it.

Lin Zhiling suddenly smiled and said, "Father, I have been married for several years and have given birth to sons. Although Song Yi has a reputation for being romantic, he has never made any substantial revelations. It is very likely that he is spreading rumors. Besides, his company has gathered How can I, a housewife like me, be attracted to top Korean beauties like Song Hye Kyo, Jun Ji Hyun, and Son Ye Jin?"

Lin Zhiling knew why her father Lin Changyu kept her distance from Song Yi. There are rumors that Gao Xianzhen took the initiative to devote herself to Song Yi in order to get rid of Zhou Rongzhen, and finally became an artist under New Asia and completed her comeback on the screen.

In addition to this rumor, Lin Zhiling also heard that the relationship between Cui Shanji, the wife of Chen Zaiyong’s cousin Chen Zaican, and Song Yi is also a bit unclear.

It is said that Chen Zaiyong photographed Song Yi and Cui Shanji having a private meeting at home, and then took Chen Zaican back to catch the adulterer. However, he failed to catch the adulterer, and instead bumped into Gao Xianzhen who was having a private discussion with Song Yi.

As the wife of the president of New Korea Media, Cui Shanhui did not stay at home as a rich wife, but went out to work and became the public relations director of New Asia Media Real Estate Group.

Now that New Asia Media Real Estate Group has successfully gone public through a backdoor merger, Chen Zaican and his wife's net worth has increased several times, and their ranking on the Korean rich list has surpassed that of his father Lin Yuchang.

The furious Chen Zaiyong said that Chen Zaican had known for a long time that his wife Cui Shanji was having an affair with Song Yi, so they failed to catch the affair that time. Chen Zaican sacrificed his wife for glory for his own glory and wealth.

Lin Chiling did not believe what Chen Zaiyong said, but she also agreed that the relationship between Cui Shanji and Song Yi was not simple. It stands to reason that when the scandal between Song Yi and Cui Shanji spread, the two people should avoid it. How could Song Yi arrange Cui Shanji to work beside him. Moreover, the two often attend charity activities of the New Asia Welfare Foundation together.

When Lin Zhiling thought about her sister-in-law Chen Xinyu working at New Asia Network, her sister-in-law Chen Fuzhen being a shareholder of New Asia Media Real Estate Group, plus Cui Shanji and Gao Xianzhen, Lin Zhiling suddenly discovered that Song Yi and the female relationships in the Samsung family had different degrees of intersection. She is the only exception. No wonder her father Lin Yuchang reminded her to keep a distance from Song Yi. Those who didn't know better thought that Song Yi only bothered women from the Samsung family.

Lin Zhiling thought to herself, is it not a coincidence that Song Yi came into contact with Elephant Seasoning through the Sohan.com project and then developed a relationship with her?

Song Yi didn't know that Lin Zhiling had begun to notice her, but he had just returned to Korea and became very busy. He spent time in Xinya Building almost every day. Chen Xinyu saw him in the company every day and felt a little uncomfortable.

In addition to Sohan.com, which is preparing to go online, New Asia Network also has another important project, the public beta of "Kart Racing". This is also the first large-scale online game independently developed by New Asia Network.

Wemade's Park Guanhao has already played the closed beta version of "Kart Racing", and he is not sure whether this multiplayer online large-scale racing game will be popular.

"Do you think the online game "Kart Racing" will be popular?" Park Guanhao asked Wemade R\u0026D Manager Jin Huizhen.

Jin Huizhen is an old employee of Wemade. When Park Guanhao left Actoz Soft with the R\u0026D team of Legend 3 to found Wemade, Jin Huizhen followed.

"How should I put it? As a racing game, the style of this game is too cartoony, and the picture quality is very different from "Need for Speed". However, as a racing game, it is simple and easy to play, and the game threshold is very low , the painting style is also cute, and I feel that it can attract many female players to buy it. In some online games, as long as there are more female players, male players will join in." Jin Huizhen analyzed.

"Do you think the game "Kart Racing" can replace "Legend 2" in the mainland market? It should be said to be "Legend of Hot Blood"." Park Guanhao is most concerned about this issue.

"I don't think so. The game audiences of "Legend of Legend" and "Kart Racer" do not overlap. Legend fans who like upgrading and PK are not willing to spend time on "Kart Racer".

"And there are essential differences between the two operating models. The main source of income for "Legend of Hot Blood" is game points, while "Kart Runner" can only make money by making the game free and recharging props. From this perspective, "Legend of Hot Blood" "Legend" is an online game that New Asia Network cannot lose. After all, "Legend of Hot Blood" has brought nearly one billion yuan in revenue to New Asia this year." Jin Huizhen.

Wemade originally signed a two-year agency rights for "Legend 2" with Mainland China's Xinya Network. The agency fee was US$3 million and the share ratio was 10%.

Wemade's share of revenue from New Asia Network this year is almost 15 billion won (90 million yuan). Of course, Jin Huizhen and others can estimate the scale of New Asia Network's revenue. If it weren't for the Internet cafe arson in June, New Asia Network would have achieved the myth of wealth with revenue exceeding 1 billion just by relying on the game "Legend of Blood".

A game agent earns nine times more money than the game manufacturer Wemade. Naturally, the research and development team of "Legend 2" complained about this.

Many employees in Wemade's "Legend 2" R\u0026D team strongly requested that the share ratio be significantly increased after the "Legend 2" agency contract expires. Their ideal share ratio is 50% to 50%. That is to say, the agent Xinya Network gets 50%, and the producer Wemade gets another 50%.

Considering that New Asia Network is responsible for the operation, promotion, planning and public relations of "Legend of Hot Blood", it also requires certain expenditure costs.

Then Wemade's revenue from the game "Legend 2" will exceed that of New Asia Network for the first time, and Wemade's R\u0026D team will be able to feel balanced. From the perspective of Jin Huizhen and others, New Asia Network has done nothing, so why should it make a big profit and steal the fruits of their hard work? If they had changed to another agency, they would have made a fortune long ago, right?

Park Guanhao also thought so in his heart, but he couldn't say it so straightforwardly. He didn't dare to underestimate Song Yi, who was worth a billion dollars. Samsung Prince Chen Jae-yong came forward but did not take away Song Yi's agency rights. Do you think Song Yi would really agree to Wemade increasing the agency share ratio of "Legend of Hot Blood" from 10% to 50%? In my dream, if it can be increased to 30%, I would be thankful.

In fact, the person Park Kwan-ho hates the most now is not Song Yi, but Actoz Soft representative director Cui Xiong.

In order to be able to take away the entire R\u0026D team of "Legend 2", Park Kwan-ho left 40% of Wemade's equity and the copyright of "Legend 2" to the parent company Actoz Soft.

Who knew that Cui Xiong, a prodigal son, had accepted investment from New Asia Network for the smooth listing of Actoz Soft, and even sold 40% of Wemade's equity and the copyright of "Legend 2" to New Asia Network.

This means that New Asia Network is no longer an ordinary agency company. It is not only the main shareholder of Wemade, but also has the right to develop a series of derivative games based on "Legend 2". This is what Park Guanhao is most worried about.

Wemade is now fully developing "Legend 3", which will be officially released in the second half of 2003 at the earliest. Park Guanhao believes that the playability and smoothness of "Legend 3" are far superior to "Legend of Blood".

If New Asia Network is unwilling to increase the share ratio of "Legend of Legend", then Wemade can hand over the agency rights of "Legend of Legend 3" to other mainland online game companies, such as Shanda Games, which has previously contacted Park Guanhao. Finally, let "Legend 3" and "Legend of Hot Blood" compete in the mainland.

However, Park Guanhao noticed that New Asia Network in the Mainland has registered multiple "Legend" related trademarks, such as "Legend World", "Legend Continent", "Legend World", "Original Legend", "Legend of Dragon" and so on. Park Guanhao has reason to suspect that New Asia Network is also developing their own legendary game and is ready to lose the agency rights of "Legend of Hot Blood" at any time.

In fact, Park Guanhao felt very unhappy. The fact that New Asia Network Co., Ltd. was able to develop the large-scale online game "Kart Racing" in such a short period of time showed that New Asia Network Co., Ltd. recruited a large number of technical developers.

This is like New Asia Network making a lot of money by distributing the online game "Legend of Hot Blood". As a result, New Asia Network, which made money, began to recruit people aggressively, and then used its human research and development advantages to develop its own online games and market them with Wemade compete.

Park Guanhao feels that Wemade, as the game producer of "Legend of Blood", the company's value is far underestimated. The media are now praising Song Yi for his unique insight in bringing "Legend 2", a non-popular online game in the Korean market, to the mainland market and earning one billion yuan. The media did not mention the heroes behind the scenes, Wemade and Park Guanho.

In October 2002, the highest number of simultaneous online users of "Legend of Blood" exceeded 1 million. SoftBank Asia is also in contact with New Asia Network. SoftBank Asia is preparing to use a strategic investment of US$40 million in exchange for 5% of New Asia Network shares.

In other words, the valuation of New Asia Network, which currently only operates the online game "Legend of Hot Blood", has exceeded US$800 million.

Of course, the New Asia Network in the Mainland does not only have the "Legend of Hot Blood" business. The New Asia Passport can log into the New Asia Game Hall, which has many chess and card games.

New Asia Network also operates the social networking site Xiaonei.com. In addition to the online game "Legend of Hot Blood", the web game "Happy Farm" is also very popular.

However, New Asia Network also has many competitors in the mainland. Penguin launched the Penguin Game Hall. In addition to "Happy Farm", a series of vegetable-growing games such as "Penguin Farm" and "Happy Farm" have also sprung up in the mainland.

Park Guanhao feels that Xiaonei.com, Xinya Game Hall and Xiaonei.com are all small businesses of Xinya Network, and the valuation of these businesses is only US$100 million at most. Then the agency rights of "Legend of Blood" are worth US$700 million.

If the agency Xinya Network is worth US$700 million, then the game maker Wemade is worth at least US$1 billion.

If New Asia Network does not adjust the share ratio of "Legend of Hot Blood", then Wemade's company valuation will always be underestimated. Even if Wemade meets the KOSDAQ listing conditions in 2004, Wemade's shares will still be seriously underestimated. Park Guanhao feels that Song Yi Taking his money away was the fundamental conflict between him and Song Yi.

"Huizhen, a private equity fund recently contacted me and wanted to make an equity investment in Wemade. If we sell part of the shares and add in the income from "Legend of Hot Blood", we can hope to buy the 40% of Wemade from New Asia Network shares.”

"If we redeem the 40% of the shares, after the agency contract of New Asia Network expires, we can choose other mainland game companies as the agents of "Legend of Hot Blood" to continue operating this game. At that time, we will We can strive for a high score of 50 to 50 or even 64 points, what do you think?" Park Guanhao and Jin Huizhen discussed.

Kim Hye-jin started from the design of "Legend 2", then got involved in planning, then to the programming process, and now she is the R\u0026D manager of "Legend 3". Park Guan-ho really values ​​Kim Hye-jin's opinions.

"If we come forward to buy back the shares of Wemade from New Asia Network, New Asia Network may make a big move. And New Asia Network will not directly give up such a large online game market. Once our agency contract ends, maybe New Asia Network will The legendary new game they independently developed will be officially released." Jin Huizhen was a little worried.

"I'm not worried about the game "Legend of Hot Blood", even if it continues to be handed over to New Asia Network for continued operation. Compared with "Legend of Hot Blood", I care more about the "Legend 3" we are developing. If it works with New Asia Network If the two companies are separated, then no matter which game company is responsible for operating "Legend 3", there will be no problem. We have suffered this loss once and cannot do it again." Park Guanhao said with determination.

"President, why don't you contact the private equity firms you are in contact with and ask them to come forward to acquire 40% of the shares of New Asia Network. These private equity firms have no intention of holding our Wemade shares for a long time. After the company goes public, we will Wouldn’t it be enough to gradually redeem our shares from private equity?” Jin Huizhen suggested.

Park Guanhao felt that this was also a solution. After all, it was better for private equity funds to come forward than to face Song Yi directly. After all, Wemade and Xinya Network are still in the cooperation period, so there is no need to break up now.

"Okay, this is also a way. I heard that Xinya Network Co., Ltd. has also launched a big project now. It is buying land everywhere in South Korea, building warehouses, and building logistics. These are all asset-heavy projects. Maybe Song Yi also wants to Have these 40% of Wemade shares been realized?”

Park Guanhao actually has another way in mind to get Xinya Network to agree to the separation, but this is the last trump card, and he will definitely not use it until the end. At present, he still wants to negotiate with Song Yi through private placement.

Now everyone knows that behind Song Yi is the new president Song Woo-suk, Park Guan-ho still wants to make peace and make money

"Legend of Blood" is really a cash cow. When Shanda went public in 2004, its market value easily exceeded 30 billion yuan.