I want to be a chaebol

The Spring Festival holiday had just ended, and Song Yi took the time to meet with Zheng Yiping. Song Yi's work focus this year is the soon-to-be-established Xinya Network, and he is really unable to do all the work, while Liao Yu can only be responsible for the daily management and operation of Xinhan Advertising.

The meeting place for Zheng Yiping and Song Yi was set at the Shangri-La Hotel in Puhai City. This hotel is located in the central area of ​​Lujiazui. From the hotel, you can see the views of both sides of the Huangpu River.

As soon as Zheng Yiping saw Song Yi, she apologized repeatedly: "Mr. Song, I'm very sorry for asking you to fly all the way from Yanjing to Puhai."

Zheng Yiping looks a bit like Taiwanese actress Gui Lunmei. She also has short hair, but her face looks more determined. She was dressed more casually today. It didn't look like she was here for an interview, but she looked like she had just returned from vacation.

Song Yi didn't care, "It doesn't matter, I'm thirsty for talents right now. Liu Bei can still visit the thatched cottage in order to invite Zhuge Liang. It's nothing for me to fly to Puhai. Besides, I also have deep feelings for the city of Puhai."

Zheng Yiping didn't understand why Song Yi had deep feelings for the city of Puhai since he studied in university in Seoul and stayed in Seoul after graduation.

Zheng Yiping said to Song Yi: "Mr. Song, to be honest, I have contacted Delta Advertising years ago and we have almost reached a consensus. I would rather stay in Taipei and work in Yanjing because I can work better." Juggling work and family.”

Song Yi's heart sank, he knew that Zheng Yiping was indeed an advertising giant. Zheng Yiping did not graduate from a major. She joined Ogilvy Advertising by chance. In the 1990s, Zheng Yiping worked as an advertising copywriter and became a creative director. Judging from the time, Zheng Yiping joined Delta Advertising in about 2001.

Later, Publicis Groupe acquired Delta Advertising, and Zheng Yiping revitalized the Taiwan branch of Publicis Groupe. With her outstanding work performance, Publicis Groupe has entrusted Zheng Yiping with important responsibilities and appointed her as President and Chief Creative Officer of Publicis China.

Song Yi's expression remained unchanged and he said to Zheng Yiping: "It doesn't matter. It's not a bad thing to meet one more friend. This is like a boy and a girl going on their first date. The boy can't expect the two of them to go to the hotel immediately, right? Agreeing to meet is a good start. Maybe if it doesn’t work out this time, there will be opportunities for cooperation in the future.”

Zheng Yiping was amused by Song Yi's metaphor, "Actually, the reason why I agreed to meet was mainly because Mr. Song's works impressed me. Through Mr. Li's introduction, I learned about the Sanduoshui advertisement and Huizhou city tourism promotional video. , all come from Mr. Song’s creativity.”

The slogan "San Duo Shui, noble in the water," is very subtle and perfectly selects the consumer group. For customers with strong purchasing power, they often only buy expensive ones, not the right ones. San Duo Shui is undoubtedly a luxury product in mineral water. ." Zheng Yiping praised.

Perhaps because she felt that Zheng Yiping had little hope of joining Xinhan Advertising, Song Yi's sitting posture became more relaxed.

Song Yi said: "I don't think Sanduoshui is a luxury product in mineral water. I prefer to call it an light luxury product."

Zheng Yiping became interested now and leaned forward, supporting her chin with her right hand, "Oh? I'd like to hear the details."

"In fact, light luxury itself is a pseudo-concept. Our marketing target customers are actually lower-income consumers. They may not be able to afford Hermès worth hundreds of thousands, but they are willing to spend one or two thousand to buy a Coach wallet. They I can’t afford a Chanel suit, but I’m willing to buy a Burberry scarf.”

"Of course there is not much difference in water quality between Sanduo Shui for five yuan and Nongfu Spring for one yuan, but there are still consumers who are willing to pay because they are willing to spend money for themselves and live a more refined life. This is actually the reason why Pay IQ tax." Song Yi concluded.

Zheng Yiping was surprised. She didn't expect Song Yi to speak so straightforwardly. "Mr. Song really understands the psychology of mainland consumers. If you do this, aren't you afraid that others will say that you cooperate with merchants to deceive consumers?"

Song Yi smiled, "If the brands that Xinhan Advertising cooperates with are shoddy and produce fake or shoddy products or products that do not comply with food hygiene and safety, of course it will not work. As for helping the brands sell more products and earn more Isn’t the profit of us the value of advertisers?”

Zheng Yiping was silent for a moment, and then said: "After seeing the tourism promotional video "Misty Rain in Jiangnan, Ancient Charm of Huizhou" produced by Mr. Song, I thought Mr. Song was an idealist. It seems that I misunderstood."

"Strictly speaking, I should be considered a pragmatic idealist. After experiencing the unbearability of real life and the ugliness of human nature, I still hope that I can make life better."

Song Yi and Zheng Yiping talked about the changes brought to Huizhou by the Huizhou city promotional video. After the promotional video was broadcast, the number of tourists visiting Huizhou from all over the country increased significantly.

Under Song Yi's suggestion, tourist buses have seamlessly connected well-known scenic spots in Huizhou. Huangshan, Hongcun, Qiyun Mountain, and Taiping Lake allow tourists to enjoy one-stop service. Food and accommodation are clearly priced, and each visit Each store has a tourism bureau hotline, with dedicated personnel responsible for handling consumer disputes and complaints.

"Improving infrastructure, opening dedicated tourism lines, standardizing market operations, creating a tourism atmosphere, mobilizing mass participation, innovating publicity methods, and driving economic development. Isn't this ideal turning into reality?" Song Yi said.

Zheng Yiping listened to Song Yi talking about the changes in Huizhou with great interest, and the two people chatted in a very pleasant atmosphere. Zheng Yiping must admit that Song Yi is a very charismatic boss with attractive qualities.

Zheng Yiping finally asked the question she was concerned about, "Mr. Song himself is an excellent creative director. For the current Shinhan Advertising, having two creative directors at the same time is too extravagant."

Song Yi grasped Zheng Yiping's psychological changes. At least she had begun to consider the feasibility of joining Xinhan Advertising.

"You are right. Taiwan's GDP last year was 300 billion U.S. dollars, and the mainland just exceeded one trillion U.S. dollars last year. I believe that in ten years at most, the mainland's GDP can exceed RB, and in 20 years, the mainland's economic aggregate will be almost the same. It can be on par with the European Union.”

"The rise of mainland China must produce world-class enterprises and globally renowned Chinese brands. The growth rate of the mainland advertising market is beyond imagination. I hope that before foreign advertising giants enter the mainland market in a big way, Shinhan Advertising has become the leader in the marketing industry. Enterprise. And I can't accomplish all this alone, I need more outstanding talents like you to join." Song Yi said.

Song Yi also planned for Zheng Yiping her career promotion path, from creative director to chief creative officer to CEO. Song Yi promised that even if Xinhan Advertising goes public in the future, he can still trust her to manage Xinhan Advertising. .

Zheng Yiping is really moved by this. Anyone with a discerning eye can see that her prospects of working in mainland China are definitely better than those in Taiwan.

Song Yi hurriedly struck while the iron was hot, "If Ms. Zheng are willing to come to Yanjing to work, I can help arrange your husband's work and your children's schooling. Of course, if you don't have suitable accommodation in Yanjing, we can also help arrange it." "

Zheng Yiping and Song Yi discussed the specific salary. Song Yi gave Zheng Yiping a salary package, which included basic salary, performance pay, and option incentives that he could receive in the future. Zheng Yiping's monthly basic salary was 20,000 yuan.

After the two parties reached an agreement, Zheng Yiping said that she would go back to Taiwan to settle down with her family first, and then she could go to work at Shinhan Advertising after the Lantern Festival.

Zheng Yiping joked with Song Yi, making a pun, "Mr. Song is very eloquent. The first time he goes on a date with a girl, he invites her to the hotel. It is rare for Mr. Song to come to Puhai. I will be the host today and treat you to a meal in the hotel." I tried the Chinese food in this hotel for dinner and it was delicious.”

Song Yi shook hands and expressed his gratitude, "No problem, I will pick you up when you come to Yanjing to report."

Many years later, Zheng Yiping, who was the global president of Shinhan Advertising at the time, talked about her first impression of Song Yi, "Chairman Song is a very confident corporate leader. His words are contagious, his goals are clear, and he has always led us. To climb one peak after another.”

Two updates completed, see you tomorrow