I Want To Be a Rich Man on Hong Kong Island

After more than three years, Changjiang Industrial has opened a residential complex again, which is naturally a big event;

Moreover, more or less people have some superstitions, so Cheung Kong naturally wants to get off to a good start.

But what makes people sad is that on the day when Cheung Kong's "Xingang City Phase I" opened, a British-owned QF real estate also opened;

Originally, it didn't matter if it opened on the same day, but the property of this British-funded real estate company is door-to-door with the "Xingang City Phase I" and is not far away, which has a big impact.

According to the staff of Cheung Kong Industries, it turns out that this British-funded real estate company is a scam, with typical malicious intentions.

After Cheung Kong announced the opening time of the "Newport City Phase I" located in Tsim Sha Tsui, this British company hastily decided to follow suit.

After Wu Guangyao heard the news, he immediately made Xiu Yanbing pay attention to it!

Those who really buy a house, no matter whether you are Chinese or British, or the God of Wealth on Hong Kong Island, what they want is affordable!

As for the quality and effect, the house has not been built, what a ghost!

For the renderings and sand tables of the sales office, everyone tried to beautify themselves as much as possible, and how could it be worse.

In response to such despicable construction of the British QF real estate, Cheung Kong took immediate action.

Cheung Kong immediately launched the sale of "Xingang City Phase I" at a reduced price, and sold it at a price of HK$39.98 per square foot (original price of HK$42).

At this time, housing prices in Tsim Sha Tsui, Kowloon, Hong Kong Island are basically above HK$40 per square foot, so Cheung Kong’s move can be described as deterrent!

The British QF real estate company immediately returned the offer, you are flat (cheaper) than me, all the way yelling (staring) at the news of Cheung Kong Industrial to reduce the price.

Wu Guangyao was also angry, tmd actually played this trick on me, I was deceived in buying a house in my previous life (ah, no, it was marketing) more than you.

Therefore, Wu Guangyao decided to buy a house and get gold free, and adopt the model of a carousel lottery, so that people who buy a house are like gamblers, killing red eyes.

Cheung Kong's "Xingang City Phase I" and British-owned QF Real Estate's "Haiyue Garden", the two armies confronted each other and launched a sales war, which was about to break out.

On the opening day, the roads outside the real estate were filled with salespeople from both sides;

Fortunately, because it is on both sides of the road,

Otherwise, a physical conflict may break out.

"39 Hong Kong dollars per square foot, buy a house and get free gold! Pass by, don't miss it, you will regret it if you miss it!" Cheung Kong took the lead in shouting with a loudspeaker.

On the other hand, the salesperson of the British-owned real estate company immediately fought back, but it was a pity that he was not prepared enough and had no loudspeaker, so he had to yell loudly.

Seeing this, the salesperson of Cheung Kong Industrial immediately cheered up. This is a good start!

Just like the victors on the battlefield, Cheung Kong's salesmen began to make loud noises with their loudspeakers.

Come on!

It can be said that many people will rush to see the news of the opening of the two companies in the newspaper recently;

If you attract them on the road at this time and let them choose Cheung Kong first, it will undoubtedly increase the chances of buying a house.

The management of the British capital is a foreigner. At this time, seeing that his side has weakened a bit in terms of momentum, he ordered his men to buy speakers, and at the same time shouted to the salesman: "Shout hard, you can't lose! I have already asked people to buy speakers. , You guys yell at me first, hurry up!"

Good guy, I'm afraid someone's throat was hurt today!

Wu Guangyao also came to the scene this time, ready to personally supervise the dispute between Huayang and Huayang.

I saw two large discs with a diameter of 2.5 meters outside the sales office, placed on both sides of the place that must pass.

The people who came walked around Yuanpan one after another and listened.

"Wow, isn't 500 grams of gold worth 4,000 Hong Kong dollars?" A customer who came to see the house couldn't help but exclaim.

However, some people have noticed that the entire disk is divided into 36 grids, which means that the probability of winning 500 grams of gold is only 1/36.

However, each box has a prize, most of which are 10 grams, 15 grams, and 2 grams. There are only three prizes for more than 50 grams, which are 100 grams, 300 grams, and 500 grams.

Even so, people just think in their hearts that they will definitely win 500 grams of gold later, and again, it will be 300 grams of gold.

I never thought in my heart that I would win 10 grams of gold later.

Even when many people observe the disk, they will not find that there are several identical grids of 10 grams, 15 grams, and 20 grams.

This is Wu Guangyao using a kind of human psychology, the psychology of gamblers, and this marketing method can increase the probability of buying a house by more than 20%.

As for developers losing money, this is completely nonsense.

Have you ever seen a casino close down because its customers won too much?

Have you ever seen a lottery company go bankrupt?

Even if everyone wins 500 grams of gold, Cheung Kong will make some money, but it's just a small profit.

A 600-square-foot house costs 24,000 Hong Kong dollars. According to a 40% to 45% profit, how can a prize worth 4,000 Hong Kong dollars lose money?

The profit of 40% to 45% of a real estate is a normal level for Cheung Kong;

Because the land price is 5% cheaper, the construction cost is also 5% cheaper, and the construction period is generally a little more than two years, so the profit margin is nothing.

Watching customers walk into the sales office one by one, Wu Guangyao knew that even if these people didn't buy here, they might not buy it when they went to the British-funded real estate opposite.

Anyone who has been a boss knows that as long as customers are brought into the store, half the battle is achieved!

"Guangyao is not only an excellent management talent, but also an excellent marketing talent. It seems that the British-funded real estate developer may have miscalculated this time!" He Xian said happily, secretly rejoicing that his stocks did not Cashing out, according to this situation, it is unknown that the stocks in my hands will double again.

"Marketing is effective, but in the end it comes down to quality and reputation. In the past, Laofengxiang Jewelry had no rivals in Hong Kong Island. Chow Tai Fook's annual profit was less than 40% of Laofengxiang Jewelry's; Slowly caught up." Wu Guangyao said modestly.

Everyone saw that although Wu Guangyao was lamenting that Chow Tai Fook had caught up, his face was relaxed, and they naturally knew that this guy was still crushing Chow Tai Fook to death.

"Chow Tai Fook jewelry can only be said to stand out among other peers, but it is still far behind Laofengxiang jewelry; not to mention diamond jewelry, even gold products, it should be far behind, maybe only 60% of Laofengxiang jewelry!" He Xian seems to have done some research in this area, so what he said is somewhat accurate.

Wu Guangyao smiled and was a little humble.

In the evening, the number of sales statistics was also sent to several people.

A total of 328 units were sold on the opening day of ‘Xingang City Phase I’, accounting for 20% of the total.

Everyone is very satisfied with this result!

After the real estate crash in 1958, although the real estate on Hong Kong Island recovered and prospered, people who bought houses were more rational.

Of course, this kind of rationality will harm them instead, because housing prices on Hong Kong Island will continue to rise!

That night, Wu Guangyao had a meal with shareholders and executives, and went directly to the presidential suite of the Shangri-La Hotel to rest, so as not to rush back to the island.

The next day, the two sides continued to go back and forth, and QF Real Estate also bought speakers and a temporary turntable, which seemed to be a product made in a hurry.

However, when the British boss of QF Real Estate was sent a newspaper by a Chinese management, he almost vomited blood.

Because it is Chinese, the qf boss asked about the content of the newspaper.

"Boss, what the newspaper said was that 'Newport City Phase I' was far ahead in terms of sales on the opening day, selling 500 units a day; it also said that Cheung Kong is the leader in the housing sector on Hong Kong Island, and the houses sold can reach around the island. lock up.........."

Boss qf almost vomited blood when he heard this, this tmd is bragging!

The qf real estate company immediately decided that the power of public opinion cannot be lost, and decided to spend money on Chinese newspapers and periodicals and invest more advertisements;

But he forgot that Wu Guangyao owns a media company.

In fact, according to this market, the houses of the two real estates will be sold;

But the earlier the funds are withdrawn, the more beneficial it is to the real estate!

If your house is sold out in a few years, it will seriously affect the working capital, and you will not be able to develop new projects without funds.

Cheung Kong still has six pieces of land waiting to be developed!

Even if the development of these six pieces of land is completed, you can buy a high-priced land for development. Anyway, as long as you sell half of the house in 1965, you will not lose money.