I Want To Be a Rich Man on Hong Kong Island

In 1975, just after New Year's Day, Master Kong's "VV Soybean Milk" began to be launched on a large scale.

Advertisements in newspapers and TV stations are all over the sky;

The slogan "VV Soybean Milk, Happy and Happy" has repeatedly appeared in major media.

‘VV Soybean Milk’ has launched two products, one in glass bottles and the other in crisper boxes;

Among them, the VV Soybean Milk in the crisper can be stored for several months;

The Vitasoy of the Luo family currently only has bottled soy milk, and the shelf life is only one week.

The Luo family seems to be in a catastrophe!

At the family meeting, smoky, Luo Guixiang smoked a cigarette and said nothing.

The two sons, Luo Youli and Luo Youyi, were even more at a loss!

In fact, according to common sense, Vitasoy has a history of more than 30 years and has already been deeply rooted in the hearts of the people;

And VV Soybean Milk is just a new product, so it is not a threat at all.

However, the capital behind VV Soymilk is too strong, and it advertised aggressively when it was launched;

At the same time, the price of VV Soybean Milk in glass bottles is 2 hao lower, only HK$0.8.

Putting out the cigarette butt in his hand, Luo Guixiang picked up the Weiwei Soy Milk on the table, tasted it carefully, and put it down reluctantly;

"Compared with our Vitasoy, the taste is 70% similar!"

Hearing Luo Guixiang's speech, Luo Guixiang's eldest son Luo Youli said: "Some time ago, several management members of the factory resigned. I am afraid they will go to Master Kong!"

Luo Guixiang slapped the table fiercely, ignoring the pain from his palm, and said angrily, "Eat the inside out!"

Finding that getting angry was useless, it made the two sons in the meeting room silent;

So, Luo Guixiang said: "Have you thought of a countermeasure yet?"

Luo Youli took the lead to say: "I think it is not appropriate to go head-to-head with Master Kong, especially the price war; after all, our brand has been deeply rooted in the hearts of the people, and VV Soybean Milk, an imported product, will not be able to shake it for a while.

Our immediate priority is to introduce fresh-keeping packaging equipment and launch new product juice series! "

The eldest son's words, let Luo Guixiang calm down, and think about it carefully, it seems very reasonable;

Whether it is a price war or a publicity war, the group companies behind Master Kong are far superior to the Luo family.

The youngest son Luo Youyi said dissatisfiedly: "Brother, since you think our brand has been deeply rooted in the hearts of the people, why did we give up the frontal war? The price war can not be fought, but the advertising war has to be fought, otherwise it is equivalent to us surrendering! The original brand It is deeply rooted in the hearts of the people, and it will be forgotten by others with the advertisements of others!"

After listening to the younger son's words, Luo Guixiang suddenly felt that it made sense again, and he really couldn't just occupy it like this;

At least for now, both sides have their own advantages, one side has a big financial resources, and the other side has a big brand;

In this way, the outcome is indeed unknown!

On the whole, the suggestions of the two sons are very good. It seems that they have successors, Luo Guixiang thought to himself.

"Okay, Youyi, you are here to deal with the advertising campaign of VV Soybean Milk, we also need to strengthen the publicity; Youli, you are here to catch up on the introduction of fresh-keeping packaging equipment, and the development of the 'Vita' juice series. Anyway, our brand Vita His grandma has a great brand advantage in Hong Kong Island, and it's not just money that can grab our market!"

"Yes, father!"

.........

A small dispute over soy milk would not have disturbed Wu Guangyao;

But Hong Kong Island is so small, often a piece of news that is not so 'important' will attract the attention of all the media;

Because there are few news materials on Hong Kong Island!

Therefore, for a while, the media on Hong Kong Island seemed to want to watch a good show, and brought up the dispute between the two soymilk companies to talk about it!

And Wu Guangyao likes to read newspapers, so he naturally learned from the above that the advertising battle between the two soy milk brands is quite 'fierce'.

In addition to the war of words, Vitasoy also waged a war of public opinion, saying that "VV Soybean Milk" is a counterfeit product;

Apparently, when Wu Guangyao chose this name, he was a little bit careful and added the word 'Wei'.

Of course, this was not taken seriously by Wu Guangyao, as long as Vitasoy was defeated, then Vitasoy would be a copycat.

For a while, Wu Guangyao became interested and planned to pay attention to Xue Tianming.

Thinking of Vitasoy being boycotted by Chinese people because of a certain incident in his previous life, Wu Guangyao thought in his heart, should we 'kill' him now?

Moreover, this Luo family doesn't seem to be a good guy!

As far as Wu Guangyao knows, after the Sino-British negotiations ended in the 1980s, the Luo family basically went to Canada with money;

Of course, businesses continue to operate in Hong Kong and continue to make money in Hong Kong and the Mainland;

Therefore, this is the so-called hush skin that earns money from Hong Kong people and enjoys it abroad.

Speaking of which, this Roche family has more than one Vitasoy brand, as well as the Chinese fast food "Café de Coral" and "Da Happy" that Hong Kong people are familiar with.

Luo Guixiang, the founder of Vitasoy, has nine brothers in total, which can be said to be many brothers;

After Luo Guixiang obtained the absolute controlling stake in Vitasoy, these brothers came to seek refuge one after another;

Luo Guixiang's eighth brother, Luo Tengxiang, served from 1952 until 1969, and Luo Guixiang's ninth brother, Luo Fangxiang, served from the opening of the bean product factory until he retired in 1972;

After Luo Tengxiang and Luo Fangxiang resigned, together with Luo Guixiang's third son Luo Kaimu, they founded Chinese fast food - Café de Coral.

Not long after Café de Coral opened, Luo Fangxiang’s son, Luo Kaifu, insisted on starting his own business, and then dragged his father Luo Fangxiang to resign from ‘Café de Coral’, and founded a Chinese fast food restaurant, Dahuaihuo.

The Chinese fast food opened by these two Rochesters staged a show of "Two Luos Fuck Ge";

Although it is just a fast food brand, in the 1990s, two fast food brands went public with a market value of two billion Hong Kong dollars;

It can be seen that this fast food is not as simple as the fast food that Wu Guangyao ate in his previous life!

Even, in the 1990s, the two fast food companies entered the mainland!

The more he thought about it, the angrier he became, Wu Guangyao was still a little disgusted with these people who immigrated from Hong Kong in his previous life!

The country treats you so well, but you are still not satisfied, and you are still wary of the country. You are simply ashamed of the blood flowing in your body.

It is precisely because of this that Wu Guangyao crazily grabs every opportunity of Li Chaoren in this life;

I want him to, even if he pumps (raises) a lot of money from the stock market, he can't invest in good projects.

In this life, Wu Guangyao dared to say that as long as the island's system remained unchanged, he would not allow the children of the royal family to immigrate.

As the memories in his mind spread, Wu Guangyao finally thought of a more useful suggestion, that is to shoot a classic commercial "Nostalgia";

The plot of the story describes the grandfather crossing the railway tracks to buy VV soybean milk for his grandson. It is very similar to the father buying oranges for his son in Zhu Ziqing's literary work "Back View", which attracts the audience's attention with human touch.

Thinking of this, Wu Guangyao got up and left for the Master Kong Industrial Park in Kwun Tong.

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