I want to make a game
Chapter 39 Advertising Ideas
Suzuki Yu smiled bitterly.
"Liu Jun, no third party has ever restricted Sega's profits."
Liu Zhiyuan disagreed.
"If Sega does not need my gambling agreement and still stocks 30 million Poké Balls, then Sega can divide it how they want. I have no objection at all."
"But Sega doesn't dare to gamble. But I dare. Those who dare to risk their fortunes on gambling must get the rewards they deserve. I think President Nakayama should understand this very well."
Suzuki Yu took the elf ball and left, and Liu Zhiyuan returned to the hotel and lay on the bed thinking about how to deal with it tomorrow.
"Ayuan, forget it."
Li Huagui said while lying on another bed, smoking a cigarette.
"Like Yu Suzuki said, there is really no need to put pressure on our entire Han Dynasty. If we really lose the bet, the Han Dynasty will be gone."
Liu Zhiyuan ignored him.
Li Huagui talked to himself for a while, but when he saw Liu Zhiyuan, he just ignored him.
"I'm talking about you. When you first pulled me on board, you were a polite corporal and bowed down. Why did you act so dictatorial when I got on board?"
"Have you ever seen a fish take the bait and feed it?"
"Fuck! You can do whatever you want. Just pay me right away so I can leave."
"Don't worry, you won't get what you want."
Liu Zhiyuan was thinking about promotion and ignored the cursing Li Huagui.
If he had his own sales channel, he would never sign any gambling agreement with Sega. No one can 100% guarantee that there will be no problems in the future.
Although there will not be any situation where the early release will lead to acclimatization, but what about other situations? Even if it loses, the Han Dynasty will not be able to finish with Liu Zhiyuan, but at least the efforts of the past few years have been in vain. The idea of becoming the world's largest game company
It can be extinguished.
Channels, Liu Zhiyuan sighed heavily.
If Jiang Jiahao finds out what he is thinking, he will definitely say that he will run channels himself. Let’s not talk about whether someone else’s words will be effective after you have been running for a year.
If only those major manufacturers notify their channels not to release your products, you will be doomed.
You run the channel yourself, and you need to pay others to sell your products in other people's stores, and there are various conditions and restrictions.
But if you use Sega's channels, your product must be available to others, or it must be in the best position, and they must pay you. The difference is huge.
For every company that sells products, apart from the product itself, the most valuable thing is the channel. The reason why there will be a purchasing agent industry in later generations is because manufacturers restrict channels.
You must have your own channels, otherwise this situation of being restricted by others will continue to happen.
the next day...
Liu Zhiyuan followed Suzuki Morihiro to Sega's review department again.
When I walked in, I saw that Yu Suzuki's hair was messy and he obviously hadn't slept well all night.
Suzuki Yu also saw Liu Zhiyuan with bloodshot eyes and smiled.
"Liu Jun, you haven't slept all night, okay?"
Liu Zhiyuan nodded with a wry smile.
"I can't sleep. What do you think, President Zhongshan?"
Yu Suzuki took out a stack of contracts.
"Liu Jun, let me advise you again. There is really no need to be so desperate."
Liu Zhiyuan shook his head very firmly.
Suzuki Yu sighed and handed over the contract.
"President Zhongshan has agreed to all the conditions you mentioned. After you sign, Sega will contact Domei to start manufacturing Poké Balls. With Domei's promotion channels, you should be relieved, Mr. Liu."
Rest assured, how can Liu Zhiyuan, a world-famous toy manufacturer, not rest assured? He actually wants to cooperate with Bandai. Unfortunately, Bandai is still cooperating with Nintendo in this era. It is impossible and impossible for Sega to find Bandai.
However, it should be coming soon. Without Tamagotchi to save the market, Bandai is destined to be unable to survive. That is Liu Zhiyuan’s chance. The Han Dynasty will definitely be involved in game peripheral products in the future, and when the time comes, Bandai will naturally take over Bandai’s channels.
"What about the promotion costs?"
Suzuki Yu motioned him to turn to page 3 of the contract.
"The promotion fee of 20 million US dollars is already Sega's top promotion fee."
Liu Zhiyuan looked at it and realized that 20 million US dollars was indeed a lot. This was not the era in the future when a star would earn tens of millions in endorsements. Nowadays, the average annual salary in the NBA is only about one million, and even a top star can't surpass it if he makes a short film.
million.
What's more, this is a product endorsed by Sega, and it's not a first-rate celebrity who is willing to pay for it. It's a pity that Liu Zhiyuan will only find first-tier celebrities, otherwise he would be in vain.
After reading the contract carefully from beginning to end, Liu Zhiyuan signed his name.
The reason why Liu Zhiyuan didn't sleep well was not because he was afraid that Sega would not agree to his conditions. There was no problem with those two games creating a value of 200 million US dollars. There was no way Sega would not agree.
If Liu Zhiyuan loses, he gets two classic games in vain. If Liu Zhiyuan wins, Sega can also share a lot of profits. Capitalists sometimes look at problems as simple as they are.
The reason he didn't sleep well was because he was thinking about promotion methods. In this era, celebrities are the only choice for promotion. Find some first-line celebrities to shoot a few short videos with Poke Balls, and the effect will not be too bad.
The next day, Liu Zhiyuan came to Sega again with his briefcase.
Seeing that Suzuki Yu was still welcoming him, he said with a smile.
"There is no one at Sega anymore? Mr. Suzuki is the one who takes care of everything."
"I'm not the one who took over this matter. I don't feel comfortable leaving it to someone else. Please finish this matter quickly. My Might and Magic development team has been set up."
Liu Zhiyuan stopped laughing when he heard this and solemnly thanked Yu Suzuki.
Then he took out a few pieces of manuscript paper from his bag and stopped being polite.
"This is the name of the advertisement and the slogan. Please pass it on to Sega's promotion department, Mr. Suzuki."
Suzuki Yu looked at it curiously. This sight frightened him and he quickly advised Liu Zhiyuan. He thought Liu Zhiyuan didn't know how to shoot commercials.
"Liu Jun, 20 million US dollars is far from enough to invite these people to shoot commercials together. You have to know that commercials are not only endorsement fees for celebrities, but also shooting fees..."
Of course Liu Zhiyuan knew this. He had used the 20 million dollars. He had already inquired about the endorsements of first-line celebrities in various countries and the launch prices on various platforms. 20 million US dollars plus the cost of filming and distribution was just right.
.
As for the cost of advertising creativity, save it. The advertising is also very simple and does not require much shooting expenses.
"Mr. Suzuki, please read the advertisement first. It really doesn't cost much to shoot."
Yu Suzuki didn't believe that there was less than $10 million left to put in and film.
"No gifts will be accepted for the holidays this year, only Poké Balls will be accepted as gifts."
"Mom no longer has to worry about me not being able to make friends."
"Hey, your Poke Ball! No, it's your Poké Ball."
"..."
Suzuki Yu was confused as to what this was and what it was.
Liu Zhiyuan thought about it for a whole night and finally decided to take over all the brainwashing advertisements from later generations and find smaller ones. Yida targeted the 20-year-old youth group and brought the shocking public service advertisements from later generations to the elderly to see them.
All ages.
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