I went viral when I attended my ex-girlfriend's wedding

Vantage Winery.

Yan Xin has been very busy recently.

It's really busy.

How busy can he be?

Dark circles under the eyes, dull eyes, and then the whole person has lost weight. I had a big belly, but now it is gradually calming down.

In the past month, he basically didn't get a good night's sleep.

It's not because of the pressure, but because of the excitement.

You heard me right.

is excited.

Since Vantage Winery's massive reform, he has personally supervised and rectified every step of the new product.

After the finished product comes out, it can only be said that he is worthy of his efforts.

A small and exquisite glass bottle with a colored brand sticker on it. First of all, the words Vantage Small Bottle Wine are vividly displayed on it.

Below the brand word, there is an extremely concise copywriting.

As for why it is a sticker with color.

Because the wine they produce is not the usual sauce-flavored or strong-flavored liquor on the market.

Instead, it is a 'flavour-flavored' liquor with fruit flavor added.

Such as lemons, grapes, peaches, etc.

So Yan Xin feels that in the traditional sense, this kind of wine is difficult to be liked by those tricky wine lovers.

He wasn't worried either.

Because Vantage's small bottles of wine are mainly aimed at young people, even those who have never drunk it before are potential customers of their company.

Yan Xin is very self-aware.

In terms of quality.

Compared with other big brands of liquor, the taste of Vantage Distillery is not cheap, or even inferior to others.

In order to compete for the high-end liquor market, in addition to improving the taste, the brand also needs time to accumulate.

And these cannot be solved in a day or two.

He liked the four words in that copy very much.

Find another way.

There are many ways to be successful, so why not try something new?

During the period of waiting for the product to be put on the market, Yan Xin was the most relaxed. He slept for a whole day.

And as a cooperative delivery chain of Vantage Winery.

Among them, large supermarkets are naturally the main ones, and small suppliers and distributors are supplemented. The lower ones are individual tobacco shops and the like.

In order to intuitively see whether the small wine bottle is selling well, Yan Xin used the simplest method.

He pretended to be a customer and entered a large supermarket.

Different from ordinary bottled liquor, the small bottles of Vantage wine can be recognized at a glance, because the design is too personalized.

There are all kinds of colors, not like regular liquor.

But because the price is not expensive, the area given by the display stand is quite enough.

sort of like

promotion?

never mind.

Anyway, we are attacking the low-end market, as long as we can sell it.

The billboard in front of him was a little crooked by the salesperson.

Yan Xin looked left and looked again, and after confirming that there was no one around, he wrote "I have wine, do you have a story?" ’ The billboard was righted.

He nodded in satisfaction, then wandered around the liquor sales area.

Zheng Qi, an urban white-collar worker, always likes to go to the supermarket when he is off work.

Replenish the necessities at home every week, and then buy some drinks that you like to drink, basically that's it.

Nothing special today either.

After buying daily necessities, he quickly came to the shelf in the wine area, ready to buy the Yingfei liquor that he usually likes to drink.

However, his eyes were quickly attracted by a bunch of small bottles of different colors.

These

Also liquor?

He was a little unresponsive.

But the billboard in front is very eye-catching.

"I have wine, do you have a story?"

Um?

story?

What's the meaning?

Zheng Qi was taken aback for a moment, then stepped forward.

Picked up a bottle and looked at it.

Vantage small bottle of wine.

The introduction is indeed baijiu.

But he is fruity liquor, isn't this nonsense?

Getting ready to put it back.

But then.

Zheng Qi's eyes were attracted by a piece of copywriting.

"Early morning porridge can only fill the stomach, but late night wine can fill the heart."

He murmured softly.

I felt incredible in my eyes.

This sentence is really well written.

That sums it up right.

Perhaps feeling a little emotional, Zheng Qi still put the bottle of wine in his shopping cart.

Then.

He picked up another bottle.

"Anything that can't be explained clearly needs to be relieved by wine."

Zheng Qi felt that this sentence hit his heart again.

This sentence is not purely about wine, it seems more like a philosophy of life.

He loves it.

then.

Put it in the shopping cart again.

then

He picked up another bottle.

"I always thought that I had a promising future, but in the end even seeing each other was far away."

This sentence has nothing to do with wine.

But it makes sense.

But greater than wine.

No surprises.

Zheng Qi took it again.

At the same time, his heart was also extremely shocked.

These copywritings are all wonderfully written. Although it is just a simple sentence, it can deeply affect his emotions and he cannot extricate himself from it.

While Zheng Qi was quietly watching the copywriting, Yan Xin was not far away from him.

After finally waiting for the first guest this morning, as the boss, how could he miss it.

The other party took the first bottle of wine.

He was very pleased.

The other party took the second bottle of wine.

His mouth is slightly open.

The other party took the third bottle of wine.

He was shocked.

I was stunned.

When did your own wine sell so well?

When the opponent took the fourth bottle, Yan Xin finally couldn't bear it anymore.

So he walked up to the other party and asked kind words: "Brother, can you drink all the liquor you bought? Did you take too much?"

Zheng Qi turned his head, shook his head and said, "I didn't buy these wines for drinking."

"Not for drinking?"

Yan Xin was taken aback, then what are you doing with so much.

"it is this."

Zheng Qi deliberately turned over the copywriting on the bottle and showed it to him, saying: "The words on it are very well written."

Yan Xin naturally knew that the copywriting was great, so he said immediately: "Could it be that you bought so much wine just because this passage is well written?"

"I think these words are not only well written, but also very philosophical. I want to collect some of them." Zheng Qi nodded.

"Aren't you afraid that the wine won't taste good?"

Yan Xin is a little confused, this way of opening is not right.

Copywriting is good, but because copywriting costs money, is your liquor an accessory?

"Wine is not important, I think these short sentences on it are worth the price."

A bottle is only about 20 yuan, which Zheng Qi can still afford.

In the past, he always paid attention to the taste when drinking, and then experienced the feeling of being slightly drunk.

But after reading these copywritings today, he realized that what he drank was never wine, but stories.

He is also a storyteller.

Yan Xin was speechless, and he couldn't open his mouth until the other party left.

One person actually bought 20 small bottles.

Although it was a low-end market and the price was not expensive, this way of buying really shocked him.

Vantage's small bottle of wine is on fire.

Fire broke out without warning.

The various texts on the bottle body have become the exclusive symbol of Vantage's small bottle of wine.

Even though Yan Xin has increased the production capacity of the factory, the supply is still in short supply.

"Boss, the dealer's orders are too heavy now, we can't produce it at all, and if this continues, the machine can't handle it."

The workshop director came early in the morning.

In the past, I was worried because I had no money to earn, but now I am worried because I can’t earn enough.

It took several days to work overnight.

I really can't stand it.

"Let the maintenance team keep it for me. There must be no problems with the machine. We can't afford to delay for a day. There are also front-line production workers. You must stabilize me. Money is not a problem, and you have to work overtime. Now the administrative department is working on it." We have recruited people, and the problem of overtime work will be solved in a few days, and I will give you bonuses at the end of the month, which will definitely not be a loss to you."

Yan Xin is also battered.

The dealer's list has a delivery date on it.

Old customers can delay for a few days, but new customers can't afford to delay, and they will have to pay a lot of money if they are one day late.

This wave of heat came too fast.

It was almost too late for him to deal with it.

Some young people even buy wine just to collect the copywriting on those bottles.

I have never encountered such a thing in all the years of selling wine.

"Mr. Yan, it's not about money. The big guy is at his limit." The workshop director smiled wryly, who doesn't want to earn money.

"You have to go to the limit. After this period of time, I will give you a few days off."

Yan Xin gritted her teeth.

Now is the best period for the sales of small bottles of Vantage wine, and it must not stop at this time.

in other words,

How much market can be opened depends on now.

There is definitely no way to retreat, so I can only bite the bullet.

"Okay, Mr. Yan, I'll let the brothers work harder."

The workshop director knew the difficulties in the factory, so he agreed after thinking about it. After all, it is really not easy for the factory to have the current situation.

As long as they get through this period of time, good days will come.

Just as the workshop director left here, Yan Xin received a call from the Fangxing Winery next door.

"I said, Old Yan, I really don't have a temper with you brothers who have reformed this wave. This time, your factory has gained a firm foothold in the liquor industry."

"Haha, where is it, Brother Yang, brother, I have no choice. The wine produced in the past is not lukewarm, and it really can't be sold. I don't plan to go out of business. I can earn a little bit." Yan Xin complained. Can't wait.

The man on the opposite side obviously doesn't like this: "You call this excessive consumption? Bullying me, Yang Chungang, doesn't understand? The low-alcohol nonsense fruit wine you paired costs not much money at all."

"Ours is real grain wine." Yan Xin retorted.

"Okay, stop blowing."

Yang Chungang smiled and said: "Brother, isn't this hot-eyed, can you give me a letter to make it work?"

Yan Xin understood what the other party meant.

This is to ask yourself where the reform plan comes from.

In the past few days, his phone calls have been ringing off the hook, basically for this purpose.

He is not an idiot either. When the factory is in trouble, no one will help him, and he will come here to ask for the secret recipe when the factory is in trouble.

But this Yang Chungang is somewhat related to him, so they cannot be generalized.

After thinking about it, I still spit out MSI Entertainment Company.

"Haha, thank you brother, I owe you a favor."

Yang Chun just said thank you, and then hung up the phone.

Yan Xin sighed, the other party got the information he wanted.

But facing this huge order, I am afraid that I will have to stay up all night again.