I Will Be The Crowned King
Vol 3 Chapter 186: "Fleet Speech"
Having sent away Carin Jacques, the loyal "worker", Sophia Franz's battle has just begun.
The next day, the dozens of tabloids in Clovis City that received the big news also learned from a "special channel" that the Morning News and the Kingdom Loyalty News had already received the news, but only Because I plan to cover my head and don't want to let the news of the defeat of the Clovis army spread, I plan to postpone it for three or four days.
For this information, various newspapers are basically convinced, mainly because the "Kingdom Loyalty News" has been doing this for a day or two.
Because the management behind it is the army, it is not easy to find negative news about the army in the "Kingdom Loyalty News".
As with all military news, their usual practice is to call a fiasco a setback, a tie a small victory, a small victory a big victory...
Retreat and turn forward, from one victory to another victory; annihilated, is to run from darkness to light, and advance towards hope in despair.
At the same time, a certain little maid in disguise was running back and forth near various newspaper offices in a carriage, spreading news non-stop, so tired that she wanted to cry. shoe.
There are only three days left for these tabloids.
Within three days, if this news cannot be made a sensation in the entire Clovis City and become a well-known headline, the final result will be nothing more than a replica of the last "Eagle Horn City Battle" incident.
No matter how early the news is released, the influence, coverage and authority of these tabloids are still no match for the real big newspapers.
The only way to completely break the monopoly of big newspapers on news and public opinion is to arouse as many people as possible to participate in the discussion of this matter.
Use the fastest speed to leave a deep enough impression in the group memory, forcing the big newspapers to be unable to discuss from other angles, but to "follow the trend" to report.
When it comes to news, if a newspaper can’t be the first to report, and follow-up can only say something that follows the trend, then as long as enough people know the news, no one will want to read it again.
Time is pressing, in order not to repeat the "mistake" of the last time, the Clovis tabloids erupted with great enthusiasm mobilized all reporters and members plus temporary workers to participate in this "conference" that may affect the future of the entire Clovis media industry. war"!
Internally, they adopted Sophia Franz's "suggestion", and each newspaper divided the boundaries with their main "coverage", focusing on their own audiences and avoiding internal friction.
Externally, they have adopted a new way of news delivery.
Because of urban infrastructure and purchasing power, Clovis's news distribution is basically "from the inside out" - the richest neighborhoods see the news of the day first, then cover the entire inner city, and finally It was the turn of the outer city and beyond.
This time, they're going to do it the other way around.
First, focus all your energy on delivering news to the outer city, then the intersection of inner and outer, then the inner city, and finally to the richest neighborhoods.
In Sophia's view, doing so has at least two benefits.
First, avoid immediate conflict with the big newspapers, while still paralyzing the enemy.
Whether the Morning News or the Kingdom Loyalty News, serving the public is a secondary function; it is their core business to let the Royal Palace and the Privy Council know the general situation of the previous day.
Second, the population of the outer city is at least four times that of the inner city; this means that once something is first known to the outer city, it is almost impossible to reverse public opinion or change the direction of the wind.
In the past, no one did this because the infrastructure in the outer city was too poor, and the people lacked purchasing power and ** to read newspapers.
But now things have changed.
The Clovis riot at the beginning of the year destroyed a lot of infrastructure in the inner city; when the riot ended, both the royal family and the Privy Council started the construction of the outer city.
One increase and one decrease will slightly "smooth out" some of the gaps between the two sides.
Of course, the population of the outer city is four times that of the inner city, and it is certainly not enough to expect this little improvement in efficiency; even if all the tabloids are counted, thousands of reporters will be thrown into the sea.
Taverns, cafes, trade unions, welfare homes, almshouses... in short, all places where people can gather are their targets.
For the tabloid journalists who roamed the society, and Sophia Franz, who had been conducting charity fundraisers in the outer city for several months and set up countless funds, it was not difficult to agitate these places.
Even taking into account the high probability that most "readers" are illiterate, in addition to adding illustrations to the newspapers, the newspapers also hired a large number of people to read newspapers in public in these places.
What, people hired to read newspapers can't read?
It doesn't matter...you just invite him to the tavern for a drink, have a full meal, and give him a handful of coins, and he'll be able to memorize the newspaper from cover to cover with the utmost enthusiasm, remembering where you are at home meaning of each word.
After spending a whole day in detailing the layout, the next day, various newspapers published the "first-hand news" from Miss Sophia's mouth, and the huge bold headline directly took up one-third of the front page.
"The Hantu Legion has been wiped out, and Eagle Horn City is about to fall!" - "Crowe Truth".
"The southern front is at stake, will the Iser war end bleak?!" - "The Honest"
"The imperial army is under the city, who can save Hantu?!" - "White Lake News"
...After a few months, Anson Bach, who was already "out of breath", finally became popular again; in a day and a night, all Clovis City knew the "news" that Han Tu was about to end.
However, this time his image was slightly different from the previous "Conqueror of Eagle Horn City", and he became a hapless person who was about to be crushed by the imperial army.
Of course, this is not a problem, after all, black and red are also red, not to mention selling badly.
In order to completely break the monopoly of the major newspapers, this time all the newspapers have truly achieved "in step" - the same front page, the same content, but according to the tastes and preferences of each reader, the reporting angle is completely different.
In particular, a street newspaper in the inner city such as "White Lake News", the audience is the middle and upper class with a little spare money, and the readership group overlaps with the big newspapers very much, and shoulders the most important "sniper" task.
In this way, on the one hand, infighting is avoided, and on the other hand, it makes it impossible for the big newspapers who did not get out in time;
In the case of unintentional calculations and intentions, "Morning News" and "Kingdom Loyalty News", which did not expect that they would be "sniped", were not unexpectedly miscalculated.
Just as the news of Hantu's impending doom was spreading all over the city of Clovis, some particularly sharp-eyed readers were "surprised" to discover that the description of Hantu in the newspapers of the two companies turned out to be "everything went well, great The Clovis army is running steadily and fast toward victory."
There was no mention of the news that the Han Tu Legion was defeated and the entire army was wiped out!
Therefore, under the agitation of some "well-informed people" and the reports fueled by various newspapers, for a while, boycotts against the "fake news" of the big newspapers were rampant.
In major taverns, coffee shops, orphanages and almshouses... In all kinds of crowd gathering places, reporters from large and small newspapers and the "readers" they hired turned into speakers, spreading all kinds of "false facts about the big newspapers". Reports", especially the part about the Guards.
Well, anyway, the guards are finished, bullying the dead is always less risky than bullying the living.
"The "Kingdom Loyalty News" once praised the Guards for being clean and efficient, and it is an important force to truly defend the security of the capital..."
"Kingdom Loyalty News has supported the Guards' violent law enforcement, saying that 'violence' is a necessary part of public security activities..."
"The "Kingdom Loyalty News" has editors stationed at the headquarters of the Guards, and the Guards supervises the revision of the next word, word by word..."
"Kingdom Loyalty News..."
Faced with the excitement of Clovis City and the black material flying all over the sky, the "Kingdom Loyalty News" on behalf of the army and the "Morning News" on behalf of the church expressed emotional stability.
They knew that they had been calculated, and they knew exactly who did it; with this level of financial and executive power in the entire Clovis Kingdom, very few people could come up with it.
Because of this, they don't want to pay attention to the "nonsense" behavior of the eldest Franz family-because they don't need it.
Although the detailed battle report has not been sent back, the news that the Storm Division defeated the Imperial Expeditionary Force and facilitated the truce negotiations has already been placed on their table.
The reason why it was not written as a report is that, in addition to not wanting to promote Miss Franz's investment promotion, I couldn't find a good angle to turn it into the credit of Major General Ludwig or the entire army.
More importantly, when there was no progress on the Western Front, an army colonel of a conscripted corps defeated 20,000 to 30,000 imperial expeditionary forces in Hantu...
If this kind of news is reported, it will offend many people.
But now there is obviously no such problem-since those tabloids are so much propaganda about the annihilation of the vast land, as long as the news of the victory is released in time, it can not only restore the reputation of the newspaper, but also boost morale by the way... Not to mention the army number , put all the credit on the Army.
Turning defeat into victory, turning the tide...how beautiful it sounds.
So the next day, the two major newspapers released news as usual, as if nothing had happened, and published the news that the Hantu War had ended.
In addition to bragging about the greatness of the Kingdom of Clovis, His Majesty Carlos II is wise, and the army has a good leadership, he also satirized and mocked the fake news and false reports of some "unscrupulous newspapers", saying that they would all be reported. Go to court and put an end to this garbage that poisons the public.
Sophia was waiting for this moment.
The day after the two major newspapers released news, the "unscrupulous newspapers" repeated the previous round of "carpet news dissemination" from the outside to the inside, and made extremely detailed reports on the storm division's efforts to turn the tide.
In the final analysis, neither the "Kingdom Loyalty" nor the "Morning News" understood from the very beginning that the "home ground" of their opponents was not at all the upper-middle class in the inner city in the stereotype; The regular customers are the clerks who go in and out of the coffee shop...
Whether it is really too serious stereotypes, or the consequences of rigid and rigid management, the end result is that their counterattacks are not only ineffective, but also caused waste heat to the "street newspapers" by the way.
When the "detailed reports" of the major newspapers came out, it caused a sensation in the whole city of Clovis again.
For the sake of not offending people, the "Kingdom Loyalty News" and "Morning News" both took this victory in one stroke, and did not mention the specific battle report and troop number.
The unscrupulous tabloids not only directly stated that this troop was the Storm Division, but also quoted the various battle records in Sophia's hands - Anson and Leon's diaries - including Anson's speech to the Storm Division when he set off.
The content of the empire's oppression of the Clovis people and the Clovis Kingdom~www.wuxiaspot.com~ made many people "suddenly realized" in an instant, and they felt like being empowered by Daigo.
Why is my life so hard because of the Empire!
Why is my business so bad, because of the empire!
Why soaring prices, meager salaries, unrest in the community, constant bad news, bad law and order...because of the Empire!
All because of the Empire! Yes, it's all her fault!
All inequality, all Clovis suffering, all Clovis suffering... it's her!
Only by defeating the Empire, the Kingdom of Clovis and all Clovis and even all Clovis friends... have a bright future!
In just one day and one night, it was named "Fleet Speech" by the "Crowe Truth" and spread throughout the city of Clovis.
From this moment on, the people of Clovis finally remembered the name "Anson Bach" and remembered that there was an army that was feared by its enemies (this is controversial) and called it "Grey Shirts" .
So far, Sophia Franz's purpose of "building momentum" for the Storm Division and Anson Bach has been completely achieved; no matter how much the "Morning News" and "Kingdom Loyalty News" cover up, they will never try to cover up this military exploit.
But I don't know if it was too easy to win, and her thoughts began to change a little - this eldest lady of the Franz family is no longer satisfied with the simple thing of just "building momentum".
She wants to get a newspaper of her own that can compete with the two major newspapers.
The key to everything lies in the final result of the next battle of the Royal Court of Iser.
"So it's all up to you."
In front of the desk, Sophia, holding a coffee cup, looked out the window and muttered to herself:
"Faithful Your Excellency Anson Bach, give me another surprise..."
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