I don't know if it was intentional or coincidental. Soon after "White Castle" was announced, "Last Night" was also scheduled. It was selected to be released on the same day as "White Castle", and pre-sales began.

Regarding the schedule rate of "White Castle" in the theater, we have already begun to discuss, but the result is not satisfactory. Fortunately, Hexi Entertainment has its own theater and is willing to increase the rate of "White Castle". Urgently, even though he doesn't value the box office very much, he still has to make money back, otherwise he will be able to shoot the next movie.

On February 1, the official Weibo of "White Castle" finally posted the second Weibo so far. It was a normal-sized poster with a countdown to the show, and Aite wrote the movie Main actors.

The poster of "White Castle" uses a concept poster. There are no actors on it. One side is a white castle, and the other side is a dark night without stars and moon. A little girl in a tattered skirt faces the viewer. We were sitting in the dark night, her dress was stained with blood and silt, but it was vaguely visible that it should have been a white dress.

The whole composition is very tense, and white and black are not distinct, but a slow transition is adopted, and the transition method is also very strange. In short, compared to the beautiful ancient character picture of "Last Night", this poster looks intriguing. Not very comfortable.

Netizens have never known who the actors of "White Castle" are. Now they saw the official blog's Aite list, and they picked it up one by one. However, after seeing them, they were dumbfounded. The male lead He Ming and the female lead Chen Meng.

Many netizens have not even heard of the names of these two people, and those who have heard of them would rather know nothing.

Who is He Ming? It won’t be the one I think about it. Why can’t Director Fu Zhen find a middle-aged uncle to be the male lead, and the female lead is still Gao Tian. Gao Tian has been in the company for so many years. This is the first time I am Gao Tian. I feel distressed, this is still a love movie, the movie's alias is Beauty and the Beast!

But soon some netizens retorted him that Gao Tian was just a cameo, and the real heroine was not her, but the little girl named Chen Meng in Aite's list.

Chen Meng? The name is even more unfamiliar. Netizens clicked on the little girl's Weibo to see, huh! This child is still in the second year of high school. Yesterday, he complained on Weibo that the new English tutor had a bad accent, which made her smell like a mess. Netizens didn't know where to start complaining for a while.

A newcomer who is just seventeen years old this year and has never seen her face, unexpectedly wants to act as the heroine of a movie. Director Fu Zhen, you are making a big joke. Does this little girl have any background?

Netizens began to speculate again, thinking that it was because of capital intervention that Fu Zhen chose to use these two people to make this love movie. They were very disappointed. Director Fu, you said 1.6 billion to you a few days ago. Say it's just a number, you don't care about the box office, why are you succumbing to capital now? If you are kidnapped, you blink!

Some netizens retorted that it was precisely because Fu Zhen didn't care about the box office and the money that he dared to play tickets so unscrupulously.

However, the discussion among netizens did not last long. Their attention was quickly attracted by the movie stills of Lin Xiyao and Liu Meng. Princess Lin Xiyao Cuiwei's appearance can be said to be very classic and elegant, with her egg face and willow eyebrows. , Originally very suitable for costume dramas, now she is shocked by the posters.

And Liu Meng was no less inferior. He was wearing a blue flying fish suit with piercing eyes. The fans just wanted to give him a monkey when he saw it.

Gao Tian has been busy participating in various activities these days, and finally found time to contact Fu Zhen, but he asked her, "Director Fu, do I have Lin Xiyao in the movie that looks good?"

It can be seen that the appearance in Lin Xiyao's movies is really good, which makes Gao Tian, ​​who has always been confident about his appearance, feel crisis.

At the beginning, in order to be able to make Gao Tian beautiful and fascinating and not like a mortal, Fu Zhen didn't work hard. He thought about it and said modestly: "Each has its own merits."

Gao Tian was reluctantly satisfied, and after a few more conversations with Fu Zhen, he hung up the phone.

On February 5th, "White Castle" released their trailer. The trailer was only two minutes long. He Ming, Chen Meng, Zhou Wenliang, Gao Tian and others appeared one after another, but only cut in the trailer. A back view of Gao Tian.

After the trailer came out, netizens' previous malice towards He Ming began to fade, and their trust in Fu Zhen's aesthetic level was restored.

"The trailer looks okay. Who is the protagonist? I'm familiar, but I can't remember it."

"Ah ah ah ah, who will tell me who the leading male actor is! This beautiful middle-aged handsome uncle has not been seen for a long time, Ah Wei is dead!"

"So where is Gao Tian? Why didn't I see it?"

"Hehe, the trailer is a fart. The trailer for Journey to the West 5 last year was pretty good. What kind of barren stuff is the feature film!"

...

Netizens generally think that the trailer of a movie does not represent anything, and the filming cycle of "White Castle" is so short that it is hard for them to believe that this is not a bad film. However, He Ming’s performance in the trailer at least let netizens know that Fu Zhen’s aesthetic is still normal. This movie is not a remake of Beauty and the Beast, and He Ming soon has a small wave of fans. This wave of fans does not Asking to marry, not chasing stars, just ask him to share weight loss methods.

So the hot comments on his Weibo are almost all: "Take me 30 pounds a month, no medicine, no rebound", "I used to worry about my fat body just like you, but now I have it. For a perfect figure, no exercise, no diet, click my profile picture to see the recipe."

The trailer of "The West Wind Withered Trees Last Night" was also released after Fu Zhen and the others. It was not long, just two and a half minutes. After the narration read a piece of ancient text, Princess Cuiwei dressed in a gorgeous palace dress and walked from behind the curtain. Come slowly.

"Xiyao's voice is so nice? Is this her own voice?"

"Mrs. Liu Meng is too handsome, mom, this is your future son-in-law, have you seen it?"

"Watching 3D with one eye! The special effects are handsome! It is worthy of the special effects that cost 600 million to do"

"Only I think Princess Cuiwei's clothes are a bit weird? It doesn't seem to be the same set as on the poster."

...

Although the trailer for "Last Night" has also received a little bit of doubt, it is much better than Fu Zhen's "White Castle".

Some people even said on the Internet: Didn’t it mean that the westerly withered trees copied the White Castle last night? Then the two movies tell the same story, so I only need to watch one movie on Valentine's Day. From the trailers of the two movies, the special effects of last night were done well, and I also played the male and female protagonists. I like it very much. I will definitely choose the westerly withered trees last night!

It’s shameless to say this. Even if the original work is plagiarized, it still needs to be a stepping stone. Righteous netizens have accused him of his three views.

However, this netizen could give a more shameless reply: Luo Pingping has already received compensation, which movie I choose is my own business, you should not kidnap me morally and let me watch bad movies.

The online public opinion war did not last too long. After all, the producer of "Last Night" knew that his original work was plagiarism, and was afraid that it would be too violent to catch the chicken and lose the rice.

And those netizens who said under the official blog of White Castle that you can’t judge the quality of a movie based on the trailer, physically began to buy the pre-sale tickets for "Last Night" since the trailer of "Last Night" was released. , Its pre-collected box office has gone up by tens of millions.

Fu Zhen realized afterwards that he seemed to have been targeted by director Lian Chunchao. It was released on the same day, the poster was released on the same day, and the trailer was released on the same day. It stands to reason that the original works they were the victims were victims. , I should have targeted Lian Chunchao myself, how could this be the other way around.

The movie "Last Night Westerly Withered Green Tree" has been promoted two years ago, and a group of popular stars were slid during the casting this year, and during the filming period, one or two tidbits were often released to satisfy actor fans and books. Fans, but they can't keep up with this popularity.

By the day before "Last Night" was released, their pre-sale box office had reached 200 million. Compared with "Last Night", the pre-sale box office of "White Castle" was pitifully small, only a fraction of others, Jiang Li The director and Li Bin called Fu Zhen one after another, asking if Fu Zhen needed their help to make a publicity. In the past, it was true that the fragrance of wine was not afraid of the deep alleys, but now in this era of big data, the audience has also learned to be lazy. , Won't walk into your deep alley at all.

If the publicity is not good, the movie theater's schedule rate will not go up. If the film schedule rate is not up, the audience can't even buy a ticket. What good is your movie? Especially in this kind of menacing situation.

Fu Zhen thanked Li Bin and Jiang Li for their kindness, and then told them that the filming rate on the first day at Hexi Cinema was over 20%, so Jiang Li and Li Bin weren’t talking about it. Hexi Cinemas are all over the country. Fu Zhen has its support behind it. As long as the quality of the film is good, the others will not be a problem.

Directors Li Bin and Jiang Li have already seen samples of "White Castle" and are very optimistic about its next box office trend.

On February 14, the new year’s Valentine’s Day arrived. Last year, neither of them had prepared enough. Jiang Hengshu invited him to a candlelight dinner, but he did not prepare anything for Jiang Hengshu. This year I can finally give him a different Valentine's Day gift.

Fu Zhen took Jiang Hengshu into the theater.

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