I'm by no means a softie

The bells of the old year usher in the new year, and the bursts of firecrackers bring the new year to life.

On New Year's Eve, almost every household in Dongguo was watching the Spring Festival Gala and eating New Year's Eve dinner, and He Yimeng who was far away in Harbin was no exception.

As soon as Li Peifeng connected to the video call, he heard the Spring Festival Gala sketch mixed with people talking and drinking glasses of wine from the other side of the phone. After a short delay, the screen showed He Yimeng's smiling face.

"What are you doing?"

Li Peifeng pursed his lips and said, "Have you already eaten the dumplings?"

"Dinner has just started, let me show you."

He Yimeng switched to the rear camera, and the screen showed a table full of rich dishes and at least five guests, who were probably He Yimeng's family members.

Someone saw Li Peifeng on the screen and said in surprise: "Oh, Xiao Meng has a boyfriend."

"He looks quite handsome, this is..."

"Just friends...you guys eat first."

He Yi Meng Yu Gai made a vague explanation, got up and left the table.

"It's quite lively."

"good."

Within a few words, He Yimeng seemed to have entered his bedroom: "I just saw your circle of friends.

What kind of fish are you going to catch during the Chinese New Year? Can’t you take a break?”

"I wasn't in a good mood at that time."

While replying, Li Peifeng switched to the background of his mobile phone and deleted the previous post in his circle of friends that said, "After all, I am the one who takes on everything."

He Yi Mengming: "We broke up? How many of them?"

Li Peifeng was at a loss for words for a moment: "...Do you hope that I will succeed?"

"Didn't they break up? Not even one?"

"No!"

He Yimeng clicked his tongue, almost with disappointment written on his face, and then said: "Tomorrow is your birthday, right? Is there anyone to spend it with you?"

Li Peifeng sighed heavily: "It's just because of this that I'm in a bad mood. You don't open and pick up any pot if you don't want it. It's my birthday during the Chinese New Year, which is unlucky... Are you okay?"

"It's nothing serious. I just saw your post on Moments and thought you broke up with them on New Year's Eve, so I called them to ask and wish you a Happy New Year."

He Yimeng did not hide his desire to take advantage of the situation. Li Peifeng only felt that the beauty was kind and a little pressured. He tactfully advised: "Our relationship is not bad now, but there are occasional small problems, but they can be overcome.

.”

He Yimeng frowned when he heard this, thinking to himself, you are such a scumbag, you still have so much confidence in three wives and four concubines? How can they endure it? Then when can I get the upper hand? I want to get the upper hand...

"Hello? Mengmeng?"

He Yimeng was silent for two seconds and changed the topic: "When do you plan to release "Sword and Law" on the shelves?"

"Are you watching too?"

"I follow updates every day. This book you wrote is really good. It is the first online article that I can read." He Yimeng stingily gave some praise: "The writing is affectionate, the words are reasonable, and the story is very imaginative.

Withstands chewing.”

"Thank you, thank you." Li Peifeng muttered: "I discussed with the editor before putting it on the shelves. The traffic from the Spring Festival to the fifth day of the lunar month is relatively low because people are celebrating the New Year and have no time to read, which will affect subscriptions, so "

The release date of "Sword and Law" has been pushed to February 10th, and the traffic will be able to recover by that time."

He Yimeng agreed and suggested: "Before you put it on the shelves, you can try to promote it with a short video, shoot two videos, or do a live broadcast. You can also connect with me during the live broadcast, and I will help you push it. Now watch me

There are a lot of people live streaming.”

Recently, Li Peifeng heard Wu Wenyue talk about the achievements of He Yimeng's account. At present, Bai Mao's Douyin account has more than one million followers. The average number of people watching her live broadcast is between three and four thousand people online, and the total number of viewers can reach two or three.

Millions, this data is already very good for new anchors.

Moreover, after a live broadcast of more than two hours, He Yimeng received at least 20,000 yuan in gifts, including paid mic consultation, PK with other anchors, etc.

Trinity Studio is preparing to bring goods to He Meng. They are selecting suitable products and suppliers based on the user portraits in her live broadcast room.

But the key is...use a live streaming network to bring goods?

"You only have 3,000 to 4,000 regular viewers." Li Peifeng coughed dryly: "I have a big recommendation during the launch period, and the collection may increase by 30,000 to 40,000 in one day. And how to promote it through live broadcast? Physical books are easier to say, I

This book hasn’t been published yet…and asking them to click on the link below is a bit low!”

He Yimeng chuckled and said: "Of course you can't just rely on live broadcasts. You can change your mind. For example... cosplay a character from "Sword and Law" and shoot a short video of more than ten seconds. Isn't the publicity effect the last time Douyin hit the list?

Got it?"

"...It's a bit interesting."

After this reminder, Li Peifeng's heart moved slightly. After thinking about it carefully, he felt that what He Yimeng said was a pretty good publicity method, and it was not without operability.

Audiences who don't know the truth think the cosplayed character looks good when they see it, but they are not familiar with the character, so they will naturally take a look at his original books out of curiosity. If the cosplayed character is really amazing, then spend money to recommend it.

Let the video reach tens of millions of views, and the traffic of "Sword and Law" will naturally come.

"Don't you have a portrait of the protagonist Wang Chi? I think it looks very similar to yourself. You drew it according to yourself, right? Then you can cosplay the protagonist Wang Chi and make a short video of time travel and cross-dressing."

"Modern clothing before cross-dressing, exotic style after cross-dressing, preferably showing some flesh... Well, the picture after cross-dressing can go directly to the sea, you row a boat shirtless, get a little tan, and have bronzed muscles, perfectly restoring the protagonist who just traveled through

Scene of fighting the storm."

He Yimeng continued: "Then the scene cuts to a fighting scene. You swing your fists and kicks, and do some special effects in the later stage, some light wave magic and so on. Don't be afraid of spending money. The production cost of special effects is tens of thousands at most. After all, it is

It’s a short video. When filming, you have to mutter something in your mouth; you’ll cry when you watch Liujin Naoao, Mommy, Mommy, boom, as fast as wind and fire, and all the fighters are marching forward..."

"In short, Wang Chi wants to speak a very authentic foreign language. Don't be afraid of embarrassment when you act. Just think of it as chanting a spell to amplify your moves. And you want people to feel that it is very powerful and cool as soon as they hear it. They can't help but let it go.

People who want to imitate that kind of... must have Internet thinking, understand what the audience wants to see, and understand that the sentence will become a hot meme. You are an Internet article author, do you understand?"

"Director He!"

Li Peifeng was simply in awe: "You finally understand the Internet!"

"It's just average. I've been making extra classes lately."

He Yimeng felt a little proud and continued to teach him: "What about the metaverse and what about virtual idols? These are not new things, but you can also use them, and you have greater advantages. Do you know what your advantages are?"

where?"

"Good looks?"

"Your greatest... appearance counts, but what I want to say is IP!"

He Yimenghentiebuchengsteel said: "You write online articles and have works. "Sword and Law" has just been released and has a large readership. You can use short videos to empower your books and consolidate book fans."

At the same time, attract more people to read your book, increase your IP visibility, and increase your market value. They will definitely follow this trick... By the way, do you know what empowerment is? You used short videos to give people

The tricks you use to attract traffic to your own books are too low-level and have nothing to do with empowerment!"

"..."

"I advise you to first clarify the key words of the industrial Internet: empowerment, symbiosis, collaboration, cross-border, innovation..."

"Yeah, yeah."

Li Peifeng nodded repeatedly after hearing this: "I understand, I probably understand it, so how should I give my book power?"

He Yimeng was silent for a moment: "Have you paid the tuition? Just transfer 1314 to me and I will tell you."

"...It's my birthday in four hours. Can I transfer money to you? Are you a white-haired person with a dark heart?"

He Yimeng said confidently: "Why should I tell you if you don't pay the tuition? Although I am an artist in your studio, these words are not part of my job. You will keep 50% of all my income, you cannibal

Capitalists who don’t spit out their bones...you want my time and my creativity, so you have a dark heart!"

Doesn’t that make sense?! Thinking of Wu Wenyue’s 100 million gift, Li Peifeng felt even more pressured. Although there was a guarantee of [turning back time], it would be even better if he could quickly earn 100 million with his own hands, so he was

He Yimeng's idea is really curious... out of desire for money!

"Isn't it just 1314? I paid the tuition!"

Li Peifeng gritted his teeth: "But I'll give it to you later. I'm on a video call right now, so I can't transfer the money."

"OK."

He Yimeng's face softened slightly and continued: "The first step is to cosplay the characters of "Sword and Law". We need to shoot the video well and carefully, and shoot it as a trailer before the movie is released. Have you heard of it?

Which movie has a trailer before it’s released on the Internet?”

"No, but I plan to release the theme song of "Sword and Law" before it goes on the shelves."

"You also wrote a song? That's even better! Even the trailer and theme song were released together. It's the only one on the entire Internet. No other online article has done it. This is uniqueness and scarcity! Will the popularity be low? The trailer is the best

Find a big-name singer to sing, even if it costs hundreds of thousands, it will be even more popular..."

"So, we use the trailer to expand the popularity of "Sword and Law". When your book becomes a hit, we will take the second step and spend money to set up a special effects company to turn the protagonist in the book into a virtual idol anchor, Liu Ye.

Hee, you know, right? It’s that kind of thing!”

"oh?"

Li Peifeng frowned slightly, but did not interrupt.

He Yimeng's tone was very provocative and impassioned: "And virtual idols can not make any money, or even accept large losses. We are mainly preparing for the next step and knowing what to do next?"

"have no idea……"

"Stupid, of course I want to adapt "Sword and Law" into an anime! Making money just by writing is a dead end. You have to find new profit points. You have to have business acumen and an innovative mind. From establishing a short video studio,

The fact that you use it to attract traffic to your works shows that you are still relatively smart, but it is far from enough."

"We need to think divergently and dare to think and act. For example, we use virtual idol bloggers to further expand the popularity of "Sword and Law", dig deeper, broaden the audience, and make this book a well-known and lively online novel.

It is a popular brand that allows those who have never read the book to know the characters in the book and understand the general plot of the book... If you think about this influence, it will become popular before it is broadcast, and it will have to wait until the animation is actually broadcast.

How many viewers? By then you won’t have to contribute any money. When investors see the prospects, they will wave their money and rush to invest in you.”

Li Peifeng was noncommittal: "Really?"

"Afterwards, the animation became popular and became a great success. We will take the fourth step; establishing a film and television company, relying on the IP of "Sword and Law", to adapt it into TV series and movies. If you write well, you will direct, and if you direct well, you will act. You

The director and director are all three in one. The successful examples of Han Han and Xiaosi are there, what are you missing? You can do it too! And you have to be more successful than them!"

"At least five "Sword and Law" movies will be made in the future. The quality of the movies will be comparable to "Harry Potter" and "Marvel". Be more confident and surpass them! When the second movie starts shooting, you can sell the game rights.

Go, if you are not afraid of trouble, you can also set up a game company by yourself, and the "Sword and Law" universe will begin to take shape... By then, how much do you think the commercial value of the "Sword and Law" IP will be worth?"

"At least a billion or so."

"More than a billion?" He Yimeng said angrily: "That's just one year's royalties from your electronic copyrights. All the copyrights for film, television and games add up to at least 180 billion... I'm talking about US dollars! At that time, you didn't

You are just an Internet writer who is typing words one by one in front of the computer. You are a world-renowned director. You have directed and starred in the best-selling movie series in the history of the world. You are also the founder of the "Sword and Law" universe. You are

The richest writer in the world!! You will always be a god in the hearts of book lovers!!!"

"..."

He Yimeng talked for a long time like an MLM lecturer. Li Peifeng looked directly at him on the screen and said nothing, and asked tentatively: "Is there anyone above?"

"I'm full."

Li Peifeng smiled and said: "Thank you for the cake you drew, but I prefer eating dumplings during the Spring Festival."

"If you still want to hear the rest, there are more than one 1314. I suggest you take a long-term training class. The cost is 13,140..."

"Stop talking, that's enough."

Li Peifeng said calmly: "If you keep saying that, not only will I die, but my financial chain will also be cut off."

"..."

"The emotional lecturer who is proficient in human nature has been upgraded, right? The master of successful management?"

Li Peifeng snorted: "Teaching me how to start a business? I almost fell into your trap!"

But it should not be said that He Yimeng definitely has a business acumen and is also good at painting cakes.

This white hair is really good at cheating. When he was an undergraduate, he gave lectures to his classmates. It can be said that he has experienced many battles. Now if he packages it up, he might really be able to transform into an entrepreneurial mentor and pay for knowledge to harvest leeks...

He Yimeng blinked and smiled happily: "I'm kidding, but you can really try to shoot a trailer for the shelves. The cost is not high anyway. The filming team has it ready. You play the protagonist and I will play the heroine."

Li Peifeng's mouth twitched: "The heroine? Qiu Qing?"

He Yimeng flipped up his long hair and looked a little playfully: "To be honest, I always feel that the character of Qiu Qing is a bit like me. Did you directly use me as the prototype of the heroine without my consent?"

"Forehead……"

Li Peifeng hesitated to speak. Now it seems a bit inappropriate to say that she is sentimental... Couldn't Bai Mao see that Qiu Qing's vertical painting is Zhao Qingge's face?

In fact, it's not to blame for Meng's poor eyesight. She has basically never interacted with Zhao Qingge. She only met two or three times. All she saw was Zhao Qingge wearing glasses. Naturally, she couldn't tell that Qiu Qing's face with two-toned eyes was similar to Professor Zhao's.

So they are about 70% or 80% similar.

"The actor Qiu Qing is to be determined, to be determined... My parents are looking for me. I'll make dumplings first. You can also go and eat. We'll talk later."

"OK."

After hanging up the video call, Li Peifeng, who was true to his word, immediately sent a transfer of 1314 to He Yimeng.

But He Yimeng soon chose to return it and typed two words: "Fengfeng."

Li Peifeng: "Ah? What's wrong? Why don't you accept it?"

He Yimeng: "You don't deserve it."

Li Peifeng thought for a while and sent a voice message, saying softly: "I miss you too."

He Yimeng: "Withdraw it, it's disgusting."

Li Peifeng laughed dumbly and ignored it. After thinking for a moment, he took out his mobile phone and called Wu Wenyue.

"Did you eat it?"

"The dumplings will be ready in four or five minutes."

Wu Wenyue said casually: "There are two kinds of stuffing: mutton and leek and shrimp. Are you coming? If not, wait until the next pot comes out and I will deliver it to you."

Li Peifeng thought about his parents who had just been angered by him, and felt that staying at home would only cause trouble for his parents...

"Husband, tell me, do we really want to have a second child?"

"...I just checked and found that women can have children even when they are fifty, but it is a little more difficult to get pregnant. You still have two years to go before you turn fifty. If..."

"hiss"

Li Peifeng took a breath. He accidentally raised his ears and listened to the living room with his [acute hearing]. Good guy, the two of them seemed to be really discussing whether to have a second child?

"Go!" Li Peifeng affirmed: "I'll be there in a minute. Are your dumplings enough? If not, I'll get some wrapped from home."

"Eh?" Wu Wenyue was surprised: "You're here to celebrate the New Year, are you really here? Aren't you going to spend the New Year with your uncle and aunt at your own home?"

"Nothing more."

Li Peifeng sighed: "This family can no longer give me warmth!!"

(