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Chapter 22 Development of high-end catering channels
Year 2014.
After the seventh day of the lunar calendar.
Guan Xuelie, the vice president of Yangshuo Agricultural Development Co., Ltd., quickly established his own company's agricultural and animal husbandry product sales department and developed his own sales channels.
He really couldn't bear this tone!
In order to bring this department, he did nothing throughout the Spring Festival. He was poaching people from his previous company and lobbying for a capable subordinate whom he had previously been very optimistic about.
This subordinate is called Huang Ronggui. He is 27 years old, comes from an average family, and has a college girlfriend whom he has been in love with for many years.
His girlfriend's family disliked Huang Ronggui's family background and had always refused to agree to the marriage unless Huang Ronggui could buy a house with three bedrooms and two living rooms in Yangcheng.
Although Yangcheng is not well-known among first-tier cities, its lowest housing price reaches five figures.
A house with three bedrooms and two living rooms must be at least seventy or eighty square meters, and it is impossible to get it without one million.
Huang Ronggui worked for several years, worked hard, performed well, and saved some money. However, this little money was not even a drop in the bucket for the rising housing prices. It was just a dream!
According to his current job, if he doesn't eat or drink, he might have to work for more than ten years before he can buy a cheap house.
But can a person not eat or drink?
The answer is no!
Not to mention, there are a lot of necessary expenses in life!
Huang Ronggui’s ability to save money is already a sign of his outstanding financial management skills!
Guan Xuelie used this point to convince his capable subordinate, "Do you want your girlfriend to marry someone else in one or two years, or do you want to take a gamble?"
Huang Ronggui loves his girlfriend very much, but he also knows that with his current stable job and hopeless career path, he is destined to not be able to afford a house in Yangcheng.
So, he decided to take a gamble!
So, on the first day of work after the Spring Festival, Guan Xueliang pushed this person in front of Wu Siyuan for an interview.
After Wu Siyuan communicated and got to know each other, he found that Huang Ronggui still had some abilities and seemed to have a good character, so he agreed to recruit him as the manager of the sales department of [Yangcheng Agricultural Products Co., Ltd.], with a three-month probation period, a basic salary of 7,000, and commission. Count separately.
Huang Ronggui’s fighting ability is very strong!
Within half a month, he had established a capable sales team.
After studying and analyzing the high-end catering and hotel market in Guangxi Province, he quickly set a goal and assigned several people from the team to visit and conquer it.
And he himself visited the most famous local high-end restaurant - Yunxuan Pavilion!
I don’t know what method he used. Two days later, he took the boss of Yunxuan Pavilion and the purchaser to the chicken farm.
After seeing the breeding environment and tasting it personally, the boss of Yunxuan Pavilion immediately decided to supply him with 1,000 Qingyuan free-range chickens every month at the price of wild free-range chickens - 11.5 yuan per pound!
The two signed a contract immediately.
This order means that [Yangshuo Agricultural Development Co., Ltd.] will receive at least about 30,000 yuan in revenue every month.
As a salesperson who successfully develops this customer, Huang Ronggui can take a 5% commission, which means he can earn an additional 1,500 yuan per month.
Including the basic salary, Huang Ronggui's income is 8,500 yuan.
The most important thing is that there is no cap!
Huang Ronggui became more motivated, and several other sales staff also became more positive in their work attitudes after seeing this.
Take the initiative every day!
A week has passed.
Huang Ronggui and his sales team successfully signed several more contracts and sold 3,000 Qingyuan free-range chickens at the same price of 11.5 yuan per pound.
Added up, these orders generated revenue of nearly 90,000 yuan for the company.
The total commission is 4,485 yuan.
Among them, 1,485 yuan was obtained by Huang Ronggui.
In total, Huang Ronggui's salary plus commissions would reach 9,985 yuan!
The remaining 3,000 yuan is the commission of several sales staff.
After Guan Xueliang saw such results, he smiled from ear to ear.
He no longer has to worry about sales, and he also proactively replenishes chickens, and also expands the livestock breeds of meat ducks and meat geese.
If you achieve something, you should naturally take credit.
Taking advantage of Wu Siyuan's "inspection" of the orchard, Guan Xuelie emphatically told him about Huang Ronggui.
Wu Siyuan was also deeply surprised and sincerely surprised that he was so capable - at the very least, he didn't have to worry about the chickens being raised being sold at a low price!
So, after he pondered for a while, he removed Huang Ronggui's probation period and directly promoted him to the manager of the sales department. His salary was increased by another 1,000 yuan, reaching a basic salary of 8,000 yuan.
If this is the case, Huang Ronggui's salary plus commission will soon reach 11,000 yuan!
Huang Ronggui felt that his whole body was full of strength, and he led the sales team to work day and night again.
And here, Li Dongming, the original purchasing staff of the large food distributor, took the initiative to contact Guan Xuelie and wanted to purchase Qingyuan free-range chicken there at the original price.
He sent a message to Guan Xuelie on WeChat.
As a result, Guan Xuelia didn't reply to him at all.
He sent it several times, and the price was increased to 9.3 yuan.
Guan Xuelie deleted him directly.
Li Dongming was so angry that he gritted his teeth and cursed Guan Xuelia.
But there is no way.
The previous batch of Qingyuan free-range chicken that he sold at a private price increase of 40% received generally good feedback from customers.
Now the boss wants him to continue to purchase goods!
A few days later.
Li Dongming still came to the door in person, and happened to see cages of Qingyuan chickens being weighed and then loaded into vehicles and transported away.
He knew something was wrong. He knew that the other party might have other sales channels, and he felt a little regretful. If he had known that he had lowered the price in the first place, he wouldn't have been so ruthless!
He wanted to find Guan Xuelia to re-negotiate cooperation, but Guan Xuelia was no longer willing to pay attention to him.
He had no choice but to leave in frustration.
After returning home, the boss repeatedly asked him about his purchase of Qingyuan free-range chicken with wild taste.
Li Dongming had no choice but to make up an excuse, saying that the cost of breeding there was too high and the risks were high, so the other party stopped breeding!
The big food distributor felt a little regretful. After sighing that the farming business was difficult to do, he also accepted this reason.
Time flies.
2014 enters March.
The Orchard Chicken Farm has already sold 8,000 of the 10,000 Qingyuan free-range chickens it produced last year.
At this time, Guan Xuelie was not in a hurry to sell, but deliberately controlled the shipment volume of Qingyuan free-range chicken.
This is because the new chickens, ducks, and geese have only been in the chicken farm for a month or two, and they have not yet reached the best period for slaughter.
Therefore, Guan Xueliang must control the quantity of free-range chickens shipped from Qingyuan to prevent chicken farms from running out of stock.
Insufficient supply has made those high-end restaurants and hotels that have just tasted the benefits extremely depressed.
However, most customers understand and just urge the chicken farms to raise more poultry.
And Guan Xuelie would do this without them having to tell him!
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