I'm going to become a giant in the entertainment industry
Chapter 40 How to allocate our recommendation resources?
Chang Zhiqing had long been convinced by Yang Ruoqian's seemingly suffocating, but actually extremely high level of operation, and had no worries about Ruan Min'er's hiring.
"That's good news!" Chang Zhiqing pretended to be a little shy and laughed.
Conventional good news is bad news to me…
Yang Ruoqian's mouth twitched, but he was not in a bad mood at this time. After all, the current bonus has dropped to 5,500 yuan per month. If it drops to 1,000 yuan or 550 yuan, the difference is not that big.
"What's the good news?" Yang Ruoqian made a perfunctory expression of expectation towards Chang Zhiqing, but his tone was not full of expectation at all, "Hurry up, I can't wait."
"Tch, it's boring." Chang Zhiqing stopped playing and put the documents in her hands on the table, "Our guild met the target last month and was allocated two data cards, which can be hung on the home page banner for three full days. It’s only an hour!”
Ah, it’s really good news!
No monetized traffic!
Yang Ruoqian suddenly became very interested and asked, "Not bad, do you have any plans?"
"There are at most two situations." Chang Zhiqing scratched the title on the document with her fingernails, "Either Gao Naiyun and Huang Rushi split these two traffic cards, or all these two traffic cards are given to Ruan Min'er. use."
Gao Naiyun and Huang Rushi are the kind of people who are popular outside the circle. The effect of promotion on the homepage may not be very good, but it is better than nothing.
And if it is used concentratedly by new anchors, it may have a miraculous effect and soar into the sky. But at the same time, the risks are also very high. These two traffic cards with excellent effects are likely to disappear directly.
Yang Ruoqian showed an enigmatic expression and took Chang Zhiqing's fingers away from the document: "No, we actually have a third option."
"The third option?" Chang Zhiqing was a little confused, "Is it to give both traffic cards to Huang Rushi or Gao Naiyun? To be honest, I don't think the push effect will be very good..."
Yang Ruoqian looked at Chang Zhiqing with hatred: "Why do you always want to use it yourself? We can sell these two traffic cards to other guilds!"
Sell traffic cards to other guilds?
What a genius decision this was, so genius that Chang Zhiqing wanted to pry open Yang Ruoqian's brain to see if there were two kilograms of water inside!
How many guilds are frantically recruiting anchors and squeezing the anchors' potential, isn't it just to collect more revenue and get more traffic cards?
How much did it cost to get this thing, and now you just sell it for money? !
Chang Zhiqing was happy: "Have you ever thought that using the traffic card directly on a certain anchor might bring higher income than selling it?"
It is possible, and very likely. But all that money will go into the company's account, and it's all numbers that can be seen but not used.
How could Yang Ruoqian use such a powerful fan-increasing prop for his anchor? For him, this thing is not the key to wealth, but a hot potato!
"Chang Zhiqing, we have to learn to think about problems from another perspective." Yang Ruoqian once again used his nonsense ability, "This kind of internal promotion on the platform is actually just a kind of involution, sharing the cake with other anchors. . We must jump out of this trap and learn to make the cake bigger, which is the so-called 'getting out of the circle'."
Make the cake bigger...out of the circle...
It seems to make sense?
Seeing that Chang Zhiqing was initially fooled, Yang Ruoqian immediately struck while the iron was hot: "Once the anchor's live broadcast method is restricted to the in-roll mode, it will be difficult to change it. In the long term, I even think that this so-called traffic card is harmful and will It limits the anchor’s live broadcast ideas. So, in my opinion, it’s better to sell it.”
After finishing the nonsense she just made up, Chang Zhiqing let out a long sigh of sudden realization, as if she was enlightened: "I see, I understand, boss!"
Do you understand now?
I don’t understand it yet you understand it?
This thing is just like writing a novel that does not require any promotion, and writing a good article can be broken. It is complete nonsense.
Yang Ruoqian resisted the strong urge to complain, nodded up and down, and took the opportunity to brag: "Although you are a director, you still don't have enough experience. You need to learn more from me."
"I know, coach~" Chang Zhiqing narrowed her eyes and said suggestively, "Since we don't need the data card, who will we sell it to? And how much do we plan to sell it for?"
How much does it cost to sell...
Who knows? There shouldn't be any guild selling traffic cards before them, right?
It's completely priceless, and I can't even find a reference.
But Yang Ruoqian quickly thought of a solution: "Don't we have the contact information of two major companies, Tianyue Media and Yuefu Entertainment? Call them and ask them how much they are willing to pay. The one with the highest price will get it!"
Since we don’t know how much the data card is worth, let the two big companies bid on their own.
As for whether there will be a fight between the heads of the two companies, it has nothing to do with Yang Ruoqian.
"I'll contact them now." Chang Zhiqing picked up the document and hurriedly left the office.
…
At this time, at Tianyue Media, an intern agent who was waiting for the allocation of a recommendation position was anxiously waiting for the leader to finish the call.
"Yes, yes. I am the Guild of Kuaiguang. What do you want from me?"
Then he saw Yu Xiaoran, who had always been calm and unhurried, stood up from his seat: "You said you have recommended spots for homepage banners? Three hours? Two? Do you want to sell them?"
Is there such a thing as a good thing coming from heaven?
Any recommendation position is the most scarce resource for a guild - large guilds have some privileges, but this privilege is limited to being able to directly talk to the live broadcast platform and secretly trade some recommendation positions with them, and the price is very expensive, and the gain outweighs the loss.
It is absolutely impossible to buy it from a competitor.
Yu Xiaoran didn't even think about it, and asked directly: "How much, we want both of them!"
"What, those shameless people from Yue Mansion just want to pack them up and take them away for 10,000 yuan? We'll give them 50,000 yuan!"
There happens to be a top anchor under Tianyue who wants to hold a birthday party that can attract huge amounts of money. Big bosses will often give gifts of thousands or even tens of thousands or hundreds of thousands. What is missing is a banner recommendation on the homepage!
A 6-hour homepage banner, coupled with the resources Yu Xiaoran has at his disposal, is enough for his anchor to hang up his homepage 24 hours a day!
"There's 60,000 people out there?"
"Eighty thousand!" Yu Xiaoran didn't even think about it, and directly raised the price to the bottom line of what he could bear.
Tianyue and Yuefu are old rivals. They both know each other thoroughly, so there is no need to test each other little by little.
"Okay, deal!"
Yu Xiaoran hung up the phone, turned to look at his anxious subordinate, and said quietly: "Originally, you couldn't get the recommendation position this month, but you heard it, so you are lucky. "
If there are big recommendations, those small recommendations that look like mosquito legs can be divided appropriately, otherwise the diminishing marginal benefits will be particularly serious.
The trainee agent was almost moved to tears.
It took three months to finally get a recommendation from Sister Ran. It was not easy and difficult.
If there are no more recommendations, his anchors will really rebel!
Guild Guild, you are truly my god!
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