I'm going to become a giant in the entertainment industry

Okay, I finally got to the point!

The most important revelation Hu Yiqin gave Yang Ruoqian is that as long as the live broadcast is boring enough, no one will watch it.

What kind of live broadcast is interesting?

Live broadcasts of an entertainment nature may not be interesting, but live broadcasts of a non-entertainment nature must be boring.

Hu Yiqin's live broadcast died suddenly because of boredom.

"If you look at the current live broadcast platforms and video platforms, most of the content is mainly entertainment content." Yang Ruoqian said, "Even the three anchors of our guild are no exception."

Weng Ziqin and Wen Lianji looked at each other and saw deep confusion in each other's eyes.

What Mr. Yang said is quite good. The only drawback is that it is not much different from not saying it.

Nowadays, there is so much infighting in the workplace, and everyone’s life is already very hard. Naturally, when I get home from get off work, I want to watch something that doesn’t require much mental effort, is light-hearted and can relax my mind. How can you attract an audience if you don’t entertain?

Gao Naiyun gives people a contrasting surprise, Huang Rushi is the demonic brainwasher, and Ruan Miner provides a place for emotional venting...

To sum up, the purpose of the three anchors' live broadcasts is to please the audience, no matter in which form.

Now, Mr. Yang says he wants to give up entertainment content?

If the person who said this was not Yang Ruoqian, who had won many battles, the three of them would have turned around and left - there was nothing easy to communicate with such a layman.

But...since Mr. Yang said this, it means that this idea must be correct!

If they feel it is not correct, then their own understanding is not adequate.

If you don’t understand it well, ask more and learn more!

"What Mr. Yang said is, uh, very philosophical." Wen Lianji nodded repeatedly, "But I don't know how Mr. Yang plans to operate it?"

Wen Lianji really couldn't imagine what Mr. Yang was going to do.

In her understanding, the audience group is too small to completely abandon live broadcasts of an entertainment nature.

Even if it can attract attention due to differentiation, such a boring live broadcast, even if the audience accepts it on a whim, it will be difficult to generate stickiness. After watching it, they will not click on this live broadcast room again.

The audience's mentality when watching entertainment content and non-entertainment content is completely different.

Non-entertainment content may satisfy a person's curiosity, a sense of superiority in watching different live content, or support the sympathy of anchors who persist in their dreams, etc. Entertainment content, on the other hand, is very simple and straightforward - making the audience happy.

Curiosity will dissipate after seeing too much. People who develop a sense of superiority will soon wake up under the pressure of life...

As long as emotions such as sympathy, superiority, sympathy, etc. are satisfied once, they will not be desired again for a long, long time.

But happiness is different. People want to be in a happy state all the time, so their needs are unlimited and frequent.

The difference in the demand for the two emotions has led to the supply of the live broadcast market being basically completely entertainment-oriented.

To make matters worse, the liquidity of the two is not at the same level at all. How can non-entertainment live broadcasts be profitable?

Seeing that the three employees were all in a state of confusion, Yang Ruoqian smiled: "We can do a live broadcast similar to street interviews, get in touch with ordinary people, and create some down-to-earth live content."

Interview?

Grounded?

Weng Ziqin suddenly realized: "Oh! I understand, Mr. Yang, you want to design a set of hidden questions to guide the interviewee to answer funny answers in some way, right?"

The simplest and most classic example is the question and answer "Are you happy? No, my last name is Zeng."

It's just that this question was asked unintentionally, while street interviews are about turning unintentional into intentional.

This kind of live broadcast content is indeed very exciting as long as it is done well.

But how to design questions, how to ask questions less deliberately, how to guide interviewers, how to select interviewers who are likely to give funny answers... and other issues are not as simple as they seem.

Without a professional team to carry out all-round design, the entire interview will appear particularly awkward. Not only will it have no program effect, but it will also make the audience feel disgusted.

Moreover, live broadcasting also requires a steady stream of inspiration, otherwise it will soon become inoperable.

Weng Ziqin thought she had grasped the boss's thoughts, and was just about to feel proud when she heard Yang Ruoqian's negative voice.

"No, that's not right. This method requires a steady stream of inspiration. Without a team, there is no way to support live broadcast content for a long time. Inspiration dries up too quickly, and the career life of this kind of anchor will not be very long."

The most important thing is that such a live broadcast has the potential to become popular!

It must be vetoed, and it must be vetoed with the most firm attitude!

All plans that have the potential to become popular need to be nipped in the bud.

Shao Yiqi hummed and smiled, shaking his head at Weng Ziqin: "Let me just say you didn't understand what the boss meant, right? The boss said it was 'similar' to a street interview. The most important words are in the second half."

As a classmate of Yang Ruoqian and Chang Zhiqing, and a top student who graduated from a prestigious university, Shao Yiqi has always been a good student.

After Yang Ruoqian said that paragraph, Shao Yiqi immediately used his Chinese reading comprehension skills in high school, began to analyze word by word, and came to his own conclusion:

"The boss's focus is on getting to know ordinary people and being down-to-earth." Shao Yiqi took out his mobile phone with a smile and opened a video clip, "Look, these two brother bloggers, although they are not anchors, because they shoot rural scenery, The production process of Bamboo Rat has attracted countless audiences.”

A simple and down-to-earth life, the occasional "stealing" behavior of the village bully, and the funny style of attacking bamboo rats if they disagree... Various elements have come together to allow these brothers to accumulate a very high number of fans.

Down-to-earth enough, right?

Is it enough to penetrate into the homes of ordinary people?

The content is novel enough to arouse the curiosity of the audience, and there are often some laughs, keeping the sense of expectation...

As long as the conditions are met, why bother with just any street interview?

Moreover, through such live broadcast, you can also sell your own agricultural products, and you can easily monetize your fan traffic. You do not need to rely entirely on audience rewards for food, and your career life is extremely long.

Whether it’s popularity or profitability, it’s second to none!

As expected, Weng Ziqin still had too little experience to understand what her boss meant.

After guessing Yang Ruoqian's sinister plan against Yuefu Guild, Shao Yiqi now calls himself the number one strategist in the company, claiming that he can easily figure out Yang Ruoqian's thoughts and keep up with Yang Ruoqian's thinking.

This time, there will be no exception!

"No, that's not right." Yang Ruoqian glanced at the brother bloggers, who had nearly 10 million followers, quickly, resolutely and seriously rejected Shao Yiqi's plan, and made up a random reason on the spot, "Think about it, this couple The brother has his own breeding farm, his education level is not bad, and he has connections in the local area.”

"If we follow up like this, let alone whether it will become popular or not, the cost of money and time required to open a breeding farm will be terrifying. And if we want to find people in rural areas who are so effective in live broadcasting and have a lovable image, It’s as difficult as climbing to heaven.”

The most important thing is that most people in rural areas have no idea of ​​developing into the live broadcast industry and entertainment industry, and these people will not be marked as available for recruitment.

It is difficult to recruit people and it is really possible to become popular. Yang Ruoqian will definitely not do this.

Shao Yiqi, who was rejected by the speed of light, was stunned.

What, his idea was wrong? !

He subconsciously looked towards Weng Ziqin and saw the operations girl looking at him as if she were a fool.

Do you really think that if you guess Mr. Yang’s thoughts once in hindsight, you can guess right again and again?

If you are so powerful, why don't you become your own boss?

"Okay, I didn't think it through properly." Shao Yiqi sighed and turned to look at Wen Lianji, "Both of our ideas were rejected. Does the agent have anything to say?"

Wen Lianji thought for a while and said very uncertainly: "I think the boss still wants to do street interviews, but in the beauty route. Let a handsome guy interview beautiful women and ask some gossipy questions. It’s going to be very eye-catching.”

"And with such a live broadcast, the content of the questions can be easily designed, and you will not be in the dilemma of running out of inspiration."

"Because the audience is not focused on the question itself, but on the gossip of the interviewee, a question can be asked over and over again. As long as the question is changed occasionally, it can stay fresh."

"Even if it doesn't become as popular as Sister Gao, Brother Huang, and Sister Ruan in the end, after all, the audience is there, and we can still make some money without losing money."

This live broadcast plan is almost all-inclusive, covering all aspects of issues such as grounding, cost saving, risk control, convenience and even life span.

Shao Yiqi and Weng Ziqin couldn't help but nod as they listened, apparently agreeing with Wen Lianji's suggestions and judgment.

"Not bad, the agent girl, she's very professional!"

"You're so thoughtful... no wonder you can be an agent."

Good guy...

Yang Ruoqian couldn't help but secretly rejoice when he heard his three employees analyzing and interpreting it.

Fortunately, they were not asked to take the initiative to recruit people, otherwise they might have recruited a few popular anchors.

Why are these people not long after joining the company, yet their professional skills are so high, and they all have unique skills, and they always come up with such scary plans that have great hope of success at first sight?

It doesn't matter, no matter how high they are, the final decision-making power still lies in my hands, right?

The biggest problem now is that Wen Lianji's plan is so perfect that Yang Ruoqian doesn't even know how to reject it...

Forget it, if you can’t think of an excuse to veto it, just veto it!

Who made him the boss?

As a boss, you can do whatever you want.

"No, it's still wrong!" Yang Ruoqian waved his hand and rejected Wen Lianji's idea directly, "If we want to take the elite route, we can't have your mentality of making more or less money without losing money. Your plan is too conservative and lacks depth."

If you take the elite route, you can’t just muddle along and create in-depth content...

Wen Lianji looked at the impassioned boss and was filled with shock.

Even the boss has such a progressive attitude, but as an employee he is still so conservative.

It's really inappropriate.

Wen Lianji felt a little ashamed immediately and apologized repeatedly: "Mr. Yang, I'm sorry... Otherwise, you should just express your thoughts directly. My ability is limited and I really can't think of anything."