I'm going to become a giant in the entertainment industry

clarify? Cold treatment?

How is this possible?

We must take this opportunity to create a tough, arrogant and unrepentant corporate image to netizens on the Internet.

Apologize?

It's impossible to apologize in this life, you just have to be tough to the end.

Yang Ruoqian flatly refused: "It's not our fault, why do we need to clarify, why do we need to treat them coldly? Not only can we not clarify, we can't be ostriches, but we also have to fight back against them with righteous words!"

"Counterattack?" Chang Zhiqing was a little anxious, "Boss, public relations can't be so public relations!"

When a company encounters a public relations crisis, there are various ways to respond. You can play dead, you can apologize, you can cut yourself off from the entire incident, or you can push a temporary worker out to take the blame...

The worst choice is usually to be tough-talking, not only not admitting your mistakes, but also throwing all the mistakes on others and raking them up.

Generally speaking, a company with such public relations will arouse everyone's anger, attract a lot of verbal abuse, and cause an even greater public relations crisis. This vicious cycle will last until the whole incident subsides.

There are even cases where improper handling of public relations has directly led to a plunge in the stock price of the entire company and a plunge in revenue.

In fact, many times, as long as there are no issues of principle, people on the Internet are very tolerant. As long as you apologize sincerely and give a few sweet dates, the reputation will improve immediately.

Just like a foreign artist who uses a sewing machine, his previous reputation was not very good, but he just released a self-deprecating song, and immediately a large number of "Lu Fan" and "Black Fan" appeared.

Therefore, in Chang Zhiqing's view, this kind of incident is so small that it is not considered a public relations crisis at all. If the company casually apologizes and suppresses the heat, it will soon be forgotten by the Internet.

There is even no need for the company to reply at all. They only need to keep silent for a few days and the matter will be over.

There is no need to fight back!

However, Yang Ruoqian insisted on having his own way: "Our webpage is just unique. The content is completely formal and does not have any bad guidance. Such accidents are entirely their own fault. How can they blame us?"

"Do you think the audience will believe your explanation?" Chang Zhiqing twitched the corner of her mouth, "This matter is not a big deal to begin with, but if you say something, it will make the matter bigger!"

Of course Yang Ruoqian knew that at this stage, even if a college student complained about a company's homepage, it couldn't be said to be a trivial matter. It could basically be classified in the "nothing" column.

If others want to reduce big things to small matters, Yang Ruoqian has to do the opposite.

Given the nature of Kuoguang Company, it is really difficult to encounter a public relations crisis. Now that a once-in-a-lifetime public relations crisis is just around the corner, Yang Ruoqian must consider whether this will be his only opportunity in this life.

It is our duty to discredit the company's image.

But the same cannot be said for Chang Zhiqing.

Yang Ruoqian said seriously:

"If we want to maintain the company's image, we cannot tolerate these people talking nonsense."

Chang Zhiqing covered her face directly: "Okay, okay, okay! You are the boss and you have the final say! Then how do you plan to fight back?"

How to fight back...

In fact, Yang Ruoqian had a lot of ideas in his mind, but they all felt a bit lacking.

Suddenly, Yang Ruoqian thought of a good idea.

"Ruan Min'er should have downloaded it now, right? Call her to my office."

Ruan Min'er... Ruan Min'er...

When Chang Zhiqing heard the name, the beautiful scenery of a beautiful and petite girl speaking to her teammates in the chat box and speaking to the audience in the live broadcast room flashed through her mind unconsciously.

She trembled all over, and a sense of absurdity emerged: "Boss, do you want Ruan Min'er to help you write public relations rhetoric?"

Let her write it. Is what she writes in the end a public relations rhetoric or a declaration of war? !

"Yes, this girl has talent in this area." Yang Ruoqian was very satisfied with his genius idea, his tone was firm and unwavering, "Go ahead, believe me, it's not wrong."

Chang Zhiqing is going crazy.

Are you the boss or the masses?

Why do you feel that you are just watching the fun and not taking it too seriously?

Chang Zhiqing reluctantly accepted the order and walked out the door, unable to stop muttering: "If it weren't for the fact that your name is Yang Ruoqian, I would definitely resign on the spot!"

…

After a while, Ruan Min'er's voice came from the office door: "Boss, can I come in?"

Except for the interview, this was the first time she entered her boss's office, and she actually had a little expectation.

"Come in, I have something to tell you." Yang Ruoqian responded.

"Hey, hey, here he comes." Ruan Min'er opened a crack in the door and slipped in, "Boss, if you need something, I'll handle it for you if I go up to the mountains of swords and into the sea of ​​fire."

How did this internet-addicted girl learn this skill?

Yang Ruoqian shook his head with a smile and handed over the phone: "Someone expressed dissatisfaction with our company's homepage on social platforms. Take a look, what words should we use to fight back?"

"Ah?" Ruan Min'er took the phone and was a little surprised, "Boss, I'm good at criticizing people online, but I'm not very good at public relations."

I just want you to criticize people...

Yang Ruoqian smiled and said: "If you don't give it a try, how will you know you're not good? Show the confidence you have when playing games, and don't doubt your abilities."

Show the confidence you have when playing games?

I'm good at this.

Ruan Min'er suddenly felt relieved, picked up her phone and began to read the cause and effect of the matter.

After more than ten seconds, Ruan Min'er returned the phone to Yang Ruoqian, with a somewhat expectant and nervous tone: "Boss, I do think of how to answer, but I'm afraid something will happen."

Something happened?

Don’t be afraid of something happening, just be afraid that nothing will happen!

"It doesn't matter." Yang Ruoqian encouraged, "If you have anything to say, just say it boldly. Don't worry about anything going wrong. The company is your most solid backing!"

Ruan Min'er paused on her phone and asked: "Then, which account should I use to send? Should I use a navy account or just the company's official account?"

Yang Ruoqian said without hesitation: "Just use the official account. From top to bottom, we at Kuaiguang Group will never engage in fake followers or buy views. Whatever is real is real!"

Just kidding, what Yang Ruoqian wants is the effect of being personally punished by the official. How can comments posted by an official account attract attention if you hire trolls to post comments?

Ruan Min'er nodded, typed a line of words on the screen of her phone, then raised her head and asked, "Well, should I send it? Boss, should you take a look first?"

"Send it, just send it!" Yang Ruoqian has great trust in Ruan Min'er's ability in this area, "Don't worry, what you say is what the company says!"

Snap... Ruan Min'er is a little on the screen.

Comment sent successfully.

Yang Ruoqian took the phone back from Ruan Min'er and saw at a glance that an account with the blue V certification and the ID of "Kuoguang Entertainment Media Co., Ltd." sent this comment in the highly discussed comment area:

"Why do the up owner and the up owner's girlfriend get crazy when they see this homepage? Do you two dare to show your browser history?"