I'm just being paid to be on a dating show, why do you choose me?
Chapter 324 Chen Shen's Marketing
When there are many parties involved in hyping something, the topic becomes hot.
Yang Li's transformational work "Negotiation Expert" was offline in mid-June, and Entrepreneurship Years immediately took over and launched online. Fans from the three parties argued endlessly on Weibo.
The biggest benefit of this kind of hype is that fans will become extremely united.
On the 20th, in Zhao Jingquan's office in Huanyue Building, he looked at a set of data with a smile on his face, obviously feeling very accomplished.
Someone knocked on the door, and Zhao Jingquan called out to come in.
Chen Tianhui came in with the same smile.
"I feel at ease, I finally feel at ease."
Seeing his old partner's devastated look, Zhao Jingquan smiled and said, "Why panic? As long as the project is OK, there will be no problem."
After going through so many things, Chen Tianhui is now much more casual when facing Zhao Jingquan than before. He shook his head and smiled at Zhao Jingquan: "Old Zhao, don't talk about me, who doesn't take a day off on Saturdays and weekends during this period? "
Zhao Jingquan laughed.
At this moment, the two of them could indeed sit down and talk and laugh.
Startup Years has been online for five days. Except for the first two days when the ratings exceeded 1, it went downhill in the last three days.
But Dear Love has been online for three days. Except for the first day, the ratings did not break 1. The ratings for the next two days both broke 1. One went downhill and the other went up. The key is that the two major TV stations went online at the same time. By the third day, the ratings were both. Broken 1.
"Where is Chen Shen? Why is he so quiet?" Chen Tianhui asked.
"It's good to be quiet. If he's not quiet, is there room for us to use it?"
Chen Tianhui was stunned for a moment, then leaned on Zhao Jingquan's desk, smiled, and felt a little emotional.
On the surface, Huanyue was very nervous during this period, but Chen Tianhui felt more at ease than before. He understood what Zhao Jingquan said.
Zhao Jingquan had been his family for so many years, and suddenly someone who could share the burden to a certain extent came, which really gave him confidence.
"Old Zhao, do you think he believes in this project or in us?"
During this period, there was a lot of quarrel on the Internet. Fans of Sanyang were quarreling with each other, and the biggest driver behind it was Zhao Jingquan.
When such old gangsters come to engage in marketing, it is easy to find the most advantageous point, which is to use the artist's fans.
Many people are complaining on Douyin, either saying that Yang Li's transformation is ugly and that her predecessors are trying to win over the other two young actors, or that Yang Ying'er is crazy for wanting to gain a foothold in the actor industry and wants to step on the other two Yangs to get the position, or that Yang Qingqing is not good enough They are willing to rest on their laurels and force operations to succeed the idol drama.
Anyway, they are quarreling with each other and slandering each other. The result is that these fans are all in front of the TV or doing data on major platforms, and no one is convinced by the other.
It is equivalent to using the artist's own value to increase the value of the project.
"So, are we going to guess a young man's mind now?" Zhao Jingquan said with a smile.
"Hey, I can't help guessing. Look, during this period, although we have focused everyone's attention on the so-called San Yang, there are still many people discussing Chen Shen, saying that this is what Chen Shen did after he took over Huan Yue. The first action, the first fire. Now the market value of our company is close to 6 billion. If it really collapses, it will affect the stock market. To say the least, even if he believes in us, this will not happen. This kind of marketing still hurts the public opinion of artists.”
Speaking of this, Chen Tianhui turned to look at Zhao Jingquan: "Old Zhao, let's discuss the matter. I'm not saying that this kind of marketing is not good. I just brought Chen Shen in and felt that he is not this style. Tell me, do you think he is worried about us? , and then specifically don’t get involved in marketing?”
Zhao Jingquan frowned. Chen Tianhui’s words had two meanings. First, the first project was the most important to Chen Shen. In the current environment of the entertainment industry, it is impossible not to do marketing. All walks of life are marketing and developing IP, not to mention still In the entertainment industry, secondly, why is Chen Shen so quiet? Are you worried about us?
In the final analysis, it was still down to them to guess what Chen Shen was thinking.
At this moment, Zhao Jingquan's and Chen Tianhui's mobile phones vibrated at the same time. Seeing Zhao Jingquan looking at it, Chen Tianhui also took out his mobile phone.
After reading the news, the two looked at each other, then stood up and left the office.
For the people below Huan Yue, this period of time is not so easy.
After Chen Shen took over Huanyue, there were a lot of projects and everyone was busy.
Not only are the outside world paying attention to feedback on Huanyue's first project, but so are the internal ones.
This drama that I love is highly discussed internally, and they are all watching it themselves and wondering whether it will be popular.
It has been online for three days and the momentum is very good. Not to mention the circle, at least it has received very good feedback from within the circle.
However, the entrepreneurial years next door have the potential to break out of the circle, but this break is similar to that of Yang Li. Yang Li, the negotiator, breaks out of the circle. It is awkward and does not match the male protagonist, like a white-collar worker and a little yellow hair becoming a domineering president. drama.
Yang Ying'er's acting skills in "Business Years" still haven't been up to par.
Zhou Guican’s job is both simple and complicated. He does live broadcasts every day. In the morning, he takes the live broadcast room to walk around the company and chats with anyone he meets. In the afternoon, he does work sharing or interviews. Anyway, it’s fun. There are many artists and there is no shortage of content.
For Huanyue artists, they also hope to be interviewed by Zhou Guican. Zhou Guican has a lot of traffic. He has been doing live broadcasts for two months and has gained experience. Now the number of people watching his live broadcasts is more than 50,000 at any time. The effect of the program is better, and it is no problem to exceed 100,000.
Zhao Jingquan and his friends thought that they had introduced the topic to the three actors with the surname Yang, so as to help Chen Shen avoid risks and prevent everyone from paying too much attention to the so-called first action of Chen Shen. In fact, on Douyin, many people do not think that Dear Love is Chen Shen's first action. They think that Zhou Guican's live broadcast is Chen Shen's first action.
Looking at the entire Douyin, the number of people in the live broadcast room is fixed at 50,000 plus and sometimes exceeds 100,000 plus. They are definitely the top anchors of the pyramid.
In the eyes of those who have Internet thinking, Chen Shen's first action is to turn Huanyue into an IP. He does not need to take care of it himself, and Zhou Guican alone carries the flag.
In Zhou Guican's live broadcast room, Chen Shen has already sat in his position.
This live broadcast room is very large, and the entire live broadcast area only occupies one-third. Many Huanyue managers are watching from behind the live broadcast camera, watching Chen Shen's first live broadcast with the company account.
The door of the live broadcast room was pushed open, and Zhao Jingquan and Chen Tianhui came in.
This made some people who were guarding this room unable to stay, and they smiled and went out.
When they came out of the office, they saw someone in the company's executive group @all members, saying that Mr. Chen was personally broadcasting live and asked everyone to come and support him.
In fact, there was no need for happy people to support him. When Chen Shen appeared in the live broadcast room, the number of people had exploded.
Strictly speaking, this was the first time that Chen Shen took the initiative to face the public.
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