I’m Really a Superstar

A few days later.

The promotional video for "The Masked Singer" was aired. /\u003e

The first broadcast was on Beijing Satellite TV at 8pm on Saturday night. As soon as the promotional video was aired, it swept the Internet, and the appetite of many viewers was once again whetted!

"Let go of the halo."

"Wear a mask."

"Returning to the battlefield like a new man."

"There are so many strong people, so why leave a name? Let's use music to have a fair competition."

"Legends need to be witnessed."

"Perfection can only be achieved through conquest."

"The power of reality sets off a musical storm."

"The Masked Singer."

"I am coming!"

A powerful scene!

There are surging shots in literature and art!

And those lines that make people’s blood boil!

This promotional video is only a few dozen seconds long, but it is very shocking!

There was a lot of discussion.

"It's finally here!"

"The programs planned by Zhang Ye are always so anticipated!"

"The promotional video is very exciting! Put down the halo and put on the mask? Who will come this time!"

"I don't know, Beijing TV has never revealed it!"

“I heard there’s an A-list celebrity!”

"real or fake?"

"A-list celebrities and above are all the top celebrities in the country. Will they put down their identities and put on masks to compete with other players? If they win, it's right. If they lose, it will be embarrassing! What if? How many newcomers in the music industry have you lost to? Your face is even worse!"

"That's why I'm looking forward to it!"

"Do you think any movie stars will come?"

"Yes! Many movie stars can sing very well!"

"Hahaha,

Cross-industry performance, this is the most exciting! "

"This show is really exciting!"

"I've been waiting eagerly for a month! Let's broadcast it now!"

"The only regret is that the host is not Zhang Ye! The program case planned by Teacher Zhang ended up being banned, and neither the host nor the chief director participated! It's so fucking annoying!"

"Dong Shanshan is not bad either."

"Well, I quite like Teacher Shanshan too."

Not long after, another list was announced!

"The King of Masked Singer" cast list:

Chief Director: Hu Fei.

Chief planner: Zhang Ye.

Music Director: Bai Yuanfei.

Special guest band: Miracle Wheels.

Host: Dong Shanshan.

Guessing panel guests: Chen Guang (famous mainland singer), Zhang Xia (famous singing artist), Amy (a member of the popular group Spring Garden), Chen Yidong (famous variety show host), Yao Jiancai (famous crosstalk actor), Wang Zhuishu (Famous lyricist and composer).

List exposed!

The audience was in an uproar!

They already knew some of the personnel lists before, such as the chief planner Zhang Ye and the host Dong Shanshan, but there was a large part of them that they had no information about at all!

Bai Yuanfei?

Chen Guang?

Miracle wheels?

These are all famous people in the music industry!

"Have all the Miracle Wheels been invited?"

"It's so awesome! This is one of the best bands in China today!"

"Is the music director Bai Yuanfei?"

"Boss Bai just won the Music Achievement Award abroad last year!"

"Yes, Boss Bai has contributed a lot to the development of the domestic music field and has a high artistic level. If he becomes the music director of "The King of Masked Singer", the professionalism and excitement of the program will definitely be taken to a higher level!"

"Why did Chen Guang become a guest?"

"Khan, I'm still looking forward to Lao Chen being masked!"

"Hahaha, Lao Chen is too scared to go on stage!"

"Come on, in the music world, among male singers, how many are better than Lao Chen? In terms of singing skills and popularity, Chen Guang is top-notch, so why do they even want to participate in the competition?"

"Grandma Zhang Xia is here too!"

"Yes, there must be a bel canto artist in charge!"

"I like Amy!"

"The thing that surprises me the most is Yao Jiancai. Hahahaha, old Yao actually came to do the show. No need to ask, it must be for Zhang Ye's sake. Most people may not be able to invite him. I like old Yao so much. , the cross talk between him and Zhang Ye is really flawless. The two are a golden partner that has never been seen in the history of cross talk! If he comes as a guest, the atmosphere of the scene will definitely be the same. Alas, if Zhang Ye also joins the guessing team as a guest, That would be even more exciting!”

"They are all big names!"

"This guest lineup is so awesome!"

"How much does it cost for Beijing Satellite TV?"

"I don't know, is this too much?"

"Has the title sponsor been finalized? How much is the naming fee this time?"

As a result, as soon as netizens started talking about this, the next moment, the information about the title sponsor of "The King of Masked Singer" was released immediately, which once again detonated everyone!

After several battles, the naming rights were finally won by a well-known domestic beverage group! Exclusive naming fee: 150 million!

"What?"

"How many?"

"Holy shit, 150 million?"

"Is this crazy?"

"This, this breaks the record again!"

"Oh my God!"

"More than The Voice?"

“‘The Voice’ only received 100 million in titles at that time!”

This naming fee is really scary!

After the entire industry heard the news, there was some excitement. In China, no variety show has ever received such a shocking naming fee. However, after hearing some specific details, many people in the industry smiled bitterly and stopped talking. I heard that the dispute over the naming rights of "The King of Masked Singer" can be said to be a bloody blow. Three groups participated in the initial competition, but at the end of the fight, there were still three groups left fighting, and no one was willing to let go, and they all wanted to fight!

Why is this happening?

Why can it be given so high?

Ordinarily, there are many big names in other variety shows. Although the guest lineup is not as good as this time's "The Masked Singer", it is still quite good. For example, the most recent one is also a large-scale singing variety show on Dragon TV. At that time, the naming fee was only 50 million, and the host they hired for the show was more popular than Dong Shanshan. But how could "The Masked Singer" get 1.5 billion? Why do they?

Some people can't understand.

But some people have a clear mind.

Probably just by a name.

Not the name of the guest.

Not the host's name.

Nor is it the name of the participating star.

That person's name is Zhang Ye.

To many advertisers, Zhang Ye's name is worth 1.5 billion! As long as Zhang Ye's name is on the list of program planners, they will dare to spend so much money!

Starting from "Hundred Forums", Zhang Ye officially made his debut in the TV industry, then to "Zhang Ye Talk Show", then to "The Voice", and then to "The Tip of the Tongue". Zhang Ye has proven his program planning time and time again Ability, he is recognized as the number one program planner in the industry today!

What type of programs does Zhang Ye do?

It doesn't matter!

Who will direct the show?

It doesn't matter!

Who will be the host of the show?

It doesn't matter!

As long as it's a program planned by Zhang Ye, that's fine!

Even a food documentary like "Tip of the Tongue" with no host or stars can win the national ratings championship, and it has won the national championship more than ten times in a row. Do other things matter? Zhang Ye's name is the greatest guarantee! After experiencing "The Voice" being ignored when it was planned, and being ignored before "Bite of Tongue" aired, Zhang Ye has overturned the world's ideas time and time again. Now, no one questions his role in the show. The level of production is, to put it harshly, this guy is currently planning a stinky show. Some people dare to give him a name, and some people believe that this show can be popular. This is the celebrity effect.

Therefore, in addition to the advertisers' optimism for the program itself and their trust in the celebrity guests, most of the 150 million sponsorships came for Zhang Ye's name! A program that has not yet been aired has become so popular and is already talked about by the audience every day. With Zhang Ye's name added, the ratings cannot be bad no matter how you think, and advertisers are not stupid either. They will definitely not let this opportunity for brand promotion go easily. If you fight for it, the price of the naming fee will naturally be raised!

Record breaking!

The historical record of domestic variety show naming fees has been set again!

And you must know that what is announced is only an exclusive naming fee, and the remaining various types of advertisements must be a lot more. If added together, I am afraid it will exceed 300 million, and this does not include the authorization fee for network broadcast!

…

afterwards.

At a dinner party in the industry.

"Have you heard about the naming fee for "The Masked Singer"?"

"heard. "

"It's crazy!"

"This is a good thing. Zhang Ye has once again raised the record for naming fees. The highest standards have been raised. The following programs will be better in the future, and the naming fees and advertising fees will definitely have to be raised."

"Lao Li, you are thinking too much."

"ah?"

“No matter how much the industry’s highest naming fee breaks the record, it has nothing to do with us.”

"Yes, our station just produced a show. We promised to get a sponsor for the title, but in the end they only gave us 10 million, and there were a lot of conditions."

"Well, it's the same here."

"Oh, it's not easy to do."

"Look at "The King of Masked Singer". It would be a lie to say that I'm not jealous!"

"There's no point in being jealous. There's only one Zhang Ye, and the others don't get this treatment!"