I’m Really a Superstar

afternoon.

The issue of advertising fees for "Bite of the Tongue" was frantically forwarded on Weibo.

"Two hundred million, my God!"

"They were all sold out in just one day?"

"This is Zhang Ye's signature!"

"All crazy!"

"If someone had told me before that a documentary could sell 200 million in advertising and licensing fees, I would have thought they were stupid, but now, it's really happened!"

"CCTV Documentary Channel is making huge profits this time!"

"The biggest success of their channel is to transfer Zhang Ye over!"

"These advertising fees were supposed to be the harvest of CCTV. I don't know what their expressions are now. They squeezed Zhang Ye away. This is probably the stupidest thing CCTV has done in decades! Stupid. As for me, who is not a fan of Zhang Ye at all, I feel that CCTV is stupid this time!"

"Hahaha!"

…

Jiang Yuan, deputy director of CCTV, did not look good. Especially after knowing the advertising fee of "Bite of the Tongue", he felt like a fool for a moment! Although it seems that their advertising costs for "Dancing" and "Bite of the Tongue" are about the same, actually think about it and you will know how much investment was made in "Dancing"? More than 100 million! And what about "The Tip of the Tongue"? Only a mere ten million! A whole ten million!

Zhang Ye!

It's Zhang Ye again!

Are you invited by the monkey to deal with us? ?

For a moment, Jiang Yuan suddenly felt a little regretful at this moment. He really shouldn't have let Zhang Ye go. He should have hidden him in their CCTV set and not given him any chance to be on camera. , but you can’t blame them! The CCTV Documentary Channel is the channel with the lowest ratings in the entire CCTV, and is the worst department. Anyone in that position would think it was foolproof, and they would never think that Zhang Ye could cause any trouble on a documentary channel!

Picking up the phone, he called Xu Yipeng.

"Director Xu."

"Mr. Jiang."

"Next episode's ratings,

Can it be guaranteed? "

"Don't worry, it's no problem."

"Okay, we must give our CCTV a voice!"

"I understand! We're all ready!"

"very good!"

…

the other side.

Channel 14.

Several advertisers came late and didn't even get a piece of soup. They were chasing Zhang Ye around the office area, fighting for every step.

"Director Zhang, you can't do this!" said a company representative.

Another person also said: "We have cooperated once, and we are all regular customers. Now you come up and tell us that the advertisement is sold out. How do you ask me to go back and explain to the boss? I came with a mission this time. I have already signed a military order with my boss and colleagues in the company!"

Zhang Ye said helplessly: "Guys, all the ads are really sold. Even the ads during the replay are gone." Holding a list in his hand, he pointed at them, "Look, it's really a small position." I can’t join you anymore, why did I lie to you?”

A female vice president said: "Why don't you get one for us too!"

"Yes, Director Zhang." The person next to him agreed.

"It's really gone." After Zhang Ye said it, he thought for a moment and said, "If you don't mind, it's not that there are no opportunities for cooperation. Well, we still have one of the third-category licenses for sale, which is to use your company. Use your own resources to promote ads, online videos, or TV ads, and then we can authorize you to add a 'Chinese recommended drink on the tip of the tongue' to your ads. This authorization is not expensive."

Several advertisers looked at each other.

"Okay, I want it!"

"We want it too!"

"That's it, there's no better choice! Alas."

The reason why this advertisement is sold cheaply is because the promotional resources are not produced by their "Tiangue" column, but by the other advertisers themselves. They have to advertise to buy space, and then add the following to their advertisements With the word "Tiangue Tip", they can use "Tiangue Tip" to help them improve their reputation and trust, and "Tiangue Tip" can also rely on their advertising resources for free publicity, and both parties benefit from each other.

After everything was settled here, Zhang Ye also put the promotion of "Bite of Tongue" on the agenda, called Ha Qiqi and Zhang Zuo, and said: "We just sold a few licenses, and they are also helping us promote it. When you get there, Find someone to follow up on the progress and sign the contract. Well, now that the money is in place, the publicity work should begin. Just double the publicity plan we originally made... no, triple the amount. Give me the advertisement. Spread it out!"

Many people became excited when they heard this.

Xiao Wang looked over and said, "We are finally going to have a head-on battle with "Dancing"?"

Tong Fu asked: "Director Zhang, can we win the next issue?"

Huang Dandan laughed and said: "With Director Zhang here, who are we to be afraid of? No one is afraid!"

Everyone's confidence is unprecedented. In fact, what they are doing now has already poked a hole in the TV industry!

"Let's all take action. Just do our best and let the ratings and other things take their own course." Zhang Ye smiled.

…

On that day, the promotional advertisements for "Bite of Tongue" were overwhelming!

Video websites, news media, meager, and "Bite of the Tongue" are everywhere and have money. Naturally, they can promote it as much as they want and cover as much as they want. They have already obtained nearly twenty times the pre-tax net profit rate of the program. Zhang Ye and the others can completely ignore all costs now!

Netizens exclaimed.

"The promotion for "Bite of Tongue" is finally here!"

“The new promotional videos are so enjoyable to watch!”

"Looking forward to the third episode!"

"Teacher Zhang, I will always support you!"

"Hey, what is "Tongue"? What kind of advertisement is this?"

"It's time upstairs. Didn't you watch TV yesterday? Go search for it!"

"Well, it's just a documentary, what's so interesting about it?"

"Hahahaha, friend upstairs, countless people have said this to you before yesterday, but after yesterday, no one has said it again!"

"Holy crap, are you so awesome? I'll go take a look! Are there any resources online?"

"Yes, the video website that cooperates with "Bite of the Tongue" has already posted the first and second episodes."

More and more people are learning about their programs through advertising!

…

Seeing the popularity of "Bite of the Tongue", many TV station crews couldn't sit still that night, mainly because they were a little restless!

A certain TV station.

The office area of ​​a certain column group.

The person in charge looked at the staff and said: ""A Bite of China" is a documentary that has achieved this, ranking first in ratings and advertising revenue. As practitioners of variety shows, do you feel ashamed?"

Everyone smiled bitterly, but no one said anything.

"I feel blushing!" The person in charge emotionally patted his face, "I feel very blushing! I have to work overtime today. If this program cannot be recorded well, no one should get off work!"

A certain province.

A certain TV station.

The chief director of a column group convened everyone in the conference room, "Look, look, these are the results of "Tiangue" in the past two days. I don't know whether you are shabby or not. Anyway, I am shabby. I can't afford to lose this." Damn it, if a documentary can take the first place in the ratings, what reason does our entertainment talk show have to say it can’t do it? What reason does it have to say that our program is niche?”

"Yes, leader."

"We don't have any excuses."

"Uh, well, then we are working hard to get the ratings to break 0.4% before the end of the month."

The incredible ratings of "Bite of the Tongue" shocked many people and inspired many people. Similar scenes were staged in many TV stations in the industry.

A documentary challenges all people's perceptions of documentaries in a completely new way. This is also a joyful phenomenon, because many people are stimulated!

Perhaps unconsciously.

Maybe there is no comparison.

But there is no doubt that in order to save the last bit of face before the unpopular program, many TV stations and entertainment programs are anxious. At this moment, a war between documentaries and all variety shows has begun. They do not want to be stepped on by a documentary. , that’s really a slap in the face! !

I can’t believe that the ratings for the next episode of “Bite of the Tongue” can be so scary!

Jiang Yuan didn't believe it.

Xu Yipeng didn't believe it.

Chen Ye didn't believe it.

Many people in the industry don’t believe it either!

Documentary’s counterattack miracle? One time is enough, is it enough, if you continuously dominate the television field? That would not be a miracle, but a miracle!