I’m Really Playing Basketball

After the Warriors sent away Carter and Jokic, they also held a signing ceremony for the team's two rookie players, Jarrett Allen and John Collins.

Neither of them were high draft picks, but the Warriors still gave them a lot of respect.

At the signing ceremony of the two, Chen Xiao, Wade and Ron Howard, the leading players of the three teams, were also present.

This greatly moved these two young people.

You know, in this year's draft, the 76ers, who had the No. 1 pick, selected Fultz, and the Heat, who had the No. 2 pick, selected Ball. Their signing ceremonies were not so grand.

At this year's rookie signing ceremony, only Tatum, who was selected by the Bobcats as the No. 3 overall pick, could rival them.

After all, at Tatum's signing ceremony, NBA superstars and legends such as Jordan, Rose, Cousins ​​​​and Roy were all present.

Logically speaking, Tatum's standards shouldn't be so high.

But it is obvious that the Bobcats are trying to eliminate the impact of Jimmy Butler's departure.

The reason why the Bobcats traded Butler so decisively was because Houston's draft picks this year were pretty good.

You can choose Tatum Jr., who Jordan likes very much.

To be fair, since Bennett was selected with the No. 1 pick from Houston in 2013, the draft has still put a lot of pressure on Joe.

But this time, Boss Qiao had no hesitation. After all, Xiao Chen Xiao was his favorite. Even if he was drunk, he would accept it.

And Bennett's one really made Jordan very unfair.

Because Bennett is not his favorite style of player, he was selected because the team needed a power forward at the time.

Therefore, since Bennett, Jordan has determined his drafting style, that is, no matter what kind of players the team lacks, it is not as good as what kind of players he likes. If there are players with his own favorite style, be prepared to make mistakes in selecting him.

Being able to select a player I like in such a small draft year is indeed quite lucky.

In fact, in this year's draft, most teams can't find their favorite players.

Therefore, there are many high-ranking rookies traded in the draft.

For example, the Nuggets used the No. 8 pick to select Donovan Mitchell, and then sent Mitchell to the Utah Jazz.

As for the Warriors' two rookies this year, it can be said that they were all acquired in exchange.

After welcoming the team's two newcomers, Chen Xiao, Wade and Ron Howard set off for this year's trip to China.

At the same time, among the players traveling to China this year are Curry of the Bucks, Rose and Roy of the Bobcats, and James of the Cavaliers.

This lineup can be described as infinitely luxurious.

After all, in today's NBA, if you want to talk about the top ten players in the league, these seven players, except Roy, can all be ranked in the top ten.

And these six top ten players in the NBA are all contracted players of ‘First Sports’.

The sports brand "First Sports" jointly established by Chen Xiao, James, Wade, and Luo Ge in 2008 with Hongxing Erke has developed very rapidly after almost 10 years of development.

Especially as the past ten years have passed, the status and popularity of the players signed by First Sports in the NBA have increased, and First Sports' current limelight is even more brutal.

Let's put it this way, not all of the players in this trip to China are First Sports.

Among the contracted stars of First Sports, retired veteran superstars include Yao Ming, Kobe Bryant, Garnett, etc.

As for the current stars, in addition to these seven players, there are Chris Cannon, Jokic, Devin Booker, Klay, Kawhi Leonard and other players.

Therefore, in the 2016-17 financial report just announced by First Sports, the sales of First Sports for the entire fiscal year have exceeded 15 billion U.S. dollars, of which annual shoe sales are 11 billion U.S. dollars, accounting for a proportion of total sales It's more than 70%.

It seems that First Sports relies entirely on shoe sales, but in fact this is not the case at all.

After all, even for hooks, their shoe sales account for more than 58% of sales.

Hook's sales in the last fiscal year were US$25 billion, and shoe sales were US$15 billion, accounting for 60%.

Therefore, for sports brands, the sales of shoes are the main force, and selling clothes and equipment is actually secondary.

Judging from the sales, First Sports seems to be still far away from the hook, with a sales gap of 10 billion US dollars between the two.

But in fact, this is not the case.

Don’t forget that First Sports focuses on basketball, and Hook is the entire sports industry chain.

In the industrial chain of world sports brands, Hook and Adidas are both full industry chains. Hook is based on the NBA and American basketball, while Adidas is based on European football.

Now with the rise of First Sports, its own foundation has been dug up, and in addition, it is crazy competition from Adidas in football.

Hook's life is not going very well now.

This can be seen from the sales of hooks.

Historically, in the 2014-15 fiscal year, their sales exceeded 30.3 billion U.S. dollars. In this time and space, in the 2016-2017 fiscal year, the sales of Hook were only 25 billion U.S. dollars.

It can be seen how miserable Hook has been in this time and space because of the emergence of First Sports.

Their annual sales reached US$18.63 billion in the 2007-2008 fiscal year, and now, 10 years later, they have grown to US$25 billion.

You know, before the emergence of First Sports, the annual sales of Hooke grew rapidly at an annual rate of 12% from 2004 to 2008.

Taking into account the inflation in the past 10 years, compared with the current sales of Hook 10 years ago, they are basically standing still.

And this is already the hook that is trying so hard to maintain it, and at least it can stay on the same spot, otherwise, it will be shrinking, that is, it will collapse.

The reason why First Sports has such a big impact on Hook is mainly due to competition from the Chinese and American markets.

The emergence of First Sports basically caused Gouzi to lose the Chinese market. You know, historically, Gouzi bought more than 40 million pairs of shoes in China in 2016-17, and the sales of sneakers alone exceeded 4 billion US dollars. , in the same year, the sales of hook shoes in North America were more than 9 billion US dollars.

This is 13 billion US dollars, and this is the main battlefield of Hook and First Sports.

According to the analysis of professional data, in the 2016-17 fiscal year, Hook's shoe sales in North America were US$5.5 billion, while First Sports' sales were also US$3.5 billion. In Greater China, Hook's shoe sales were US$1 billion. First Sports is US$5.5 billion.

Yes, the total shoe sales in Greater China and North America are 6.5 billion US dollars for Hook, and 9 billion US dollars for First Sports. Based on the foundation of Hook, First Sports has already exploded.

Many professional financial analysts said that if Sports One expands its presence across all sports, and at the same time increases its promotion of physical stores and offline stores in North America, as well as the Japanese and Korean markets, Sports One will soon be able to take advantage of the situation.

As for the wider promotion of the entire industry chain and North America, Japan and South Korea, as well as the development of Europe and the world, First Sports is already doing it.

Therefore, First Sports is now very optimistic. This company, which has not yet been listed, has a valuation of more than 30 billion US dollars. You must know that the current market value of Hook is less than 40 billion US dollars.

Yes, in history, the current market value of Hook has exceeded 100 billion U.S. dollars, and even reached a peak of almost 250 billion U.S. dollars in the past few years, creating the myth of a one-day surge of more than 30 billion U.S. dollars.

But in this time and space, even a fool can see that Hook has been forced into a very embarrassing position. Stock price and market value are originally based on dreams. Now that Hook has no dream, it is naturally difficult to be optimistic about it.

On the contrary, First Sports, which has not yet been listed, is now considered the number one unicorn company in the world.

In the United States, high-quality companies that are not listed on the market and have a valuation of more than 1 billion US dollars are called unicorns.

First Sports is now the number one unicorn.

Many people say that as long as First Sports is listed in the United States, its market value will exceed 100 billion.

As shareholders of First Sports, people like Chen Xiao, Wade, James, Luo Ge, Yao Ming, Curry, Roy, Kobe, Garnett and others will see their wealth rise again.

The early superstars who signed with First Sports had shares, quite a few.

The current equity structure of First Sports is that except for daily operations, Hongxing Erke holds 20% of the shares and is the largest shareholder.

Chen Xiao, Wade, Luo Ge, and James all own 10% of the shares.

The rest are shares of other contracted superstars and some financing companies.

If First Sports can really exceed the market value of 100 billion or 200 billion US dollars after its listing, the worth of Chen Xiao, Wade, Luo Ge and James may rise to tens of billions of US dollars again.

In fact, for the four of them, they are not short of money. Their initial investment in Facebook has given them freedom of wealth.

The reason why Chen Xiao and the others are so serious about running First Sports is mainly because they want to get rid of the hook.

After all, Hook had offended Chen Xiao, Xiao Zhan, and Wade terribly back then.

Especially Wade, Hook has always looked down on Wade and refused to give Wade a contract. One of Wade's biggest goals in life now is to bankrupt Hook.

Therefore, it is not enough to blow up the hook in basketball.

The basketball took the hook, and Wade and Xiao Zhan were ready to attack the hook from the football again.

For example, James and Wade are now the owners of the Premier League club Liverpool.

The two have been spending money in the Premier League for some time.

And there have been some achievements. Under the leadership of Klopp, Liverpool won the Europa League in 2016 and the runner-up in the Premier League in the 2016-17 season, and the two are ready to continue to spend a lot of money.

For these two tycoons, whose combined net worth exceeds 50 billion US dollars, it seems that there is no difficulty in spending such a large amount of money.

It can only be said that when Hook saw Wade and James being so crazy now, he must have regretted having offended these two petty NBA superstars.

This time Chen Xiao returned to China with these NBA superstars to participate in the China trip, and the support he received was unprecedented.

After all, Chen Xiao just won his second dynasty with the Warriors.

And this time the seven of them are serious, everyone is very popular in China.

I won’t talk about Chen Xiao, Luo Ge, and Wade.

After the three people joined forces to promote in the magic city, they immediately parted ways. Chen Xiao stayed in Jiangsu Province and continued promoting in Zhejiang Province, while Luo Ge went north to Shandong Province and Wade went south to Guangzhou Province.

The popularity of three people in China can support one person to promote one province, or even two provinces.

This one won't come as a surprise.

What is surprising is that when the four of them, Curry, Roy, James, and Rose, go to any province or city in China, they are always crowded with people.

This makes people feel incredible.

During this year's trip to China, the seven of them traveled together in China for more than half a month, almost a month. It can be said that they almost visited the whole country.

According to statistics from many professional organizations, this month, First Sports’ shoe sales were sold out.

In the last fiscal year, First Sports' monthly sales of shoes in China were almost 5 million pairs, which is an average number.

In the month of the seven superstars' trip to China, First Sports' shoe sales soared to 20 million pairs. Not only Hooks, but international brands such as Adidas were also trembling.

Even major domestic manufacturers such as Li Ning are trembling.

You know, China's current annual sales of sports shoes are just over 500 million pairs, and the average monthly sales is only more than 40 million pairs.

In this month, First Sports directly accounted for half of the country's monthly sales.

This means that, except for First Sports, all other brands can basically be said to have been idle for a month, losing a month's store rent and wages.

It has to be said that because of the emergence of First Sports, domestic sports brands have been deeply involved.

Not only domestic brands roll, but international brands also roll. Such rolls are naturally beneficial to consumers.

In this time and space, major international manufacturers such as Hook and Adidas do not have any pride.

The prices of Chinese sports brands are the lowest in the world.

After all, most factory production is in China, and logistics and material costs are not high. If you want to collect IQ taxes too harshly, who will buy it?

The high-end ones have the killer price of First Sports.

Among the mid-to-low-end products are Hongxing Erke, which is a price killer.

With these two mountains, there is no room for others to cut leeks.

After the seven superstars completed their China tour in early August, among others, the other six superstars will continue their China tours in other Asian countries.

Chen Xiao will lead the Chinese men's basketball team to participate in the first quarter of the Men's Basketball Asian Cup.

The World Championships are now renamed the World Cup.

The Asian Championship has now been renamed the Asian Cup.

In the past, the Asian Championships was related to the quotas for the Olympics and World Championships.

Now the Asian Cup is purely an honorary event for Asia, not a promotion tournament.

The first Asian Cup after the restructuring was moved to the holy land of Asian basketball, Yan City, Jiangsu Province. It must be said that Yan City has hosted many international competitions in recent years.

In this year's first Asian Cup, the main force of the Chinese team led by Arab League, Gao Bo, Zhou Qi, Da Nephew, Ding Ding and others easily won the first Asian Cup in their home country.

In the final, the Chinese team defeated the Australian team, which was participating in the Asian Cup for the first time, 89-77.

After the Asian Cup, Chen Xiao returned to the United States in early October after completing a month of basketball promotion activities in Japan and South Korea.

Chen Xiao can't wait to start next season.

After completing a dynasty with the Warriors, Chen Xiao's next goal is to complete their first dynasty with Wade and Luo Ge!

"A dynasty that belongs to us!"

Not only Chen Xiao can't wait, but Brother Luo and Wade are also the same.