I'm The Hard Rice King

Chapter 348 Entrepreneurship Mentor

The old year's bell is ringing into the new year, and the firecrackers are added to the new year.

On New Year's Eve, almost every household in Dongguo was watching the Spring Festival Gala and eating New Year's Eve dinner, and He Yimeng who was far away in Harbin was no exception.

As soon as Li Peifeng connected to the video call, he heard the noise of Spring Festival Gala sketches mixed with people talking and drinking glasses from the other side of the phone. After a short delay, the screen showed He Yimeng's smiling face.

"What are you doing?"

Li Peifeng pursed his lips and said, "Have you already eaten the dumplings?"

"We've just had dinner, I'll let you take a look."

He Yimeng switched to the rear camera, and the screen showed a table full of rich dishes and at least five guests, probably He Yimeng's family members.

Someone saw Li Peifeng on the screen and said in surprise: "Hey, Xiao Meng has a boyfriend."

"It's pretty handsome, this one is..."

"It's just ordinary friends...you eat first."

He Yi Mengyue explained in a vague way, stood up and left the table.

"It's quite lively."

"good."

Within a few words, He Yimeng seemed to have entered his bedroom: "I just saw your circle of friends.

What kind of fish are you going to catch during the Chinese New Year? Can’t you take a break? "

"I was in a bad mood then."

While Li Peifeng replied, he switched to the background of his phone and deleted the previous post in his circle of friends that said, "After all, I am responsible for everything alone."

He Yi Mengming: "Breaked up? How many of them?"

Li Peifeng was speechless for a moment: "...Do you hope that I will succeed?"

"Did you break up? No points at all?"

"No!"

He Yimeng clicked his tongue, almost writing the word disappointment on his face, and then said: "Tomorrow is your birthday, right? Is anyone going to spend it with you?"

Li Peifeng sighed heavily: "It's just because of this that I'm in a bad mood. Don't open and pick up any pot if you don't want it. It's my birthday during the Chinese New Year, which is unlucky... Are you okay?"

"It's nothing serious. I just saw your post on Moments and thought you broke up with them on New Year's Eve, so I called to ask and wish you a Happy New Year."

He Yimeng did not hide his desire to take advantage of the situation. Li Peifeng only felt that the beauty was kind and a little pressured. He tactfully advised: "Our relationship is not bad now, but there are some small problems occasionally, but it will be okay." overcome."

He Yimeng frowned when he heard this, thinking to himself, you are such a scumbag, you still have so much confidence in having three wives and four concubines? How many of them can bear it? Then when can I take the position? I want to take the position...

"Hello? Mengmeng?"

He Yimeng was silent for two seconds and changed the topic: "When do you plan to release "Sword and Law" on the shelves?"

"Are you watching too?"

"I follow updates every day. This book you wrote is really good. It is the first online article that I can read." He Yimeng stingily gave a little praise: "The writing is affectionate, the words are reasonable, and the story is very imaginative. Can stand up to chewing.”

"Thank you, thank you." Li Peifeng muttered: "I discussed with the editor before putting it on the shelf. The traffic from the Spring Festival to the fifth day of the lunar month is relatively low because people are celebrating the New Year and have no time to read novels, which will affect subscriptions. Therefore, the release date of "Sword and Law" has been pushed to February 10th, and the traffic will be able to recover by that time."

He Yimeng agreed and suggested: "Before putting it on the shelves, you can try to use a short video to promote it, shoot two videos, or do a live broadcast. You can also connect with me during the live broadcast, and I will help you push it. Now watch me There are a lot of people live streaming.”

Recently, Li Peifeng heard Wu Wenyue talk about the achievements of He Yimeng's account. At present, Bai Mao's Douyin account has more than one million followers. The average number of people watching her live broadcast is three to four thousand online, and the total number of viewers can reach two Three million, this figure is already very good for a new anchor.

Moreover, after a two-hour live broadcast, He Yimeng received at least 20,000 yuan in gifts, including paid mic consultation and PK with other anchors.

Trinity Studio is preparing to bring goods to He Meng. Everyone is selecting suitable products and suppliers based on the user portraits in her live broadcast room.

But the key is... using live streaming to sell online novels?

"You only have a fixed audience of 3,000 to 4,000." Li Peifeng coughed dryly: "I have a big recommendation during the launch period. It may increase the collection by 30,000 to 40,000 in one day. And how to promote it through live broadcast? Physical books are easier to say, My book hasn’t been published yet…and I’m asking them to click on the link below? It’s a bit LOW!”

He Yimeng chuckled and said: "Of course you can't just rely on live broadcasts. You can change your mind. For example... the characters of COS "Sword and Law" shoot a short video of more than ten seconds. The last time Douyin hit the list, the publicity effect will be the same. Got it?"

"……interesting."

After this reminder, Li Peifeng's heart moved slightly. After thinking about it carefully, he felt that what He Yimeng said was a pretty good publicity method, and it was not without operability.

Audiences who don't know the truth find COS's characters cool when they see them, but they are not familiar with this character, so they will naturally take a look at his original books out of curiosity. If the COS characters are really amazing, and you spend money to promote them, so that the video reaches tens of millions of views, the traffic of "Sword and Law" will naturally come.

"Don't you have a portrait of the protagonist Wang Chi? I think it looks very similar to yourself. Is it based on your own drawing? Then you can COS the protagonist Wang Chi and make a short video of time travel and cross-dressing."

"Modern clothing before cross-dressing, exotic style after cross-dressing, preferably showing some flesh... Well, the picture after cross-dressing can go directly to the sea, you row a boat shirtless, get a little tan, and have bronzed muscles, perfectly restored to the time when the protagonist just traveled through Scenes of fighting the storm.”

He Yimeng continued: "Then the scene will be cut again, let's do some fighting scenes, you swing your fists and kicks, do some special effects later, do some light wave magic and so on, don't be afraid of spending money, at most tens of thousands of special effects production costs are enough. After all, it's It's a short video. When filming, you have to keep your words in your mouth; watch "Liu Jin Nao Ou", "Ah Mommy, Mommy Boom," as fast as the wind and as strong as fire, and all the fighters are marching forward..."

"In short, Wang Chi wants to speak a very authentic foreign language. Don't be afraid of embarrassment when you act. Just think of it as chanting a spell to amplify your moves, and you want people to feel powerful and cool as soon as they hear it. They can't help but let People who want to imitate that kind of... must have Internet thinking, understand what the audience wants to see, and understand that the sentence will become a hot meme. You are an Internet article author, do you understand?"

"Director He!"

Li Peifeng was simply in awe: "You finally understand the Internet!"

"It's just average. I've been making extra classes lately."

He Yimeng felt a little proud and continued to teach him: "What about the metaverse and what about virtual idols? These are not new things, but you can also use them, and you have greater advantages. Do you know what your advantages are?" where?"

"Good looks?"

"Your greatest... appearance counts, but what I want to talk about is IP!"

He Yimenghentiebuchengsteel said: "You write online articles and have works. "Sword and Law" has just been released and has a large readership. You can use short videos to empower your books and consolidate book fans." At the same time, attract more people to read your book, increase your IP visibility, and increase your market value. They will definitely follow this trick... By the way, do you know what empowerment is? You used short videos to The tricks you use to attract traffic to your own books are too low-level and have nothing to do with empowerment!"

"..."

"I advise you to first clarify the key words of the industrial Internet, empowerment, symbiosis, collaboration, cross-border, innovation..."

"Yeah, yeah."

Li Peifeng nodded repeatedly after hearing this: "Yes, I probably understand it, so how should I give my book power?"

He Yimeng was silent for a moment: "Have you paid the tuition? Just transfer 1314 to me and I will tell you."

"...It's my birthday in four hours. Can I transfer money to you? Are you a white-haired person with a dark heart?"

He Meng is confident: "You don't pay the tuition, why should I tell you? Although I am an artist in your studio, these words are not in the scope of my work. You will keep 50% of all my income. You are a cannibal!" Capitalists who don’t spit out their bones...you want my time and my creativity, so you have a dark heart!"

Does that make sense? ! Thinking of Wu Wenyue's 100 million dowry gift, Li Peifeng felt pressured. Although there is a guarantee of "Back in Time", it would be even better if he could quickly earn 100 million with his own hands, so his idea of ​​He Yimeng was really good. A little curious... out of a thirst for money!

"Isn't it just 1314? I paid the tuition!"

Li Peifeng gritted his teeth: "But I'll give it to you later. I'm on a video call right now, so I can't transfer money."

"OK."

He Yimeng calmed down a little, and continued: "The first step, let's cosplay the characters of "Sword and Law". We must shoot the video well, shoot it well, and shoot it as a trailer before the movie is released. You have heard that Which online novel has a trailer before it’s released?”

"No, but I plan to release the "Sword and Law" theme song before it goes on the shelves."

"You still write songs? That's even better! Release the trailer with the theme song together, the only one on the whole network, no other online article has been done, this is uniqueness, scarcity! Will the popularity be low? The trailer is the best Find a big-name singer to sing, even if it costs hundreds of thousands, it will be even more popular..."

"So, we will expand the popularity of "Sword and Law" through the trailer, and when your book becomes a hit, we will proceed to the second step, spending money to set up a special effects company, and turning the protagonist in the book into a virtual idol anchor, Liu Ye Xi, you know, right? It’s that kind of thing!”

"oh?"

Li Peifeng frowned slightly, but did not interrupt.

He Yimeng's tone was very provocative and impassioned: "And virtual idols don't have to make money, or even accept large losses. We are mainly preparing for the next step and knowing what to do next?"

"have no idea……"

"Stupid, of course it is necessary to adapt "Sword and Law" into animation! It is a dead end to make money just by writing novels, you have to seek new profit points. You must have business acumen, and you must have an innovative mind. From the establishment of a short video studio , using it to attract traffic to your works shows that you are still relatively smart, but it is far from enough.”

"We need to diverge our thinking and dare to think and do things. For example, we use virtual idol bloggers to further expand the popularity of "Sword and the Law", tap the depth, broaden the audience, and make this book a well-known, live-action web novel. The brand in the circle, so that those who have not read the book can also know the characters in the book, and also understand the general plot of the book... Think about this influence, it will become popular before it is broadcast, and it will be popular when the animation is actually broadcast. How many viewers? By then you won’t have to pay. Investors will see the prospects and wave their own money, and they will invest in you."

Li Peifeng was noncommittal: "Really?"

"Afterwards, the anime broadcast became popular and became a big success. Let's go to the fourth step; establish a film and television company, and rely on the IP of "Sword and Law" to adapt it into TV dramas and movies. If the writing is good, the director will be good, and if the director is good, then the acting. You Director and director are all three in one. The successful examples of Han Han and Xiao Si are there. What’s wrong with you? You can do it too! And you have to be more successful than them!"

"In the future, at least five "Sword and Law" movies will be made. The quality of the film will be comparable to that of "Harry Potter" and "Marvel". Be more confident and surpass them! When the second movie starts shooting, you can sell the copyright of the game Go, if you are not afraid of trouble, you can also set up a game company by yourself, and the universe of "Sword and Law" will first see its scale... By then, how much do you think the commercial value of the IP "Sword and Law" will be worth?"

"At least a billion or so."

"More than a billion?" He Yimeng said angrily, "That's just the one-year royalties you earned from electronic copyrights. All the copyrights of film and television games add up to at least 180 billion... I'm talking about US dollars! At that time, you didn't It’s just an Internet writer who is typing hard and typing in front of the computer one by one. You are a world-renowned director. You directed and starred in the highest-grossing movie series in the history of the world. You are also the creator of the "Sword and Law" universe. Are you The richest writer in the world!! You will always be a god in the hearts of book lovers!!!"

"..."

He Yimeng talked for a long time like an MLM lecturer. He looked at Li Peifeng on the screen and looked directly at him without saying a word. He asked tentatively: "Is there anyone above?"

"full."

Li Peifeng smiled and said: "Thank you for the cake you drew, but I prefer eating dumplings during the Spring Festival."

"If you still want to hear the rest, there are more than one 1314. I suggest you take a long-term training class. The cost is 13,140..."

"Stop talking, that's enough."

Li Peifeng said calmly: "If you keep saying that, not only will I die, but my financial chain will also be cut off."

"..."

"The emotional lecturer who is proficient in human nature has been upgraded, right? The master of successful management?"

Li Peifeng snorted: "Teaching me how to start a business? I almost fell into your trap!"

But it should not be said that He Yimeng definitely has a business acumen and is also good at painting cakes.

This white hair is really good at cheating. When he was an undergraduate, he gave lectures to his classmates. It can be said that he has experienced many battles. Now if he packages it up, he might really be able to transform into an entrepreneurial mentor and pay for knowledge to harvest leeks...

He Yimeng blinked and smiled happily: "I'm kidding, but you can really try to shoot a trailer for the shelves. It doesn't cost much anyway. The filming team has it ready. You play the protagonist and I will play the heroine."

Li Peifeng's mouth twitched: "The heroine? Qiu Qing?"

He Yimeng flipped up her long hair, her eyes a little playful: "To be honest, I always feel that the character Qiu Qing is a bit like me. Did you directly use me as the prototype of the heroine without my consent?"

"Forehead……"

Li Peifeng hesitated to speak. Now it seems a bit inappropriate to say that she is sentimental... Couldn't Bai Mao see that Qiu Qing's vertical painting is Zhao Qingge's face?

In fact, it's not to blame for Meng's poor eyesight. She has basically never interacted with Zhao Qingge. She only met two or three times. All she saw was Zhao Qingge wearing glasses. Naturally, she couldn't tell that Qiu Qing's face with two-toned eyes was similar to Professor Zhao's. So they are almost 70% similar.

"The actor Qiu Qing is to be determined, to be determined... My parents are looking for me. I will make dumplings first. You can also go and eat. We will talk later."

"OK."

After hanging up the video call, Li Peifeng, who was true to his word, immediately sent a transfer of 1314 to He Yimeng.

But He Yimeng soon chose to return it and typed two words: "Fengfeng."

Li Peifeng: "Huh? What's wrong? Why don't you accept it?"

He Yi Meng: "You don't deserve it."

Li Peifeng thought for a while and sent a voice message, saying softly: "I miss you too~"

He Yimeng: "Withdraw it, it's disgusting."

Li Peifeng laughed dumbly and ignored it. After thinking for a moment, he took out his mobile phone and called Wu Wenyue.

"Did you eat it?"

"The dumplings will be ready in four or five minutes."

Wu Wenyue said casually: "There are two kinds of stuffing: mutton and leek and shrimp. Are you coming? If not, wait until the next pot comes out and I will deliver it to you."

Li Peifeng thought about his parents who had just been angered by him, and felt that staying at home would only cause trouble for his parents...

"Husband, tell me, do we really want to have a second child?"

"...I just checked and found that women can have children even when they are fifty, but it is a little more difficult to get pregnant. You are still two years away from turning fifty. If..."

"Hiss~"

Li Peifeng took a breath. He accidentally raised his ears and listened to the living room with his [acute hearing]. Good guy, the two of them seemed to be really discussing whether to have a second child?

"Go!" Li Peifeng affirmed: "I'll be there in a minute. Are your dumplings enough? If not, I'll get some wrapped from home."

"Eh?" Wu Wenyue was surprised: "You're really here for the Chinese New Year? Aren't you going to spend the Chinese New Year with your uncle and aunt at your own home?"

"Nothing."

Li Peifeng sighed: "This family can no longer give me warmth!!"

(End of chapter)