In the beginning, I just wanted to make money

After the Shanghai International Film Festival, Shen Xudong went to several road shows of "Mountains and Seas"...

There was no further response to the matter of Feng Xiaogang and Cui Yongyuan.

The matter itself has nothing to do with him.

Cui Yongyuan didn't target him either...

However, capital withdrawal is a fact!

It’s normal. From 2012 to 2018, the film market made a huge leap forward. This is not normal!

From the film and television production end, to the distribution end, to the screening end.

Over the years, various capitals have also been involved.

The number of screens has hit new highs repeatedly, surpassing the United States as the world's largest terminal market. Of course, it is not difficult to see the huge power of money-burning ticket sales promotions in the miracle of movie box office.

In fact, Cui Yongyuan is just an opportunity.

Anyone with a discerning eye can see that the film market’s over-expanded bubble and production capacity, the infrastructure that was not built in time, the changing user needs, and the global economic cycle reaching an unstable range, a crisis is foreseeable.

In fact, illegal tax evasion is shameful and cannot be tolerated.

However, there have also been controversies over the reasonable and legal tax avoidance methods in the tax preferential areas under national policies in the past few years...

This is undoubtedly adding insult to injury.

Originally, there was no problem if the big funder, the Internet, was willing to help.

Unfortunately, after 2018, the entire Internet industry entered a veritable second half.

The era of brutal expansion is over, funding sources have been tightened, and running water has become extremely scarce.

There is a saying that goes like this: The high-speed train of grassroots entrepreneurship will stop in 2018.

Shared bicycles and unmanned shelves, which were booming last year, suddenly took a sharp turn at the beginning of this year.

The once-famous unmanned shelf entrepreneurial star has drastically cut down its locations and laid off employees, and even "transformed comprehensively." After the Spring Festival, Mobike was put on the negotiation table for sale. Ofo, which had always insisted on being independent, was ill-fated. At the end of the year, Mobike, which was sold early, was very lucky...

Against the background of deleveraging in the macro environment, there are more and more fruit swimmers on the beach.

P2P exploded, long-term rental apartments exploded, Jiuding fell, and the currency circle ran out of money...

Financing has become difficult, and the trend is fleeting. The high valuations of startups created by the investment frenzy have not been widely recognized by the secondary market. The phenomenon of inverted valuations has directly caused a large number of companies to become unsustainable due to financing problems...

The 10-year wave of nationwide entrepreneurship has profoundly affected China's business and social patterns; on the other side of rapid growth is the embarrassment after the carnival.

The general environment is like this...

No money!

The same is true for the movie and TV series markets!

The crazy influx of funds in the past few years has caused a content bubble, which has caused many problems in the market.

In recent years, there have been many unprofessional practitioners and unprofessional companies producing unprofessional content.

We have seen the template production routine: big IP + high-paying traffic artists + lowering production costs + prolonging the number of episodes.

There are indeed too many helpless elements in this, but the will of the market will not pay attention to the reasons behind it.

The so-called big IPs are on the market one after another, and when the data of some companies are getting more and more ugly, how can it not be a cold winter at this time?

Cutting budgets, cutting projects, cutting film lists, and withdrawing films have become the norm.

Those who are Chuan, Huang, and Ye are pressing hard, and the industry's winds have turned several times.

The classical Mary Sue, which is longer than a foot wrap, has really become a foot wrap, and most platforms are unwilling to take over.

Of course PPTV is not willing, unless the price is lowered - PPTV accepts foreign dramas, and the highest price is only 1.5...

It's a pity that 150 million is not even enough to pay these big stars!

Naturally, he refused to sell it...

It doesn’t matter, PPTV has no shortage of content anyway…

Who do you expect to save the film and television industry?

Anyway, Shen Xudong is not interested, and he doesn't have the ability. It is already difficult to ensure that there are no problems with the Tianmei system!

And Maoyan still needs financing...

Maoyan started live broadcasting to bring goods, and also got involved in e-commerce...

Tengxun originally planned to develop Tengxun micro-video, but when it heard that Maoyan was preparing to engage in e-commerce, it immediately invested more than 1.8 billion U.S. dollars—acquiring the second largest shareholder of Maoyan 2 in total.

After all, Tencent has always had an e-commerce dream. As early as 2005, it invested in the establishment of Paipai.com. In the following years, Tencent launched QQ Mall, QQ Online Shopping, and acquired Yixun.com, Maipai.com, etc., but facts have proved that , years of hard attempts have failed to spark a splash.

In the eyes of many people, Tengxun should have easy access to e-commerce, a battleground for military strategists.

After all, which APP on the market has the same number of users, activity, and user stickiness as WeChat and QQ.

——WeChat has 1.1 billion monthly active users, and QQ has 800 million monthly active users. The average daily open rate of WeChat is no less than 10 times.

It can be said that if the users of Chinese enterprises are not on WeChat, they must be on QQ.

However, over the years, despite having a large user base and strong user stickiness, Tencent has not been able to deliver a satisfactory e-commerce answer.

On the contrary, in order to curb the joint efforts of major e-commerce giants to suppress, Tencent can only invest in other e-commerce platforms, such as JD.com, Vipshop, Mogujie, etc...

The same goes for cat eyes!

…

On National Day, "Li Yannian" is released...

At the premiere ceremony, Shen Xudong, who had not shown up for a long time, finally came out.

A bunch of reporters hurriedly surrounded him and asked him what he had been doing in the past six months...

Shen Xudong replied casually: "You should know... busy raising funds and building a platform..."

"Yes, do cat eye shopping..."

"The goal? Of course, it is to overthrow Taobao... I just want to prove that if I want to do business, no matter what field, even if it is mature e-commerce shopping, I can still find a way to survive..."

"Of course I have confidence. Have you ever seen me lose my temper?"

"Movie plans? Of course, I have several series in hand!"

"We have already found suitable directors, including for "Total War", I found Wu Chengfeng... a new director, who has filmed several Internet movies... It's okay, I will still be the producer..."

"Mountains and Seas" has a domestic box office of US$43.48 billion and a global box office of nearly US$1.1 billion...

Set a new box office record for Chinese-language films...

You can imagine the pressure of taking on this project!

Many people had speculated before that they might find a foreign director, but unexpectedly, Shen Xudong directly found a big shot in the Internet industry!

Shen Xudong explained: "Xiao Wu basically shoots special effects films. He has been with me for a few years, and he is still quite good..."

Then the reporter asked him if he had any plans to direct by himself. Shen Xudong frowned: "Direct it by myself... I don't have any particular subject matter that I am particularly interested in at the moment... Movies, as long as the audience likes them, there is no need to direct them myself... Oh, no... I am preparing for "Long Life". "Jinhu"... Looking for relevant information... I want to focus on expressing the superiority of the people's army... After all, our enemy is the American empire, which experienced World War II and was the only country with nuclear weapons at that time. Even the Soviet Union had to avoid it because of its strong national power. Its edge and its ability to deliver firepower can cut down mountains. And what do our volunteers have? They are using their own will and flesh and blood to fight against a modern killing machine... This movie, if nothing else, , I should direct it myself…”

"It must be a big investment... Let's estimate it. If it doesn't cost 600 million, it may not be effective!"

"The story of "Li Yannian" is in the later stage... I also wrote the script... I watched the internal preview and it was very good..."

"Box office...I won't make any predictions. Anyway, it will start at least 2 billion!"

…

The facts are similar to what Shen Xudong said. After "Li Yannian" was released, it became a phenomenon-level movie in a short period of time!

‘The People’s Army is different from other armies. Before a war, comrades must know why they are fighting and how to fight. After a war, comrades must summarize their experiences and lessons, make progress in learning, and know how to fight in the future. ’

‘After watching this movie, I understand why the Volunteer Army was said to be the most advanced and civilized army in the world at that time? Because we are the most advanced organization in the world - the party's army! ’

‘Shen Xudong is so awesome, where did you find the new director? This Zhou Runze, like Wen Muye, is also a post-85s generation...one filmed "The God of Medicine" and the other filmed "Li Yannian". Where do you think he found the talents? Why can't other companies find it? ’

Nonsense, other companies are busy creating star directors - tapping stars to be directors...

In those years, new graduates from the directing department could only transition into executive directors or simply make movies online!

Oh, "Li Yannian" took in a box office of 2.3 billion in the 7 days of National Day. If nothing else, it should reach 3.5 to 4 billion...

After all, there aren't any particularly impressive movies to follow.

Shen Xudong continues to hide...

…

Siheyuan, courtyard, Shen Xudong entertained several roommates...

Just have a barbecue together.

Zhao Xin mentioned the huge sales of "Venom" and "Aquaman"...

Unexpected indeed!

The Marvel DC superhero single-player series generally targets around 700 million. These have been repeatedly tested by the market!

"Venom" has a box office of 1.8 billion, and "Aquaman" has exceeded 2 billion...

Simply outrageous!

Of course, the box office champion during the Lunar New Year is still the domestic film - "Feng Shen: Nezha", which is still in theaters and has a cumulative box office of more than 4 billion...

However, the successive hits in Hollywood still make Zhao Xin nervous...

But Shen Xudong waved his hand: "This is a reflection of the past... You listen to me, there will be no more hits in Hollywood in the future!"

"Returning to the light? That's not true, is it?"

This time Zhao Xin nodded: "What do you think about the game between China and the United States?"

“What about Total War?”

"It's okay, Warner also invested half of it..."

Speaking of this, Shen Xudong waved his hand: "Let's not talk about this anymore... How did I hear that Brother Liao had a girlfriend?"

Liao Gaoxiang hurriedly explained: "Not too young, he is 21!"

Zhao Linhai answered with a smile on the side: "My name is Tian Xiwei... the student who went to theater, he acted in a play and was directly won by him!"

Shen Xudong smiled mischievously: "Why did you find a student?"

Liao Gaoxiang glared at him: "Nonsense, if I don't look for students, what if I become a fellow student with you!"

"What's the meaning?"

Zhao Linhai curled his lips: "...Everyone who can be named in their circle has been harmed by you?"

Shen Xudong directly yelled: "That's nonsense, even if I have this idea, I don't have the ability!"

Zhao Xin then added: "They say you became a good man after marrying Chen Hao!"

"...I..." Shen Xudong felt like vomiting... After holding it in for a long time, he said: "I didn't mess around before."

"Hey... let's count on our fingers with you?"

Shen Xudong quickly interrupted: "No need..."

"Ha ha…"

Several people were happy: "Don't you want to mess around?"

"The person I choose must be a beautiful woman!"

"...Let's not talk about this anymore. I heard that you are busy with business recently?"

Shen Xudong nodded: "Well, it can't be considered a business. Doing Internet e-commerce is just like collecting rent. You build a platform, merchants settle in, and you collect rent..."

"Is everything going well?"

"It went very smoothly. Our style of play is different from Taobao. Short videos, live broadcasts, shopping malls, and search are integrated into all scenarios, and we have a global e-commerce layout... Taobao is very extensive in building platforms, selling products, and focusing on traffic-based operations..."

Zhao Linhai interrupted him: "You don't want to make movies anymore?"

"Uh... do it!"

"Did not see it…"

Shen Xudong didn't take it seriously: "What's the rush... I can't just take a break for a few years!"

"How many years of rest?"

"I'm also very tired..." Shen Xudong sighed, and then explained: "In the past few years, I have to ensure that I have a work output every year. I can't stand such a high density! To tell you the truth, I am now I hate filming very much. When I think about filming, my head hurts!"

Hearing this, Zhao Linhai frowned: "...could it be that you put too much pressure on yourself?"

"It's possible!" Shen Xudong picked up the beer, took a sip, and sighed: "I know I love movies, but I'm definitely not to the point where I can give up my life for movies... So, I have to leave temporarily."

"…Then "Changjin Lake"?"

"Don't worry, the script is still being written...it won't start filming until the second half of next year at the latest...During this period, I can just take care of Chen Hao!"

Zhao Linhai's heart moved: "...Chen Hao is pregnant?"

"Well, it's been three months!"

"congratulations…"

"Ha ha…"

It’s finished, I’ll write a side story tomorrow…