Indulge in Life in America

After a lot of thanks, sent away the team of masters, Yang Cheng came back and poured a glass of wine for the married couple in person, wanting to chat and chat about the atmosphere, how can I just drink tea?

While chatting, I don’t know who talked about Panda Fast Food. Once he talked about his own business, Cheng Zhengchang always had endless words.

But Yang Cheng thinks can we talk more deeply? For example, he plans to build a fast-selling wine group, can he cooperate with Panda Fast Food?

What Chinese food is inappropriate with red wine? Stop kidding, Panda Fast Food sells Chinese food? That mandarin chicken is fried chicken nuggets with sweet and sour sauce. Why can't it be served with red wine?

And Lao Mei likes to order Chinese food for takeaway. Fried chicken nuggets and egg fried rice are standard, just like Koreans like to order fried noodles and sweet and sour pork, and they don’t get tired of eating them.

Why order takeaway? The picture is cheap and delicious, and three or five friends gathering to order Chinese food has gradually become a mode. Anyway, when you order food, you have to buy wine and drink, so why not include red wine in the package? It saves the customer the trouble of second purchase and one-stop delivery to the home. Yang Cheng thinks this model is promising.

The most important thing is the panda's own dining model, which can be matched with red wine.

Of course, cooperation cannot be a win-win situation alone. A win-win situation is king. Yang Cheng earns money by selling red wine by controlling the source of the product, while Panda provides channels and venues to expand new profit points. What is not called a win-win situation?

Most importantly, Yang Cheng felt that the pandas had indeed come to change.

When he talked about his ideas to the married couple, they immediately aroused their interest.

Yang Cheng organized some words in his mind, and said, "Z people pay attention to the time, location, and harmony of people. The rise of the panda fast food brand of Chinese food is also inseparable from the help of the market environment.

Once, after experiencing the baby boom generation, the overall economy in the United States has passed the recession and entered the avenue of development. The American people are no longer satisfied with their own tastes in catering consumption, and gradually become interested in the food of other countries in the world. .

An obvious data is that the American Restaurant Association has conducted statistics on restaurants in the United States. There were 40,000 Asian restaurants around 2000, including South Korea, RB, Country Z, Thailand, etc., accounting for 14% of the revenue of full-service restaurants in the United States. . This is enough to prove that the overall consumer market has reached a window period, and the public has sufficient demand for exotic flavors.

In fact, the same consumption trend is also happening in the current country Z. With the country’s economic growth and per capita disposable income steadily rising, people’s requirements for food and beverages have also changed from full to well-eaten, and they have derived their exotic flavors. The demand for Japanese food, Korean barbecue, Thai and Southeast Asian style, similar positioning has also begun to emerge in the streets.

However, in this wave of turmoil, Panda Fast Food can stand out instead of other Chinese food brands. It is indeed due to Uncle Cheng’s philosophy that it fits the tastes of the locals and has always been consistent. That’s why Panda Fast Food is today. scale. "

Someone lifted the sedan chair, no matter what you want to say, let's blow a wave before saying it.

"For American consumers, Panda Fast Food is not a Chinese restaurant that requires a family to drive a car, wear formal clothes, and go out to eat seriously, but it is also not a street-side burger and fried chicken restaurant.

Compared with rich people who consume high-end cuisine, Panda Fast Food is undoubtedly more friendly to the public. Ordinary white-collar workers want to taste a different taste without harming their wallets. Panda Fast Food is the best choice. , A safe option that they can buy in a familiar way, but at the same time, it is also an adventurous option for Chinese food that has never been tried from an Eastern country.

Panda fast food is located right at the intersection of the crossroads, and it has become a must-go place for people to travel. "

The faces of married couples that Yang Cheng praised are full of glory. They listened a lot to good things and praises, but they also scored some points. Heirs of large families like Yang Cheng are themselves successful entrepreneurs. His words are undoubtedly better than 1,000 unnutritious compliments from outsiders are much more pleasant.

The most important thing is that he didn't just pile up rhetoric, but really said something.

However, they knew that a turning point was coming, and Yang Cheng proposed that the fast-selling drinking cooperation model was his focus after this preparation.

"However, the factors that test whether a company can operate for a long time, in addition to seizing the initial market opportunities, can continue to make corresponding changes in accordance with consumer changes and new trends is another core competitiveness.

This is the cooperation I want to talk about. Of course, it cannot be denied that Panda Fast Food has responded well to this wave of young consumers' demands for health.

For example, launching a series of vegetable options to change people’s stereotypes of greasy Chinese food;

Play the marketing card with no more than 250 calories per serving, and actively cater to the consumption proposition of "eat healthy".

This is the thinking that a classic brand can always dominate the market.

But this is not enough! "

The married couple frowned at the same time, obviously they had listened carefully and were thinking about what Yang Cheng said.

"The current changes in Panda Fast Food are only for products. Of course, product development is the core. This is not wrong. Moreover, Panda Fast Food has not only learned the standardized process, but also learned the American thinking mode. This is even better ~ even worthy of my study. Get used to thinking from the perspective of the customer."

In fact, Panda Fast Food has gradually abandoned the research and development method of dishes that rely solely on the chef's experience from the beginning of the research on deliciousness.

Regarding the evaluation of food, we should study the rules more and study the deliciousness through scientific research methods that control key variables.

This is actually the difference between Western food and Chinese food. Western food likes to quantify each step, such as a few grams of salt and a few grams of pepper, and then develop dishes through changes in quantity. Chinese food is more based on feeling, with a little salt, There is a little pepper, which is why many people can’t make good dishes according to the recipes. They can’t master the quantity. The ghost knows how much a little is?

Take Panda Fast Food’s signature Chenpi Chicken for example. On the surface, it looks like sweet and spicy chicken nuggets, but what if you disassemble it?

It’s too spicy, but Lao Mei can’t accept it, and it’s too sweet and too greasy to make it unhealthy. How to balance the sweet and spicy taste just right?

This is the result of countless trials.

At the same time, in addition to the dimension of taste, a dish also has the dimension of texture. How thick should the flour coating of fried chicken be acceptable? If the bag is too large, it will be hard, and if it is missing, it will not look good.

And how should the thickness of the sauce be adjusted to make people feel not greasy? These all fall into the consideration level of taste.

In general, now Panda Express’s tangerine peel chicken will have more sourness than before. The reason for this adjustment is to attract more children consumers. They found that the sales of sourness in candy in department stores have appeared sharply. Increase, so make this judgment and adjustment.

This kind of thinking of adjusting products according to market demand is a typical American thinking, while Chinese thinking still relies on experience, and more on one’s experience.

The chef himself thinks it's okay and he can serve it as a dish, but the fact that customers don't necessarily buy it is ignored.

Of course, this is not to say that Chinese-style thinking is not good. It is indeed easier for a person to master the overall situation to produce high-quality goods, but it is too difficult to pass on. How can experience be passed on?

This is why many of the ancient skills of Country Z are now on the verge of extinction. Without a systematic method, there is no way to pass them on to their apprentices. No matter how genius they are, apprentices can only learn 95%. How many are left after ten generations?

Fortunately, the Chinese have also realized this and slowly began to change, but this road is too far and too long, after all, the change of thinking mode is not a matter of overnight.

For example, it is also for the standardized production of products. Domestic people may just make standard recipes mechanically, formulate standard procedures, and then implement them from top to bottom.

For Panda Fast Food, which implements American thinking, www.wuxiaspot.com, they are more about thinking about how to make the existing standard processes more in line with customer needs and easier to implement.

Just like their other signature dish, stir-fried beef, they used the latest cooking methods for beef processing. First, the beef is slowly cooked in a water bath for 10-12 hours, and then it is mixed with other ingredients in the pot.

The method of slow-cooking at low temperature in water bath can minimize the inconsistency of cooks on beef heat, and ensure that anyone can make fresh and juicy beef taste.

Hidden behind it is Panda Fast Food’s deep in-depth understanding of standardization, and doing everything possible to actively explore the awareness of optimization, which is actually worth learning from domestic chain enterprises.

Otherwise, setting up a chain in the country and simply attracting investment and joining represents the collapse of word of mouth until failure. This has almost become the law. So far, there has not been a national chain restaurant brand that can last for decades in China.

what? Shaxian snacks? Haha, that's just a chain of names.

vertex

txt download address:

phone-reading: