Indulge in Life in America

After all, Yang Cheng embarked on the plane back to London. Although he was not afraid of Joe Lewis, once he did not finish the drawing on time, it would have a certain impact on his reputation and the direction of the whole thing. The most important thing is It is he who knows well that it feels uncomfortable to be wrong.

However, it was not because of Joe Lewis that changed his mind and flew back to London, but his general, Donna Lande, who also flew to London at the same time. The two met at the airport and took a ride on Yang Cheng’s Khaki Rolls Royce Phantom. At the Mandarin Oriental Hotel, in the car, Yang Cheng asked Donna Rand about the purpose of this trip.

"Boss, what you did with the shopkeeper is too open, even if the new film of the film company is going to be released?" Donna Lande said, jokingly "blame". The reason is that Yang Cheng showed great attitude towards her arrival. Surprised expression.

Yang Cheng was stunned when he heard the words. He was so busy recently that he didn't pay attention to the trivial matters of the film company. He subconsciously looked at Susu of the co-pilot. Seeing that the little girl turned his head and squinted at himself, he instantly understood. "Oh, I remember, "Fifty Shades of Grey" is going to be released, but what does it have to do with your coming to London?"

No matter how large the interior space of the Rolls-Royce Phantom is, it is limited. Donna Rand is not blind at such a close distance. Naturally, she can see the small movements of Yang Cheng and Susu. She just smiled and did not say much. After a turn, we talked about business affairs, "This is the first film produced and distributed by us independently since the establishment of New Era Pictures. I must encourage the entire company to be 200% motivated and use this opportunity to promote the new era. A united and large-scale military training and joint operations of various departments. After this tough battle is fought, the integration of the company will reach a whole new level.

Therefore, as the person in charge of New Era Pictures, I have to take the lead.

The publicity pre-heating plan of this non-publishing department has done a good job. Taking advantage of the British identity of the original author of the novel "Fifty Shades of Ash", the first stop of the publicity is placed in the British Isles, and by the way, whether London is Suitable for the premiere of this movie. "

Yang Cheng patted her forehead. No wonder Donna Lande took the pains to fly to London on a business trip. The first battle of the new era film industry. As a general in charge, she must rush to the front line to take the lead in order to be better. Stimulate the enthusiasm of employees.

However, he has a different view on the publicity of the distinctive film "Fifty Shades of Grey".

"Is the show time confirmed?"

Donna Lande adjusted her sitting posture a little tiredly, tasting the top red wine on the Yangcheng car, and said, "The world will be released simultaneously on February 13."

Yang Cheng pondered for a while, and said with satisfaction, "Yes, after watching such a movie on Valentine's Day, the sales of Xiao~Yu~ umbrellas will reach one GC, right? Shouldn't Du~lei~s and other brands give us a handover? Is it successful?"

But speaking of Du~lei~si, he suddenly remembered one thing, "By the way, when I bought Focus Pictures and Fifty Shades of Gray from Universal, I specifically confessed to ordering a large number of peripherals from the manufacturer in advance. Afterwards, the product didn’t pay attention. The company didn’t forget about it, right?"

He knows very well how much the surroundings of the movie contribute to the profit of a film, especially when there are countless ‘props’ for development and development in "Fifty Shades of Grey", he must not allow himself to miss such a large profit.

Donna Lande smiled, "To be honest, I admire your foresight very much. When I held the "Fifty Shades of Grey" release meeting for the first time, a new employee proposed a plan to vigorously develop the surrounding area. I didn't expect someone to tell I made the relevant arrangements as early as six months ago, and I suddenly felt that it was a pity that you did not take the position of director of our distribution department."

Yang Cheng accepted Donna Rand’s compliment very calmly, and joked, “Then how much salary are you going to pay me? Without 50 million a year, I would not accept your invitation.”

Donna Lande is also a wonderful person, and she can actually cope with Yang Cheng’s joke, “I didn’t say it, but after that meeting, I doubled all the products based on the original order quantity by 5 times. And I greeted the factory, depending on the situation of the film, you can add orders at any time, and seamlessly connect with the previous batch of products, so that crazy movie fans will not be able to buy their favorite peripherals."

Yang Cheng was stunned, and did not raise any objections. After all, they are professionals in the film industry. He is half-hearted and dare to pretend to be an uncle by relying on some ‘advanced’ concepts? He is not so proud yet.

"That's good, I have seen the scene where this film provides us with a steady stream of cash."

After a pause, he said, "In addition, regarding the publicity plan, I have some suggestions. Of course, you decide whether to adopt or not."

Donna Lande put down her wine glass and stared at Yang Cheng solemnly. She has been in a high position for many years. She knows a truth. The emergence of genius is far more important than how many years of hard work. Obviously, in her eyes, Yang Cheng is For an out-and-out genius, innovation is synonymous with this business genius. His brain seems to never lack inspiration. He can throw out bright ideas anytime and anywhere. Such talent is recognized by the entire group. .

Therefore, Donna Lande put on such a serious listening posture, she didn't think Yang Cheng would make jokes at this time and make any useless suggestions!

Yang Cheng didn’t show her timidity either. She talked about the topic of xing~ with Donna Lande, a strong woman who is nearly 60 years old, very frankly, "Although I didn’t ask the company’s publicity plan for this film, the details What kind of route is taken, but it can be guessed at all times. It is nothing more than mass release in accordance with the traditional way, trailers, posters, etc., in order to achieve the effect of viral marketing.

This is also the six most used and best skills in Hollywood. After all, they have huge media channels. They don’t need tricks or swords to go the wrong way. They simply use force to overwhelm others, rude and effective methods to change everyone. I don't want to give up, I can understand. "

Donna Lande didn't refute, and she acquiesced to the correctness of Yang Cheng's guess in disguise, and she knew that Yang Cheng hadn't finished speaking.

"It’s true in principle. This method is okay for most Hollywood movies, and I have no objection, but this movie is different. After all, the original work is simply a nutritious, long-winded, procrastinating, Mary Su’s rotten vulgar novels with naive plots and pure rou~ drama descriptions that attract attention, you will forget them after you read them. No matter how big the topic was after the novel was published, there are not many die-hard fans that you really cultivate, so don’t expect from the novel. The fans drain.

Moreover, the film does not have the so-called artistic quality from the root. Even if it is to convert text into pictures, it does not have the ability to chase the palace of art. Therefore, we have to be clear about the goal. This is a commercial film shot to make money.

So how does a commercial film invite the audience into the cinema? I think Donna, you should know better than me. "

His long talk is not a one-man show alone, but he has to ask questions anytime and anywhere, and put Donna Landra into his rhythm of conversation. Sure enough, Donna Landa blurted out without much thought, "Gag!"

Yang Cheng snapped his fingers and asked with a serious face, "Yes, it's a gimmick! So, what is the biggest gimmick of our film?"

This time it was Susu's turn. The girl was still a little thin, biting her red lips and spit out a word softly, "s~e~x!"

Yang Cheng opened her hand and blinked at Donna, and the meaning was self-evident, "Look? Even my little secretary who doesn't understand movies knows why I watched this movie."

A big hand waved, "Don’t care about the compulsion, we don’t need it. Our goal is to make money from beginning to end. How to squeeze out the potential of this film so that we can earn more money? !"

His face straightened, "The trailer should increase the proportion of xing~love scenes, the posters should be full of provocative~dou meaning, and the press releases of major news websites should also emphasize the descriptions of xing~love drama codes, so that all preparations for watching and first Once heard about it, the audience left an impression in their minds~www.wuxiaspot.com~ This film is the largest R-rated film ever. Believe me, young men and women will collectively GC!

In addition, hire a woman for me at the premiere, accompanied by the movie scene on the scene~wei! Arrange for reporters to take pictures in secret. Once the movie is over, I will let this news spread all over the world! This is definitely a real event, and it is also a marketing routine!)

As Yang Cheng's voice fell, and the co-pilot sipped Yang Cheng, Susu who turned her head back shyly, obviously Yang Cheng's rather indecent marketing routine made Susu somewhat unacceptable.

Yang Cheng gave a bitter smile, but didn't explain it in front of Donna Lande. The little girl was still pure and upright in her heart, so she naturally didn't like this kind of sidetracking method.

But for a pure businessman like Yang Cheng or Donna Lande, all marketing skills in this world are only good or bad. What is the difference between light and dark?

"By the way, the original soundtrack of the movie was sent to me to listen, find out one or two key pushes, and stir up the episode in advance, which is also one of the factors that can drive the movie's sales."

Yang Cheng said this because he remembered that the episode of the movie was once a smash hit. Not only did it airborne to the top of the bulletin board, but also allowed the singer to appear on the stage of the Victoria's Secret show, but he remembered the specific song title. Unbelievable, but if he listens to it again, he should remember it.

"Okay, there are pre-sales that started with the publicity offensive." Donna Lande got a lot of inspiration from Yang Cheng. She felt that the business trip was not in vain, and she happily responded.

"Well, the pre-sale can be opened a week before the premiere. Sometimes it is good to play hunger marketing at the right time."

"I see, boss."