Indulge in Life in America

"Immediately set up a negotiating team to go to France and Singapore. I want to acquire Club Med and Banyan Tree Hotel Group!"

"what?"

Yang Cheng's order was so sudden that Susu hadn't slowed down yet. Club Med could understand. After all, she made a report by herself. Why suddenly there was another Banyan Tree hotel? What the **** is that?

However, Susu has developed the instinct to obey, and subconsciously nodded, "Yes, I will inform President Ryze, and he will be responsible for forming the negotiation team."

"Just call him and let him come up, I'll tell him personally." Yang Cheng regained his excitement, and said to Su Sunu. There are a few key points that need to be reminded of Ryze. It is always inconvenient to send a message.

"Yes~" Susu cleverly took the order and went down to call and inform.

Yang Cheng stood up and came to the window, akimbo looking down at Bryant Park and the busy traffic, thinking.

When he is busy with the formation of the tourism group, he is ready to rest and rest. For the past six months he has been moving forward and running. Not only him, but the company also needs to calm down for a period of time to digest and digest the expanding appetite, acquisition, acquisition, and acquisition. It seems to be synonymous with his past period of time. He needs precipitation himself, and the entire group also needs precipitation. After converting the nutrients absorbed from the outside into the substances needed by himself, he will consider continuing to expand.

Today, the main business of the group under his name is still focused on New Times Media, with Toutiao and New Times Pictures as the two main boards, which are like two legs, supporting the group's bloated body.

The Toutiao app is surrounded by a kind of newspaper brother, and is invincible in the two fields of traditional media and emerging online media. If you look at the sales data in the past six months, the newspaper company under New Times Media is sluggish in the global newspaper industry. Under the circumstances, it has almost achieved reverse growth, and total sales once crushed the Washington Post and Wall Street Journal. This situation naturally made the new era media famous, not to mention the recent monopoly of the mobile news client market. .

At present, the registered users of Toutiao app in North America have already exceeded the 100 million mark, and the active user ratio is more than 50%. This is a very staggering ratio. Facebook's proportion is not so high. Of course, the user base of other people is huge. There are more than 1 billion users worldwide.

The Toutiao app only benefited from Yang Cheng’s activities in the UK, mainly relying on Liverpool’s strong publicity, coupled with Yang Cheng’s confidantes, especially Emma Watson, who has an unparalleled appeal in the UK. Every time her gossip boyfriend has received enthusiastic attention from people.

The combination of the two has resulted in products under the name of Yang Cheng having a certain degree of influence in the British Isles and some countries in Western Europe. The total number of users in the world exceeds 200 million and approaches 300 million, and the number of active users exceeds 100 million. It's a miracle for apps that have just emerged for less than a year.

In addition, with the new era media consciously increasing its propaganda efforts in Europe, this data is far from the end.

However, Yang Cheng did not dare to be complacent. You must know that in the past 2014, the circulation and revenue of American newspapers continued to decline. Even if the digital advertising revenue increased, it would not be able to compensate for the decline in print newspaper advertising revenue. Loss.

Nowadays, most newspaper readers still read printed newspapers. The number of visits to newspaper websites and related apps from the mobile terminal exceeds that of desktop computer users, but the average visit time per person is only 3 minutes. Of course, the headline app is an exception. The online time is about 40 minutes.

The number of new entrants and senior companies in digital media are numerous and diverse, and the technological development and diversified choices of platforms, equipment, and channels have not shown signs of slowing down.

According to the analysis of the American Media Audit Association (AAM) data by the relevant research center, the circulation of newspapers rebounded slightly in 2013, but in 2014, the circulation of both weekday and Sunday newspapers fell by 3% year-on-year.

The decline in the circulation of weekday newspapers involves almost all types of newspapers. Among them, the circulation of weekday newspapers in the first camp (with an average circulation of more than 500,000) fell by 4% in 2014, and the circulation of newspapers in the first camp declined on Sundays. Slightly better than other newspapers.

Although the digital transformation of newspapers talks a lot, from the data, readers' reading experience of most newspapers still stays on the printed matter.

Nielsen’s past surveys show that before the Toutiao app emerged, 56% of readers in the U.S. newspaper readers read only paper newspapers, 11% of readers read both on desktop or laptop computers, and 5% of readers also read on mobile. For newspapers, another 11% of readers also read through paper, desktop or laptop computers, and mobile terminals.

Generally speaking, more than 80% of the readers of newspapers in the United States will read printed newspapers, at least from time to time. Only 5% of readers only read newspapers through mobile devices. Among them, readers who are most inclined to read printed newspapers. Generally, they are white people with a higher level of education or income.

However, it is the general trend for readers to start moving to the mobile terminal. Take the newly acquired "New York Times" as an example. The number of mobile readers greatly exceeds the circulation of paper newspapers.

In the past few months, the "New York Times" has an average daily circulation of less than 650,000, but the New York Times website and related apps attracted 55 million unique visitors in January this year, and most of its paid distribution comes from digital channels. , There are about 1.4 million paying users. This number has risen to 2 million after the "New York Times" independent client is embedded in the headline app. This fee has greatly alleviated the high printing cost and the loss caused by the weakening of advertising.

The general trend is irreversible. Yang Cheng dare not ignore the gloom behind it because of the short-term victory and glory. The rise of Toutiao app conceals the newspaper company. If the hidden worries are not resolved, cancer will occur sooner or later, and the entire group will eventually be affected.

I don't know how Eddie's layoff plan is going.

When Yang Cheng was meditating, he didn't even hear the footsteps behind. Ryze hesitated for a moment, and didn't dare to interrupt the thinking of the big boss, so as not to delay the big plan of hundreds of millions and billions.

Fortunately, Yang Cheng didn't mean to be a philosopher, so he buried the worries in his heart, turned his head, and suddenly found that there was someone standing in front of him. Did Confucius or other old people say that people were scary?

Yang Cheng almost kicked it out and shouted angrily, "Damn it, Ryze, why didn't you say a word when you came?"

Ryz scratched his head and pitifully defended, "Boss, don't I want to disturb you?"

Yang Cheng glared at him angrily, "shit, I was scared to death without being disturbed by you. Also, can't you stand farther? Must be so close, I turned my head and saw you A big face, are you afraid that I will have nightmares at night?"

Ryze grinned aggrievedly and stopped talking. Everything was wrong at this time. Who made Yang Cheng the big boss.

Susu came in to deliver coffee, alleviating their embarrassment. Yang Cheng stretched out her hand to signal Ryze to sit casually, leaning on the back of the sofa with her coffee, sipped and said, "Susu should have told you? I want to buy Mediterranean The club and the Banyan Tree Hotel Group will then use this as the core to form a new tourism group."

Ritz pushed the glasses, "I know the boss, I will set up a negotiation team to go to Paris and Singapore as soon as possible to negotiate with the board of directors. I heard about Club Med and heard that they are actively negotiating with overseas capital recently. Joining the bidding is naturally happy, but I don’t know much about Banyan Tree Hotel. I only know that it was founded by a group of Singaporean Chinese couples. This seems to be the only property under their name. Will it be sold?"

Yang Cheng put down the coffee cup, "Send someone to talk about it first. If I don't want to sell it, there are other ways. In short, I am bound to win these two. The tourism market is a big cake. It's hard not to go in and get a share. ."

Ritz agrees, "At present, whether it is Western capital or capital from the mysterious east, everyone is stepping up to reduce the burden of assets. Asset-light operation is the current mainstream trend, and the tourism market is naturally the most eye-catching asset-light strategy. The field of ~www.wuxiaspot.com~ before the hot money does not react, we grab the first field, as long as we can grab one of them, we will be able to make a lot of money in the future."

Yang Cheng heard the words, nodded, and shook his head again, "Your ideas coincide with me, but your ambitions are a bit small. With our advantages in capital and media, why just take the first ring? Why not build What about an entire ecological chain?"

"Ecological chain? This~" Ritz did not dare to think about it, knowing that the global tourism market exceeds trillions of dollars! Even if it only occupies one-third of the part of accommodation, it is a basic market of more than ten billion US dollars. This is amazing enough. I did not expect that Yang Orange would try to seize the entire ecological chain, from travel agencies to transportation to accommodation. , The investment layout is not what their family plays.

"You are misunderstood. The ecological chain is large or small. It is enough for us to do our own work. The larger market is indeed not for our family, but we can seek cooperation appropriately. Those with potential should invest in shares. After all, It can make money." Yang Cheng couldn't help but laugh when seeing Ritz's unbelievable shock.

Ryze nodded with a wry smile, "I know the boss. In the next stage, our main goal in the stock market is travel-related stocks."

"Yeah, it’s good if you know how to make your own arrangements. I only look at the results." Yang Cheng waved his hand and started shaking his hand at the shopkeeper, then he paused and said, "Also, don’t all biotech stocks. Give up, Allen’s analysis makes sense. We don’t make quick money, but others do it. It’s also good to get some pocket money and give employees bonuses.”

Yang Cheng is now a brave, earning everything. In a good time, he can make money all the time. When he earns enough, it is time for him to retire and enjoy life.