Inherit For Three Thousand Years

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The most fascinating thing about this cosmic starry sky map is that it realizes the time display function, calendar indication function and moon phase function in the interlaced transformation of the blue sky, Sirius and the moon.

In appearance, the 38 long trapezoidal diamonds inlaid on the platinum bezel further set off the brilliance of the starry sky, and the interior is equipped with a Cal.240LUCLC automatic movement.

This is not just a watch, but a mysterious universe.

Qin Hang's favorite colors are green and blue, especially blue watches.

For a large number of men, when choosing a watch, the beautiful blue is more attractive and more touching than other colors.

We were bathed in blue skies and had gotten used to the blue overhead. And the dazzling blue world in the watch, that touch of blue, some are deep, some are pure, some are fresh, and that small square inch always makes us appreciate and stay more nostalgic when we inquire about time. The sky is not blue every day, but wearing a blue watch, you can always have your own blue space.

Tan Hang's eyes were fascinated, and he took out the men's watch from the watch box. After appreciating it carefully, he put the watch back into the box fondly, "This luxurious super The complex function chronograph series watch has always been my favorite, but the price is too expensive, and I can only appreciate it in the picture. Nie, I like this watch very much, and it cost you a lot.”

"Cousin, as long as you like it, this pair of watches was decided by Xiao Yao and I after a long time of selection."

Xin Lan also praised: "It's so beautiful! I never dreamed that one day I would wear such a luxurious watch, sister, the watch you gave me has fulfilled one of my dreams."

The middle-aged woman who spoke in Xin Lan's mother's ear before saw this pair of luxurious watches, her eyes showed a look of envy, "Your daughter is really blessed, it is difficult for such a good object to hold a lantern." Look for it. This is an engagement, and the gift I received is already worth 15 million, so I really don’t have to worry about eating and drinking in the future.”

"Our family, Lanlan, has a better vision than me. In this regard, I am really not as good as my children. When children grow up, they each have their own destiny. As parents, we can't control it even if we want to. I won't worry about it in the future. . " Although Xin Lan's mother spoke modestly, she was flattered in her heart.

The meals of Xunweizhai are all exquisite. At least half of the guests who came here today tasted the meals of Xunweizhai for the first time, and all of them ate to their heart's content.

There are so many distinguished guests at the engagement banquet this time,

Not only the Qin family has a lot of face, but even the Xin family also thinks they have a lot of face. In particular, the presence of Min Zhengliang, Lin Jinsong, Mi Qianshan, and Qiu Shangsong, a genius doctor, directly raised the bar of today's wedding banquet.

Starting today, Tan Hang's status in the eyes of his parents-in-law has undergone a drastic change, and he is no longer the transparent person he used to be.

There is still one month before the official release of Zou Xingxing's "The Mermaid Princess", and the publicity department of Huaying Entertainment has already launched an intensive publicity bombardment.

Huaying Entertainment was once the number one film and television production and distribution company in China. Although it has declined now, the ability of the publicity and distribution department is still very strong.

Especially under Xiao Yao's personal intervention, the publicity work of "The Mermaid Princess" this time is not only vigorous, but also very effective.

This time the publicity and distribution work is carried out from four aspects.

The first is sentimental marketing.

The promotion poster of "The Mermaid Princess" at the bus station has only a piece of white paper with only a few big red letters on it. Except for Zou Xingxing's "The Mermaid Princess", which is the release date, there are no other patterns . Such a concise poster has never been seen before.

But with the words "Zou Xingxing" on it, the promotional strength of this poster is enough.

The name Zou Xingxing is enough to make people interested in walking into the cinema to watch movies, because Zou Xingxing himself is a super ip.

When it comes to action movies, many people may think of Jie Ge and Long Ge, but when it comes to comedy, everyone may only think of Zou Xingxing. To be honest, Zou Xingxing represents the movie-watching feelings of people spanning several generations.

Of course, the emotional marketing of the film is not as low-end as "we all owe Master Xing a movie ticket". All the marketing of "The Mermaid Princess" points to what Zou Xingxing once brought to me.

For example, "The Mermaid" invited Ms. Mo and Chu Liuxiang, who are also remembered by the same generation, to sing a retro promotional song, which is based on the consideration of awakening feelings. Including the production of three countdown videos, the content is also based on the classic comedies of Master Xing, which are all familiar works.

In addition to borrowing old movies to speak new words, relevant departments of Huaying Entertainment also cooperated with Weibo to launch "Zou Xingxing of a Generation". Several main actors in the movie also wrote stories about Zou Xingxing.

Not only limited to online, after negotiation, Master Xing agreed to do roadshows in 20 cities for the promotion of "Mermaid Princess". With Master Xing's influence, every time he arrives in a city, the local media and movie fans will definitely be detonated. It is very rare that people of different ages are the audience of Master Xing. How to awaken their enthusiasm for watching movies is the focus of marketing-not the relationship between production and watching movies, but the warmth and growth of each other.

The second focus is hunger marketing.

The marketing activities of "The Mermaid Princess" can be traced back to the star girl's audition. From the filming to the release, the promotion has not been interrupted.

After Huaying Entertainment announced that the release date will be on January 16th, three trailers will be released immediately. Afterwards, more than 100 theme posters and countdown videos were launched successively through various channels, and "Mermaid Princess" can be said to have whetted the appetite of fans.

Moreover, unlike ordinary movies, "The Mermaid" did not set up any advance viewing venues before its release, including screening venues, premiere venues, media venues, industry venues, and film critic venues, none of which were available. This undoubtedly casts a veil of mystery on the movie. Through these marketing methods, "Mermaid Princess" accumulates fans' urgent emotions little by little, so that it is expected to be released and transformed into consumption power after the movie is released.

In terms of channel integrated marketing, Huaying Entertainment's publicity and distribution department has also made great efforts.

The most worth mentioning is the integrated marketing method of different channels of "Mermaid Princess".

With the development of the mobile Internet, the vast majority of people buy tickets through ticketing clients. Channels such as Maoyan and Guevara in the production unit have begun to show their talents since the pre-sale, including movie push and various movie viewing activities. , At the same time, third-party payment platforms and major banks have also successively launched various special promotions, which contributed a lot to the box office of "Mermaid Princess".

The intensity of offline promotion is no less than that of online. Whether it is publicity advertisements at bus stations, subway stations or airports, or various movie ticket delivery activities in conjunction with offline merchants, it has played an important role in the promotion of "The Mermaid Princess". Extremely effective boost.

It can be said that as long as it is a crowded public place, you can basically find the figure of "The Mermaid Princess".

In addition, in order to cater to the tastes of young people, through a series of activities such as Zou Xingxing's entry into Station A, "Mermaid Princess" also launched a wave of upsurge about the second creation of "Mermaid Princess", through the promotion of these fan works , "Mermaid Princess" became the number one topic with more than 1.2 billion views, and among the fans of the Weibo Mermaid Princess account, the post-95s and post-90s fans accounted for 38.09% and 34.48% respectively.

Through these marketing methods, "The Mermaid Princess" has successfully attracted the attention of the main movie-watching groups of the post-90s and post-95s.

Content marketing cannot be ignored either.

Back to the basics, no matter how ingenious the marketing means, if the quality of the film itself is not up to standard, then the audience will definitely feel that they have been cheated, and the result may only be condemnation.

As a comedy, "The Mermaid Princess" not only has the ecstasy of Zou's nonsensical humor, but also implies a deep thinking about humanities and environmental protection issues. It has a warning fable style and makes people think deeply.

Huaying Entertainment has placed a big bet on this movie, and the guaranteed box office of 1.5 billion is extremely risky.

Once the box office of this movie fails to meet expectations, then Huaying Entertainment is likely to suffer a setback. The film and television series produced in the past few years have hit the street continuously, and Huaying Entertainment can no longer withstand such a big storm.

For Huaying Entertainment, although the announcement of "Princess Mermaid" this time is not a matter of life and death, it is not far behind. Squeezed to the limit.

The day finally arrived on January 16, and "The Mermaid Princess" was officially released.

How was the box office on Day 1? Not only all the staff of Huaying Entertainment are paying attention, but also the national media are paying attention.

Although Xiao Yao has absolute confidence in the movie's box office, he still came to the company early in the morning, hoping to see the movie's box office as soon as possible.

Xiao Yao has confidence in his heart, and with the blessing of talismans, he can still sit on the Diaoyutai in the office, but Jin Haidong, the CEO of Huaying Entertainment, is not as confident as he is.

After Jin Haidong came to the company, he did not go back to his office, but counted the box office with the staff.

The box office of all cooperative units is counted together, and the total amount is 310 million!

After seeing this number, Jin Haidong couldn't believe it. His first thought was to suspect that the statistics of this number were wrong.

The staff counted again, and the figure was the same as before, still 310 million.

Although Jin Haidong is a calm and composed person, after seeing this number, he still couldn't help being ecstatic in his heart.

He had also optimistically estimated the box office on the first day of the film, but he only dared to guess the highest box office of 200 million or 310 million on the first day, which he never even dreamed of.

Jin Haidong picked up the statistical report of the box office on the first day, his right hand even trembled slightly.

This number has already broken a series of records in the box office of Huaguo movies. It broke 300 million on the first day. The box office of this movie is really crazy!

The box office on the first day has already exceeded the 300 million mark. He can no longer predict the final box office of the film, but he believes that even if there is an accident, at least the 1.5 billion box office guarantee will definitely be able to break through, or even 2 billion No problem.

In order to win the distribution contract of this film, the boss accepted the harsh conditions of a 1.5 billion box office guarantee, which is not a small bet. These days, Jin Haidong has been worried all the time, and finally calmed down.

The first person to share this good news is naturally the boss.

When Xiao Yao saw Jin Haidong walk in with a bright smile on his face, he knew that things were stable.

"Let me guess how much the box office was on the first day? It should have broken through 300 million, right?" Without waiting for Jin Haidong to report, Xiao Yao directly guessed.

"Boss, is your goal too high? Why are you so sure that you can break through 300 million yuan on the first day?" Jin Haidong had to sigh, his young boss is really big-hearted.

"I have confidence in Zou Xingxing, and I also have confidence in the quality of this movie." Xiao Yao's unhurried attitude made Jin Haidong feel that his self-cultivation is still not enough.

"Boss, your prediction is indeed accurate. The box office on the first day was 310 million. This is the statistical report. Please take a look at it."

After Xiao Yao finished the report, he looked very calm on the surface, but in fact he was also happy in his heart.

Breaking 300 million on the first day is just his optimistic estimate, and his confidence is actually not that great. His prediction for the box office on the first day was a minimum of 200 million and a maximum of 300 million, but the current result is higher than his highest prediction. Of course, he couldn't be more satisfied with such a result.

It was not Jin Haidong who was most shocked by the box office figures on the first day, but the major media.

The box office of "The Mermaid Princess" exceeded 300 million on the first day, breaking a series of box office records for Huaguo movies. The major media reported this shocking news from different angles.

Then "The Mermaid" broke 1 billion in 84 hours like a box office harvester, broke 2 billion in 8 days, and broke the box office record for Chinese film and television previously set by "Monster Hunt" in 10 days.

With the rapid rise of the box office, the stock price of Huaying Entertainment is also rising steadily.

This is exactly what Xiao Yao hopes to see. He believes that by the time the film is released, the stock value of Huaying Entertainment will inevitably reach a new high.

Xiao Yao's wish was not extravagant. When the film "The Mermaid Princess" was released, the market value of Huaying Entertainment, stimulated by a series of good news, had soared to 23.6 billion yuan.

Compared with the direct benefits gained from the movie "The Mermaid Princess", the growth of Huaying Entertainment's market value is the most important thing to Xiao Yao.

The final box office of the movie "The Mermaid Princess" was 3.8 billion yuan. Because the final box office was too high, it was not the production company that made the most profit from this movie, but the distribution company Huaying Entertainment.

In the distribution agreement signed by Zou Xingxing and Huaying Entertainment at the beginning, the distribution agency fee was 12% for the part with a box office of less than 1.5 billion; The star party gets the remaining 30%.

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