Injuries in basketball only make me stronger
Chapter 36 Two Contracts
A little while ago, Lian Feng, accompanied by Zhuomei, went to Philadelphia to sign a 1+1 short-term contract with a total value of $700,000.
What does one plus one mean? It means that in the first year, the team must fulfill its contractual obligations, but in the second year, either the team chooses whether to renew, or the player chooses whether to renew. The former is called a team option, and the latter is called
Player options.
As for the 1+1 two-year contract provided by 76, the second year is of course a team option.
Unlike LeBron's later 1+1 contract with the Cavaliers, it is rare for a second-round pick to get a contract of more than one year. How can he have the right to choose player options?
This means that the team can fire Lien Feng at any time in the second year, but they can also let him play for two years, and he cannot refuse.
When second-round picks sign, unlike first-round picks, there are no clear restrictions. In theory, the contract can be adjusted arbitrarily without violating relevant regulations. But second-round picks often expect that the longer the better, even if
The next one or two years are team options.
On the one hand, new players need more time to prove themselves; on the other hand, unlike first-round picks, they have huge unemployment pressure.
Too many second-round picks sign short-term contracts with a one-day salary, are cut, and then disappear.
But there is also a hidden benefit of signing a short-term contract for a second-round pick, that is, if he is really capable, then after paying off his worth, he can break out of the shackles of the original contract as soon as possible and sign a larger contract. For example, General No. 0 Arenas was
A second-round pick, he showed his worth early and successfully escaped poverty in the third year.
For Lian Feng, a two-year contract is actually better.
The first aspect is that he believes in his own strength (system^_^) and he will definitely be able to achieve his worth in the short term!
Secondly, he has not forgotten the original intention of coming here...to be teammates with AI at the end of its peak period! But according to the development of history, AI will be traded out next year if nothing unexpected happens. Then he will continue to stay here.
Lost its initial meaning.
Maybe... I will make more friends here, such as Brother No. 1, who is recognized as having high emotional intelligence, but at least for now, they are not enough to support me to stay.
Lian Feng hopes to give his career a little more uncertainty.
Although Zhuomei felt that Lian Feng's decision was not in line with the profit-maximizing option, she respected his decision.
…
Let’s talk about the next thing.
A few days before the announcement of the 76ers' pre-season team training, Lian Feng signed a contract with an unknown sports brand.
Anta.
At this time, Anta is not the No. 1 sports brand in China and the No. 3 sports brand in the world, which is expected to overthrow Adidas in the future. It is just a low-end domestic sports brand.
In fact, Zhuomei was a little confused.
"It... well, do you like this brand? Our suggestion is to wait until it shows up in the NBA before talking about endorsements... It seems too cheap... If you perform well,
We have the opportunity to help you sign contracts with big brands like Nike and Adidas."
Of course Lian Feng would not tell her that Anta, which is now very cheap in her eyes, will expand at an incredible speed in the next 10 years.
According to CAA's operating model, Lien Feng actually does not have to intervene in business matters at all.
Zhuomei said: "According to our model, once players join CAA, their business interests and exposure will continue to increase. In addition to representing athletes, CAA also provides services in franchises, commemorative sales, speeches, charity, computer games, etc.
In this way, we can maximize the interests of athletes.”
"What we originally planned was to take advantage of your first game and run it well. If you perform well, you can provide bargaining chips for big brands to sign contracts. If you don't perform well, it doesn't matter. We will also find a way.
Eliminate negative effects.”
"A big brand like Nike is what you should aim for!"
Lian Feng did not respond to Zhuomei's words. He smiled and shook his head: "In this matter, you can just help me handle the specific matters of the contract."
Zhuomei had no choice but to agree.
Recall the details.
Of course, it was Lian Feng who was approached by Anta on his own initiative.
In fact, although Lian Feng only entered the NBA as a second-round pick at this time, major Chinese sports magazines and the NBA Pioneer have already reported on this matter.
He hasn't played a single game, the second-round pick, even if his physical test data is amazing, no brand has taken the initiative to contact Lian Feng for a long time.
Choosing a spokesperson is a very important matter, and can even rise to a strategic level. All major domestic brands are waiting and watching.
At this time, only Anta took the gamble with full sincerity.
Anta showed great sincerity in the contract, but it also showed the courage and wisdom of the relevant decision-makers.
The reason for sincerity and courage is that Anta was able to offer a three-year endorsement contract of NT$4 million when Lian Feng had no reputation at all. Although the amount may not seem large, you must know that with Lian Feng's current fame, this is completely
It's gambling!
And wisdom is because of...a clause in the contract, that is, because of this clause, Lian Feng made up his mind to sign this contract.
In addition to the relevant incentive regulations, the terms of the contract also include a clause to the effect: "If we can win the Rookie of the Year award in our rookie year, Anta will create a sub-brand in Lian Feng's name. Lian Feng will own 30% of this brand for life."
Dividends from sales profits.”
Of course, Anta also has reservations about this clause. The contract only stipulates his dividend rights, but does not stipulate the annual resource investment in this brand.
If Lian Feng fails to match his worth in the next step, Anta will not waste resources on this brand, so there will not be much loss.
On the contrary, if Lian Feng gets better and better, Anta's investment in the "Lian Feng" sub-brand will naturally continue to increase... maybe one day...
Seeing this clause, Lian Feng couldn't help but think of Jordan and AJ.
While Zhuo Mei was still thinking about the contract, Lian Feng laughed.
"Do you know Jordan and Nike?"
"Ah? You...are talking nonsense."
"In 1985, Jordan was a rookie and Nike was a small brand on the verge of bankruptcy."
"This year, Nike made a big bet on Jordan, and later founded AJ under Jordan's name. You know the subsequent story, Jordan won two three consecutive championships."
"And AJ...well, what is the market value of AJ now?"
"Also...how much dividends does Jordan get from Nike every year? Tens of millions or hundreds of millions? That's US dollars!"
Zhuomei looked at Lian Feng blankly.
This guy... seems to glow when he is confident, but I didn't expect that he was so confident!
That story... was he comparing himself to Jordan?
Jordan and Nike achieve mutual success.
The success of both of them cannot be copied. Because in this era, it is simply impossible to find a player who has the potential to reach the heights of Jordan, and it is impossible to find a sports brand that has the potential to reach the heights of Nike.
Anta?
Lian Feng?
One is a domestic low-end and cheap sports brand.
One is a second-round pick who hasn't played in a game.
Zhuomei thought this was really crazy. One dared to make a bet, and the other dared to accept the move.
But looking at Lian Feng's strong self-confidence, why did she feel... wasn't he joking?
————————
To respond to some doubts, can a Chinese genius with huge attention be at least comparable to Zhou Qi? Isn’t he worthy of a contract worth more than 100,000 US dollars a year? Let me list a set of data for you to compare.
Hyjens, ESPN player ranking: No. 278. 2013-2014 season data: 2.2 points, 3.6 rebounds and 0.6 assists in 45 games. Jordan era endorsement amount in China: US$300,000+.
Udonis Haslem, 2.6 points, 4 rebounds, 0.6 assists, Li Ning endorsement: 200,000 US dollars +
Love, there are no clear product usage terms in the contract. In other words, Love can wear other brands of sneakers while playing in the NBA. The spokesperson of 361 Degrees wears Nike to play, and the endorsement fee is: 2 million US dollars.
Therefore, a future star with a historical level of physical fitness in China will definitely receive far more attention than someone like Hayjens. Even if Anta gets hundreds of thousands of dollars a year, it is half of what Hayjens does.
Are you not qualified to gamble even a small amount of money?
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