Injuries in basketball only make me stronger

Chapter 66 Fengying

Lian Feng did not expect that Anta would make a fatal mistake.

That is, Anta's contract did not stipulate the terms of wearing sneakers. In fact, this mistake was not that Anta and his family were overturned. Later 361 Degrees spokesperson Love received an endorsement fee of 8 million US dollars, but wore Nike sneakers.

Playing basketball is a huge joke.

After all, there is no experience.

The flaw in the contract was told to him by CAA.

It is worth mentioning that Zhuomei was arranged to work with a great Chinese director because of her outstanding performance in the previous Lian Feng affairs.

CAA was very excited and said that because of this mistake in the contract, it could help Lian Feng sign more contracts to maximize profits.

CAA's fees are very low. The fee for Lien Feng is only 1%, while the NBA generally charges 3% or even 4%. So they hope to create benefits in more places. Of course, Lien Feng is not the only player whose success lies in

Experience has helped CAA begin to fully extend its tentacles to the NBA. The number one star they are currently recruiting is James.

The biggest contracts that Lian Feng has recently signed are with Nike and Adidas.

Lian Feng was naturally hesitant about these two brands, but he still patiently listened to their suggestions.

You must know that these big sports brand sneakers do not only have signature sneaker contracts, but also have many small contracts provided to ordinary players.

Many people have small contracts with Nike worth tens of thousands or hundreds of thousands of dollars. These contracts are not very publicized, and the content is usually to wear Nike to play. Antetokounmpo fell into this type before launching his own signature shoes, and there are some that we

Well-known players such as Chai Dan Green, A Lian, and Xiao Ding are all players who signed small contracts with Nike.

The one who approached Lian Feng was this kind of small contract.

Although Lian Feng was reluctant, he still met with a person in charge of Nike under the arrangement of his agent.

Nike stated that it could provide Lian Feng with a contract worth US$2 million, which would also come with a generous incentive mechanism.

Naturally, only CAA knows the contents of Lian Feng's contract, but in order to help Lian Feng maximize his profits, they will naturally find every loophole they can exploit, even if it makes Anta sick. Lian Feng doesn't blame them, because in general

, CAA is helping itself to benefit.

But of course he himself was very resistant.

After thinking about it, Lian Feng shook his head and said, "I'm really sorry, I can't accept it."

Nike was obviously not happy, but still asked politely: "Can you tell us why? I think we have given enough sincerity! In fact, although you have potential, it is just potential."

Lian Feng said: "Actually, I already have a sneaker contract."

"Is that Anta right? I heard that the contract they give you is for several years and hundreds of thousands of dollars? In fact, if you sign our contract, even if you breach the contract, you can easily pay the penalty."

At this moment, Lian Feng felt the naked arrogance of the other party. In their understanding, integrity was worthless in the face of monetary interests.

Lian Feng shook his head firmly: "I'm really sorry. Since I have signed the contract, I must fulfill the spirit of the contract. In the future, I will have my own Anta signature sneakers, and I will wear them to play on the court! This is in the bones of us Chinese people

sense of integrity.”

Lian Feng's words aroused the rejection of the other party, and the negotiation ended on bad terms.

Afterwards, the manager ridiculed Lian Feng's decision in front of the media. He said: "I really can't understand that this rookie turned down a contract with Nike because of a small workshop brand that I have never heard of. I doubt his

The brain is full of mush!"

Many years ago, Nike was a small factory on the verge of bankruptcy, and Adidas treated Jordan arrogantly. Finally, Jordan chose to join forces with Nike, starting two legends.

Although the situation at this time is different from many years ago, the arrogance of big brands is exactly the same.

The dragon slayer eventually becomes the evil dragon.

Lian Feng didn't care at all about this.

Although CAA is a little helpless, it can only respect Lien Feng's decision and can only continue to explore business cooperation for him through other channels.

Unexpectedly, the news that Lian Feng refused to maintain Nike's integrity soon spread back to China, causing an uproar.

At this time, Anta had not yet been launched on the market, and its popularity was limited to small counties in the 18th tier across the country. It gave people the impression that it was not even a mid-range sports product, but because of this news, it suddenly became widely spread and passive.

Completed a very effective marketing.

Immediately, Anta made a shocking decision.

Anta's CEO immediately flew to the United States, met with Lian Feng, and brought an upgraded contract.

This contract not only improved many detailed terms and reward mechanisms, but also became worth 6 million US dollars a year!

The term is 10 years.

In addition, the previously agreed exclusive brand created for Lian Feng when he won the Rookie of the Year was cancelled.

Change to execute immediately.

This sub-brand is modeled after Nike and AJ and named "Fengying". However, due to insufficient funds, the project will be formally established after listing.

With such favorable conditions, it can be said that Anta will rely on Lianfeng for their rise and fall in the next ten years!

When this news came back to China, everyone was shocked.

Some business newspapers began to analyze Anta’s decision-making.

""AJ" and Jordan VS "Fengying" and Lienfeng - Can China Flyer and Anta replicate the business miracle of Jordan and Nike? "

The article demonstrates through a large number of data models that the model is feasible, but the height that restricts the brand's "front shadow" is the height of Lian Feng.

Compared with Jordan, Lien Feng also has his advantages. As the second Chinese who is expected to succeed in the NBA, his attention determines the huge market in China.

Even if Lian Feng's status is only equal to that of Yao Ming, Anta will make money. And if Lian Feng can really achieve a status comparable to Jordan's in the NBA... there is no doubt that Anta will definitely be able to aspire to the top spot among sports brands within ten years.

Taking advantage of these two waves of strong "advertising", Anta launched its listing plan in advance. It even diluted the low-end impression in the eyes of Chinese people to a certain extent. You must know that according to normal historical development, it was not until Anta acquired Fila that Anta truly broke away.

A low-end impression in the eyes of ordinary people.

But is it really possible for Lian Feng to reach the heights of Jordan?

If you just look at the statistics of his first show, he is even better than Jordan!

Business is gambling.

Lian Feng is qualified to let Anta make this bet!

…

Of course, everything about Anta in China is a follow-up. After Lian Feng signed the contract with Anta, he immediately devoted himself to training.

Just shooting.

After all, the ribs are not healed yet.

Lien Feng's basic shooting percentage still comes from his own shooting, and the two skills only ensure that he can be more stable.

However, Lien Feng's shooting is not bad to begin with.

He practiced shooting from all directions in the mid-range.