Interstellar Energy Tycoon

How to shoot the recruitment advertisement of Xingyuan Group?

It also requires the effect of promoting corporate culture?

How to do this?

Li Xingyang first spent half a day writing a content copy of 5,000 words and a shooting plan of tens of thousands of words.

As for the soundtrack, he prepared three BGMs with an epic feel that can shock the soul, which emptied out all the inventory in his belly, and it would be impossible to make this kind of music in the future.

September 12.

The Personnel Department invited the most professional promotional film shooting team in China. The director of the team, Ren Tao, is a thin middle-aged man with more than 20 years of work experience and has produced countless classic works. Very famous, if it weren't for the fact that Xingyuan Group's name was bigger, and the girls in the team were very eager to cooperate with Sun Prince Li Xingyang, if they didn't agree, they would have to resign, etc., to face these threats.

In addition, the reward of 50 million from Xingyuan Group is quite sufficient.

Ren Tao still made a compromise.

When I came to the Xingyuan Group headquarters, the meeting room, and discussed the specific shooting details, I learned that the copywriting, lens design, starring role, soundtrack, etc. of the advertising film were all covered by the boss Li Xingyang. Get the best results.

Ren Tao was immediately unhappy.

Because it is disrespectful to him as a director.

As a director, he has his own ideas, has very mature experience, and knows how to shoot the most perfect work, instead of acting as a thoughtless tool person to execute the shooting process. This is unacceptable and unnecessary for him. Invite him to come over, and anyone else will do the filming.

"I'm sorry, if this is the case, I can't accept this project, and I can't shoot according to the layman's requirements."

Ren Tao pushed the copywriting and plan in front of him to the opposite side, shaking his head with an ugly face.

"Director Ren, how about you review the copywriting and planning proposal first? This is written by Mr. Li himself, and we all think it is very good." Lu Xiaoyan persuaded.

"You don't need to look at it. Mr. Li of your company is a genius in the technology industry, which is admirable, but in the field of culture and entertainment, it still depends on professional ability. If you want to cross borders, you can just find a small director to toss around, but don't cross borders. To my head, this is a great disrespect to me!"

Ren Tao's face was livid, and he stood up and was about to leave.

"Director Ren, can you listen to what I have to say before considering whether to leave?"

At this moment, Li Xingyang appeared at the door. He happened to see this scene, so he folded his arms and said to him.

"Speak, Mr. Li." Ren Tao made a gesture to give the young man a face.

"Director Ren, if you are dissatisfied and want to leave, it doesn't matter. No one will stop you. However, I still suggest that you read the planning proposal and copywriting before refusing. If you don't even read it, wait until the commercial is shot and it will suddenly become popular. , It is reported in the industry that Director Ren rejected this project again. Do you think it is your personal reputation that has suffered the greatest loss, or the Xingyuan Group? Of course you can also dismiss it, but since I started my business, Li Xingyang, no matter what field I have, I have never failed But, Director Ren wants to bet on me failing once?"

Li Xingyang said lightly.

"I……"

Ren Tao frowned, and suddenly became entangled. He still knew a little about Li Xingyang. The female employees in the team were chatting about it every day. It was impossible for him not to understand, but for another boss, he would not hesitate. He failed to bet on the other party, but he was a little afraid to bet on this President Li.

Because once he loses, he has managed to accumulate decades of reputation in the industry, but it will be completely over.

He has a family and a house and cannot afford the consequences of losing.

"Director Ren, do me a favor by reading the proposal and making a decision after reading it." Seeing his hesitation, Li Xingyang took the initiative to give him a step up.

"Hmph~ If I can't meet my request, I will still refuse to cooperate." Ren Tao said arrogantly.

He sat back on the chair, looked at the content of the plan, and then at the specific copy.

At first he was a little careless and disapproving.

Slowly, his expression became serious.

In the back, he had some kind of emotional resonance, he was so excited that he was trembling all over, and his blood flow accelerated.

"This, the idea of ​​this copywriting is indeed very, very good. Even if it can only produce 40% to 50% of the effect, it is enough to explode the Internet. Mr. Li, thank you for stopping me, otherwise I will really become the laughing stock of the industry. "

Ren Tao's attitude of admitting his mistakes was very good, and he immediately stood up and bowed to apologize.

"Director Ren, listen to these three BGMs, and combine your shooting ability, and then estimate, at least what percentage of the effect can you shoot?" Li Xingyang handed over a pair of wireless bluetooth earphones.

"Okay, let me listen."

Ren Tao put on the earphones and found three background music tracks. The first one was relatively calm and depressing, but it concealed restlessness; the second one was continuous, like a non-stop battle; souls are trembling.

Combined with the scene described in the copywriting.

It is so fit, so perfect.

"Eighty percent, no, ninety percent! I'm sure I can shoot more than 90% of the effect, Mr. Li, please give me this cooperation opportunity! I was wrong just now, I hope you don't mind, if you are still angry, I don't want to reward you Yes, I paid out of my own pocket to help Mr. Li shoot this commercial for free!"

Ren Tao's attitude has completely changed. In order to get this cooperation opportunity, he actually asked for help in the opposite direction. It was a 180° reversal.

"Haha, Director Ren, you won't lose a penny of the fee, but I only have one request, to shoot infinitely close to perfect effects, can you do it?"

"Yes, it must be possible!"

Ren Tao said loudly.

...

On September 15, the filming team was formed.

The next specific shooting work.

In the past few days, we mainly shot indoor scenes and some ordinary scenes, which were not too difficult. The main question was whether Li Xingyang, the leading actor, could show the mental outlook of contemporary young people?

Facts have proved that Li Xingyang is a genius in acting, no matter what kind of emotions he can easily show on his face.

For example, the pain and confusion, pessimism and despair of contemporary young people.

For example, the helplessness and sadness when encountering setbacks made the girls in the filming team couldn't help sobbing and crying, feeling very distressed. They didn't expect their Sun Prince to have such a side.

Even making Li Xingyang cry could be performed within five seconds, it's not a crime to act like a man crying.

"Genius, an acting genius who is rare in a hundred years, it is a waste to start a company and become the boss. If Mr. Li becomes an actor in the entertainment industry, within three years, he will definitely win the best actor trophy."

After shooting again and again, the director Ren Tao, who really couldn't find any flaws, sighed.

...

Starts on September 20th.

It's an outdoor scene.

In order to get the best results, the filming team used more than 50 DJI drones to miss every corner and every shot.

On the other hand, the technical team of Xingyuan Group is also at the Longqiu launch site (this is a launch site covering an area of ​​more than 300 acres approved by the municipal government, dedicated to Xingyuan Group, and it will also be able to carry out the launch of aerospace transport aircraft in the future. task), simultaneously launched multiple airborne relays, and ascended to an altitude of 30,000 meters.

Then—

A beam of light shot down.

Sometimes it is a vertical angle, sometimes it is oblique, but most of them are oblique light.

The colors are varied.

There are red, green, purple, orange and so on.

Sometimes multiple beams of light will be shot at the same time and arranged in a certain formation, such as a line formation, a circular cage formation, a wild goose formation, a star formation and so on.

The most shocking thing is that rainbow beam of light, which contains seven kinds of light: red, orange, yellow, green, blue, blue, and purple. bridge.

"This this……"

At ten o'clock in the morning on the 25th, Yang Jingyue, an ordinary office worker who works in the Longhu CBD, saw the rainbow bridge passing between two high-rise buildings. He stood still and stopped, forgetting that he was late for work. , I will definitely have my salary deducted today; I forgot my girlfriend who scolded him every day for being useless and was arguing to break up with him; I also forgot my goal of buying a house and a car in Suhong City and staying here. oath of the city.

In his eyes, there was only that seven-color beam of light.

Two lines of tears fell down.

I just want to engrave this dreamlike scene in my mind forever, not missing a second until it suddenly disappears.

"It's like a dream."

"It turns out that this world is actually so beautiful and splendid."

"Compared to it, a job worth tens of thousands of dollars a month is not important anymore, girlfriend is not important anymore, and those unrealistic dreams seem to be not important anymore."

"What I need more is perhaps this beam of light that can illuminate me!"

Yang Jingyue wiped the corners of his eyes. After the rainbow beam of light disappeared, he took off his suit jacket, loosened his tie, and walked slowly towards the company. But the distance was only a few hundred meters, and he was stunned. After walking for more than two hours, I didn't arrive at the company until twelve o'clock at noon.

Because those pillars of light appeared again.

In addition to the rainbow beams of light, there were other beams of light that continued continuously throughout the morning, making him stop and watch again and again, and there would probably be more in the afternoon.

When he arrived at the company, he explained the reason for being late to the boss. He thought he would be fired, but the boss just asked him to pay attention next time, and did not criticize him severely. Then he stood in front of the French windows and stared at the beams of light in a daze.

It exploded!

The Internet exploded.

Especially those videos, which were shot by passers-by in Suhong City and uploaded to the video platform.

Not only quickly became the top five in the hot search, but countless netizens also discussed it:

"What are you doing? What is Xingyuan Group doing here? Is it playing with light beam special effects?"

"I admit that this is indeed very beautiful and shocking, but does it have any real meaning? What is the purpose of Xingyuan Group doing this?"

"I really want to go and see it, especially the rainbow beam of light. If His Royal Highness stands in front of that beam of light and proposes to me, I will agree without hesitation."

"It's so romantic and beautiful. It must have been specially given to me by my husband. I'm so happy!"

"By the way, if these beams of light are shot down directly and shine on some people, won't it cause harm? I saw many people running over and reaching out to touch the beam of light."

"It won't be harmful. These are low-power harmless lights, and it doesn't matter if they hit people."

"I'm convinced. The boss of Xingyuan Group can always come up with some big moves and big scenes. It's true that he can play light energy clearly. It's really brilliant."

"I can't deny that it's really shocking and beautiful. I suddenly feel that the world is much better. Xingyuan Group has really brought us many good memories. I have a good impression of Brother Xing, and I can't say anything about him."

"The Xingyuan Group's announcement stated that these recent beams of light were shot down for the purpose of filming corporate advertisements, and they are harmless to the human body, so there is no need to worry or be afraid."

"Advertisement? So many beams of light are just for shooting an advertisement, so I want to see what kind of advertising effect it will show."

"I'm looking forward to it, I hope this advertisement will come out soon, I want to see it soon!"

"I'm also looking forward to it. That's right. I must be out of my mind. I have such strong curiosity and anticipation for an advertisement. I hope Xingyuan Group will do it quickly. I will definitely watch it!"