Interstellar Industrial Age
Chapter 276, we are actually selling clothes
Zhuhai Xishanju Game Studio, the most famous game studio in China.
It has a history of more than 20 years. With its strong R\u0026D strength and deep understanding of game cultural connotation, graphics, music, etc., Xishanju has produced a total of 11 classic game products, many of which are still talked about by players. , especially the "Jianxia Love" series, which is called the first brand of Chinese games by the media, has strong vitality and appeal in domestic games.
This is a rare conscience game studio. Of course, it is not a company. It is just a studio under Kingsoft that specializes in making games.
All along, the game studio's reputation has not been very loud.
It is neither as loud as the game studios under the Penguin Empire such as Tianmei, Photon, etc., let alone comparable to the internationally renowned game giants such as Blizzard and Nintendo.
However, this game studio has always adhered to the belief that it is to use games to create and deliver happiness, and their vision is also to become a world-class game company.
With more than 20 years of history, the games created are becoming more and more classic, and they are also firmly attractive to a large number of game fans and players. Although they are not well-known, they also have a good reputation in terms of performance.
"Haha~ Big fire~ The game we developed now has more than 700,000 gamers."
Guo Weiwei, the general manager of the virtual game "Wulin", held the latest data and shouted out in the office area with great excitement.
This time, "Wulin" is really popular, completely popular, not only in China, but all over the world.
Of the millions of virtual users around the world, 700,000 people are playing the game "Wulin", among which there are more than 100,000 foreign gamers. The game has received rave reviews and attracted a lot of attention.
Hearing Guo Weiwei's words, the entire office area burst into applause like a tidal wave.
Although everyone already knows that this game is very popular, as long as people with virtual helmets are basically playing this game, the specific data has not come out until today.
Hearing this number, everyone knew that this time, they really succeeded.
The game is on fire, which means that everyone’s hard work has not been in vain, staying up late has not been in vain, and more importantly, everyone is very clear that if this trend continues, when the bonus is issued at the end of the year, everyone will have to count the money and get cramps. .
The games made in the past were not very popular, and everyone's income is not bad. Now the game is popular, and it faces the world. There is no doubt that the next thing that welcomes Xishanju Game Studio will be flowers and countless flowers. banknote.
It seems that he knew that the data would be released today, and Boss Lei, the big boss of Jinshan, also walked in with a smile on his face. He was also full of smiles when he heard Guo Weiwei's words.
Boss Lei is a legendary figure. He once had the opportunity to invest in a certain treasure, but he did not cherish it. He also had the opportunity to invest in a certain penguin, but he also did not cherish it.
It can be said that if he seizes these two opportunities, there is absolutely no problem in becoming the richest man in the world.
Of course, for Boss Lei, missing these two opportunities did not prevent him from becoming a legend. In the field of mobile phones, he has also been very successful.
Jinshan was originally an enterprise that Boss Lei invested casually. It has not brought much income to Boss Lei. It can only be said that it was reluctant and so-so.
Perhaps this is also his memory of the years he has struggled.
But this time, with the popularity of the virtual game "Wulin", Boss Lei's worth is also rising, skyrocketing at an unimaginable speed.
Now people are looking for him every day to discuss cooperation in virtual games. This game is really popular, and it is also seen by many limelight institutions. Every day, various investment institutions from all over the world come to the door. Hope to invest in his Jinshan.
"Everyone has worked hard during this time. This month, I will give everyone a half-year bonus~"
Boss Lei was still very generous, and directly announced that he would give everyone a half-year bonus. Suddenly, the entire office area remembered bursts of cheers.
Coming to Guo Weiwei's office, Boss Lei also began to listen carefully to Guo Weiwei's report on the relevant data of the game "Wulin".
"Boss, as of now, the virtual world has been online for 10 days, and we have more than 700,000 users, including more than 150,000 overseas users."
Guo Weiwei handed a piece of data to Boss Lei and said in detail at the same time.
Boss Lei took the data and looked at it carefully. At first, he really didn't expect that virtual games would be so popular.
It's just a game, and it has absorbed more than 70% of virtual users. He can't understand what this means. It means that as long as the momentum of this game can be maintained, this game will be a golden mountain, a silver mountain, and will Bring wealth to yourself.
"In 10 days, 700,000 game users around the world have brought us more than 700 million Chinese dollars in revenue..."
Guo Weiwei took the financial data and reported it with a smile.
"Wait ~ 700 million Chinese coins?"
Boss Lei paused slightly, and then asked incredulously, "Isn't this number wrong? How can I make money?"
"This number is not wrong. We have checked it again and it is absolutely not wrong."
"Our game implements a point card system or a monthly subscription system, but in this area, our income is not much. The real income is actually selling clothes in the game. We are actually a company that sells clothes, not a game. company.”
Guo Weiwei smiled and nodded, then said jokingly.
"A business that sells clothes?"
When Boss Lei heard this, he was confused and didn't know why.
"I don't actually make much money from selling point cards and monthly subscriptions, but I don't sell equipment in the game. We sell all kinds of clothes. These clothes don't have any attribute bonuses in the game. Its only role is to make game characters look better, prettier, and more stylish."
"Actually, it's a bit like selling skins, except that we sell clothes in the game."
Guo Weiwei explained with a smile, stating the profit model of the game "Wulin", one is a selling point card, and it is not a free game.
Xishanju Game Studio, which has 20 years of game production experience, knows that the most stupid way is to attract players for free and then sell equipment to affect the balance of the game.
The really smart one is Penguin Empire. The game is free to play, but things like skins require money. Selling skins does not affect the balance of the game, but makes the game characters look more cool.
Relying on this trick, the game of Penguin Empire was a great success.
Originally, Guo Weiwei was also prepared to be free, but he didn't have much self-confidence at the beginning, so he also set up a card or a monthly subscription. The price is not expensive, and the person who sold the virtual machine would definitely not care about the money.
The most important way to make money is to learn from the Penguin Empire and sell clothes, shoes, pants, mounts and other peripheral things in the game.
Unexpectedly, the game "Wulin" was a great success. Now there are only 700,000 gamers, and in just 10 days, it has brought 700 million income to Xishanju.
If there are 7 million gamers, then this number must be multiplied by 10, and these 10 days can bring in 7 billion Chinese dollars in revenue.
If on a global scale, this game can have more than 70 million gamers, which means that there may be tens of billions of dollars in revenue every day.
And will it be difficult to achieve the number of 70 million gamers worldwide?
It is not difficult at all. Once the virtual world is fully rolled out, with the current strong attraction, it can easily attract hundreds of millions, even hundreds of millions, 1 billion players. All of this is possible.
Once at that time, how much wealth this game can bring to him, just thinking about it, Boss Lei couldn't help but get excited.
"It's good to sell clothes~"
Boss Lei was full of smiles and couldn't help but exclaim with joy.
"The field of virtual games is really promising. It seems that the focus will be shifted to this field in the future. The mobile phone industry, with the emergence of virtual machines, is destined to be gradually eliminated."
Boss Lei thought carefully in his mind, and soon, he had a new decision.
He saw the huge wealth in the field of virtual world and virtual games. It was just a game, and it was just selling clothes in virtual games.
He can already have a hunch how much wealth this game will bring to him in the future. Once the virtual world becomes popular, billions of users around the world will attract hundreds of millions of gamers casually. This money should not come too easily. .
"Game business that sells clothes~ Interesting!"
Boss Lei couldn't help laughing. He seemed to have grasped the core of virtual games all at once, that is, turning his game business into a clothing business. This description couldn't be more accurate.
"Guo Weiwei, I will inject more capital for you here. I must win more game users and create a better game experience."
PS: Selling clothes and selling skins seems to be the ultimate profit model of the game~
:. :
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