Interstellar Industrial Age
Chapter 45, the good days are over
The world's major car companies have launched crazy all-electric vehicle promotions around the world. After the new electric vehicles solved the three fatal flaws of battery life, battery life and stability, the market's reaction was immediately apparent.
Iceland, which is located in northern Europe, was the first to respond positively. For the beautiful natural environment in Iceland, the Icelandic government officially announced the full implementation of a new automobile environmental protection law in Iceland.
Of course, Iceland is only a small country, and there are not many cars in the whole country, but European and American countries have also launched policies to promote the development of electric vehicles. New policies to promote the development of electric vehicles.
There is no doubt that these policies are promoted by car companies in their respective countries. These car companies have enormous influence in their respective countries. Now is the time to seize the electric vehicle market. are very supportive.
After all, the auto industry is an extremely large industrial chain. There are tens of thousands of auto parts alone. I don’t know how many companies are derived from it. There are many benefits such as stimulating the economy, promoting employment, and increasing taxes.
The global media, various experts, etc. are naturally not to be outdone and welcomed the new electric vehicles. In this era of environmental protection and economy, electric vehicles are environmentally friendly, affordable, and more importantly, in the long run. The economy of China is naturally a big blow.
Under such fierce publicity, the traditional fuel vehicles, which are already in the Red Sea, are even worse.
The headquarters of Huaqi Group in Magic Capital. As one of the two partners of Volkswagen in Huaxia, Huaqi Group has been living a very good life. It relies on the OEM business and the huge market of Huaxia. , that is also eating mouthful of oil.
But in the past few days, Huaqi Group's life seems to be getting worse all of a sudden. In a conference room of the headquarters building, all the CEOs of Huaqi Group are gathered together and are holding an emergency meeting.
"Everyone, look at our sales in the last week. It can be said that we have not sold even a single car this week. Major dealers across the country have stopped taking deliveries from us, and some dealers have even proposed returns. requirements.”
Chen Ping said very seriously to the latest sales data.
As a large-scale enterprise that produces and sells millions of cars a year, it relies on its ability to OEM foreign car brands. In addition to the huge market of Huaxia, Huaqi Group has always had a very good life. No ambition, no thought of being a state-owned brand, and relying on the country's auto policy is also very interesting to become a global top 500 company.
However, the sales situation in the last week has been appalling. No matter which brand of cars it is, the sales are completely stagnant, and the 4S auto shops across the country have not paid and picked up the goods from the group. All of a sudden, the entire Huaqi Group is completely panicked. .
"The situation has been investigated and the world's major car companies are launching brand new pure electric vehicles with very favorable prices and financial subsidies, so the market is currently in a wait-and-see state. Sales are almost completely stagnant, and even newer cars that have only recently been launched can’t sell.”
"Of course, it's not just the brands under our banner. The situation is the same for all auto groups across the country. Sales are completely stagnant, and it is difficult to sell even a single car."
An Guowen, director of marketing and sales in charge of market research, explained his research.
The executives who were also present with his words breathed a sigh of relief, as long as the situation of their own family was not so bad, there would be nothing to say if the whole market was like this.
Anyway, for a large state-owned enterprise like Huaqi Group, when the market is good, the food is full of oil, and when the market is bad, there is no need to worry about the problem of bankruptcy. Such a large group is related to many industries and a huge employment population. They definitely won't sit idly by, these bosses, no matter what, have a very comfortable life anyway.
"I have to make it clear to everyone that major car companies around the world are launching new pure electric vehicles, and Volkswagen and GM, which have cooperated with us, have no intention of continuing to cooperate with us in the field of electric vehicles. "
Chen Ping looked at the expressions of everyone, and felt helpless in his heart. State-owned enterprises and central enterprises are like this. The internal relations are intertwined and very complicated. You may not be able to sit in this conference room, but there must be a relationship behind everyone.
In the past, he could rely on the state-owned enterprise's automobile development policy to live a good life, but now he seems to see the end of the day. In the new electric vehicle field, all the previous partners have no plans to continue cooperation.
Here I have to mention Huaxia's auto industry policy. In the past, Huaxia actually had a lot of its own car brands, such as Jiefang Automobile, Changchun Automobile, Great Wall, Changan and other brands that have been in history textbooks.
However, after the reform and opening up, the policy of vigorously introducing foreign advanced production technology was proposed, and major domestic automobile groups have chosen to cooperate with foreign automobiles, hoping to learn other people's advanced technology.
We all know the final situation. We don’t know whether the technology has been learned or not. Anyway, the cars running on the domestic roads will soon become the Wanguo brand cars, but there is no Huaxia’s own car brand. All automobile groups have become OEM factories for foreign automobiles.
Don't look at each of them, they are huge, the world's top 500, but they can only be mixed in China. All OEM cars, core engines and gearboxes are all imported from abroad, only the assembly, some unimportant Parts are only produced domestically.
The result is that the major foreign car companies only rely on selling engines, gearboxes and brands to continuously extract massive profits from the Huaxia market every year, while these major domestic car companies have all become OEMs. The self-owned national brands disappeared almost overnight.
This is the reason why all the cars running on the domestic roads are of the Wanguo brand, but there are only no Huaxia own brand cars.
Some people will ask, why do these automakers around the world not directly export cars to Huaxia, but instead cooperate with these domestic automakers?
Because Huaxia's tariffs on pure imported cars are very heavy, the same BMW sells more than 300,000 Chinese dollars in the United States, but it has to buy 600,000 Chinese dollars in Huaxia, and the extra hundreds of thousands of them are almost all tariffs, which is why some people You'll find out why it's cheaper to buy a car abroad than at home.
Relying on this policy, these domestic car companies have survived proudly. Even if they are OEMs, these car groups can live very well because of the huge market of Huaxia, and they are all among the top 500 in the world.
The seemingly powerful Fortune 500 companies are actually just small babies under the protective wall. Once the protective wall is gone, 100% of these car companies will be doomed.
Huaxia claims to be a big country in the automobile manufacturing industry, but the number of cars exported to foreign countries every year is horrific. The proportion of the number of cars exported to the outside world is simply insignificant.
And everyone may not know what the exported cars are Chery, Great Wall, Jianghuai, Changan and these state-owned brands, and Wuling Hongguang is the main force among them.
And those top 500 car companies that OEM foreign car manufacturers can't export even a single car, because their destiny is to OEM cars for these foreign car companies and sell them in China. If they want to export, they must Just use your own brand.
Having said this, everyone should be able to understand why Huaqi Group is panicking, because the foreign auto manufacturers that cooperate with it have no plans to continue to cooperate with Huaqi Group to survive electric vehicles, at least temporarily.
The reason is very simple. Galaxy's atomic matrix battery production capacity is temporarily limited. The major car companies have a relatively small share, and they are not enough. Where can there be extra batteries to cooperate with these domestic car companies in Huaxia. OEM.
What's more, there are only a few car companies that have won the share of atomic matrix batteries this time, which means that the entire huge market is only shared by these few, and the market in other parts of the world cannot be satisfied for the time being, and I will definitely not cooperate with you. .
Old fuel vehicles cannot be sold here, and new electric vehicles cannot participate. This is the situation faced by Huaxia car companies such as Huaqi Group.
As soon as Chen Ping's words came out, the executives of Huaqi Group in the entire conference room finally moved slightly, and finally understood the current situation. It seems that it is impossible to live a good life like before.
"If they don't cooperate with us, their cars will never be sold to us in China."
Some people say that this is the key to the survival of these car companies. The tariffs on purely imported cars are too heavy and the prices are too high, which will definitely affect sales.
"No~ They can, because the major car companies have huge subsidies from their respective national governments. In addition, our Biyati Group in China seems to have mastered new battery technology and launched new electric vehicles. At present, it depends on the market situation. Look, it seems very much anticipated."
"Our good days are over~"
Chen Ping shook his head helplessly.
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