Into Unscientific

Chapter 197: Lao Su’s Arrangement and Product Explosion (7.2K)

Although the counterattack process last night was very smooth.

But Xu Yun, as the initiator of the incident, was actually tense from the beginning to the end, and did not dare to relax for a moment.

In addition, the company headquarters is far away from Xu Yun's nest, and even taking a taxi would take more than an hour.

So when he got home, it was already midnight.

Xu Yun dragged his tired body to wash up briefly, and immediately fell asleep after going to bed.

noon the next day.

half past twelve.

Xu Yun, who was still asleep, suddenly heard a cell phone ring.

"If there is time before dark, I will goug your eyes~"

After a few seconds.

Xu Yun stretched out his hand from under the blanket in a daze.

He fumbled around the pillow for a few times, and opened his eyes after touching a hard object that was vibrating, and pulled it in front of him.

Only at this moment.

There was a waiting call displayed on the phone, and the note was Gu Qunqing.

Xu Yunjian said that while yawning, he connected it:

"Hey, Aaron, what's up?"

The voice just fell.

Gu Qunqing's slightly excited voice came from the other side of the microphone, making Xu Yun's ears a little uncomfortable:

"Dr. Xu, it exploded!"

Xu Yun was taken aback for a moment, and he couldn't help feeling puzzled:

"What exploded? Dengzi has a big one again?"

"no no."

Even if he couldn't see anyone at this time, Xu Yun could still imagine that Gu Qunqing was shaking his head quickly - the head above.

Then just listen to him say:

"It's our product that exploded. It has been on sale for 12 hours. So far, the sales volume of 'One Mantis' has exceeded 70,000 pieces!"

Seventy thousand.

This number was like a bolt of lightning, which made Xu Yun tremble all over, and he lost all sleepiness at once.

I saw him sitting up straight, and said in surprise:

"Seventy thousand? How could it be so much?"

According to the model designed by Gu Qunqing before.

If nothing else.

The first-day sales of "One Mantis" should be about 12,000, and it would be pretty good if it can exceed 7,500 at 12:00 noon.

At the same time, before Xu Yun left the company in the early morning, the sales volume of "One Mantis" still conformed to the law of this model, even if there was a gap, it would not differ too much.

But why after sleep.

This number suddenly doubled almost ten times?

Think here.

A thought suddenly popped up in Xu Yun's mind, and he hurriedly asked:

"Aaron, could it be that someone placed orders in bulk and planned to return the goods maliciously?"

One is a biological insecticide, and this kind of medicine has a rigid after-sales requirement on the online shopping platform:

If the buyer does not open the package after receiving the 'One Mantis', he can choose to return the product for a refund within seven days.

This situation is extremely common in Taobao, and it is one of the rights and interests enjoyed by consumers on the online shopping side.

In today's online shopping circle, the peak period for returning goods is naturally 7-14 days after Double Eleven.

This kind of user rights has also led to the inflated turnover of Double Eleven. Every year, Taobao spends a lot of manpower, material resources and even computing power on returning products.

For example, on Double 11 in 21 years, the turnover on that day was 540.3 billion, which seems to be a record high.

But actually.

This time, the seven-day return rate of Double 11 was as high as 20%, and the return rate of live e-commerce was as high as 60%.

So in business competition.

Malicious refunds are also a common means of competition.

However, with the development of the online shopping industry, most manufacturers have given up this method - because the return of goods has little impact on product production at all, and it cannot cause a serious blow to the supply chain of most manufacturers.

Therefore, most of them will put their minds on the propaganda end, that is, to smear through the trolls of information channels.

But Huadun Biotech is different.

The production cost of "One Mantis" is very high, and the settlement on Taobao requires a receipt period.

Before the product can be paid back substantially.

Every time Huadun Biotechnology produces a cockroach medicine, the funds in the account will be reduced by a sum.

This situation is somewhat similar to the advance payment of the engineering team, except that it is not as difficult to settle the project payment, and it will not be delayed for ten years.

also.

The production line of the factory is also limited, and the daily output is only so much.

Therefore, if a peer uses this method, the company will be extremely passive.

Unless the other party admits on Aliwangwang that he will refund money maliciously, even if you know that the other party will do so, you will have to ship the goods in the end.

This is a conspiracy. For example, during the sensitive period before, some mask manufacturers were so disgusting with their peers:

At that time, production had just resumed in society, and masks were not only in great demand, but also extremely profitable.

As a result, some peers placed orders on the platform, allowing the other party's production capacity to be fully provided to themselves.

After receiving the goods, I didn't click confirmation, and I delayed the application for refund until the last day. If I didn't refund, I applied for arbitration intervention.

The goods were not even packaged, so a refund was naturally agreed.

Then they deliberately delayed the goods and sent them back near the deadline for returns.

In this way, more than ten days have passed.

At that time, the price of masks had dropped a lot compared to before, and the merchants wanted to cry but had no choice but to accept their fate.

Is this approach shameful?

Shameless of course.

But does it work?

The answer is equally obvious.

The effect of "destroying a mantis" is obvious to all in the industry, so Xu Yun is really not surprised if someone in the industry uses this trick.

But what Gu Qunqing said next made him slightly relieved:

"Dr. Xu, don't worry, they are all real sales."

"The specific situation is more complicated. If it is convenient, let's talk to the company first."

Xu Yun was taken aback for a moment, then nodded quickly:

"No problem, I'll go to the company now."

Afterwards, he took a brief wash and ate two Snickers bars to fill his stomach.

Before leaving, he thought of something and went back to the house to get something.

Then he walked outside the next door and knocked on Lao Su's door.

After a while.

The door opened.

Old Su looked at Xu Yun while holding a bowl of instant noodles:

"Xiao Xu, what's the matter?"

Xu Yun glanced into his room, and found a tablet with a physical experiment on the bedside, and asked:

"It's nothing serious, just come here and ask, are you used to using your mobile phone?"

Old Su nodded lightly, pointed to a wheatgrass on the table with his chopsticks, and said:

"I'm still getting familiar with it overall, but I've mastered chatting with Jiugongge and WeChat. Why, I'm wrong, can I go out now?"

Xu Yun thought for a moment, took out a card from his pocket, handed it to him, and explained:

"It should be almost there. This is the borrowing card I asked my teacher to issue for you. You should put it away first."

"In a few days, I'll take you to the school's library and introduce you to HKUST."

"Although a lot of information can also be found on the Internet, from the perspective of learning, the library's book reserves are still much richer."

"Not to mention that physical books have a higher hand feel than online screens."

"At that time, I will take you to familiarize yourself twice. If there is no problem, you can go to the library to hang up by yourself. If it is wrong, you can go to the library to study by yourself."

It has been a few days since Lao Su came to modern times, and he has gradually adapted to modern living habits.

For example, he can independently use household appliances such as washing machines and microwave ovens without Xu Yun's help.

In addition, the buttons of the induction cooker are also well-made, and the adaptability is very full.

However, since the iron pots just started to appear in the Song Dynasty, and Lao Su's status was more or less a powerful person, he hadn't been in the kitchen much.

Therefore, in terms of cooking skills, his level is relatively limited.

These days Xu Yun is busy with company affairs, and has little time except for sleeping every day. Lao Su mainly lives on self-heating rice and instant noodles.

For this reason, Xu Yun specially bought a box of Meilin's canned beef online. It was delicious, but expensive.

And academically.

Old Su is mainly still in the stage of updating his understanding, and he still has no way to help Xu Yun in the short term.

So Xu Yun found Tian Liangwei on purpose, and got Lao Su a pass for the AED in the western district.

According to his arrangement.

When the time is right in a few days, he will take Lao Su to the library for a couple of laps to familiarize himself with the process.

After he masters the electronic lending equipment and access control methods, he can be officially released.

Then some time later.

See which major is Lao Su's advantageous direction, and then he can make final preparations in that direction.

Although from the current point of view, the direction of Lao Su's advantage should still be physics.

But on the other hand.

Xu Yun also cannot rule out other situations, because the subject is a living person, such as Xiao Li is a very representative example.

Times have changed after all.

After handing over the borrowing card to Old Su.

Xu Yun chose to leave and took a taxi to the company headquarters.

"Aaron."

Hastily pushing open the door of the manager's room, Xu Yun didn't even bother to drink water, so he said to Gu Qunqing:

"What happened? Why did the sales of the product increase so much?"

Gu Qunqing seemed to have been waiting for a long time, and he handed the mobile phone to him and said:

"Dr. Xu, take a look at this first."

Xu Yun took the phone and looked at it.

This moment.

The display on the phone was the official Weibo account of Huadun Biotechnology, and the profile picture was a lure pole.

This account was registered and authenticated by Gu Qunqing a few days ago. Since "One Mantis" also bought Weibo's trending list on the day of the sale, the whole authentication process was quite pleasant.

This account is a standard Yellow V official account, fully operated by the public relations department.

Normally, neither Xu Yun nor Gu Qunqing would log in casually—they have their own accounts and authentication.

However, as a newly registered official account, the number of fans of Huadun Biotechnology will naturally not be much.

If Xu Yun remembered correctly.

On the day of registration, the number of followers on the official Weibo account was ten thousand and dozens.

Among them, the 10,000 are zombie accounts that support the facade, and the real fans are only the dozens behind.

Xu Yun paid attention to the number of fans last night before leaving. At that time, the number of fans rose to more than 14,000 as the product's hot search airborne.

It was two thirty in the afternoon.

Go at normal speed.

It is not bad to break through 20,000 at the moment, and the fan-attracting effect of this type of official account has not been very good, after all, it does not meet the preferences of most social users.

But at this moment.

What is displayed on the phone is another number, and it is very different from 20,000:

133452.

A total of 130,000 people.

The ids of these 130,000 accounts are .cough cough.

all in all.

Yang Qian, a Chinese shooter who won the first neon Olympic gold medal, only gained 530,000 fans a day.

To know.

That was the first Olympic gold medal.

According to the information disclosed by Weibo later, the number of active users that day reached 302 million!

Although the number of fans of Weibo is very low, but in the case of setting aside the zombie account, its real daily activities will not be too small.

It's not that his software is so attractive, but because there are too many people in our country.

Those who say that a star with 100 million fans may only have 100,000 real fans are not advisable, after all, our population base is here.

1.4 billion people.

This terrifying population base is doomed that the number of users of top domestic social media cannot be a small number.

Therefore, the current number of fans of Huadun Biotechnology seems to be small, but the number of real users behind it cannot be underestimated.

And under the only Weibo posted by the account of Huadun Biotechnology, the number of comments also reached 22,000.

Among them, the number one reply came from a female user with the nickname 'It's Mu Luoli, not Mei Luoli'.

The reply was succinct:

"The student party doesn't have much money, so I placed two orders to support it. It just so happens that the dormitory plans to kill cockroaches, so we must live on it!!"

The second most popular account is an account called "Donkey brother's character card", the content is relatively complicated:

"I searched Tianyancha. It was not established in Cayman and a joint venture. The taxation place is in China. The shareholder Xu Yun is from Huaxia. The other capital injection institutions are the University of Science and Technology and the new venture fund of the University of Science and Technology. The root is Miaohong's own people. , xdm, you can make a wave."

The rest of the high praise comments are similar to the first two, and they are all content that came to express support.

There are also some who post bills, and the number is not the same.

One or two less, fourteen or five more.

Seeing this, Xu Yun turned to look at Gu Qunqing, with a question mark on his face:

"Aaron, this is."

Gu Qunqing shook his head with a smile when he heard the words, and said with emotion:

"About five or six o'clock in the morning, a blogger in the industry found out some inside information about the incident, and mentioned our products in a blog post."

"This blogger's writing is good. In the article, we are described as a lone brave man who was under the black hand of a foreign company, with a hint of sadness."

"This blogger is not our partner. His original idea should be to make the blog post more traffic."

"However, under the background of the subject of HKUST being attacked, our products were exposed once, and many people knew that we were attacked."

"Dr. Xu, you should also know that due to the insulting incidents of many foreign companies in recent years, the domestic national sentiment is getting higher and higher, and some domestic products often explode unexpectedly by coincidence."

"Before there was Hongxing Erke, there was Anta, there was White Elephant, and there was Pecho antelope, but now it's us."

"Right now, as you can see, our sales on the first day... exploded."

After Xu Yun listened to these words quietly, he held the phone tightly in his hand, with a hint of thoughtfulness in his surprised expression.

As Gu Qunqing said.

Over the years, with the overturning of more and more foreign companies and changes in the international situation.

The gold content of the words 'national enterprise' suddenly rose a lot.

In many cases, the domestic people will explode with huge purchasing power on domestic products linked to national enterprises.

One of the most representative is Hongxing Erke.

When Zhongzhou was hit by heavy rains and floods, Hongxing Erke donated 50 million in obscurity.

As a result, this matter was exposed by the Zhongzhou Red Cross Society, and some reporters verified that it was not the first time that Hongxing Erke had done such a thing, and it was extremely low-key every time.

Ever since.

Netizens spontaneously organized a "feedback" feast.

According to the statistics of third-party gray dolphin data.

Hongxing Erke’s Taobao live broadcast room had an average of 11,000 daily live broadcast views before July 21, when the hot search broke out.

And on the night of July 22.

The number of views in a single live broadcast room skyrocketed to 2.017 million.

at the same time.

On the night of the 22nd, its certain music studio also created more than 15 million sales.

As of the evening of the 24th.

The sales data of Hongxing Erke's live studio of a certain music exceeded 100 million yuan, and the final return rate was only 8%.

Not to mention offline stores.

At the beginning, Xu Yun was repairing in his hometown county, and witnessed the grand occasion of the Hongxing Erke opposite the movie theater in his hometown being snapped up. It was the first time that he discovered that this small fifth-tier county in his hometown could explode such a strong purchasing power.

Other than that.

Hongxing Erke's Weibo recharge member was recharged until 2140. At that time, Weibo was probably cold

Wait until the day of Double Eleven.

It only took 45 minutes for Hongxing Erke to sell more than 100 million yuan, and the sales volume increased by 27 times compared with last year.

In addition, there are Baixiang instant noodles, Pechoin, etc., which have achieved amazing sales by relying on various foreign companies to overturn their cars.

Especially the pecho antelope.

In a sense.

This is an example very similar to a mantis.

The background of the incident at that time was that Dior and Estee Lauder were humiliated and overturned. Affected by this, the sales of Pechoin have been greatly increased.

The monthly sales of the entire platform exceeded the 7 million mark, and the return rate reached an unprecedented 0.7%.

Although compared with brands like Dior, Neon Qisuo Old Emperor University is much less well-known.

But on the other hand.

Compared with those European and American brands, Huaxia netizens have much more intense emotions towards neon.

In addition, many people did not place an order on the first day of sales of "One Mantis" not because they were indifferent to the product, but because of other reasons:

Some of them have watched the live broadcast of the University of Science and Technology, but they don’t even know that a mantis is on sale. After all, not everyone watches Weibo advertisements, and the advertisements are just to increase the exposure rate.

Another part of the original plan was to wait and see, hoping to wait for the first batch of user evaluations before deciding whether to start.

In other words.

These users actually have a desire to consume, but for various reasons, they have not had an intersection with "One Mantis" for the time being.

Now as the news broke out, they immediately stimulated their consumption desire in advance.

This is also the internal reason why many domestic products are so popular-only if your quality is good, others will be able to follow the momentum to buy.

Still take the Pecho antelope as an example.

At that time, after Dior and them broke out to insult China, there were actually many domestic brands available in the market, and Pechoin did not do anything special like Hongxing Erke.

It can stand out from the crowd of domestic products, relying on word-of-mouth in the past, the combination of word-of-mouth and the national sentiment aroused by the news has led to a surge in sales.

Many times, as long as you are lucky enough, it is not difficult to ride the wind once in a while.

But in the end, I want to skyrocket to 90,000 miles.

Then you yourself have to be a Kunpeng first.

Then Xu Yun handed the phone back to Gu Qunqing and asked:

"Aaron, how much is the product sold now?"

Gu Qunqing pressed a few keys on his notebook, then turned the notebook towards Xu Yun:

"83229."

Xu Yun stared at the number for a while, then said:

"So what about the actual sales volume today? Can you estimate it?"

When Gu Qunqing heard this, a smile mixed with joy and helplessness appeared on his face:

"It's hard to estimate, after all, the situation in front of us is out of our control, and the model has lost its popularization benefits."

"However, if it is conservatively estimated, the final number should be around 120,000 to 150,000."

"If the trending search is strong enough, tomorrow's sales may also be flat, and then fade at a rate of 30% every day, and reach a stable value in a few days."

"In a few days, the feedback from the first batch of users will appear again, and the sales volume will probably rise slightly, and a long-term standard product fluctuation curve will be maintained in the future."

"Ten to twelve thousand sticks?"

Xu Yun repeated the number, remained silent for a moment, and said to Gu Qunqing:

"Aaron, if that's the case, then we're a little out of capacity."