Investment Life

"Chen Dong, the game discs are out of stock. When will they be new? Especially for puzzle games ..."

When I saw Chen Yuanming again, Yu Yongan's first sentence was to talk about accounts, but his face was full of smiles, not to mention how emotional.

Not so. Less than a month after the introduction of home appliances, sales have exceeded 1.8 billion. After two years of long-term market operation, Feiyan has cultivated a group of loyal users, not to mention the linkage effect brought by the news of the company's listing. Today is the Shanghai-Shenzhen bull market, and the public is becoming more and more sensitive to the word "listing." Feiyan's feat of directly landing on the NYSE is even being promoted by major media. It is almost regarded as the most well-known domestic brand hype. I completely forgot Feiyan's "joint venture" status.

With the superimposed publicity effect of the hatchback, the sales volume was naturally unexpectedly hot. Those affluent families do n’t mind buying a new machine to keep at home and have been unable to make up their minds to buy vcd machines, they have begun to move on this “fake computer” and “real vcd machine”, but the price is more than 3,000 yuan, which is more than the market price Those Nissan vcd machines must be cheap, and one machine can be used for three purposes, which is synonymous with fashion + cost-effective! With this kind of consumer psychology, why worry that products cannot be sold.

What's more, there is another unexpected market for home appliances: the game room.

This is the critical moment when the transition from large arcade games to small computer games. Many foresighted bosses have started to buy computers and opened computer halls that can play games online. The sudden emergence of Feiyan's home machine also allowed them to see a new profit channel.

Compared to computers, today's home machines have a 100% price advantage, especially the introduction of keyboard and mouse, which makes computer games unblocked on this machine. Playing games on the big screen of a TV is no less than 10,000 times better than using a 15-inch computer screen. In the case of excellent cost performance, some smart businesses have begun to invest in home machine equipment.

In this era, it may not be possible to have computers or vcd machines in every home, but it is absolutely possible to have three halls in each county and district. The home machine has two functions of games and video in one breath, so how can it not be welcomed by businessmen. Just following it, the problem of pirated CDs flooding in the game hall is bound to occur.

Feiyan is more or less prepared for this new thing that is almost a double-edged sword. After all, no one knows better than Chen Yuanming. In order to protect the physical and mental health of young people, the three halls will become the key target of the country in a few years. As a real home game console, being involved in this storm is a big problem.

Therefore, at the beginning of the launch of Feiyan home consoles, they had stricter auditing standards in game production to ensure that they would not touch the sensitive nerve of the Cultural Bureau. On the basis of guaranteeing its own products, it can also effectively shield the harmful effects of piracy. In the future, the root cause of the accident will not fall on the home machine, but on those pirates who sell bad optical discs. This "cutter knife is not wrong" will naturally give Fei Yan breathing room.

With this choice, game discs on the market will never keep up with consumption. After all, games that are fun and durable and do not touch sensitive nerves will take more time and energy than those brainless products that kill, kill and sell blood and meat. auzw.com

Yeah, after all, the game is still the natural enemy of the parents, but it does not have to be the enemy. What you want to grasp is the audience range of the work. For children aged 6-14, you should have the characteristics and limitations of this age. You should not blindly pursue unconventional or tempting them with things beyond the age range, and rashly impose on parents pressure. China's entertainment works for children are not too few, but they are indistinguishable, too many, and too complicated. When the boundaries of censorship are broken by piracy, some normal things will naturally be regarded as viper beasts, and parents The stubborn upper level headed by a pole knocked over.

But look at Disney? All ages are the ones that really make a lot of money. Think about the ratio of input and output, and you should know how to make children like it, and how to make parents accept it. So the auditing system is never terrible. What is terrible is the "avant-garde artist" who scolds the auditing system and has no patience and sincerity to serve the children.

As for anime games for teenagers and even adults, let's take it slowly. When the Chinese market is further opened and people ’s thinking has begun to develop and change, the Chinese animation and game industry cultivated by the children ’s market will have a further possibility. How to make consumers bright and willing to spend money is the market The core issue.

Nowadays, the film and television industry's protection in the optical disc alliance has room for respite, and more and more directors have begun to consider "vcd sales" as one of their later considerations. When the work is no longer a one-shot deal, more people will consider it. Follow-up profit issues, and nothing attracts this collection desire more than "good works". The so-called true benign development is the result of interlocking and mutual influence.

"It seems that this PHS doesn't know how many to take ..." Yu Yongan smiled with emotion, "But it can make money. Only when the crab eater tastes it will there be more and more people. Let's get crabs in the water. Our home machine is a platform. The healthier the natural industry, the more game and film suppliers, the better. "

"Yes, the platform should have the courage of the platform."

And this can be used in other fields.

In mid-June, when Chen Yuanming returned to the United States again, the copper war had passed the most magnificent period. Binzhong Tainan was officially fired by Sumitomo Group. The price of copper in London plummeted from US $ 2700 to US $ 1700. Waist packs have also made the world's metal copper processing manufacturers bloodshed. Because the situation was too dire, Northern Mining came to the door again, and took a pleading attitude to look for a second investment.

There has been a huge change in stance. Of course, Yuanyang must get enough benefits in the new M & A agreement, and at the same time increase its shareholding in Northern Mining. With such a clear investment tendency as Yuan Yang, even Australia's Rio Tinto, who is accustomed to being stubborn, has some intentions, and it is possible to go to the negotiating table.

In the mining industry, Chen Yuanming turned his attention back to Netscape. From the beginning of the year to now, the war between Netscape and Microsoft has become a bit heated, and Netscape, which joined forces with AOL, has just blocked Microsoft's road to the Internet. AOL corresponds to msn, Netscape is ie, but in terms of technical strength and user training, even a giant such as Microsoft was weak when the Internet project started. The easiest way to change this situation is to break antitrust laws and bundle software in your own system.

It's just that win95 has just come out. Before Microsoft's next-generation system was born, bundling could only be done in secret. Although actively fighting, the rise of Netscape was still unstoppable. Today, a few months later, Netscape's stock price has surpassed $ 80, and it has become popular with AOL, plus agreements with several computer giants, which has contributed to Netscape's dominance in the browser field.

Today, Jobs is still his own animation company. Anyone who has a good deal with Netscape browser has not yet appeared in its field of vision. This should be the most proud and arrogant moment of Netscape, but Chen Yuanming is very It is clear that in the commercial realm there is no Roman Empire that will never be destroyed. Without relaxing the slightest vigilance, he started a new round of developmental expectations.

When a company has over 90% of the market, what does it need to do?

It is not a shock to 100%, but a replacement of investment points to enable continuous profitability. Netscape's best advantage is its own strong technical force, but its operation and overall situation are never its strengths. Therefore, Chen Yuanming threw out a suggestion that could not be rejected for this proud company that could never live in peace.

A brand new operating system.

(End of this chapter)

The author has something to say: Note: Jobs left Apple in 1985 to build the Pixar Animation Studio in one hand, and then returned in December 1996 to start a new century for Apple.

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