Investment Life

In the industry, the origin of learning machines is never a secret. Although under the banner of entertaining education, popularizing computer keyboard operation, etc., in essence, the core of this model is plagiarism and imitation of Nintendo's red and white machine. In addition to connecting a simple keyboard, learning to use the machine The system, operation mode, and even the games loaded on the cassette are all from Nintendo, plagiarism regardless of copyright law.

But for consumers, they don't care where the product comes from or where the patent right belongs. All they care about is whether the thing is trendy and easy to use, and whether it is cheap and good. Due to the slyness of imitation and the precise thinking of consumer thinking, the learning machine has become the only one in just two years, pushing out countless low-end imitations of red and white machines out of the market and gaining great value. success.

But what does the revelation behind this success mean to you? Looking at his wife's careless expression, Meng Lisheng only felt that sweat slipped from his spine. Compared with the red and white machines, the structure of vcd is actually not that complicated, especially the disc's casting and the player's playback mode. If the product goes on the market and is researched by someone with ulterior motives, I believe that within a few months, the production process will be broken down and the same product will be copied.

At that time, if the vcd machine really meets the needs of the Chinese market and there is such a large sales area, why should anyone give up this undefended piece of fat and let themselves dominate the vcd market? At that time, he will face one after another with strong financial support and sufficient scientific research opponents, and it will be a disorderly and chaotic robber market.

The body shook, Meng Lisheng couldn't stand anymore, and fell on the sofa with his buttocks. It's just such sidelines. He took one less glance and took one less step. What will he face? !! And the young man didn't look at everything, didn't care about anything, only asked for two points, and brought only two machines. What does this mean?

Just like the weakness in his heart was clearly understood by others, and he was given a powerful medicine, Meng Lisheng felt a kind of fear from his heart while dizzy. Xiao Junyi's sentence suddenly came to his mind, "He "The eyes and abilities are impeccable", "Xiao's family is standing behind him" ... Wiping the cold sweat on his forehead, Meng Lisheng smiled bitterly, now he finally knows the truth and weight of the words. It feels really bad to be completely defeated, but at the same time he is very fortunate that this boy is an ally, not an enemy, who intends to stand on the same front.

Maybe he really should give up all stereotypes and take a brave step. This sea of ​​commerce is far more complicated than I thought. It is not something that can be controlled by researchers like Professor Yan and Yan ... After sitting on the sofa for a long time, Meng Lisheng got up suddenly and dialed an international long distance call. If they want to cooperate, they should show full sincerity, right?

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"Learning machine and red and white machine?"

Xiao Junyi whispered these two names again. To him, these two models are not unfamiliar. Because they are red and white machines, they are very popular among lower-level children in that circle. I have also played games like Super Mario and Adventure Island a few times. In contrast, in the eyes of fans of red and white machines, the learning machine is a bit unsightly, and tasted as "misbranded goods" by people with a contempt tone.

Of course, these children do not understand the real difference between genuine cards and miscellaneous cards, but on this occasion, they say that Xiao Junyi still does not know the meaning of these words. This is the "patent right" problem that Yuanming mentioned just now? At present, the domestic patent law is actually not perfect, and Nintendo has no intention of opening up the Chinese market, so it will let the learning machine run rampant. But if there is no patent right and no means of legal maintenance, what kind of situation will these new things face?

A military factory can pull back the production line to manufacture refrigerators and color TVs. A small company with only hundreds of thousands of assets can imitate the ideas of others and become the overlord of the domestic game industry. Various imitations on the market are even more Countless, this country does not yet have stringent legal protection measures, and various disorderly competition is destroying the vitality that the market should have. Today Chen Yuanming is talking about the status quo of the gaming machine industry. What about the future vcd? Or a mobile phone farther away?

This time there was no snoring and cutting, Xiao Junyi frowned slightly, "I should also tell the uncle them, right?"

Chen Yuanming nodded. "It should be."

Looking at the youth with a serious expression in front of him, Chen Yuanming sighed slightly. These words Xiao Junyi fully understood, would Meng Lisheng, the father of vcd, also have some touches? In fact, Chen Yuanming has been thinking about this trick for a long time. How can he surprisingly win? This is the first step he took, and the foundation of the whole plan. It is to turn the wings of butterflies of this era.

Is it true that vcd's patent right is just a business failure case? In fact, in Chen Yuanming's eyes, this is not the case. In other words, the success of the learning machine and the combination of the heroes of the vcd empire are the two tragedies of China's industrialization. Here, two extremely bad examples have been set up. They show that innovation is not so important, and that ideas and ideas are far less swift than plagiarism. The immediate interests have blinded most people's eyes, and the fact that China has not entered the WTO even gives those short-sighted people sufficient protection.

Since the 1990s, China's manufacturing industry has rapidly entered the fast lane of imitation and OEM. The “cottage” has become a spirit. A large amount of manpower and material resources have been used for speculation. Due to the high cost of innovation, a large number of real technical personnel have been put on the shelf, and people with ideas, thoughts, and integrity have finally faced a dilemma of insufficiency. Fast, low cost and zero cost are the only goals that "winners" value.

And this kind of dignified market attitude is slowly eating away at consumers. I used to trust the three major pieces, and proud of the nationality of Phoenix Bicycle and Shanghai Watch, and gradually transformed into the satire and mockery of "genuine high price, who is stupid to buy". Genuine block? Now that you can watch movies downloaded from the Internet, who wants to go to the cinema for consumption? Well-known pharmaceuticals are so expensive, why not buy similar low-priced products? Since the cottage goods are cheap, why bother buying a genuine copy ...

The seemingly naive, but extremely cruel questions left all conscience companies speechless. This ridiculous self-confidence was crushed by the cruel reality after entering the WTO. Due to copyright restrictions on DVDs, China can only earn a dollar of profit by selling a DVD player to the outside world, but it has to pay a patent fee of $ 18. It once occupied more than 80% of the DVD manufacturing industry in the world, and it became others at your fingertips Wedding dress. Most electronic products rely on imports, the upstream is slightly stuck, and the downstream prices have skyrocketed. Almost all the big-name manufacturers in the world have foundry factories in China. Those expensive, luxurious, and trendy products rely on patents and technology alone to plunder a lot of hard-earned money.

The world factory, the cottage kingdom, sounds glorious and glorious, but it is not Ah Q-style self-mockery. In the memory of previous lives, this country wasted a total of ten years, paid extremely high tuition fees and costs, struggled in pain, and reborn. At present, this blueprint is still blank. Can he become that butterfly to instigate and change the world ...

Thoughts slowly drifted away, Chen Yuanming stopped talking, and looked at the tall tree outside the window. Now it is only in early March, and the treetops are still bare, and no new sprout has been issued. But it will, with the soothe of time, with the moisture of the rain, once again leafy and leafy, the canopy of sky. All it needs is a spring rain ...

That night, Meng Lisheng called. Compared to his previous blindness, he was a little more serious in his voice this time. On the phone, he told Chen Yuanming that he had contacted Professor Yan who was in the United States. After serious discussions, they decided to visit again three days later to discuss cooperation issues.

Putting down the phone, Chen Yuanming exhaled softly and smiled.

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Unlike previous interviews, this time they did not choose Meng Lisheng's home, but set the place of discussion in a hotel. In the deluxe suite, there is a restaurant full of dishes on one side, and a clear reception room on the other side. A few people sat on the sofa, the teapot was tumbling hot in the tea cup, and the information of Dasao was in front of him, a man opened his mouth cautiously.

"This is all the information we have at the moment." Unlike Meng Lisheng, Professor Yan, who is a Chinese American, is dressed in a suit that suits the business elites of later generations, regardless of his mental appearance or mentality.

Chen Yuanming raised his head and smiled slightly at the other side. "Clear, clear at a glance."

auzw.com In his hands, he puts all the planning details about vcd production, including the price of the production line that must be invested, the evaluation of the sales of the market, the cost of pre-publication, and the allocation of human resources, etc. , Not all. For these reasons, Chen Yuanming dare not say that he is proficient, but from the general planning, we can see that they are serious.

"Professor Yan and I have also carefully considered the patent rights issue mentioned earlier." On the other side, Meng Lisheng said a little bit, "Patents are indeed a major problem that we need to overcome at present. Yesterday, Professor Yan has contacted the United States. A patent agency company, they have considerable experience in applying for patents. As long as the product is made, they can apply for industrial property rights in most countries and regions except China. We have decided to name the product brand 'Feiyan' and have already commissioned it. Design a trademark. "

As he said, he paused for a moment, and some eyes narrowed. Xiao Junyi said, "As for the domestic property rights issue, China's current patent law differs from the international practice, so it is estimated that we can only apply for patents by ourselves. This involves a lot of issues. Department, it may take some time. "

For the current China, patent law is indeed a new thing, and it is reasonable to be cautious. But now Feiyan has got rid of all the constraints of relying on bank loans, and it is not as important to local support as it was in the past. In order to retain this promising new industry, the province will also support the development of enterprises with a more open and reasonable attitude. . Chen Yuanming is not too worried about this. The local governments that can spend more than 10 million dollars in the vcd industry in the past life should not hinder this issue, let alone the great **** of the Xiao family.

With a smile, Chen Yuanming put down his information and sat upright. "I have been very clear about your sincerity. The only problem now is the vcd discs I said before. In my plan, the production of vcd discs is not in the expected goal. There are too many related departments involved, and they should not be played by Machine manufacturers. "

As soon as the words came out, they were both stunned, "But now we don't produce vcd, how do we sell DVD players ..."

Chen Yuanming shook his head, "Your thinking has fallen into a misunderstanding, or the product positioning is not clear enough. The vcd machine should not be a karaoke device, but a video recorder. It is a complementary product of a TV set for playback Film and television production tools. "

After that, he flicked the information on his hand. "Actually, not only vcd machines, but also vcd discs must be patented. The main purpose of this patent is no longer to obtain benefits, but to exchange copyrights. Today the production of audiovisual companies in the market mainly relies on cassettes and cd discs to listen to songs. In fact, there is no need to use both eyes. But the film and television works are the opposite. Laser discs are too expensive, video tapes are not only expensive, they also have rewritable modes, which are not ideal for sales. But if a cheap alternative appears, those Wouldn't the film company be excited? "

"It's also a matter of calculation. After a movie is released, its profit space will shrink rapidly. The benefits of TV replays and video tape sales are not considerable, but with video discs, these movies will follow the vcd machine. Entering the door of tens of millions of homes, if you sell one vcd machine and you can sell one hundred sets of video discs, what are the commercial prospects contained in it? "

Meng Li grew his mouth wide, "but ... time ..."

Chen Yuanming laughed, "Yes, the duration does not match. If you have to use vcd as a carrier, then a movie requires two discs to finish, which will greatly increase the difficulty of playback and does not meet the simplest principle. This is my first opinion on the vcd industry. The root of the two concerns is that it is not the best carrier. Can't a disc hold more capacity, longer? VCD should never be the end, but the first step in this huge market. So in In my vision, not only should I focus on the development of vcd, but also put more effort into the next generation of products. This is not a matter of winning the battle, but a continuous battle, every time Opportunities are vital. "

That's right, this is the second hidden danger of the vcd industry. When China's manufacturing industry was complacent about the huge profits of vcd, Japan had already entered the development of DVDs and launched the first generation of DVDs in 1994. Then in 1995, DVDs The standard was set by the 6c Group, which in one fell swoop killed the patent rights of the dvd industry worldwide and gained immeasurable wealth. In this era, if you do n’t want to innovate, then the glorious victory will become an instant sight. Now what they have to do is to race against time and compete against all potential enemies. This will be a battle without gunpowder. He cannot leave China alone. Lost on the starting point.

These words silenced everyone present. After a long time, Professor Yan laughed lightly. "Jiangshan is waiting for new people ... we are really old."

Meng Lisheng nodded helplessly, "Who would think of this? I thought I had the vision to develop vcd, but I didn't expect to be immature at the starting point ..." Then he looked at him. Partner, "Lao Yan, how's it? Are you confident to do the next development?"

Professor Yan laughed, "The first one made the mpeg format, and of course the first one was the mpeg-2. At this point, we will not lose to anyone at this time!"

The self-confidence in the tone almost overflowed, showing the enthusiasm of a young man talking about a young man. In the excited conversation between the two, Chen Yuanming leaned gently on the back of the sofa, exhausted, but there was a kind of power in his heart. This is his first step ...

The next afternoon, after visiting the vcd research and development studio, inspecting the site of the factory site and discussing some details, several people agreed on a preliminary cooperation intention. As the largest investor in the vcd industry, Chen Yuanming will invest 5 million yuan in the early stage of the project to accelerate research and development progress. It is expected that a prototype will be produced in mid-June. At the same time, RMB 20 million will be provided as construction costs for the construction of the factory and the custom assembly line.

After the prototype is successful, Professor Meng Lisheng and Professor Yan will be responsible for the application and registration of patent rights at home and abroad, while Chen Yuanming will find someone to contact the film and television company to discuss the production of vcd discs. After all the dust is settled, it is expected to be officially put into production in October. After that, he will continue to invest 15 million yuan as promotional costs and 10 million yuan as additional costs for the development and upgrading of products.

In addition to the RMB 50 million invested by Chen Yuanming, Professor Yan will inject RMB 10 million for R & D and production, while Meng Lisheng will mainly invest in technology. The three people will be allocated 3: 2: 4, with Meng Lisheng as the company's controlling shareholder and the remaining 10%. The shares will be allocated separately as the preferred shares for the enterprise to absorb technical personnel.

For today's domestic environment, this letter of intent is undoubtedly landmark. After determining the general matter, Chen Yuanming set foot on the flight back to Shanghai again ...

The author has something to say: Huh, it's like a depression in my chest. I hope everyone can enjoy it ...

The vcd career is really the main storyline, so I will write a little bit more detail. It is also limited in its ability and can only be logically reliable, but please don't delve into the specific details. It is good enough! (Hey

Questions about dvd and 6c will be followed up slowly. The nest will not be science first. Good birds are coming step by step. Little friends are looking forward to 咩 = w =

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