Investment Life

For a new thing, propaganda can be described as the top priority. When the previous generation of vcd was born, in order to open up the market, Meng Lisheng and others spent a total of 20 million yuan to make the vcd machine familiar to the world. However, when planting trees at home and others taking advantage of the cold, the products that were promoted were copied and sold by other vcd manufacturers in an instant. The entire vcd empire did not have such a leader's standing position, and tens of millions of investments were all invested.

This extremely miserable business failure case is not only due to the backwardness of the concept of patent rights, but also a disastrous marketing failure. It cost 20 million to fail to produce an impressive advertisement, and did not cultivate even a group of loyal users. Tens of thousands of finished machines even have no sales, and they are all backlogged in the warehouse. Even the real vcd boom has failed to drive the sales of Feiyan. What is this concept?

The wine is also afraid of the alley. In today's business society, the importance of publicity sometimes goes beyond product quality and beyond all the efforts of the operator. An excellent advertisement can be far more powerful than a production line. How to fight this outpost is the key to Feiyan now. There have been too many outstanding advertisements in previous lives, from idea to creativity, from idea to sincerity, all aspects of the general public sitting in front of the TV, but these are miracle cases in the history of Chinese marketing are not worth mentioning.

Let a broken company regain its vitality, from 500,000 arrears to 1 billion profit in 3 years, the advertisement of that health care product is almost known, and everyone knows that its product efficacy may not be worth mentioning, But buying enthusiasm has never faded. "Use 1 million yuan to achieve 100 million yuan advertising effect, 10 million yuan to achieve 1 billion yuan advertising effect." It is true that such a grandiose word can only be achieved by him.

Pushing open the door of Grand Cherokee, Chen Yuanming stepped out of the car. In front of him is a low-rise office building. Today Zhongguancun is a real "electronic street". Except for the prosperity of the Four Seas electronics market, there is a lot of grass around it. The West District of Zhongguancun has just been allocated, and there is still no construction boom. The bustling scene with the high-rise buildings of previous lives is almost two worlds.

However, Chen Yuanming is not here to remember the past. He was contacted by phone yesterday, but the low-rise building in front of him is a little hard to identify. He is struggling to select those billboards that are more arrogant than the floor itself. He wants to find what he needs The piece ...

"Boss, over there." It's better than natural eyesight or special forces. Zhang Gang just pointed a finger and a small billboard came into view.

Beijing Xuewen Creative Company.

The font isn't too big, but it is very pleasing to the eye. Chen Yuanming smiled and that was it.

According to the sign on the billboard, the two climbed to the third floor along the narrow staircase, and only one row of painted door panels was about to drop out, and only one piece was bright and clean, and painted with new paint. The overlaid wooden door is not closed, and the desk hidden by green plants can be seen faintly through the door gap. Without any hesitation, Zhang Gang stepped forward and knocked on the door.

The response in the action was rapid. With the rapid footsteps, the door was pulled open, and a young man with glasses appeared in front of the two. The man saw Zhang Gang with a look of a professional soldier in the face of a tall man with a big look. He immediately looked away and focused on Chen Yuanming. Seems unaffected by the age of the boy, he smiled slightly and stretched out his right hand.

"Is Mr. Chen Yuanming? I'm Lin Xuewen."

Chen Yuanming laughed. He could not be confused by his age when he met for the first time. Now it is less than a hand. If this is a tube card, this person has passed without any harm.

After a few greetings, the two were introduced into the room. This office is not large, but it has the elegance of a later high-end office building. Just sitting inside can make people forget the noisy computer market outside. It seems that this is originally a mature business district, not a wholesaler's place. Flea market. Two cups of steaming tea are placed in front of the table, which perfectly match the perfect shape of the coffee table. The furniture and sofa are all designed in a complete set, which has a very good taste. A bit ruined layout.

The details determine success or failure. If you really don't know anything about him, should you have some confidence now? Chen Yuanming retracted his gaze and looked at the young man sitting in front of him. This man is only about 25 years old and has a very pale face. Although he is wearing a straight suit, he still looks like a college student who has just stepped out of the school, exuding a strong book volume all over his body. But he couldn't find any timidity or tension in him. What was more striking than the scroll was the self-confidence flashing in his eyes. It seemed that as soon as he walked into this office, he would be in his pocket.

"I didn't expect Mr. Chen to be so young." In the face of Chen Yuanming's inquiring eyes, Lin Xuewen didn't dodge half-heartedly, and said straightforwardly, "To be honest, this is the first list I received after advertising. I have the courage to try to clear the code. The price of one million yuan planning fee, I want you to have full confidence in that product called vcd machine. "

Chen Yuanming laughed. "The vcd machine is an epoch-making new product. Mr. Lin, your million-dollar gimmick is the true courage."

That's right, although the fame of the industry in the future generations is sky-high, but he is still a little-known person. He can find an advertisement in the newspaper, "Learning to sell ideas, the starting price is 1 million", which is enough to stir the pride of the country. The price code is that individuals have to raise several questions. But this person dare to ask for the right, and also has to develop style and level.

As the godfather of marketing in the future, Lin Xuewen has made indelible contributions to China's marketing and planning industry. The planning of a world-famous wedding cultural city, the resurgence of the Giant Group, and the financing case of the Olympic Dream Park up to 280 billion yuan. The clay he holds in his palm can create masterpieces that shock the world at will. Hidden under his scholar's appearance is a kind of big mind and courage that the world cannot predict. If he really wants to choose an opportunity from scratch, this person is indeed the best candidate Chen Yuanming can find at present.

Lin Xuewen didn't seem to be contused by Chen Yuanming's radical impulse, but just smiled and leaned on the back of the chair. "It's meaningless to" complement "each other, isn't it? Since Mr. Chen came here, he still wants to believe me. Is it true that I ’m talking about it or have real talents to learn, can you just try it out? Can the vcd machine mentioned on the phone yesterday allow me to see it? "

Chen Yuanming has experienced a lot of commercial negotiations in previous and future generations, but there are not many who can cut into the theme so neatly. With a smile, he greeted Zhang Gang around him and plugged the vcd sample machine into the Konka TV in the office.

This time Lin Xuewen also stood up and stared at the vcd machine just installed, pressing the buttons one by one and plugging in the microphone to test the sound. When Zhang Gang took out a vcd disc, he His eyes lit up, "Same as a cd disc? How about the cost?"

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"It's a lot cheaper than videotapes, and the patents on our products are in our hands."

"Hmm." It seemed to be very satisfied with this straightforward and crucial answer, Lin Xuewen gave a snoring sound and let Zhang Gang load the CD.

The first one was still a short video shot by Meng Lisheng himself, but Lin Xuewen didn't say anything. He just held his chin for a long time and tried the fast forward, pause, and back buttons on the remote control. The second one was a karaoke disc. This time he picked up the microphone and sang a song, and experimented with two-channel conversion. After playing around for nearly half an hour, Lin Xuewen finally put the microphone on the table and sat back in front of Chen Yuanming.

"How?" Chen Yuanming put down his tea cup, his expression and voice became serious. "The encoding method of vcd player and disc is in our hands, which is currently the only one in the world."

"What about patent rights?"

"The company Wilsonsonsinigoodrich & rosatipc was commissioned to apply for a patent. Currently, the disc compression method has been applied for industrial property rights in 20 countries. The vcd machine has just been developed and has entered the application process."

"My heart is not small." Lin Xuewen laughed. "But I have to ask one point clearly. What do you think about vcd discs?"

Experts know if there are any obstacles in the marketing of vcd machines. The supply channel of vcd discs is the biggest obstacle. Just as the rise of the previous vcd machine originated from the prosperity of the piracy industry, without proper playback materials, this machine is just a display. However, since he has applied for a patent for vcd discs, Chen Yuanming is not prepared to abandon this position. This not only involves the sound development of the vcd industry, but also the beginning of the chaos in the entire Chinese copyright market. It was not only the disc market that was overwhelmed by the surge of pirated discs.

"We do not intend to intervene in the sale of vcd discs, nor do we intend to profit from the copyright of vcd discs."

The two sentences were like nails on a board, and they were drawn out neatly.

Lin Xuewen Mei Feng picked it out, "Don't consider some shortcuts? If you really choose this path, your vcd machine will not be listed so soon."

"I'm not afraid of slowness or instability."

Chen Yuanming looked up and down again, Lin Xuewen smiled, "Want to be a national industry? The ambition is not small. But now this set is a bit uncomfortable. If you have a short walk, you have to go a long way. Can you be the company? "

"Of course, in marketing and corporate planning, I have direct veto power."

Under the direction of Chen Yuanming's eyes, Zhang Gang opened the document package in his hand and took out a stack of information from it, both in English and Chinese, and put it in front of Lin Xuewen in different categories.

This time, Lin Xuewen watched more slowly. It took almost an hour to confirm everything, and he straightened up and exhaled. He smiled bitterly. "I thought it was great to be the first person in Chinese creativity. You Actually dare to spend tens of millions to engage in the national industry.

Chen Yuanming didn't answer, but just looked at each other quietly. In fact, after actually contacting this character, he discovered why there were marketing templates such as right brain memory and nutrition and health products before those great plans. We must know that the development of this health product market is not beneficial to China itself, but From other levels, it has caused extremely bad effects, allowing Sanwu products, which are no different from fake drugs, to run on the market and make a lot of money by false advertising.

But at first sight, many questions were resolved. Nothing can show his genius marketing thinking better than the health care product market, and make huge profits in a short period of time. This man has enough talent and arrogance, and has countless whimsical ideas to plan those cases that now seem ridiculous, but because he can do it, and these will become a solid step for him. . But what if he put something more beneficial at his feet? Will it also make some wonderful changes to this country?

Lin Xuewen smiled. The two eyes lasted for a few seconds.

"Worth a try."

The author has something to say: Busy to vomit! !! !! !! The nest was issued first, and I went home to proofread at night ... qaq

Mom is so unscientific on Monday, old paper is so hungry! !! !! stomachache! !! !! !! Crying and running away