Investment Life

Different from previous solo operations, this time Chen Yuanming went to Hong Kong to lead a real team composed of the public relations department of Feiyan Company, Xuewen Creative Company and Guangzhou Yishen Audiovisual Company.

In fact, there are still some twists and turns in the distribution of vcd. At present, the domestic film and television distribution is mostly video tapes or laser discs, and the audio is mainly tape. It is also rare to have a cd production line, let alone the introduction of vcd production. Therefore, Even though there are obvious profits on vcd, there are not many companies that dare to get involved. At this time, the domestic audio and video distribution was mainly state-owned, and few private institutions. For the official gentlemen who used to eat royal food, fresh crabs may not be all good food.

Only two companies finally reached an agreement. One is the local audio-visual publishing house in Anhui. Since vcd is an emerging industry, as well as national patents and the number one in the world, the local government has given the green light to Feiyan's construction and production. , Local funds could not participate in Feiyan's investment, so they naturally turned their attention to the vcd video disc manufacturing industry. For this reason, Anhui Audiovisual Publishing House obtained a large government subsidy. According to the requirements listed by Meng Lisheng and others, they spent exclusively The large price introduced the vcd filling production line, and also cooperated with Lin Xuewen and others to start the higher line, and actively contacted major studios and film companies to negotiate vcd sales rights for excellent films.

The energy here is in China, and naturally, some people also look outside. The other one who actively contacted is Yishen Audiovisual Company under Guangzhou Audiovisual Publishing House. Unlike the passive aspect of Anhui, Guangzhou is very optimistic about the prospects of vcd, and it is also very knowledgeable about the development of the Hong Kong film industry in the immediate vicinity. When I heard that Feiyan was interested in entering Hong Kong, he immediately sent someone over. So led by Guangzhou, Chen Yuanming and others finally set foot on this trip.

Hong Kong in the 1980s and 1990s was said to be one of the centers of popular culture in Asia, and it was also a window for the mainland to look to the world. Popular music and Hong Kong movies are two golden signs that have firmly attracted the mainland entertainment industry, which is still in the ignorance stage, and has ignited a wave of god-making for future generations.

However, in 1993, the Hong Kong film industry was still far from being a myth. Several major film and television companies were budding or declining. Well-known directors were still updating the levels. The old generation of Zhang Che, Li Hanxiang, and Chu Yuan had entered the twilight years. Xu Ke, Wu Yusen, Guan Jinpeng, Wang Jiawei and others just emerged. Under the weight of the return of 1997, this group of people has created a large number of excellent works, and has also promoted Hong Kong martial arts films to their peak.

However, in terms of qualifications and influence, the leader of Hong Kong's film industry is currently Jiahe Entertainment. Since the Shao Brothers stopped film production in 1987 and the disintegration of Xinyi City in 1989, there is no rival in front of Jiahe, and its strength and influence are as great as ever. Coupled with the appeal of the two international superstars Bruce Lee and Jackie Chan, they can be regarded as the top representatives of Hong Kong kung fu movies. As early as 1992, Jiahe's films have entered the mainland theaters in the form of split accounts. It is also the most known Hong Kong film company in the country.

According to the meaning of Yishen Audiovisual, they should start with Jiahe, join forces with each other to cut into the center of Hong Kong's film industry, and create a favorable start for Feiyan. But such a concept is not the goal of Chen Yuanming and Lin Xuewen.

Before entering Hong Kong, Chen Yuanming discussed with Lin Xuewen and formulated a vision for the development of Hong Kong's film industry. Here, they are no longer a demanding person, but on the contrary, they have become a true seller's market. The replacement of the video recorder industry by the vcd industry is a fact that anyone with business thinking can perceive. Mastering all the core patent rights of vcd means that any film and television company that wants to publish vcd video discs cannot do without Feiyan's support. Without alliance with Feiyan, any vcd disc will need to pay Feiyan patent fee. Without css key, vcd disc cannot be played on the disc player.

With such unique prerequisites, as well as the huge backing of Hong Kong-made films, and the huge potential market of Southeast Asia as a whole, instead go to large companies and plead for their cooperation. The meat is right. How could a shrewd as Lin Xuewen do such a shameful thing?

Therefore, what Feiyan is going to do in Hong Kong this time is not a copyright acquisition battle, but a propaganda battle, a fishing ground where the applicants are hooked.

In early September, Chen Yuanming and others arrived in Hong Kong. On September 15th, through the largest public relations department in Hong Kong at that time, Feiyan held a film reception in Kowloon, Hong Kong. Because it was a reception hosted by a mainland manufacturer, and there were no stars to help decorate it, the reception seemed low-key and quiet, and even the paparazzi didn't care. However, the presence almost included the key members of the distribution departments of the major film industries at the time, and the gold content was really not low.

In the center of the luxurious venue, a screen wall composed of TV screens stands on the high platform, half of which is connected to a Sony video recorder that is now popular, and the other half is connected to a yet-to-be-released Feiyan vcd prototype. When all the participants were seated, the lighting in the hall dimmed, and a picture appeared on both sides of the TV wall.

"Feiyan vcd player, the only one in the world."

With this sound, a very good commercial short film appeared on the screen, detailing the history of Feiyan vcd, vcd's own functions, current leading-edge patent technology, and patent information and other product information. In the huge TV wall, every TV and every screen displays the same picture effect and color texture.

After 10 minutes, the video was finished, and the lights in the hall turned on again. Fei Anheng, Fei Yan's newly-appointed public relations director, calmly stepped onto the rostrum and opened the door of the two players with the remote control.

auzw.com "This is a Sony vhs video, I believe everyone here is familiar." The young man raised his left hand, and fluent Cantonese sounded in the hall.

"And this ..." He raised his right hand, and a small disc that was completely different from the video tape appeared in his hand. "It is the disc used by Feiyan's upcoming new player. We call it video-cd. Video discs are about 70 minutes long, and the manufacturing cost is no different from ordinary CDs. "

As soon as this sentence came out, there was a whispering discussion. Fei Anheng smiled, waiting quietly for the noise to go down.

"High price, repeatable recording, heavy complexity and cheap, non-rewritable, light and simple, is such a sharp contrast. But as you can see, their video effects are almost the same and can be replaced perfectly."

Fei Anheng smiled slightly without waiting for the talk to come up again this time. "The more important thing is in the anti-theft mode. I believe that the problem of videotaping and videotaping has troubled everyone here for a long time, and it is likely that it will continue to be troubled in the future. .But Feiyan vcd uses css anti-theft code technology. As long as it is not authorized by Feiyan, it cannot be played on our disc player. "

Facing the rebuttals and questions that rang out below, Fei Anheng listened carefully for a moment and shook his head gently. "Yes, there may be piracy caused by vicious competition, but we have patent rights in 20 countries in the world. It's a lawsuit, you can let go. "

The audience immediately messed up again, talking, asking, and questioning one after another, with an excellent attitude. The new public relations director was not half-cowardly, and controlled the situation steadily.

"... low prices also mean higher profits. Movies will no longer rely on pure theater broadcasts, no longer rely on simple rental models to survive, and will become a collection of millions of households. If this thing starts to sell How many business opportunities do you think there are ... "

Sitting in the corner of the hall, Chen Yuanming quietly listened to the man's stimulating and extremely reserved speech on the stage, and now his team has finally got a look, can pull the scene, and set the stage, Naturally, he does not need to do everything himself.

However, today's reception was still not perfect. Looking at all the guests present, Chen Yuanming frowned slightly. Golden Harvest did not come. This behemoth possesses ample theater line capital, and it also embarks on a high-level line in the Mainland, so it is not disdainful to patronize the movie industry. With such arrogant arrogance, Chen Yuanming's brows frowned slightly with his fingertips on the table. Should he take the initiative to do something in this new and old Hong Kong?

The reception on that day was quite successful. At the reception, several film and television companies have developed a strong interest in vcd, especially a laser recording company called Huanyu, which is a small company specializing in the release of vhs videotapes and laser discs. The publisher, which has just been established for a few years, is currently preparing to expand its mainland routes. The person in charge of Lin surnamed Fei Anheng almost inseparably. He asked about the cost of establishing a vcd filling line, and he wanted to cooperate with Feiyan in depth.

In contrast, Yishen's audiovisuals have the idea of ​​Golden Princess entertainment. At that time, the box office of Xinyicheng Film under the Golden Princess was brilliant, and it could even compete with the Shaw and Jiahe Chambers at the time. However, due to the hidden dangers of equity distribution, it disintegrated in 1989 and closed in 1991.

The new art city is over, but its film and television heritage is still rich, especially in the 80s and other works. Almost every one was a box office hit that year, and it was also a popular product of choice for video tapes and laser discs. Now that the company disintegrates and it can be said that using copyright fees to recover costs is natural, it has naturally become the best choice for Yishen Audiovisual.

The cocktail party was in full swing, but Chen Yuanming did not stay, leaving Zhang Gang early with Zhang Gang. For him, the promotion of vcd is no longer the focus, and now it is time to take a more proactive attitude.

Three days later, after a lot of turnover, Chen Yuanming finally made an appointment with the person he wanted to see. Today, the executive chairman of Hong Kong Radio Television (tvb) is also the head of the Shaw Brothers, the old man with legendary reputation.

The author has something to say: I'm too busy today, and it's a bit difficult to write. I changed it several times, and the update was late> _

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