Investment Life

Chapter 68—Offensive

"Oh, good acting."

I don't know who shouted, there was a good laugh in the big conference room.

Fei Anheng Shi Shiran stood up and arched his hands. "Brother and I have also been trained in the school drama club, and we will accept the assignment."

The laughter was a little louder, and Chen Yuanming smiled and shook his head. Today is the day of the first focus interview. All the executives naturally come together to watch the effect. I have to say that Fei Anheng's performance is really good. Both the expression and the tone are very contagious. The written statement of the program is properly written, which avoids the real sensitive point and focuses on the patent right. Good show.

But this is not enough.

"How's it? When will the show come down?" Meng Lisheng on the side asked for it.

"It's still old time, 8:47." Exhaling a breath, Chen Yuanming stretched out a somewhat stiff waist. That's right, just a focus interview is not enough. They need not only official and upper-level support, but also the lower-level, real consumers' approval. This change in philosophy is the real starting point and the only source that can change the shape of society.

"The next time you can let us review it first, it always keeps so mysterious ..." Meng Lisheng muttered quietly.

Chen Yuanming laughed, "How do I remember that it was Lao Meng who said‘ to give you all my power ’at the beginning? Is n’t it nice to keep expectations?”

"Your boy, this is not a feather arrow." Haha smiled, but Meng Lisheng did not refute. It is true that the effect of watching is most obvious when he does not know the details. He does not want to lose this personal experience.

Time passed quickly, and one episode of the series was immediately over. Originally, the advertisement of this toilet period would not have attracted much attention, but after more than half a year of 'Feiyan bombing', it has already cultivated a batch of watching this A loyal viewer of this unique advertisement. At present, Feiyan's advertising content will be fine-tuned according to the distribution of vcd discs. It is not the Feiyan family that pays the advertising fee, and it has become a battlefield for various studios to compete for exposure.

But today's ads are a little different.

With the sound of a drum, the familiar red lantern was hung up again in the gray courtyard, and the snoring of the hammer feet shocked the people. The fourth aunt and the girl were sitting in the center of the screen. This was supposed to be a very familiar scene, but before the audience reacted, everything suddenly stopped. The two people who were supposed to be in the play turned their faces at the same time and looked at the audience outside the screen.

"If you like us, please support the genuine."

With a clear and sweet voice and a sincere smile, the person who was supposed to be serious in the drama suddenly became a real actor, freed from his role, and then appeared vividly in front of the audience. This moment was so shocking, but the picture turned again, turning into a famous role on the stage, gongs and drums, robes fluttering, a wonderful show on the screen, the camera suddenly paused, Bawang and Yu Ji Qi Qi Stopped and faced the audience.

"If you like us, please support the genuine."

The two Peking Opera masks, which barely show their true appearance, reveal a breath of solemnity.

The picture turns again, the knights stop fighting, the beauty no longer laughs, and the shameless housewife who showed the most serious expression at the last moment ... scene after scene, so familiar and so strange, those who have seen Countless times the characters are looking through the screen, earnestly pleading to the audience in front of them.

"If you like us, please support the genuine."

The words repeated this time and again eventually merged into one place. The center of the screen is no longer the propaganda of Fei Yan vcd, but a bold and sincere expectation.

"Your support is what we rely on to survive. Everyone has a responsibility to resist piracy."

The 1-minute commercial didn't have too many shots or fancy complex content, but it was shocking. The meeting room was quiet, and after a while, someone whispered.

"PSAs?"

Yes, this is a public service advertisement that broadcasts the wrong time, a public service advertisement that costs a lot of money but does not promote the product, and a public service advertisement that opens another window for all audiences.

"Really ... I live up to my expectations ..." Meng Li grew up and exhaled. This advertisement contains some of the best-selling vcds in the past six months. Just hire an actor and restore the scene. But in just half a month, it was actually made like this, and it was so beautiful.

"After the release of those foreign films, maybe some foreign actors will be able to enter the battle." Lin Xuewen, the leader of the plan, said indifferently. "It is estimated that English and French have been shocking these years."

"You ..." Meng Lisheng suddenly didn't know what to say.

Chen Yuanming smiled. "Yeah, if possible, this kind of advertisement will continue to be broadcast. What does that sentence say, the people only follow the interests, and they will not realize without teaching ..."

"Fu Wanmin's obedience, like the fall of the water, can't be stopped without encouraging the embankment. It is the one who has been educated and the evil has been stopped, and the embankment has been completed; The embankment is also bad. "Liang Weiguo replied lightly." There is also an old saying such as no cultivation, no source of theft, etc. For us legal workers, the sentence is all right. The scene ten years ago A lot of things have been messed up, but we have not been able to pick them up again. The old may not be outdated, and the wisdom of the ancients may not be inferior to the present. If we can give some reminders to the numb people from this perspective, we can give Those who still close their eyes are bright, and it is probably a good thing. "

The old man's voice was not loud, but everyone in the room fell into silence. The idea was absolutely correct, but how long does it take for such a reminder to receive results?

Chen Yuanming didn't seem to be affected by this repression at all, but just smiled, "Yes, this battle has just begun. All we can do is grab more people's hearts from the enemy camp. Because China is too big, There is too much population, so as long as one of the ten people awakens, those conscience companies will not starve to death. If three or five of the ten people agree, those excellent companies will be bigger and stronger, and if they reach seven or eight, The number may be the moment when we are truly back to the top of the world. This money should be spent, and it is worth it. "

auzw.com No one in the conference room refuted his words, only Lin Xuewen chuckled, "Let's put down such a long-term problem first, and focus on the enemy in front of us. Still have to toss ... "

Lin Xuewen is right, they still have to toss.

Beginning the next day, a new round of media offensive rolled out again, blowing the horn from the newspaper industry first. Major mainstream media began to discuss the content of yesterday's focus interview and Feiyan's new advertisement. Some reporters went to Feiyan and two other companies to conduct interviews. Compared with the public relations plan formulated by Takeoff Yan in advance, Lida and Jinke obviously did not expect such an offensive unreasonable offense, and immediately fell into a passive state.

Under the combined effect of advertising and media science, more and more ordinary consumers are beginning to understand the meaning of the word "piracy". The once-cheap discs are no longer good enough to show off to friends and relatives, and businesses selling pirated discs Also consciously converged, and wanted to avoid this limelight. What's more, some officials who supported and personally operated the piracy industry shut their mouths and looked away. What the focus interview meant was that any politician with a mind would not ignore it.

It's just that this passive hasn't lasted for too long. If genuineness represents the interests of some people, then piracy also represents the interests of others. When the overwhelmingly positive remarks began to ebb, some people came up and supported the piracy in a roundabout way, especially the counterfeiting and copying in the industrial field. They began to try to render the harm of monopoly, emphasize the current level of consumption in Chinese society, and shouted flags for tens of millions of non-independent innovation OEM and counterfeit companies. There are sadness cards, economic cards, and even revenge and deserved remarks. It seems that supporting genuine editions has become a luxury, a wasteful move that does not meet the national conditions.

In response to this offensive, Feiyan responded quickly, relying on Xinhua Bookstore and major city libraries, and slowly began to implement DVD rental business, turning buying into rent. The first wave of actions involved 20 major sales cities across the country. It also allowed a group of people with flexible minds and daring to take the initiative to trigger the prototypes of several major movie rental chains in the future.

At the same time, other industries that have been harmed by counterfeit products have stepped forward and joined Feiyan's anti-theft alliance. For example, pharmaceutical, food, tobacco, and other companies related to people ’s livelihood. In their slogans, "like" has become "must" and has become a high weight like "life", but the truth is still obvious: if it is really Piracy and counterfeiting have opened their doors, without strict punishment without punishment. How can you ensure that those pirates who have lost their goodness only touch the clothing or publishing industry, and do not reach out to food and drugs? Is the cost of counterfeit drugs higher than copying CDs? Doesn't the amazing profit of alcoholic beverages make courageous manufacturers covet? Without legal monitoring and moral restraint, who can guarantee that he will not be the next victim of this piracy feast?

On the one hand, it is entertainment and on the other hand, it is the national economy and the people's livelihood. This anti-piracy propaganda finally evolved into a baptism of national awareness, and it became a real debate. From newspapers to television, from radio to reality, tug-of-war debates are everywhere, the louder the quarrel sounds, the more profound the inspiration for the people. However, in this confession, the fuse that caused the war quietly quieted down, and the trial of Lida and Jinke's infringement cases began quietly.

Before entering the court, executives and legal persons of several companies took the lead to sit together and begin a round of talks that will be crucial for China's future film and television industry.

(Here is the anti-pump split, end of this chapter)

The author has something to say: This chapter has been conceived for a long time, and it can be said that it is the key point of the vcd line. Now that I write it, I can feel relieved.

In fact, I have no intention to blame anyone. In terms of piracy, it is difficult for anyone in China to be truly innocent. Just like myself, I was a fan when I was young. I grew up to be a disc lover and have a very powerful Internet addiction. The prosperous area has been trampled. I also bought Chengshan's pirated comics, and I've collected an unknown amount of hardcover paperback discs. Even if I read too much, I dare not say that I haven't seen pirated texts.

But things like ideas do change.

Perhaps it was from the moment when I grew up that I walked into the cinema for the first time and was shocked by the audio-visual effect. Maybe it started with the promotion of domestic products after the earthquake in 2008. It may even be just moved by Jingdong and excellent promotions. I started a lot of genuine books, started to watch the new blockbusters in the movie theater, started to recharge and buy v, and paid for those articles that brought me reading pleasure. There are Baique Ante hand cream, Yunnan Baiyao toothpaste, Shanghai sandalwood soap and so on ... Supporting genuine products and supporting domestic products not only bring convenience and a more comfortable consumer experience, but also bring a sense of satisfaction, a kind of The pleasure of spending money in the right place.

When a trust is destroyed and a common sense is subverted, it is difficult to repair it. Not to mention that for this increased consumption, it is very frustrating for parents and colleagues to not understand, but there are still many friends around me who are using genuine and supporting genuine. If there are more people with this concept, those For those companies that are struggling to survive, will the original creators who are serious about creating a better life?

That's right, because of various reasons, our lives are still full of piracy, which is a difficult social trend. But we cannot deceive ourselves, and we cannot treat the damage to them as justified, because this damage will also hurt those things that are important to us. That's why I have this chapter and this story.

Pay for what you like and support the genuine, that's the bottom line. Consumers have more power than people think. The choice is in the hands of everyone. What you pay for may change the world one day. Is n’t it interesting to think about it? ^-^

I hope that this kind of preaching will not be annoying. Well, it ’s time to change the map in two chapters. Let ’s go to other routes. = W =

And, Emma scared dad today! jj started to draw a wind again, and revised the ranking of overlord tickets there. I can't see it. I was shocked at first sight. !! !! The ranking of the first part can also be high! The nest is really loved by everyone.

3 <

Fanfan threw a mine

Wuwu threw a mine

Yun Zheng threw a rocket launcher

Yun Zheng threw a rocket launcher

Yun Zheng threw a rocket launcher

Soup threw a mine

Soup threw a mine

Soup threw a mine

Dong Dong threw a mine

1135542 threw a mine

San Qi threw a mine

Slowly the pig threw a mine

11952999 Thrown a mine