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Playstation, there is a simpler name: ps.

As home game consoles, Sony's ps series and Microsoft's xbox series are the two most popular brands in the future. If you know a little about video games, you will not know the products of these two companies.

However, Chen Yuanming is not a real game fan. All the games he is familiar with are derived from the experience of selling computers for Internet cafes. Like most amateur players in China, Warcraft, Red Alert, Counter-Strike or Broadgate It is his best choice to spend time in his spare time. Therefore, after the establishment of a little stone, he only valued Blizzard so much, only to reach out to Ximu Studio, and then acquired the Interplay company that gave birth to the Black Island Studio in advance.

Because of this difference in interest, his understanding of home game consoles is not deep, but Sony's ps3 and Microsoft's xbox360 are an exception to the group. What caught his attention was the 2006 DVD format war.

Similar to the DVD format battle in 1995, in 2006 Sony and Toshiba released their next-generation high-definition DVD format. Sony named it Blu-ray, and Toshiba called it HD-DVD. The battle for the next-generation multimedia format is fierce. Sony has the support of optical storage manufacturers including Panasonic, Philips, Pioneer, the world's four largest PC manufacturers Dell, HP, Lenovo, Acer, as well as Disney, Fox and other Hollywood film giants; while Toshiba is standing behind Silicon Valley overlords like Microsoft, Intel, and NEC.

Because the camps on both sides are extremely powerful, and it is also a matter of life and death, this war lasted for two years, and it ended with the victory of Sony Blu-ray in early 2008. In the meantime, it was also mixed with the red flag formulated by the Chinese DVD Alliance The evd standard battle, but did not set off waves at all, red light was completely sunk by the domestic piracy industry, and even the country failed to get out. For this matter, many business magazines have long reports, even if they are not interested in it, they can understand it.

Sony's ps3 and Microsoft's xbox360 belong to two camps, ps3 can only recognize Blu-ray discs, and the xbox supports the hd format. Thanks to the gossip of those media and websites, even if he has not played any games on these two consoles, Chen Yuanming is no stranger to their product information.

And through the memories of the past, some meanings that he hadn't noticed have surfaced. PS uses dvd-rom for ps2, and ps3 can not only play Blu-ray, but also play virtual battle through network platform. Coincidentally, Microsoft's Xbox360 can also be connected online to play CDs. In other words, when a family owns such a home game console, they will probably no longer need to buy a special DVD player.

This is hard to imagine in the Chinese market. After all, the price of game consoles is too expensive, and game consoles have always been regarded as natural enemies that affect children's academics. Families rarely actively buy game consoles instead of video players. However, in developed western countries, there are fewer psychological obstacles, and the global sales of ps alone exceeds 100 million units. When this game console and home network are further integrated, can it replace the computer host and be directly on the TV? networking? Can it replace the set-top box and send and receive TV signals?

Chen Yuanming has experienced the high-tech era of later generations. He knows better than anyone that in the future world, "single" is not an advantage. Mobile phones are not only used to make calls, but also to be able to send text messages, be able to take photos, be able to connect to the Internet, and be able to operate some functions that were not even imagined more than a decade ago. The Apple iPhone, which went on sale at the end of 2007, completely subverted people's perception of mobile phones. It is not like a multifunctional mobile phone produced by a previous BlackBerry or Nokia, and has become an alternative to a computer.

In addition to mobile phones, how many products have similar changes? The TV began to have a USB interface to support downloading and downloading videos; the camera became a digital format, the film became dazzling, the battery could be charged, and the memory card could be connected to the computer; it could play video and audio at the same time, and read mp4 of text files It is all over the streets and lanes ... It belongs to the future. It is an era of technology integration. High-end at a single level can no longer suppress the comprehensiveness of comprehensive performance, and multi-function is the only way out.

But what about Feiyan's current vision? They are still developing DVD players and CD-ROM drives, and some people have proposed the concept of in-car and mobile, but they are just a DVD player after all and cannot be used for other purposes. Even if it occupied more than 60% of China's market in the player field, even if it can gain a foothold in the world, even if it is the first to release the Blu-ray format, it will only take less than ten years.

After 2006, optical discs will be gradually eliminated, and even pirated copies have lost their living space, and computers will be the center of the next generation of home entertainment. When the Internet speed is further improved, people don't even need to download videos directly. They have Tudou.com and YouTube. Online browsing is estimated to be the mainstream in the future. And Sony ps3 and Microsoft xbox360 bring further enlightenment. Maybe playing movies, stand-alone games, or even social networking or TV viewing, can be implemented using a small game console. They will no longer be pure game consoles. , Instead of a new generation of home entertainment hubs that replace computers, video players, and TV set-top boxes.

And this possibility, already started ten years ago today.

At this moment, Chen Yuanming almost felt frustrated. In business minds, he is simply not comparable to real geniuses such as Akio Morita, Bill Gates, and Jobs. Their most terrifying place is that they can see through the development of the times and can point the way for the future of the decade, or even the 20 or 30 years . Such a talent can never be made up with diligence and hard work, and the gap is starkly daunting.

But do you have to give up? Taking a deep breath, Chen Yuanming did not hesitate to crush this idea on the soles of his feet. As far as the future of the decade is concerned, he also has sufficient cognition, and also has a team that is beginning to take shape. Among the people he knows, there are still geniuses such as Lin Xuewen, Yan Qiaosen, and Yu Yongan, and the next ten years Here, China will also have another group of talents. This is really the one who has succeeded through hardships. What about those geniuses who lack opportunities or have bad luck? It is estimated that it is the volume of the vehicle.

He may not be a genius, but he has the strength and energy to hold up those geniuses, a stage that is broad enough to make people dazzle. In ten years, too many choices have been made.

"Chen, do you know these words?"

A voice interrupted his thoughts, and Chen Yuanming turned his gaze and looked at the screen. There, a row of standard Japanese menus is displayed on the computer screen. This is a racing game with a long list of models for selection and introduction.

Mike and David of the dor studio are skilfully switching menus and choosing their own car models, and they don't look like they can't read Japanese. Chen Yuanming smiled, and Alan shook his head at the question.

"I can only recognize some Chinese characters, but I can't understand the sentence. This is Japanese, not Chinese."

"Are they very different?" Alan asked curiously again. "Sam, our artistic director, is a crazy panda fan. He used to visit the pair of panda babies in Washington Park when he was a kid. He was also obsessed with it. Japanese samurai, now his desk is full of stuff like panda samurai, and also encouraged us to add pandas to the Warcraft system. He said that Japanese and Chinese are very similar, you know, similar to the simplified version? "

Chen Yuanming shook his head helplessly. "No, the panda is Chinese, the katana comes from Japan, and Chinese and Japanese are two completely different languages. Although there are many Latin words in English, it is derived from Germanic It ’s the same language family, it ’s very different. "

"But ..." After a pause, Chen Yuanming smiled. "This year's sales are very good. If you are interested, I can arrange a China tour to take you to the hometown of pandas."

"What ?!" Alan exclaimed, "Can you? Can you travel to China now? Sam! Come on Sam!"

There was a commotion in the office, and the sound of games and shouts were mixed and chaotic. Looking at this lively scene, Chen Yuanming smiled and started a wave of cultural baptism from World of Warcraft. It may not be a good thing. With such rich resources, how can he be reclusive and let the opportunity pass by.

A few days later, the heads of the company, Feiyan Company, and the Eagle's Nest division sat together.

On the large desk, a brand new ps game console is placed, and the machine compartment is opened like a display, exposing the cd disc inside. On the multimedia screen not far away, there is another one, and under the gesture of Chen Yuanming, the assistant's joystick opened the game, and click operation on each interface.

The demonstration took only ten minutes, and the entire ps operation process was fully demonstrated. Chen Yuanming nodded to the machine in front of him, "This is Sony's playstation home console released at the end of last year, not a vcd player, but a game console."

auzw.com He said, he picked up the game CD next to it, "Did you see it? A Japanese-made CD, because of the technology sharing of the VCD Alliance, this CD also uses the css location code. , They define their own area as zone 2, the lock code technology can effectively prevent players in other zones from reading the disc, but this lock code is applied to the game. "

"It is also the identification of a lock code disc. Such a machine is more than one step ahead of our current vcd player. It is compatible with the functions of game consoles and video players and has excellent visual effects. It has some impact on the machine, but it is also enough to meet the needs of ordinary households for video players. At present it costs only $ 299. If such a machine enters the European and American markets, and even develops the next-generation product that can read DVDs, for us How will it affect the player industry? "

"Vcd we are not going to be listed in the European and American markets, but the price of dvd is expected to be between 270-310 US dollars, and it may be possible to further reduce the price in the future, but the current research and development costs are not low. If there is no positive conflict, I suggest not to Price adjustment ... "

Yan Qiaosen's answer was a bit heavy. He had learned the news from Chen Yuanming the day before yesterday. For the game industry, he is a real layman, but this new product with both player and game functions will no doubt Yan's market expansion in Europe and America has had a certain impact. And price reduction is definitely not the best option.

"Yes, price wars are always the stupidest way." Chen Yuanming threw that disc back to the desktop. "This PS may not yet have an impact on our vcd or future dvd industry. Its The time it takes to develop is not short, but the design concepts it contains are worth learning. Watching movies and watching TV are entertainment. How about singing karaoke? Playing a game console? Chatting online? If you can use one Machines solve all the trouble, why do we make two machines? "

With a calm look around the crowd, there was no urgency in Chen Yuanming's voice, but he brought a certain unshakable determination.

"The development of DVDs, and even the mpeg-4 format based on the next-generation video resolution, to achieve a higher limit for optical disc storage, is not wrong, but our vision cannot be limited to this. The vehicle-mounted or mobile DVDs being developed by the research and development team , The idea is good, but it is narrow. Just like the landline can be turned into a mobile phone, the cassette can be turned into a compact disc, miniaturization, personalization, and multimedia should be the future development trend. What we have to do is not only use video playback To play discs, we also need to consider making devices that have storage and playback capabilities, like this ps game console, that can cross entertainment mode devices. "

Then, he looked at George Nestle, CEO of Eagle Nest Entertainment, "George, you are from inside News Corporation. You should know Mr. Murdoch's expectations for satellite TV. If there is a game console, at the same time Able to accept satellite signals and watch more satellite TVs, would you choose to buy an additional set-top box? If this game console can be directly connected to Fox's movie storage server and pay for any of the movies in it, they will continue Buy a disc? "

George hesitated for a moment, and replied carefully, "If such technology can be realized, I don't think consumers will pay for the product repeatedly. But today's network transmission speed, I am afraid that cannot support such an idea, it may need ... uh ... for decades? "

"It will be a long time, but it won't be that long." Chen Yuanming shook his head firmly. "Maybe in 20 years, these fantasy functions can be realized one by one. Therefore, what we need to do is to stay ahead of the times, First root our brand in the hearts of consumers. Maybe you do n’t have to take such a big step at a stretch, but one small step at a time, one day, we will be at the peak of the times. Now we have a very complete System, we have a R & D department like Zero Time, a product department like Feiyan, a third-party department like Eagle Nest, and even some graphics cards, the Internet, and personal computers. How to integrate these departments It is the root of everything that allows them to exert greater fighting power together. "

"Our vision must not just be in front of our eyes, but also have a longer-term goal. Maybe one day, optical discs will exit people's daily lives like tapes, but the big group of Feiyan cannot disappear, but the changes are more trendy and more suitable. The development of a new era. Just like the ancestor Fairy Company of the land of Silicon Valley, it used to be so huge, so glorious, like a real mountain peak, but when the torrent of the age comes, it can not leave anything, It will only be washed away and swept away. What we want to do is not a fairy child, but a giant that is as difficult to defeat as IBM. "

Having said that, Chen Yuanming's eyes returned to the ps game console in front of him, "Or one step closer, just like our enemy Sony. On the DVD standard, we beat him by a small step, but on this game console, What we lost is a distance of an era. To understand our enemies, imitate our enemies, and defeat our enemies on the same battlefield. Only with such courage and confidence can Feiyan grow and develop step by step. Become a vibrant company, a group that won't break. "

After a pause, Chen Yuanming seemed to think of something interesting, showing a faint smile. "Every great battle requires a code name, and I think we should have a proper name for this battle, just call it the" conquest of the living room. "I hope that in 20 years, every family will be able to Owning at least one Feiyan product at that time was the time for our true victory! "

Yeah, everything works, everything works. What is spreading out now is not a clearer path. He still remembers that Apple's stock price will fall to the bottom of $ 3 in 1997. He once planned to buy a large number of Apple shares at this time, waiting for its skyrocketing. But now? Is the iPod that saved Apple a high level of technology? It is just an mp3. What really makes it popular is itunes, a download and playback system.

For the same reason, has the scape browser that made him so troubled that he can only use the initial bundle? not necessarily. What it lacks is only consumer loyalty. If you bundle scape and icq together, or even add a free mail system such as hotmail, then the social circle surrounding iail will be difficult to leave the browser in control.

In fact, many times, the outstanding product is not the product itself, but the marketing model that the product has. It is the bond that it establishes with other industries and users. As long as this bond is indestructible, the product is invincible.

A very simple, but really working idea. After spending a full three years, maybe half of his previous life, he finally explored the essence of a business operation. How can such a harvest not be ecstatic.

With a faint smile, Chen Yuanming looked down at the stack of information in front of him. Since 1995 will be a sign of the new era in Silicon Valley, let his Majesty's industries become the hurricanes that lead the era.

To destroy and change the world in his memory!

(End of this chapter)

The author has something to say: Well, home consoles actually have Nintendo's wii, but this thing came out late. At that time, Yuanming had already gone out of the circle and didn't know much.

Regarding pandas, Lingling and Xingxing, a pair of giant pandas sent to the United States in 1972, were very sensational at that time. The world's major newspapers and magazines published this extraordinary news. In the future, more than 3 million Americans will watch the Washington National Zoo every year. Later Pandaren of Warcraft, everyone knows xd

It ’s long enough today! Humming ~ Come and praise the nest> _ <

Continue to thank the little friends for feeding, Emma is so big today! Happy drops _: з ゝ ∠_

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