Invincible from the mobile phone empire

"We sold about 4500 units of the Soni AE on the first day."

"The next day's sales were about 5000 units."

"Sales on the third day were about 6500 units."

"Sales on the fourth day were about 7000 units."

"Sales on the fifth day were about 8000 units."

"Sixth day sales were about 9000 units."

"Sales on the seventh day were about 10000 units."

……

Hearing this, countless bosses in the conference room couldn't help but nod their heads.

This Suo Ni AE is really good. This sales reflects not only the dazzling achievement of the Suo Ni AE's first-week sales of [-] units, but more importantly, its sales are steadily rising.

The day's sales were not too high, only 4500 units.

But step by step, solid and steady rise.

On the seventh day, the sales that day actually reached [-] units!

This kind of rising mobile phone sales, put it on any mobile phone production company, can laugh from ear to ear.

Now many bigwigs, if they didn't already know that the sales in the second week were not good, they must be happy at this time, and all kinds of congratulations and bragging about each other.

But now, everyone's face is tight.

Let's see, with such a good foundation in the first week, how can the sales in the second week be so bad?

Nozawa has already started reading the daily sales volume for the second week to the sales list.

"We sold 8500 Soni AEs on the first day of the second week."

As soon as these words came out, many bosses already felt bad in their hearts, but they were still reluctant to accept it. Although the sales volume reached [-] units last day, the sales volume should increase on the first day of the second week, but there will also be up and down fluctuations. It is a less common normal situation.

Maybe this time it was a downward wave!

Sales dropped from 8500 to [-] units, which is also acceptable.

"The next day, we sold about 5000 Suo Ni AEs!"

Nozawa continued.

Many bigwigs in the conference room were instantly boiling.

"What? Only 5000 units were sold the next day?"

"This is a direct cut in half."

"That is to say, we have a problem with AE, and it started from the second day of the second week?"

"No, it started from the first day, but the impact was not so obvious on the first day, and it only showed up on the second day."

"What on earth would you like, the sales volume plummeted?"

"Continue reading, what's behind?"

……

Nozawa had to continue reading.

"On the third day, we sold about 3500 Suo Ni AEs."

"On the fourth day, we sold about 2200 Suo Ni AEs."

"On the fifth day, we sold about 1900 Suo Ni AEs."

"On the sixth day, we sold about 1500 Suo Ni AEs."

"On the seventh day, we sold about 1400 Suo Ni AEs."

"In total, in the second week, we sold 2.4 Soni AEs."

……

The conference room completely exploded.

This second week of sales is horrific!

especially……

It sold more than [-] directly from that day, and it fell all the way.

It's not a normal drop, it's a crazy drop!

There were more than [-] units on the first day, [-] units on the second day, and [-] units directly on the third day... It means that the sales volume has shrunk by almost half every day. As for the next few days, it has not dropped by half. As much as it is because sales have fallen to freezing point.

After all, they are a big company, and they still have many loyal fans.

But, this situation is too unacceptable.

"How could this be?"

"Is there something wrong with our phone?"

"It has been cut in half, and sales have dropped to the freezing point. This situation is definitely not accidental. There must be some factors affecting it."

"Check it out, you must check it out."

……

Suo Ni's many bigwigs were not calm at all, and they all shouted.

Nozawa's face was full of bitterness at this time, and he said: "The specific reason has not been found out, but... I think it may be because of one thing."

"Our Suo Ni AE was competed face-to-face with mobile phones of the same price... They were cut in half by them!".

Chapter 23

As soon as these words came out, so many bigwigs on the scene were all in disbelief.

I think it's bullshit.

Was cut in half by a mobile phone of the same price?

Of course, the competition for mobile phones of the same price has always existed. They are an ancient mobile phone production company. Almost every product is born, and there are competitors with the same price.

Among these competitors, the mobile phones of Daxiaguo Company are usually directly excluded, because there is no comparability at all. Even if their battery exploded at the beginning, the sales volume of the Suoni TT8 eventually exceeded two million, and the profit exceeded ten million. [-] million.

In my eyes, there are only mobile phones from companies like Norgren and Moto Salad.

And in this kind of personal competition in sales battles, they also have wins and losses, but when they lose the worst, it's just that the sales volume has shrunk a bit. How can they be cut in half like this time!

Sales shrunk, and in the end not even half of it.

Everyone looked at Nozawa with suspicion.

Ichiro Yamamoto leaned to the side and said, "Nozawa, what are you trying to say is... the Huaxing M1 smartphone?"

Nozawa nodded.

"No way." Yamamoto Ichiro said in surprise: "Why should a domestic mobile phone from Daxia Country compete with us? Although the press conference caused a sensation at the beginning, it is only a heat, and it will soon dissipate."

"We are going to take advantage of its power to rise up against AE, do we want to be cut in half by him?"

Nozawa did not dare to answer with absolute certainty, but in his heart, he felt that he underestimated the Huaxing M1 smartphone.

In fact, after the Huaxing M1 smartphone was released, he bought one himself, mainly to grasp all the advantages and disadvantages of this Huaxing M1 smartphone, but for this purpose, he almost became a fan of the Huaxing M1 smartphone.

And this kind of feeling of being a fan of a mobile phone, he has never appeared before.

know,

Professionals look at a mobile phone, and ordinary consumers look at a mobile phone from a different angle, and the results are naturally very different.

Generally speaking, as a professional, you can see the problem more deeply and accurately. When you see a mobile phone, it is not just what is in front of everyone?But will see what can bring behind it?

The deeper the entry, the richer the experience, the higher the cognition, and the more accurate the view.

As the head of the Suo Ni Daxia branch, Nozawa's ability in this regard is naturally beyond doubt.

However, the higher the ability in this regard, it can naturally promote his status as a top expert in the industry, but at the same time, it will also form a blindfold for him, because he has rarely or rarely experienced a consumer's point of view. mobile phone.

The mobile phone, in the final analysis, is to be sold to consumers.

The most direct feeling of consumers determines the success or failure of a mobile phone!

Therefore, looking at history, all geniuses in product development, not only mobile phones, but also any products, have a unique vision. This kind of genius can become an expert and analyze accurately, but at the same time, he is the most sensitive consumer. His feeling for the product is the feeling that the majority of consumers will have.

Only such a genius can make a classic, even a great product.

Nozawa is not a genius, but Nozawa has a sense of self-denial and has the ability to reverse analysis. When he got a Huaxing M1 smartphone and played with it for a long time, he vaguely sensed that this Huaxing M1 smartphone extraordinary.

——It can make him, an old fritter in the mobile phone industry, subconsciously feel that the mobile phone is good, and can't wait to use and play it, instead of habitually analyzing it... If this mobile phone is not extraordinary, it will be strange.

But even with this awareness, Nozawa didn't think it would affect the sales of their Suo Ni AE, but when the facts were in front of him, he realized that maybe...their Suo Ni AE, and the Huaxing M1 smartphone price Same, not a good thing.

At this time, he said: "I'm not sure, it must be the Huaxing M1 smartphone that cut our sales of Suo Ni AE in half, but... I think it's possible."

"So, I think we should do two things now. The first thing is to ask our dealers about the reasons for the poor sales of our Soreverse AE."

This made everyone nod.

Dealers, as those who deal with consumers on the front line, must have the clearest understanding of the situation.

"Second..." Nozawa continued: "I think we need to investigate the sales of Huaxing M1 smartphones as quickly as possible. If his mobile phone sales are average, I will naturally give up my doubts, but if his sales are not good. It's vulgar, I'm afraid... it's really possible."

This opinion was also recognized by many bigwigs at the scene.

In any case, there is a problem with the sales of Suo Ni AE. It is necessary to be cautious and quickly find the cause, and it is also the foundation of a large company like them.

As a result, the dealer's feedback came before the order went away.

Statistics appear, Soni AE's sales have fallen like this, and their dealers' profits have also been greatly reduced, and they have long been anxious. Reverse this gold master father.

Nozawa received the feedback and announced it to everyone.

Dao: "The dealer feedback results, one has three phenomena that may affect it."

"One, the intended consumers have a higher evaluation of the Huaxing M1 smartphone."