Invincible from the mobile phone empire

Chapter 231

When the boss of the confidant mobile phone company said the conclusion of the investigation, his face was full of sigh.

Said: "This Xiaomi Mi 1 smartphone is so powerful that I even asked a special investigation company to do a calculation on their Xiaomi Mi 1 smartphone."

"Their Xiaomi Mi 1 smartphone uses the latest Shenzhou Tianzi No. 2 mobile phone processor, which is definitely a high-end mobile phone processor, plus the basic configuration of 4+64G, its camera and fast charging technology, its hardware The cost is basically infinitely close to 2000 soft sister coins."

"It can even be said that this Xiaomi mobile phone company is backed by Huaxing mobile phone company. Through Huaxing, it has obtained a large number of goods at a favorable price, and directly contacted the supplier, eliminating a series of intermediate dealers and so on. This is the only way to keep the price so low.”

"If you change to another mobile phone company, at least, if our three mobile phone companies want to make such a product, the cost is definitely more than the 2000 soft sister coins."

"And the Xiaomi Mi 1 smartphone is priced at 1998 soft sister coins, I really can't figure it out now."

"1998 Soft Girl Coins, they make a hammer. Basically, the profit of hardware is between a dozen or [-] Soft Girl coins. Do they want to gain profits by taking large quantities of money?"

"But it's too hard."

The boss of the confidant mobile phone company made such a sigh, and the bosses of the Turkey mobile phone company and Jiucheng mobile phone company were all confused.

In fact, they can also guess that the sales of their smartphones have fallen off a cliff, and the core reason is that their competitors are too strong.

But they also couldn't figure out what the price of Xiaomi Mi 1 smartphone was in 1998?

Priced at 1998, it can really be said that there is almost no profit to be made. If the profit is only obtained by selling mobile phones, Xiaomi estimates that it can only support itself.

So why is it, the bosses of these black mobile phone companies can't figure out why.

But for one thing, they are fortunate.

Fortunately, Xiaomi has released a Xiaomi 1 smartphone, priced at around 2000 yuan.

"Although this move cut off an important source of income for our three mobile phone companies, it still gave us a great respite 々〃."

"After all, there is still a huge part of the mobile phone market, that is, the part where consumers buy mobile phones with prices within a thousand yuan, or even between five or six hundred yuan."

"And we can survive a wave if we seize this market. Anyway, our black mobile phone is used for the purpose of making money."

The boss of the confidant mobile phone company said so.

And this moment was unanimously approved by the CEOs of Jiucheng Mobile Phone Company and Turkey Mobile Phone Company.

They do not want to use technology to change people's consumption habits and make people feel the beauty of technology.

But to make money, and to make money with no conscience.

So, as long as they can make money, they are willing to do anything.

Don't you want to make money by making hacked mobile phones, making fake mobile phones, and doing such shameless behavior?

Now Xiaomi is strong, and the top mobile phone in their hands has been defeated.

But they still have a bigger market, could it be that Xiaomi can kill these too?

At this time, in the office of Huaxing Company, Chen Ye and Lei Tianwang met again.

Lei Tianwang's eyes were a little red, and the eyeballs were bloodshot. At first glance, it was an unhealthy condition caused by poor sleep for a long time and staying up late for a long time.

However, Thunder King's spirit was extremely excited.

He looked at Chen Ye and said excitedly, "Mr. Chen, you are amazing. The strategy you formulated for the Xiaomi Mi 1 smartphone is incomparably accurate."

"And the way you proposed to use hunger marketing is just right, it's just a stroke of genius."

"In just 49 seconds, Xiaomi 1 smartphone sales reached about 100 million units, and 100 million units were sold in 49 seconds. To be honest, when I saw this sales volume, the whole person was shocked and shocked. ."

"Even I'm a little inflated to think that our sales volume can compete with your Huaxing."

"After all, we sold 49 million units in 100 seconds, and your Huaxing m series, which is the hottest Huaxing m4 smartphone recently, does not have such a strong sales volume."

"Later I calmed down and realized that this was because there was too much backlog of consumers' emotions, which burst out collectively in these 49 seconds, and that's why such a large amount of sales was sold."

"Otherwise, I really want to wrestle with Huaxing."

Chen Ye smiled and was very happy inside.

He found that although the mobile phone companies he cooperated with depended on Huaxing to some extent, the spirit of independent hard work was commendable.

Jijigao wants to compete with their Huaxing series of smartphones through advertising bombardment.

Petal is silently developing communication business, terminal solutions, and of course, some core hardware about mobile phones.

For example, they are actively working on the development of their company's core product, the Kirin Jade mobile phone processor.

The Xiaomi mobile phone company has just appeared, and it has a stance of competing with their Huaxing m series. Chen Ye maintains an open, accepting and welcoming attitude.

The Huaxing m-series is indeed a leader, far ahead, but the Huaxing m-series cannot be slack because of its impressive achievements.

What's the best way to not slack off?

(good good)

He can maintain a strong fighting spirit, but with thousands of engineers and several R&D centers under the Huaxing m series, how can the staff inside maintain a strong fighting spirit?

pressure!

Only strong pressure can keep people fighting spirit.

After chatting with Lei Tianwang about the Xiaomi Mi 1 smartphone, Chen Ye's topic turned to the Xiaomi Mi 1 smartphone.

"Xiaomi 1 smartphone has been successful. Next, we only need to follow this rhythm and sell a certain amount of smartphones at a specific time every month, then the Xiaomi brand can take root."

"As for other Internet-based marketing plans, I told you that the plan to build the Xiaomi ecosystem should be expanded slowly."

"And now, the most important thing is to bring our already successful Hong Mi 1 smartphone to the market.".

Chapter 232

Hongmi mobile phone is also a product dominated by Xiaomi mobile phone company, but the price of Hongmi mobile phone lies in low-end consumers.

And Chen Ye's opinion to Lei Tianwang is that the price of Hongmi mobile phone is around [-] yuan.

It even has to be divided into several mobile phones with different configurations, resulting in a price covering between 500 yuan and 1500 yuan.

Because, whether it's Chen Ye's experience in his previous life, or the report he got through the investigation company this time, the number of people using mobile phones in Daxia now, and even around the world, has reached a very exaggerated number. one-third of the world's population.

In Daxia, the number of people using mobile phones has approached 10 billion.

Of course, among these 10 billion people, by now, at least half of them still use feature phones.

Among the remaining people, a large number of people use black mobile phones, that is, copycat mobile phones.

It can be imagined that these 5 million or so users who use feature phones are very likely to turn to smartphones.

The reason why they didn't switch to smartphones is because they don't have that high demand for mobile phones, and the view so far is that a phone only needs to be able to make calls and send text messages.

The consumer awareness of many consumers about the purchase of mobile phones is indeed not as advanced as 337, and it is indeed very conservative.

However, that doesn't mean that when a smartphone is given to them, they won't use it.

Moreover, now that the APP has been fully developed, Magic Crystal, Alipay, various games, various social networking, and various shopping have made many people who used to use feature phones long for it.

In fact, in the heart of every consumer, there is an expectation and wish to use a smartphone, but there is no such condition.

The emergence of Xiaomi Company is to create such conditions. Of course, by the way, the copycat mobile phones, black mobile phones, including feature phones, are pressed and rubbed on the ground.

The Hong Mi 1 smartphone has already been done.

After listening to Chen Ye's words, Lei Tianwang immediately began to prepare for the launch of the Hong Mi 1 smartphone in the near future.

……

At this time, the original mobile phone industry giant Moto Salad, its president John was in pain and joy.

The reason for the happiness is very simple, that is, Norgren started to carry out very arrogant behaviors, but in fact it was killing.

Directly cut off the Saipan mobile operating system team, 5000 staff so that the Saipan mobile operating system is not upgraded, only maintenance.

The resulting effect is that Norgren's feature phone shipments have been greatly reduced, and Norgren has also continued to take selfies, support education, and collectively abandon feature phones.

And Norgren occupies an absolute dominant position in the global feature phone market and is a giant among giants.

Now the shipments of Norgren's functional machines have been greatly reduced, so this market vacancy needs to be filled by someone. Who needs to fill it?

There needs to be a cell phone company that does a pretty good job of feature phones to fill, and the natural top pick is their Moto Salad.

Of course, Jiuxing also has this strength, but Jiuxing is now focusing on the development of smart phones. Although its attitude towards feature phones is stronger than that of Norgren, it is not much stronger.

Only their motorcycle salads take functional machines as their main development strategy.

Therefore, in the recent period of time, the sales of motorcycle salads have continued to create records, and the profits have increased significantly.

Especially in the Daxia country market, Moto Salad has completely defeated big brands such as Norgren and Jiuxing, and has become the No. [-] feature phone mobile phone in the Daxia country market.

This is Moto Salad with confidence.

But now Moto Salad is suffering.

That is, the Xiaomi Mi 1 smartphone was born, and the smartphone market of Moto Salad has suffered a lot.

Originally, Moto Salad's smartphones were not so popular in the market, lacking innovation and mediocre configuration. Consumers did not like Moto Salad very much.

Last time, it was because of the fierce competition between Petal and Jiuxing, but they made the wrong plan launched by Moto Salad, and the sales of smartphones were directly cut in half.

It even hurt the vitality of Moto Salad.

Later, Moto Salad had to turn to the lower-priced smartphone market, basically priced at around 3000 yuan.

The price of 3000 yuan for their motorcycle salad can be said to have greatly compressed their profit margins. It is simply selling smartphones as feature phones, and does not pursue any profit at all.

But now, because of the birth of Xiaomi 1, their smartphones at the price of 3000 yuan have been hit hard. It has only been more than 7 days in July, and it is known that the sales have been cut in half.

"It's terrible, the competition in the mobile phone industry is terrible now."

John thought like this: "Fortunately, we have a rich background in motorcycle salads. If we guard the market of functional machines, we should be able to survive for a long time."

"Our motorcycle salad, if we can't do it, we will completely cut off the smartphone part, actively develop feature phones, and make feature phones the strongest in Daxia, Asanguo, and Africa!"

John is ready to give up smartphones and fully develop feature phones, and first of all, he wants to occupy all the feature phone market in Daxia country, and become the leader of the big Xia country's feature phone market leaders!

And just when John formulated his strategy, a change occurred quietly on Xiaomi's official website.

……