Invincible from the mobile phone empire

"And looking at the current situation, even if we move forward with debt, there is no sign that we can turn around against the wind."

The CEO of Jiucheng Mobile Phone Company reported the same situation as the CEO of the lighter mobile phone company.

"Our Jiucheng mobile phone company also encountered the same predicament. Xiaomi smartphones interrupted all the high-end mobile phones we issued, and Hongmi smartphones cut off our lifeline."

"Now our Jiucheng mobile phone can really make a profit, only the mobile phone below 500 yuan, or even the smartphone below 500 yuan, but the profit of this mobile phone is too weak."

"Now being hit by Xiaomi mobile phone company, countless mobile phone companies in the market have almost collapsed, making the competition in mobile phones below 500 yuan extremely fierce. Now we sell a mobile phone with a net profit of less than 10 yuan. With the accumulation of these years and only a small profit, the profit is simply insignificant."

.......

Chapter 235

The bosses of Jiucheng Mobile Phone Company and Lighter Mobile Phone Company suffered greatly.

But for the boss of the confidant mobile phone company, why is the situation facing the confidant mobile phone company not like this?

Xiaomi mobile phone company is too fierce this time, and the Xiaomi 1 smartphone is about to be released.

Hongmi smartphones are basically the factory price, and there is no profit.

And with this fierce attitude, high-quality workmanship, sufficient configuration, but low prices, they directly dominated the entire low-end mobile phone market.

Let their confidant's smartphone, which has been losing money for the past two months.

And small mobile phone companies like them simply do not have so much capital and strength to support the continuous loss of mobile phone companies.

Generally, when this happens, you will directly choose to close the door, start a new brand again, and continue to follow the path of copycat imitation.

But now this 17 road has not worked out.

Everyone has already identified Xiaomi Mi Mi and Hong Mi. At the same price, everyone is more willing to buy Xiaomi Mi 1 smartphone or Hong Mi 1 smartphone, and will not choose these phones at all.

Because gradually, in the consciousness of consumers, these mobile phones have been classified as non-brand machines.

There are better options, why choose a no-name machine?

"The confidant's phone is about to collapse, and an era is over."

The boss of the confidant mobile phone company sighed like this.

"The era of our black mobile phones is coming to an end, and fake mobile phones will disappear completely."

"The future mid-to-low-end mobile phone market will belong to Xiaomi, or it will be an imitator of Xiaomi."

…………

The conversations of these three mobile phone companies represent the current situation of the black mobile phone market.

Under the impact of the Xiaomi model, the black mobile phone market has undergone earth-shaking changes in less than two months.

Those small companies with very weak technical strength and very weak capital reserves have declared bankruptcy in less than two months.

In just two months, according to statistics, as many as 130 small companies declared bankruptcy.

There are still several copycat mobile phone companies struggling to support, but they can't find a good way out at all.

The quality can't compare to Xiaomi.

Compared with the brand image, Xiaomi has now fully established, and they are not rivals at all.

As for the price, the mobile phones that Xiaomi sells are even cheaper than the mobile phones they sell, and the after-sales service is also good.

So why not buy Xiaomi's, but have to buy theirs?

As for using information asymmetry to sell some smart phones to many elderly people and children who do not know much about mobile phones, it is possible to try, but this market is shrinking crazily.

The reason is very simple, Xiaomi's reputation is too loud, everyone knows that Xiaomi is good.

In addition, information is becoming more and more smooth now, and in the era of 3G and 4G, information is showing an explosive trend. Now everyone can learn about everything happening in the world through Magic Crystal and a simple circle of friends.

The development of smart phones is in full swing, and everyone already knows the superiority of Xiaomi. How do their copycat mobile phones spread?

Make the cottage phone completely collapse and disintegrate.

Those with confidence and energy try to blaze a new path through innovation, independent production and research and development, including Hammer mobile phones, OnePlus mobile phones, Tianyu mobile phones...

And the vast majority choose to transform and develop, or in the process of transforming and developing.

Because of the emergence of the entire Xiaomi mobile phone, the mobile phone market in Daxia has undergone earth-shaking changes.

And the person who is most excited about this change is Minister Su of the Ministry of Public Information.

The past two months have been the happiest time in the past few years.

Some time ago, he also asked Chen Ye for help, asking how Chen Ye could curb the crazy expansion of the domestic black mobile phone market and suppress their arrogance.

After collaborating with Xiaomi, they actually played such a trick, which directly cut off the black mobile phone from the root, the space for the development and survival of the cottage smartphone.

Leave them with nothing to hide and have to withdraw from the market.

Minister Su looked at the continuously collected data and situation, and was extremely excited by the continuous reduction of the black mobile phone market and the continuous closure of copycat mobile phone companies.

What does this represent means that the mobile phone industry in Daxia has begun to become less formalized.The development model is becoming clearer and clearer, and the management and control of the building country government will also be more convenient.

Mr. Chen is indeed a genius in the mobile phone industry, Minister Su sighed.

Of course, while sighing, Minister Su also paid attention to this situation, that is, after the popularity of Xiaomi mobile phones, countless mobile phone companies began to imitate the Xiaomi model wildly.

One of the more famous ones is Petal Mobile Phone Company. Petal provides communication and information services, and mobile phones are only a small part of it. Mobile phones have also gained a firm foothold through the launch of mobile phones through cooperation with Huaxing.

However, the overall power of the petals is still not too strong. This time, the petals launched the petal glory brand, the purpose is to compete with Xiaomi mobile phones and enhance Xiaomi's model.

However, the final progress of the petal mobile phone company, Minister Su can't tell.

Then there is a LeTV company that does network information. It also adopts Xiaomi’s model and has launched LeTV mobile phones in the process of R&D and production.

There are also many other companies that have begun to copy, imitate or even copy the Xiaomi model, but they have not yet formed a climate.

Minister Su felt that an even bigger storm would be used, and in this storm, it was unclear whether Xiaomi could maintain her leading position.

But one thing that must be affirmed is that with the continuous efforts of companies such as Petal Glory, LeTV, and Xiaomi, the entire Daxia country and the mobile phone market will take on a new look.

There will be fewer and fewer feature phones, and there will be nowhere to hide fake mobile phones and black mobile phones. There will be more and more smart phones that are more and more popular. The era of smart phones has begun to take shape.

...................

Chapter 236

The appearance of a large number of followers and imitators, Xiaomi Company is not unaware, but very nervous, even vigilant.

There is a phenomenon in Daxia that cannot be ignored and inevitable.

That is, after a product is successful, there will inevitably be countless imitators, and many imitators are pixel-level imitators.

The previous imitation of Huaxing m3 smartphone by Petal was actually a pixel-level imitation.

However, Petal's imitation of Huaxing m3 smartphone is authorized by Huaxing smartphone, and it can even be said that Huaxing made it by itself, so it is acceptable.

But now this kind of crazy imitation can easily lead to a vicious circle of bad money driving good money.

Xiaomi Mobile Company, from its head Lei Tianwang to its engineers, are a little worried about this.

Beneath the great joy lies a worried heart.

And this situation was constantly reported, and Chen Ye also attached great importance to it.

To this end, on September 9, Teacher's Day, a meeting was held at Xiaomi Company.

In this meeting, all the backbones of Xiaomi Company participated collectively, and Chen Ye took the stage to give a speech.

At the meeting, Chen Ye was impassioned.

For Xiaomi, Chen Ye has a clear market positioning and goals.

If it is said that among these top mobile phone companies in Daxia, Huaxing and Chen Ye position it to lead the times, take intelligence, hardware and smart phones as the core flagship products, lead the whole world, and have important development Function.

So for Xiaomi mobile phone company, Chen Ye's expectation for him is to open up the Internet circle.

In his speech, Chen Ye spoke about the Xiaomi smartphone, and the future development direction and tone of Xiaomi.

He said loudly: "I know that many people at the scene are very anxious, and everyone is very confused about the profit model of Xiaomi Company 々〃."

"Because whether we sell the Xiaomi Mi 1 smartphone or the Hong Mi 1 smartphone, we basically make no profit on its hardware, and even in some aspects we are making a profit at a loss."

"The most intuitive manifestation of the matter of losing money and making a profit is that we do not have enough profits."

"Also, many people now see that our mobile phones are ready and start to imitate them. Everyone is very anxious."

"But I want to tell everyone to put this anxiety away, because we, Xiaomi, are going to take a brand new model."

"This model, I can call it the Internet ecosystem, as long as our Xiaomi mobile phone adheres to the highest cost-effectiveness and insists on designing for fever, then our Xiaomi's status will be unshakable."

"Because no matter which mobile phone company they are, they won't do better than us in terms of price."

"Then how do we make money? It's to develop Xiaomi peripheral products, a brand that brings Xiaomi's reputation."

"We can make other products through Xiaomi, for example, we can make mobile power supplies, which are now a big market."

"For example, we can make smart bracelets, which are also a big market."

"We can make air conditioners, refrigerators, mopeds, bicycles, even treadmills, signature pens, dash cams..."

"There are so many things that can be done. As long as we use Xiaomi mobile phones to attract product users to our Xiaomi brand, and trust our Xiaomi brand, we will definitely make a lot of money for other products."

"So, what if Xiaomi mobile phone doesn't make money now? We didn't make money through Xiaomi mobile phone."

Chen Ye's words aroused cheers from the scene, and Lei Tianwang was even more excited.

Because Chen Ye's remarks completely pointed out Xiaomi's future development path, and this path is very feasible.

In terms of Xiaomi's current popularity and brand image, any new product launched by Xiaomi can attract the attention of certain users.

And Xiaomi is still developing, Xiaomi will launch new products, Xiaomi will earn the hearts of more and more users, and earn the trust of more and more users.

Then Xiaomi peripheral products will be recognized by more and more users. How can Xiaomi like this not grow and develop?

……

Xiaomi's development and growth has become a surging trend, unmatched.