Invincible from the mobile phone empire

While Chen Ye was listening, he kept nodding his head, and at the end gave Lao Zhu a thumbs up.

"Mr. Zhu, your understanding of the African market is really not comparable to that of ordinary people. I admire it."

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Chen Ye said with admiration: "I believe this phone will sell well in Africa."

Hearing Chen Ye's words of praise, Lao Zhu was also quite happy.

He also heard about the sales of the Huaxing m5 smartphone during this period, and it can really be said to be a hit.

While this made Lao Zhu envious, he also admired Chen Ye even more.

Chen Ye's foresight, he asked himself, was a little worse.

The two discussed it together for a long time, and finally decided to mass-produce it immediately and start selling it to the African market.

At the same time, at the headquarters of Moto Salad Company, President John also had a mobile phone in his hand. He looked at the mobile phone and listened to the explanation of the technician next to him, looking very serious.

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And this mobile phone was built by Motor Salad Company in half a year in order to develop the African market.

This phone is also a feature phone.

Obviously, Moto Salad has also fully researched the African market.

And they have been immersed in the functional machine for many years, and they have made great efforts to build the functional machine, John seems extremely confident.

Although Mo Salad entered the African market a little later than Transsion, the former has sufficient funds to carry out various tasks.

Therefore, after conducting research on the African market, it invested in research and development earlier than Transsion.

Obviously, Motor Salad and Transsion know that the other party is doing their best to develop mobile phones suitable for the African market, so they are more responsible for the development of mobile phones.

Unexpectedly, the two companies have developed a mobile phone suitable for promotion in the African market at the same time.

The two companies have done a lot of publicity before, and now they launch a new mobile phone. As long as they add publicity to the new mobile phone on the basis of advertising, people will immediately know the news.

Transsion and Motor Salad also chose to start selling their new mobile phones on the same day.

However, the channels used by the two mobile phone companies to sell mobile phones and the target groups are completely different.and.

Chapter 279

There are two flowers on each table.

Let's talk about Moto Salad first, because of its strong financial resources, it has set up more than [-] mobile phone franchise stores in Africa in just three months.

The mobile phone it developed, called the Moto Salad F1, is exclusively for the African market.

After Moto Salad came to Africa, the strategy it developed was to sell mainly to the middle- and upper-income groups in Africa.

Of course, because African people are so poor, the middle and upper income groups in Africa are equivalent to ordinary people in Daxia, and even their spending power may not be as good.

The middle and lower consumer groups, although they occupy the vast majority of African people, are not within the scope of potential users targeted by Moto Salad F1.

In the words of Moto Salad president John, they don't deserve a cell phone.

[-] Moreover, after thorough research by the Moto Salad Marketing Department, although the proportion of this group is not high, the population of this class has also reached hundreds of millions under the huge size of the billions of people in Africa. .

This market is big enough for the development of motorcycle salads.

On the other hand, this part of the population is also the population with the largest spending power.

Of course, there are still a small number of upper-class people in Africa, but this group of people must be buying smartphones and basically not buying feature phones. Moto Salad F1 is destined to have nothing to do with these people.

I have to say that John is still a very intelligent person, and the overall development strategy of the company is very reasonable.

The price of this Moto Salad F1 mobile phone is 1598 soft sister coins, which is not expensive.

Due to the particularity of the African market and the underdeveloped information network, Moto Salad did not hold a press conference for this mobile phone, nor did it start online sales, but directly used more than [-] franchised stores that had been deployed before to sell to the outside world.

The Moto Salad F1 phone has been on sale in Africa in full swing.

Let's talk phone company.

The mobile phone developed by Transsion Mobile Phone Company is called Transsion K1, and the price is only 498 soft sister coins.

And the price of Moto Salad F1 can be described as a world of difference.

After removing the cost of this Transsion K1 mobile phone, the profit is only 20 soft sister coins, and it is impossible to have a franchise store.

There are no franchise stores, let alone a press conference.

Therefore, the marketing model of Transsion mobile phones is mainly for salesmen to directly take mobile phones to the gathering areas where people live, and then sell them.

On a makeshift platform, a salesman from Transsion loudly promoted the Transsion K1 mobile phone.

"Everyone, come and take a look, the mobile phone company made by the voice mobile phone company is specially designed for our African people."

African people's spare time life is not rich. When they heard that someone was setting up a stage to buy a mobile phone, they gathered around to watch the fun.

Soon, the crowd around the platform grew larger and larger.

When hearing the word Transsion, people's interest can't help but grow a little more.

After all, in the past three months, Transsion has spent a lot of money on publicity, so that the local people have heard of it more or less.

Now that I see the products produced by Transsion, I also feel some intimacy.

A young man looked at this Transsion K1 mobile phone and got some interest, so he asked, "How much is your phone?"

"This Chuansheng K1 mobile phone is currently sold at a price of 498 soft sister coins." The salesperson on the stage replied immediately.

Unexpectedly, young people who heard this price suddenly lost interest in this mobile phone.

At the same time, other people were also very bored. It seemed that the crowd that had finally gathered together had a tendency to end.

"What a broken mobile phone, it's so expensive to sell, I left."

"I just saw that it's not bad, and I'm still a little excited, but now that I hear the price, let's forget it."

"I just said that if the price is right, I will buy one for my new girlfriend. Now it seems that I should exchange it for other gifts."

"You sell such a small mobile phone so expensive. Is it made of gold? Why don't you grab it?"

"It's scattered, it's boring, don't watch it."

……

In fact, the price of 498 soft sister coins is too cheap for the people of Daxia, so cheap that any family can buy it.

But this price is really expensive for ordinary families in Africa.

The vast majority of them are still using elderly phones, and the price of an elderly phone is about 50 soft sister coins.

Compared with the price of 50 soft sister coins, 498 soft sister coins are 10 times higher.

Therefore, it is normal that these African people cannot accept it for a while.

And these salesmen obviously know this.

So, the salesman hurriedly said: "Don't leave in a hurry, listen to my introduction first. If you think it's inappropriate, it's not too late to leave."

The crowd about to leave felt that what this person said was reasonable, and they had nothing to do with them, so they were just watching the fun.

So people's emotions stabilized, waiting for the salesman to explain the K1 mobile phone.

"Everyone has seen the appearance of this mobile phone. It is definitely much better than the old phone you are using. I won't say more. I will talk about the functions of this Transsion K1 mobile phone."

Speaking of this, everyone began to listen carefully.

After all, Africans don't understand that beauty is justice, and practicality is king.

Obviously, they are still in the basic needs stage.

And the function of a mobile phone is particularly important.

The salesman continued: "Have you seen the front of this mobile phone? It is a hand lamp, which can be illuminated at night. Now it is daytime, the effect is not great, but you can see some, I will show you a bit."

Having said that, the salesman turned on the hand lamp function of the mobile phone.

And when people see this hand lamp, their eyes are bright.

Because this hand lamp is turned on in broad daylight, people can still feel that this hand lamp is very bright.

You must know that there are no street lights in the streets of Africa at night, and most people need to prepare an electric light for the name of the night road.

And the hand lamp function of this mobile phone directly helped them solve this problem, which completely stabilized the crowd who were about to leave.

Everyone finally got some interest in this Transsion K1 phone.

Of course, it's just some interest. .

Chapter 280

And the salesman couldn't help but breathe a sigh of relief when he saw that he had finally stabilized the crowd.

And the people onlookers have obviously entered his rhythm.

The salesman continued: "Maybe some people are thinking that such a bright hand lamp is installed on a mobile phone. It is bright enough, and it is very convenient, but it will definitely not take long to run out of electricity."

Hearing what the salesman said, everyone nodded.

After all, the main function of the mobile phone is for communication. If the mobile phone is always out of power because of the hand lamp, it will not be worth the loss.

Moreover, in Africa, due to insufficient power, unreasonable wire grafting, and people stealing wires, there are always power outages, and mobile phones cannot be recharged in time when they are out of power. As a result, Africans pay special attention to the battery life of mobile phones.

To put it bluntly, everything depends on the practicality of the mobile phone.

Just when people were talking about it, the salesman suddenly changed the conversation and said: "The battery capacity of this Transsion K1 mobile phone is very large, reaching 17mA. hours."

"And if it is just used normally, this Transsion K1 phone can last for half a month, so you don't have to worry about its battery life at all."

In fact, the battery capacity of many smartphones today can also reach the level of 4500mA, but the battery life is mostly not more than one day, at most one and a half days.

The reason is that the screens of smart phones are generally large, and because of too many functions of smart phones, people generally use the smart phones for a long time, resulting in the battery being not durable.

However, this is a smart phone, and the Transsion K1 mobile phone is a feature phone. When it is turned on and working, the energy consumption is much lower than that of a smart phone, and because it has no functions, people will not always play with their mobile phones when they are free.