Iron Armored City

The heavy-duty armored vehicle drove into the slums and stopped at the entrance of the "Mambach Town Tabloid Office". This place was similar to the black-hearted grocery store, and it was already one of the few landmarks in the slums. Moreover, the newspaper office of the "Mambach Town Tabloid" is diagonally opposite the black heart grocery store.

"boss!"

Hearing the sound, Zhiboge hurried out from the newspaper office, bowed his head and greeted him with a smile.

For the time being, he is still managing and operating the tabloid office. First, Li Yinguang has not found a suitable replacement. Second, removing the person in charge who has done a good job before he is sure that there is a problem will make people feel disappointed.

When Zhiboge laughed with Li Yinguang, his eyes still did not forget to look at Lan Ling who was following behind him, and there was inevitably surprise and hotness in the depths of his eyes.

No man would dislike such a beauty stunner.

Li Yinguang walked into the newspaper office and asked, "Do you know what the law enforcement team is searching for on the street?" He asked this on purpose.

Zhiboge rolled his eyes, and said with a smile: "I heard that dozens of beautiful young girls were lost in the town last night, and a dozen of them were students from the Mambach Academy in the town. I'm already writing a manuscript , Tomorrow our tabloid will publish this issue of the girl’s disappearance, and will continue to follow up and report in detail.”

In the depths of Li Yinguang's eyes, a trace of doubt flashed. This matter is indeed news, but everyone who has caused trouble knows it. The main reason is that they don't know who is involved in the case of the girl's disappearance.

"Recently, the publication of the tabloid office will be suspended for a while, and I am going to revise the newspaper office." Li Yinguang said.

wait a moment?

Zhiboge was stunned when he heard Li Yinguang's words, and hurriedly said: "Boss, you see that the sample report of this issue of the newspaper is almost finished, should we send it out first, and wait for the next issue..."

Li Yinguang interrupted him, and calmly said: "Okay, I said stop first, stop first, the tabloid will be upgraded recently."

It's not a negotiation, it's an order. In the town of Mambach, free newspapers like this have sprung up like mushrooms, and there have been more than a dozen of them, and there is not much profit.

'Mambach Town Tabloid', as the first free newspaper in Mambach Town, is already a household name, so its popularity is not low.

The reason for temporarily suspending the circulation is that the content of the newspaper, which is empty and meaningless, is no longer very attractive to the residents of the town.

Upgrading, subdivision, leaning, and contentization are already essential steps. Otherwise, the tabloids in Mambach Town will be eliminated, and the published newspapers will only be reduced to parcels or window coverings. Free paper for the walls.

There is an unknown fire in Zhibo Pavilion, why do you bastard say that the newspaper should be stopped, and I will listen to you?

What a good gimmick the "Missing Girl Case" is. There are many interested people and a large audience. It can also be reported continuously. You can even add some oil and vinegar to it yourself, and you can earn some extra money.

If you say you don’t report it, you don’t report it?

idiot!

There is no cure!

Zhiboge secretly scolded Li Yinguang almost to death, although his face was ugly, he could only forcefully laugh.

"Is there a newspaper in town that specializes in modified vehicles?"

In the office of the general manager of the tabloid office, Li Yinguang sat on a chair and asked.

Zhiboge shook his head: "Boss, I really don't know about this, why don't I send someone to inquire about it for you?"

"Ok!"

Li Yinguang nodded, looked at him and asked, "During this time, what do you think are the shortcomings of our 'Mambach Town Tabloid'?"

Zhiboge rolled his eyes and said with a smile: "I don't think our 'Mambach Town Tabloid' really has any shortcomings. You see, first of all, our tabloid has more than forty partners in Mambach Town. From the goblin empire craftsman's shop to small street shops, the circulation of each issue of the tabloid is as high as 25,000 copies, and each issue has at least four pages. It has gradually become the most well-known tabloid in the town. ,

The newspaper with the highest circulation has no shortcomings. The "Mambach Town Tabloid" can be said to be the rising star of the newspaper industry in Mambach Town! "

This flattery made Li Yinguang feel a little uncomfortable, he didn't show any irritation on his face, instead he squinted his eyes and smiled when he looked at him.

"Not bad, really good!"

After chatting a few more words, Zhiboge was dismissed from the office. Only then frowned, and knocked twice on the desk: "This person is full of ghosts, and he can no longer use it."

After finishing speaking, he raised his hand and called the guards around him: "Go and investigate and find out how many newspapers there are in the town, are there any newspapers that specifically introduce modified vehicles, are there any newspapers that specifically introduce weapons, are there any newspapers that specifically introduce Wild beasts, newspapers with weird content, similar to these professional newspapers, focus on statistics."

After a slight pause, he continued: "Let's count and see how many paid newspapers are still on sale in the town, and how many free newspapers have appeared!"

"yes!"

The guard turned and left.

Lan Ling asked curiously: "Is there any use for doing these statistics?"

"There are many uses. Since ancient times, shopping malls are like battlefields. Only by knowing yourself and the enemy can you win every battle." After Li Yinguang finished speaking with a smile, he thought of something, and said to the other guards: "You two go to the back in person, seal off the equipment of the newspaper office, and order all Workers, no more newspapers are allowed to be printed starting today."

"yes!"

The four guards around Li Yinguang are not young, generally in their thirties, they are all veterans who follow Saipan, shrewd, slick, experienced in many battles, and know the basics, otherwise they would not have been sent to protect Li Yinguang.

"I don't understand why the newspaper was stopped." Sophia looked at Li Yinguang and said.

Li Yinguang shrugged, smiled and spread his hands and said, "Every time we publish a newspaper, we have to lose tens or hundreds of silver bull coins. If we make money, we must continue to do it, but why do we still have to lose money?"

Sophia frowned and said, "Just now Zhiboge didn't say that the tabloid office has a bright future, how could it lose money?"

"Listen to him fooling around. In the past, free newspapers made money because free newspapers were a blue ocean, but now free advertising has become a red ocean. In the future, it will be difficult to maintain a profit by advertising alone. We already have a reputation. Since free newspapers do not make money, then we will Go back and do paid content." Li Yinguang said with a smile.

A wry smile crossed Sophia's face: "Can paid newspapers make money? I heard that many newspapers in the town are closing down because there are too many free newspapers, and the paid newspapers cannot be sold!"

Li Yinguang said with a smile: "So, if we want the newspaper to sell well, we must work hard on the content. There will be no shortage of people to buy good content!"

Lan Ling didn't believe Li Yinguang's words, and asked, "How do others know whether your content is good or bad? Are you willing to spend money to buy it?"

Li Yinguang smiled evilly at her and said, "Why don't we make another bet?"

Seeing his smile, Lan Ling knew that he didn't think of anything good, and shook his head with a red face: "I won't bet with you, I'm not a gambler!"

Li Yinguang expressed regret for this, and said in a serious tone: "In the field of newspapers, content charging and content free are two completely different models. Content charging is the opposite of selling content, and content is exchanged for compensation, so there must be depth in it. There should be something more, unlike free newspapers, what you want to publish depends on the mood of the hot spots.

The main feature of free newspapers is free, free gifts, and the income is commercial advertising fees, so the content is not very important. Even if some people don’t like it, it’s a free gift anyway. The big deal is not to read it.

But there are too many free things like this, and everyone will find it annoying.

There will not be all free content in the market. In other words, there is no market prospect for paid content.

Our Mambach Town tabloid seems to have a huge circulation, and each issue of the newspaper can print 20,000 to 30,000 copies, but this sales volume is paper, and it depends on the money spent by the merchants. If others are willing to spend money, It is even possible to produce 100,000 copies of each issue of the newspaper. "

Sophia said: "There is no need to stop it, isn't it still possible to support the newspaper by relying on merchant advertisements?"

"It's still the same sentence, because it doesn't make any money." Li Yinguang smiled and shook his head: "Mambach town is full of only 100,000 people, and there are dozens of newspaper offices, large and small. There are only so many merchants in Bach Town, even if they are willing to spend money on advertising, if they are evenly distributed to dozens of newspapers, large and small, how much can each one get?"

After a pause, he continued: "The competition is too exciting, and it's not very profitable, so just stop and change your mind."

"What's another way of thinking?" Lan Ling asked curiously.

The two seemed to be eyeing Li Yinguang today, and they had to figure out what happened to the newspaper office.

Li Yinguang smiled and said: "If a newspaper sells for one silver bull coin, we will make more money by publishing 300 copies in one issue, or will we make more money by publishing 30,000 copies in one issue?"

Lan Ling smiled, shook his head negatively and said: "A newspaper sells for one silver bull coin, no one will buy it, it's so expensive, do you think everyone is a fool?"

Li Yinguang narrowed his eyes and said with a smile, "How about we make a bet?"

"What's the bet?" Lan Ling didn't refuse immediately this time, but asked in a low voice with a blushing face.

Li Yinguang smiled and said, "It's still the bet from last time. I won. The last bet is invalid. How about it?"

What was the last bet, Sophia who was standing next to him actually knew, but she just pretended not to know, because she was outside the door last time and listened the whole time.

"Okay, I don't believe you sell a newspaper for a silver bull coin, and there are people who are stupid enough to buy it!" Lan Ling blushed, gritted her teeth and nodded in agreement.

"It's a deal!"

Li Yinguang smiled and continued: "There will be a market for good content. There are 100,000 people in Mambach Town, and there are still people who are willing to spend a silver bull coin to buy newspapers."

"I don't believe it!" Lan Ling shook her head, she still firmly believed in her own thoughts.

Sophia said: "I don't quite believe it either!"

Li Yinguang looked up at her, narrowed his eyes and smiled and said, "How about we make a bet?"

"What bet?"

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